Ino Usa Inc

What Ino Usa Inc does

INO USA Inc is a New York-incorporated industrial manufacturer and distributor of conveyor and transmission belts, established in 2021 as the North American arm of a 33-year-old foreign belting group. Headquartered in Buffalo, NY, the company sells through an exclusive distribution channel to belting distributors and OEMs across the US and Canada, positioning itself as a customer-focused alternative that offers the manufacturing scale of a large producer without corporate bureaucracy.

The company's product portfolio spans lightweight belts (PVC, PU, polyolefin — 300+ PU types and 500+ PVC types), homogeneous/monolithic TPU belts, polyurethane timing belts with steel or aramid tensile cords, woven and felt belts, live roller belts, and truly endless belts. Underlying the portfolio is full vertical integration at the parent level: 2 monofilament extrusion lines, 24 weaving looms producing fabrics 2 to 4.5 meters wide, 15 thermoplastic-coating production lines, 20+ embossing profiles, and a CNC perforation cell capable of hole diameters from 2mm to 31.75mm. Total stated manufacturing footprint is 1.2 million square feet, with lightweight belt capacity exceeding 26 million square feet per shift and homogeneous belt capacity exceeding 32 million square feet per year. A new INO NOVO plant in Xi'an, China has been opened to scale this capacity further.

Revenue is generated primarily through hardware sales to distribution partners and OEMs, augmented by a custom fabrication services line covering endless splices, mechanical splices, CNC perforations, sewing, sidewalls, V-guides, lacing, and stitching. Pricing is quote-based and not publicly disclosed, and the company's emphasis is on breadth of portfolio, fast delivery, and technical support from belt selection through installation. Target verticals include food processing, logistics, recycling, wood processing, and aluminum extrusion, served through a self-service 'Find your belt' digital tool, downloadable product catalogs, and phone-based sales support.

Name

Ino Usa Inc

Legal name

INO USA Inc.

Website

https://inousa.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

INO USA Inc is a Buffalo, NY-based manufacturer and distributor of conveyor and transmission belts, selling exclusively through belting distributors and OEMs across the US and Canada across food, logistics, recycling, wood, and aluminum extrusion verticals.

Ownership category

akta.pro rank

Product category

Industrial Conveyor and Transmission Belts

NAICS

Rubber and Plastics Hoses and Belting Manufacturing (326220), Rubber and Plastics Hoses and Belting Manufacturing (32622), Conveyor and Conveying Equipment Manufacturing (333922)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), General Industrial Machinery & Equipment (3560), Plastics Products, Nec (3089)

akta.pro primary industry

Industrial Belting (Conveyor, Power Transmission) (IMANALAB)

Keywords

• Conveyor belts
• Transmission belts
• Industrial belting
• Custom belt fabrication
• Thermoplastic belts

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Conveyor and Transmission Belt Sales: INO USA manufactures and sells a comprehensive portfolio of conveyor and transmission belts including lightweight belts, homogeneous belts, timing belts, woven and felt belts, live roller products, and truly endless belts. Revenue is generated through product sales to distributors and OEMs.
2. Custom Belt Fabrication Services: The company offers custom fabrication services including endless splice, mechanical splice, track guides, sidewalls, CNC perforations, and sewing. These value-added services complement product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

INO USA manufactures and sells conveyor and transmission belts, including lightweight belts (PVC, PU, polyolefin), homogeneous/monolithic TPU belts, polyurethane timing belts, woven and felt belts, live roller belts, and truly endless belts. The company operates a vertically integrated manufacturing process, extruding its own monofilament fibers, weaving its own fabrics, and applying thermoplastic coatings in-house, and provides custom belt fabrication services such as vulcanizing, lacing, sidewall installation, CNC perforations, and stitching for distributors and OEMs across food, logistics, recycling, wood, and aluminum extrusion industries.

Product overview

INO USA is a conveyor and transmission belts manufacturer offering a comprehensive portfolio of belting products including Lightweight Belts (PVC, PU, polyolefin), Homogeneous/Monolithic Belts (TPU), Timing Belts (polyurethane with steel or aramid cords), Woven & Felt Belts, Live Roller, and Truly Endless belts. The company provides vertical integration from monofilament extrusion to finished belts, operating 2 monofilament extrusion lines, 24 weaving looms, and 15 production lines with 1.2M square feet of manufacturing facilities. Custom fabrication services are offered including endless splice, mechanical splice, CNC perforations, sewing, and sidewall installation. The product portfolio spans across industries including food, logistics, recycling, wood, and aluminum extrusion.

Differentiator

Problem solved

Functional benefit

Products and services

• Lightweight Belts High-quality lightweight conveyor belts made with thermoplastics including PVC, oil and fat resistant PVC, PU, and polyolefin, available in 300+ PU and 500+ PVC formulations for industrial conveyor applications.
• Homogeneous Belts Homogeneous/monolithic belts made from thermoplastic polyurethane (TPU) with positive and friction drive options and various profiles for different conveying applications.
• Timing Belts Polyurethane timing belts produced with various profiles and fabric coverings, including linear timing belts with steel or aramid tensile cords for power transmission applications.
• Woven & Felt Belts Woven and felt belts, pads, and rollers produced in various plies, which can also be laminated into timing belts for specialized industrial applications.
• Live Roller Live roller belts designed for power transmission and conveying applications in material handling and conveyor systems.
• Truly Endless Belts Truly endless belts manufactured with a high-quality finish for various conveying applications where splice-free belts are required.
• Custom Belt Fabrication Custom belt fabrication services including endless splice, mechanical splice, track guides, sidewalls, CNC perforations, sewing, vulcanizing, lacing, V-guides, and stitching, tailored to customer specifications.

Quantifiable outcome

• 33 years of belting industry experience
• +5 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators14 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Esbelt: Spanish manufacturer of lightweight PVC and PU conveyor belts for food, logistics and industrial lines, sold via distribution; comparable in product mix, distribution-led GTM and target verticals.
• Ammeraal Beltech (Ammega): Manufacturer of process and conveyor belts for food, logistics and industrial applications, including light-duty belts, homogeneous belts and timing belts; comparable in vertical breadth and custom fabrication capabilities.
• Habasit: Global market leader in conveyor and power transmission belts with a deep product range including fabric-based, plastic, and timing belts; directly comparable in SKU breadth, distribution model, and target verticals such as food and logistics.
• Nitta Corporation: Manufacturer of industrial belts including timing, conveyor and specialty polyurethane belts, with strong North American presence; directly comparable in timing and PU belt offerings.
• Forbo Movement Systems: Produces conveyor and processing belts (Siegling Transilon, Transtex) for food, logistics and industrial markets; closely comparable in product portfolio, custom fabrication services, and OEM/distributor go-to-market.
• Bando Chemical Industries: Japanese manufacturer of power transmission and conveyor belts, including timing belts and polyurethane belts; comparable in timing/PU belt categories and custom-engineered solutions.
• Volta Belting Technology: Specialist in homogeneous (monolithic) thermoplastic belts for food processing and other sanitary applications; directly comparable in the homogeneous/TPU belt category INO competes in.
• Intralox: Leading manufacturer of modular plastic conveyor belts and complementary technologies for food, logistics, and industrial lines; comparable as a conveyor-belt specialist serving overlapping verticals with custom-engineered solutions.

Broad incumbents

• ContiTech (Continental): Diversified industrial rubber and plastics manufacturer with a large conveyor belt portfolio; broader product range and global brand than INO but overlapping in industrial and lightweight conveyor belts.
• Fenner Dunlop (Continental ContiTech): Major heavy- and light-duty conveyor belt manufacturer serving mining, bulk handling and industrial customers; comparable in conveyor belting core but with a much heavier-industry mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCobWToZGF9-WkgZyam3JUOQ
• Facebookfacebook.com/inousainc
• LinkedInlinkedin.com/company/ino-usa-inc
• Instagraminstagram.com/inousainc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ino Usa Inc