Kamloops Art Gallery

What Kamloops Art Gallery does

The Kamloops Art Gallery (KAG) is a private non-profit public art gallery located at 101-465 Victoria Street in Kamloops, British Columbia, situated on the unceded territory of the Tk̓emlúps te Secwépemc within Secwepemcúl̓ecw. It is the largest public art gallery in the Interior of British Columbia, holding a permanent collection of more than 3,100 works of art and presenting over 10 exhibitions annually featuring BC-based and Canadian artists. The institution is governed by an independent board and operated under the leadership of an Executive Director (Emily Hope), an Education and Public Programs Director (Kristen Gardner), and a Curator (Charo Neville).

Its core product surface comprises four lines: exhibitions (current, upcoming, past, and touring across The Cube, Central Gallery, and Open Gallery spaces), studio and workshop programs (camps, ceramics, printmaking, leatherwork, textile work), community-engaged and youth-specific programs (Studio Chill, YAMS, Queer Futurism, Beaded Junction, Craftivism, Legacy Unveiled), and a separate e-commerce store (thegallerystore.ca) for publications, prints, and merchandise. The technology stack is modest and non-proprietary: a Squarespace-hosted website (kag.bc.ca), Zeffy for ticketing and donations, Google Calendar/ICS for event export, and a standalone Shopify-style storefront. No API, SDK, AI/ML capabilities, or proprietary platform is disclosed.

Revenue is generated through a hybrid non-profit model combining government grants (City of Kamloops; Province of BC through the BC Arts Council and Gaming Policy and Enforcement Branch; Canada Council for the Arts), corporate and foundation sponsorships (BCLC, Watson Engineering, Heller Memorial Fund, BC Interior Community Foundation), individual memberships (annual fee providing 25% discount and exclusive access), donations via Zeffy, Pay-What-You-Can and unit-priced program fees (camps at $165-$275/week; adult workshops $30-$75), free sponsored programming (Studio Chill, YAMS, Free Admission Thursdays), gallery store sales, and exhibition publication sales. Customers are segmented across general public/community members, children and youth, BC/Canadian artists, members and donors, corporate sponsors, and schools/educators.

Name

Kamloops Art Gallery

Legal name

Kamloops Art Gallery

Website

https://kag.bc.ca

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

The Kamloops Art Gallery is a non-profit public art gallery in Kamloops, British Columbia, and the largest in the Interior of BC. It presents 10+ exhibitions annually from a 3,100-work permanent collection and serves the public, youth, artists, and educators through exhibitions, studio programs, camps, and community partnerships funded by governments, sponsors, members, and donations.

Ownership category

akta.pro rank

Product category

Public Art Gallery Services

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (7121), Museums, Historical Sites, and Similar Institutions (712), Museums (712110)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industries

Libraries, Archives & Special Collections (BPAGAHAF), Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• Public art gallery
• Art exhibitions
• Art education programs
• Community art programming
• Youth art camps

Headquarters

HQ city

Kamloops

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Memberships: The gallery offers membership programs for individuals and families, providing benefits such as discounted admissions, early access to programs, and member pricing at the gallery store.
2. Program Registration Fees: Revenue generated from paid programs including art camps, workshops, studio programs, and studio rental/registration fees. Many programs use a Pay-What-You-Can pricing model.
3. Donations and Sponsorships: The gallery accepts donations through its website (Zeffy platform) and has a Women's Art Initiative for targeted fundraising. Corporate sponsorships are also sought.
4. Gallery Store Sales: The gallery operates a retail store selling art-related merchandise, publications, and prints. The store operates as a separate e-commerce site (thegallerystore.ca).
5. Exhibition and Publication Sales: The gallery publishes exhibition catalogs and related materials available through its publications program and the gallery store.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Kamloops Art Gallery is a non-profit public art gallery that presents more than 10 exhibitions annually in multiple gallery spaces featuring BC-based and Canadian artists, alongside a permanent collection of over 3,100 works of art. It delivers studio-based art programs, art camps, youth drop-in studios, family programming, workshops, artist talks and tours, and membership programs, with many offerings priced on a Pay-What-You-Can basis or made free through sponsorship. The gallery also operates a separate e-commerce store for merchandise and publications, supported by government, corporate, foundation, and individual funding.

Product overview

Kamloops Art Gallery operates as a public art gallery offering exhibitions, educational programs, and community engagement. The gallery presents over 10 exhibitions annually in multiple spaces (The Cube, Central Gallery, Open Gallery), featuring BC-based and Canadian artists. The program portfolio includes studio-based workshops for all ages (Studio Programs, Art Camps, Family Programs), youth-specific offerings (Studio Chill for ages 15-25, YAMS for ages 13-21), specialized workshops (Ceramic Forms, Slow Stitch Club, By Hand workshops), and community initiatives (Craftivism, Queer Futurism, Women's Art Initiative). Accessibility programs include FREE Admission Thursdays sponsored by BCLC. The gallery maintains a collection of over 3,100 works of art and partners with organizations like Kamloops Library (TNRL), Kamloops Pride, and Thompson Rivers University for programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibitions
• Studio Programs
• Art Camps
• Studio Chill
• Youth Art Making Station (YAMS)
• Collector Membership
• FREE Admission Thursdays
• Women's Art Initiative
• The Gallery Store
• BCLC Community Ticketing Program
• By Hand Workshops
• The Beaded Junction
• Opening Tours and Receptions
• Artist Talks
• Queer Futures / Queer Futurism
• Slow Stitch Club
• Legacy Unveiled
• Art & Conversation (KALS Programs)
• Pleasure Viewing
• Luminocity Outdoor Exhibition

Quantifiable outcome

• Over 3,100 works of art in permanent collection
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Women's Art InitiativecoreStrategic or Co-development Partner · 16 November 2022The Women's Art Initiative, launched in fall 2022, is an effort by the Gallery to bring together women who are invested in amplifying the work of women and under-represented artists through exhibitions, programs, collection-building acquisitions, publications, and research.
• BCLCcoreGTM or Marketing PartnerBCLC sponsors Free Admission Thursdays at the gallery, enabling free public access every Thursday with extended hours until 8pm.
• Kamloops Adult Learners' Society (KALS)majorStrategic or Co-development PartnerCollaborative programming including 'Art & Conversation' exhibition tours and specialized educational programming for adult learners.
• Thompson Rivers University (TRU)majorStrategic or Co-development PartnerPartnership featuring TRU BFA alumni exhibitions, artist talks, and collaborations with the Department of Communication and Visual Arts.
• Kamloops Library / TNRLmajorStrategic or Co-development PartnerCo-location and collaborative programming including Themes in Art Book Club, Slow Stitch Club, and other educational programs held at the Kamloops Downtown Library.
• Kamloops PridemajorStrategic or Co-development PartnerCollaborative LGBTQ2SIA+ programming including Queer Futures exhibition and related community events.
• Propolis Cooperative Housing SocietymajorStrategic or Co-development PartnerCo-host of craftivism workshops and community art projects focused on cooperative housing, food sovereignty, and climate justice.
• Kamloops Food Policy CouncilminorStrategic or Co-development PartnerCo-host of Could Bee Zine Workshop series exploring community housing and climate resilience topics.
• Kamloops Arts CouncilmajorStrategic or Co-development PartnerPartner organization for the Children's Arts Festival at Riverside Park, the largest community arts festival for children in the region.
• Unique Get Together SocietymajorStrategic or Co-development PartnerCollaborative program 'Legacy Unveiled: Black History in Kamloops' offering multi-generational storytelling workshops for the Black community.
• Kamloops Society for Community InclusionminorStrategic or Co-development PartnerCollaborative community workshop partnerships supporting inclusive art programming.
• Transition KamloopsminorStrategic or Co-development PartnerCo-presenter of Wild Wor(l)ds: Poetry & Nature-Friendly Yards event celebrating Earth Day and environmental writing.
• Chief Louis CentreminorStrategic or Co-development PartnerOff-site workshop location partnership for Pine Needle Basket Workshop at the Chief Louis Centre Assembly Hall.
• MacKenzie Art GallerymajorStrategic or Co-development PartnerOrganizing institution for traveling exhibition 'Ithin-eh-wuk—we place ourselves at the center' by James Nicholas and Sandra Semchuk.
• Libby Leshgold Gallery at Emily Carr University of Art + DesignminorStrategic or Co-development PartnerCollaboration for panel discussions featuring curator Vanessa (VK) Kwan as part of exhibition programming.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Royal BC Museum: British Columbia's primary provincial museum combining cultural and natural history collections. Comparable as a publicly funded BC cultural institution that combines exhibitions, collections, and educational programming, though its scope is broader than visual art.
• Art Gallery of Ontario (AGO): One of Canada's largest public art galleries with an encyclopedic collection, major exhibitions, and extensive education programming. Comparable to KAG in core mission (public art gallery with collection, exhibitions, and learning) but materially larger in scale and budget.
• National Gallery of Canada: Canada's national art museum, featuring a major collection, traveling exhibitions, and national-caliber programming. Comparable in mission as a public art gallery, though it operates at a national rather than regional scale.
• Musée d'art contemporain de Montréal: Quebec's primary contemporary art museum with exhibitions, publications, and public programs. Comparable as a public art institution, though larger in budget and focused exclusively on contemporary art.

Direct peers

• Winnipeg Art Gallery: Canada's oldest public art gallery and one of the largest in Western Canada. Operates exhibitions, a permanent collection, and education programs — directly comparable to KAG's curatorial and educational functions at a larger scale.
• Surrey Art Gallery: Public art gallery in Surrey, BC with contemporary exhibitions, a permanent collection, and extensive education and community programs. Closely comparable in mandate, BC regional context, and emphasis on community-based programming.
• Vancouver Art Gallery: British Columbia's flagship public art gallery and the largest in the province. Operates exhibitions, education programs, and a permanent collection focused on historical and contemporary Canadian and international art, making it a direct analog to KAG's curatorial and educational mission.
• Audain Art Museum: Private art museum in Whistler, BC focused on British Columbia art. Comparable as a BC-based nonprofit art institution offering exhibitions, education programs, and a permanent collection — with a similar regional-mandate profile to KAG.
• MacKenzie Art Gallery: Regional public art gallery in Regina, Saskatchewan and a confirmed KAG partner for traveling exhibitions (e.g., 'Ithin-eh-wuk'). Comparable in scale, regional mandate, and nonprofit operating model.
• Art Gallery of Alberta: Public art gallery in Edmonton offering exhibitions, studio programs, and community programming. Closely comparable in operating model, regional-market focus, and mix of exhibitions plus educational programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/p/DYBBMy-H0b5
• Xx.com/KamloopsGallery
• Facebookfacebook.com/KamloopsArtGallery
• LinkedInlinkedin.com/company/kamloops-art-gallery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kamloops Art Gallery