KRAYON EVENTS

What KRAYON EVENTS does

Krayon Events is a Bangalore-headquartered experiential marketing company founded in 2005 that designs and executes school-based brand activations, intellectual property programs, and CSR initiatives targeting students and youth audiences. The company operates a three-pillar product structure — Contact Programs (27 onground school outreach campaigns), Intellectual Properties (11 proprietary branded competitions and festivals such as Spell Bee, Math Olympiad, Science Fair, Dance Fest, Music Mania, and Young Entrepreneur), and Impact Projects (15 CSR initiatives) — supported by planning, execution (scales from 2 to 200+ cities), and analytics service modules with real-time reporting dashboards. Its distribution platform spans 100,000+ educational institutes across 20+ countries, reaching 50M+ students cumulatively through 1,000+ campaigns for 100+ brand clients including Dell, Amazon, Horlicks (GSK), ITC Classmate, NSE, HDFC Parivartan, Cadbury Bournvita, Hyundai, Mercedes-Benz, Star Sports, and YouTube Space Camp.

Krayon runs a B2B enterprise field-sales motion, with direct engagement of brand managers, marketing heads, and CSR decision-makers at consumer brands, financial institutions, technology companies, and corporate foundations. Pricing is custom and quote-based, structured around multi-year contracts, with revenue earned through professional services (end-to-end activation delivery) and licensing/sponsorship of its proprietary intellectual properties. Technology components include real-time reporting dashboards and digital/social amplification extensions that push campaign reach beyond the physical school environment, though the platform is primarily operational rather than AI-driven.

The company is privately held with no disclosed external investors, founder-led under Managing Director Syed Sultan Ahmed alongside directors Faiza Mirza and Khalid Ahmed, and operations managers Manjunath J and Mohammed Zakiulla Khan. Strategic partnerships with entities such as Teach For India, Tata Trusts, Wipro's Applying Thought, Reliance Foundation, Mahindra Rise for Good, and Axis Bank Evolve reflect deep positioning within India's education-CSR ecosystem, while flagship multi-program relationships with Dell, Horlicks, Amazon, and ITC Classmate demonstrate long-tenured anchor engagements in its commercial book.

Name

KRAYON EVENTS

Legal name

Krayon

Website

https://krayon.in

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Krayon Events is a Bangalore-based experiential marketing company founded in 2005 that designs and executes school-based brand activations, proprietary intellectual property programs, and CSR initiatives for consumer brands, financial institutions, technology companies, and corporate foundations targeting student and youth audiences across South Asia and 20+ countries.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Sponsorship Activation & Experiential Marketing (THAHAGAC)

akta.pro secondary industries

Cause Marketing & Co-Promotions (BPAFAMAK), Sampling & Product Trial Programs (BPAFAMAH)

Keywords

• Experiential marketing services
• School activation programs
• Brand activation campaigns
• CSR education programs
• Youth marketing events

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Branded Activation Programs: End-to-end event management and brand activation services for consumer brands in educational settings. Services include planning, strategy, execution, and insights across contact programs, intellectual properties, and CSR initiatives.
2. Intellectual Property Licensing: Krayon develops and manages proprietary educational programs and competitions (Krayon Spell Bee, Krayon Math Olympiad, Krayon Science Fair, Krayon Dance Fest, Krayon Music Mania, Krayon Young Entrepreneur) that brands can sponsor or associate with.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Krayon Events designs and executes school contact programs, brand activations, proprietary intellectual properties, and CSR initiatives for student engagement. The company acts as a bridge between consumer brands and students, delivering large-scale experiential marketing campaigns within educational institutions across 20+ countries.

Product overview

Krayon is an experiential marketing and event management company that operates as a unified platform connecting brands with students through educational activations. The offering comprises three core product lines: Contact Programs (27 onground school outreach programs for brand activations), Intellectual Properties (11 proprietary branded educational programs including quiz competitions, olympiads, and cultural festivals), and Impact Projects/CSR (15 corporate social responsibility initiatives in education). Supporting these are service modules including Planning & Strategy, Execution at scale (2 to 200+ cities), and Launch & Insights with real-time dashboards and reporting. The portfolio includes branded sub-products like Horlicks Wizkids, NSE Financial Quest, Dell Champs, Dell Futurist, and Amazon Read to Succeed, as well as proprietary IPs such as Krayon School Sports League, Krayon Spell Bee, Krayon Math Olympiad, Krayon Science Fair, Krayon Dance Fest, Krayon Music Mania, and Krayon Young Entrepreneur.

Differentiator

Problem solved

Functional benefit

Products and services

• Contact Programs On-ground school outreach programs and brand activations delivered directly inside educational institutions, reaching students where they learn. Designed for consumer brands seeking authentic engagement with young audiences across 20+ countries.
• Intellectual Properties Proprietary branded educational programs and competitions conceptualized and executed by Krayon, including Krayon Spell Bee, Krayon Math Olympiad, Krayon Science Fair, Krayon Dance Fest, Krayon Music Mania, and Krayon Young Entrepreneur. Brands can sponsor or associate with these programs to reach students at scale.
• Impact Projects (CSR) Corporate Social Responsibility initiatives delivered through schools that create measurable social impact in education and training. Designed for foundations, NGOs, and corporate CSR mandates seeking program delivery at scale across Krayon's 100,000+ institute network.

Quantifiable outcome

• 50M+ students reached across 100,000+ institutes in 20+ countries
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and flagship.

• National Stock Exchange (NSE)coreStrategic or Co-development Partner · 1 January 2011NSE partnered with Krayon to implement the NSE Financial Quest program - a nationwide school outreach initiative promoting financial literacy among school students. The program ran from 2011-2018, educating young minds about money management, investments, and financial markets basics.
• Teach For IndiacoreStrategic or Co-development PartnerKrayon partnered with Teach For India on educational initiatives promoting life skills education, nurturing active citizenship and civic awareness among students through school programs.
• Tata TrustscoreStrategic or Co-development PartnerTata Trusts partnered with Krayon for school support programs combining life skills education with power conservation awareness, leveraging Krayon's school network and execution capabilities.
• Wipro - Applying ThoughtcoreStrategic or Co-development PartnerWipro's Applying Thought initiative partnered with Krayon to uncover and nurture the hidden talents of children through educational programs delivered in schools.
• Mercedes-BenzcoreStrategic or Co-development PartnerMercedes-Benz partnered with Krayon on the Mentor Program - an alumni and mentoring initiative connecting students with industry professionals for career guidance.
• Reliance FoundationcoreStrategic or Co-development PartnerReliance Foundation collaborated with Krayon on life skills and leadership training programs for students, implementing educational initiatives across schools.
• Mahindra Rise for GoodcoreStrategic or Co-development PartnerMahindra's Rise for Good program partnered with Krayon to build awareness on sustainability and responsibility among students through school-based educational initiatives.
• Axis Bank EvolvecoreStrategic or Co-development PartnerAxis Bank's Evolve program partnered with Krayon for inter-school Kannada cultural festivals and educational programs promoting financial literacy and cultural awareness.
• HDFC ParivartancoreStrategic or Co-development PartnerHDFC Parivartan partnered with Krayon for inter-school literary fests and educational CSR initiatives delivered through Krayon's extensive school network.
• DellflagshipGTM or Marketing PartnerDell partnered with Krayon on multiple programs including Dell Champs (technology quiz), Dell Futurist (future-ready careers), and Dell Aarambh - technology awareness and PC adoption initiatives targeting students.
• Horlicks (GSK)flagshipGTM or Marketing PartnerGSK Horlicks partnered with Krayon on multiple flagship programs: Wizkids (growth assessment and nutrition awareness), Mission Exams (exam stress management), and various CSR initiatives reaching millions of students.
• AmazonflagshipGTM or Marketing PartnerAmazon partnered with Krayon for the Read to Succeed program promoting reading habits among students through quiz-based initiatives covering Indian mythology, history, and literature.
• ITC ClassmateflagshipGTM or Marketing PartnerITC Classmate partnered with Krayon on multiple student engagement programs including Follow Your Heart (changemaker initiatives) and Mission (reading skills enhancement).
• YouTube Space CampcoreGTM or Marketing PartnerYouTube Space Camp collaborated with Krayon for digital content and technology awareness programs targeting students and educators.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wizcraft International Entertainment: One of India's largest experiential marketing and event management agencies. Direct peer to Krayon in scope of work (brand activations, IP-driven properties, CSR-linked events) but focused across broader consumer audiences and entertainment verticals rather than specializing in schools.
• Percept Limited: India-based integrated marketing and experiential agency. Comparable to Krayon in offering live brand activations, IP properties and sports/entertainment-led consumer engagement at scale across India.
• Fountainhead Promotions: India-focused experiential marketing agency executing school and college contact programs for brands such as ITC, HUL and similar FMCG clients. Closest direct competitor to Krayon in school activations.
• Cineyug Entertainment: Indian experiential and event management company known for large-format live brand experiences and IP properties. Comparable business model (entertainment-meets-brand activation) although less focused on school settings.
• 70 EMG: India-based experiential marketing agency executing contact programs, activations and IPs for consumer brands. Direct competitor to Krayon in executing school and youth-targeted activations.

Broad incumbents

• Geometry Global (WPP): WPP-owned global experiential and activation network operating across dozens of markets. Larger and broader than Krayon but competes directly for brand activation RFPs, particularly from multinational clients with India footprints.
• MKTG (Dentsu): Dentsu's global experiential marketing arm. Comparable in offering brand experiences, sports marketing and activation campaigns, with global scale and cross-market capability that Krayon lacks.
• Jack Morton Worldwide: Global brand experience agency owned by IPG, delivering large-scale brand experiences, sponsorship activations and IP-led programs. Comparable in execution of sponsorship activation and experiential campaigns but at global brand level.

Regional players

• Laqshya Media Group: Indian out-of-home and experiential media group. Overlaps with Krayon in on-ground brand experience work, particularly across India, though with broader outdoor and events focus rather than school specialization.

Emerging players

• Leverage Edu: India-based education platform focused on student guidance, study-abroad and admissions. Adjacent to Krayon's school-focused work given shared student audience, though its monetization model is services rather than brand activations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/krayon

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRAYON EVENTS