Live It Up Lifestyle Adventures

What Live It Up Lifestyle Adventures does

Live It Up Lifestyle Adventures LTD is a privately held Canadian tour operator headquartered in Calgary, Alberta, that organizes customizable Canadian adventure travel experiences for individuals and groups. The company runs a direct-to-consumer model, selling pre-built tour packages and a Custom Tour Builder service through its website youliveitup.ca, supplemented by a 1-800 phone line and email inquiries. Its product catalog spans more than 40 named tour packages across six provinces and territories (Alberta, British Columbia, Yukon, Manitoba, Quebec, and the Maritimes), categorized by destination, activity type (Leisure, Active, Challenging), travel style (Premium, Classic, Value), and duration (Getaway, Vacation). The company also operates a Group Travel Services vertical serving corporate events, conferences, team building, post-secondary groups, and special occasions.

The business is a tour packager rather than a technology company. It does not own proprietary booking software, APIs, or mobile applications; operations rely on standard website and contact systems. The company manages all land-only package logistics on behalf of customers, acting as a single point of contact that coordinates accommodations, activities, attractions, and transportation across multiple third-party suppliers. Pricing per person ranges from approximately $355 for budget weekend getaways to $8,859 for premium expeditions such as the Churchill Arctic Expedition, with custom itineraries quoted on a per-request basis. Tour packages span a wide activity mix including skiing, snowboarding, dog sledding, northern lights viewing, horseback riding, mountain biking, hiking, wine tours, and Indigenous cultural immersion.

Revenue is generated one-time per booking under a pay-as-you-go model, with no disclosed subscription, licensing, or recurring component. The company is independently owned with no parent company, no institutional funding, and no disclosed M&A activity. Marketing is primarily organic and direct, leveraging the website, social media (Facebook, Instagram, YouTube), blog content, and email newsletter. Customer concentration is inherently low given the individual traveler focus, and the company reports a 5-star reputation across named testimonials. The stated operational footprint is coast-to-coast-to-coast Canada, with content depth concentrated in Western Canada (Alberta, BC).

Name

Live It Up Lifestyle Adventures

Legal name

Live It Up Lifestyle Adventures LTD

Website

https://youliveitup.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Live It Up Lifestyle Adventures is a privately held Canadian tour operator based in Calgary that sells customizable and pre-built adventure travel packages across Canada. It serves individual leisure travelers and corporate/special occasion groups through a direct-to-consumer website and phone sales channel.

Ownership category

akta.pro rank

Product category

Adventure Tour Services

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure & Expedition Multi-Day Tour Operators (THAKADAD)

akta.pro secondary industries

Adventure & Expedition Custom Itinerary Planning (THAKAOAC), Multi-Activity Adventure Tour Operators (Mixed itineraries) (THAAADAJ)

Keywords

• Adventure tour packages
• Custom travel planning
• Canadian tourism services
• Ski vacation packages
• Group travel experiences

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tour Package Sales: The company sells pre-built and customized tour packages for Canadian destinations. Packages include accommodations, activities, attractions, and transportation. Pricing varies by tour duration, destination, and inclusions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Live It Up Lifestyle Adventures LTD is a Canadian tour operator that designs, packages, and sells pre-built and fully customizable adventure tours across Canada. Each package bundles accommodations, activities, attractions, and transportation, with an optional custom tour builder service and dedicated group travel programs for corporate, educational, and special occasion clients.

Product overview

Live It Up Lifestyle Adventures is a Canadian tour operator offering a portfolio of pre-built tour packages and customizable travel experiences across Canada. The product portfolio includes individual tour packages (such as Fantasy + Fernie, Fairmont Triple Crown Ski Tour, Yukon Aurora Adventure, Churchill Arctic Expedition, and Rocky Mountain Explorer), organized under categories by destination (Alberta, British Columbia, Yukon, Maritimes, Manitoba, Québec), activity type (Leisure, Active, Challenging), travel style (Premium, Classic, Value), and duration (Express, Getaway, Vacation). The company also offers a Custom Tour Builder service allowing customers to create personalized itineraries, and Group Travel Services for corporate, post-secondary, and special occasion travel. The tours integrate accommodations, activities, attractions, and transportation booked and managed by the company.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Built Canadian Adventure Tour Packages
• Custom Tour Builder Service

Quantifiable outcome

• Flexible cancellation with 72 hours prior notice on most trips

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• G Adventures: Global small-group adventure tour operator offering multi-day itineraries across multiple continents. Comparable in multi-day package structure, adventure activity mix, and small-group customization.
• Intrepid Travel: Adventure-focused tour operator with multi-day packages spanning active, leisure, and challenging activity tiers. Closely comparable in tour structure, traveler persona, and B2C direct-booking model.
• Discover Canada Tours: Canadian inbound tour operator focused on multi-day Rocky Mountain and Western Canada itineraries. Directly competes for the same Western Canadian adventure tourist, particularly in Banff/Jasper packages.
• West Trek Tours: Canadian adventure tour specialist offering multi-day Western Canada itineraries including skiing, hiking, and sightseeing. Comparable in destination mix, customer persona, and customizable package format.

Broad incumbents

• Pursuit (Banff Jasper Collection): Large Canadian hospitality and attractions company operating hotels, tours, and experiences in Banff, Jasper, and other national parks. Comparable in activity offering but operates as a broader portfolio with owned lodging assets.
• Viator (a Tripadvisor company): Global tours and activities marketplace where Live It Up's products could be listed. Comparable inventory but operates as a platform aggregating thousands of operators worldwide with much larger marketing scale.
• TourRadar: Online marketplace for multi-day guided tours globally. Comparable in multi-day adventure tour category, though TourRadar acts as an aggregator rather than a direct operator like Live It Up.
• Rocky Mountaineer: Canadian luxury rail tourism company offering multi-day scenic rail journeys through the Rockies. Comparable in premium Western Canadian multi-day luxury experience category, though with rail-centric delivery.
• Klook: Global tours and activities booking platform with growing Canadian coverage. Comparable activity inventory but competes as a discovery and booking platform with broader marketing reach.

Emerging players

• Evaneos: Online platform connecting travelers with local DMC operators for fully customized tours. Comparable in custom itinerary planning and local-expert model, though operating at greater global scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC4beys-wli5MWyFPuY-kBew
• Facebookfacebook.com/liveituptours
• Instagraminstagram.com/liveituplifestyleadventures

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live It Up Lifestyle Adventures