NEWLIVES

Name

NEWLIVES

Legal name

NEWLIVES

Website

https://newlives.dk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Trafficking Survivor and Prostitution Exit Coaching Services

NAICS

Educational Support Services (61171), Other Individual and Family Services (624190), Vocational Rehabilitation Services (62431)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Workforce & Career Transition Noncredit Programs (EDAAAEAC)

akta.pro secondary industry

Refugee & Humanitarian Newcomer Orientation (Resettlement Support) (EDAAADAI)

Keywords

• Trafficking survivor coaching
• Prostitution exit services
• Empowerment coaching program
• Victim rehabilitation services
• Anti-trafficking awareness

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations: NEWLIVES is entirely volunteer-based and relies on donations. All employees work on a voluntary basis. Donations can be made to bank account: Reg. 3109, Account 3110 387 334.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

NEWLIVES is a volunteer-based non-profit that delivers free, specialized empowerment coaching and outplacement programs for women currently or formerly involved in prostitution and women who are victims of human trafficking. The core delivery combines a customized 5-session individual coaching program with tailored tools (Quick-to-go-CV, Quick-to-go-Kompetencekort, Mind-Starter, Talentsession, Inspirationssession) and ongoing support (Hotline Coaching, Online Coaching, International Follow-up), all provided free of charge.

Product overview

NEWLIVES is a non-profit organization offering free coaching and empowerment programs for women with backgrounds in prostitution or trafficking. The core offering consists of three main program categories: (1) Career Coaching Programs including Jobcoaching Pakke (5x2-hour sessions), Quick-to-go-CV, Quick-to-go-Kompetencekort, Mind-Starter, and standalone Talentsession and Inspirationssession; (2) Support Services including Hotline Coaching, Online Coaching, and International Follow-up for women returning to their home countries; and (3) Anti-trafficking Information Platforms including humantrafficking.dk, trafficking.eu, and bordellet.dk. The organization also produces awareness campaigns and films such as 'Voiceless Women' and 'Bordellet – alt har en pris'.

Differentiator

Problem solved

Functional benefit

Products and services

• Jobcoaching Pakke Flagship 5-session individual coaching program (5 x 2 hours) for women exiting prostitution or trafficking, focused on talent clarification, competence review, networking and CV writing, application refinement, and interview training to build a new career identity.
• Quick-to-go-CV One-hour individual coaching session that produces a quick but effective CV jointly created with the job coach, organizing the woman's life on paper for job applications.
• Quick-to-go-Kompetencekort 45-minute session producing a competence-card (business-card sized) summarizing the woman's key competencies, particularly used by African women in job hunting.
• Mind-Starter Two-hour session providing a complete overview of the woman's priorities, potential, and first steps toward a new career path.
• Talentsession Individual or group session helping women identify strengths and become acquainted with their talents, skills, and passions; includes a 'talent card'.
• Inspirationssession Group session providing an eye-opening, motivating experience that encourages women to take the next step toward a new life outside prostitution.
• Hotline Coaching Individual telephone-based coaching extension of the job coaching package, providing extra support to ensure continued progress in job search.
• Online Coaching Individual online coaching session providing remote support to women who cannot attend in-person sessions.
• International Follow-up (International Opfølgning) Telephone or online follow-up sessions offered to women who have been returned to their home countries by Danish authorities, providing extra support and feedback from a NEWLIVES coach via internet.
• humantrafficking.dk Comprehensive Danish information website informing the public about human trafficking and its consequences, managed by NEWLIVES with support from more than 25 international NGOs.
• trafficking.eu European information website informing the public about human trafficking and its consequences, managed by NEWLIVES with over 25 international NGO supporters.
• bordellet.dk Website dedicated to information about prostitution, accompanying the 'Bordellet – alt har en pris' (The Brothel – Everything Has a Price) campaign.

Quantifiable outcome

• Multiple documented success stories of women (Danish, Romanian, Russian, Nigerian) who achieved employment after completing the coaching program

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Center mod Menneskehandel (Center Against Human Trafficking)flagshipStrategic or Co-development Partner · 1 January 2007Center mod Menneskehandel falls under the Social and Housing Agency and works nationally and internationally to help victims of human trafficking. They refer victims to NEWLIVES and have been close partners for 17 years. They help identify which women need help most and provide safe premises for coaching.
• Reden InternationalflagshipStrategic or Co-development Partner · 1 January 2007Reden International is an NGO working to help victims of trafficking to a better future. Their target group is foreign women in prostitution with particular focus on women trafficked to the Danish sex industry. They have worked closely with NEWLIVES for 17 years, referring women and providing safe environments for coaching.
• Danish MunicipalitiescoreStrategic or Co-development PartnerNEWLIVES has worked with Danish prostitutes for years. Municipalities assist Danish prostitutes who want to exit prostitution and those who have already left but haven't yet found employment, education, or other career paths.
• KompetenceCenter ProstitutioncoreStrategic or Co-development PartnerA government organization that refers women in prostitution to NEWLIVES for coaching and support services.
• HopeNowcoreStrategic or Co-development PartnerAn NGO working with trafficked women that NEWLIVES maintains close contact with for coordinating services before, during, and after each woman completes a coaching process.
• Other NGOs Assisting Danish ProstitutesminorStrategic or Co-development PartnerVarious other NGOs that work with Danish prostitutes and refer clients to NEWLIVES coaching services.
• 25+ International Anti-trafficking NGOscoreStrategic or Co-development PartnerMore than 25 international NGOs support NEWLIVES' international information site trafficking.eu, which informs the public across Europe about trafficking and its consequences.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• BBiD (Branchenetværk for Borgere i Danmark udsat for Menneskehandel): Danish regional network coordinating civil society responses to trafficking. Comparable as a coordinating body in the same Danish ecosystem, with overlapping partnerships.

Broad incumbents

• Migrant Help: UK charity providing support and protection to vulnerable migrants, including victims of trafficking. Comparable in offering coaching and life-skills support to refugee/victim populations, but at a larger scale and with paid staff.
• ECPAT International: Global network working to end the sexual exploitation of children, with member organizations across Europe. Comparable thematic mission and international NGO structure, though focused on exploitation of minors.
• La Strada International: European network against trafficking in human beings, coordinating NGO efforts across more than 28 European countries. Highly comparable as a counter-trafficking umbrella, making it a relevant peer for cross-border partnerships and standards.
• Coalition Against Trafficking in Women (CATW): International NGO working to end human trafficking and the commercial sexual exploitation of women and girls. Shares NEWLIVES' advocacy and survivor-support orientation at a global scale.
• KompetenceCenter Prostitution: Danish government organization addressing prostitution and trafficking, which refers women to NEWLIVES. Operates at a broader policy and exit-services level, while NEWLIVES sits as a specialized coaching provider in the same ecosystem.

Direct peers

• HopeNow: Danish NGO working with trafficked women that coordinates services with NEWLIVES before, during, and after coaching. Direct peer in service model and beneficiary segment.
• Center mod Menneskehandel (Center Against Human Trafficking): Danish government-affiliated center under the Social and Housing Agency that works nationally and internationally to help victims of human trafficking. It is a flagship referral partner for NEWLIVES and operates in the same humanitarian anti-trafficking space.
• Reden International: Danish NGO working to help victims of trafficking find a better future, with focus on foreign women in prostitution. Closely partnered with NEWLIVES for 17 years and shares the same beneficiary base and coaching/referral model.

Emerging players

• FairSquare: Research and advocacy organization focused on labor exploitation and trafficking, with growing operational programs in the Gulf and Europe. Comparable in advocacy-led model but operates in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people4people.dk
• LinkedInlinkedin.com/company/newlives

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEWLIVES