It's Just A Sport

What It's Just A Sport does

It's Just A Sport is a football/soccer coaching education platform founded in 2016 and operated as a sole-instructor business by UEFA A licensed coach David Garcia. The company delivers self-paced online courses (How to Coach Positional Play at $199, How to Analyze Football at $149, How to Coach 1, plus a forthcoming How to Coach 2), live virtual workshops timed to major football events such as the World Cup, and a $5.99 IJaS Training Session Library of 50+ activities. The underlying content is built around a proprietary coaching methodology stack — the IJaS Positional Play Framework, the Coaching Process Loop (Observation → Interpretation → Diagnosis → Training → Adaptation), the PMDS analysis tool, and the IJAS Steps — designed to teach coaches how to develop self-regulating, problem-solving players through game-like training environments rather than pattern-drilling. Courses are delivered via the Teachable platform with lifetime access, a 30-day money-back guarantee, and an enrolled-student WhatsApp community, complemented by individualized one-on-one consulting.

The business model is a long-tail digital education play. Revenue is generated through one-time course purchases ($149–$199), a low-friction training library at $5.99, $7-per-recording workshop archives, and bespoke consulting. Go-to-market is product-led and community-led: a free Training Session Guide lead magnet captures emails, a 35,000+ follower X (Twitter) community and a long-form tactical-article blog (covering Champions League, World Cup, and Barcelona analyses) drive top-of-funnel traffic, and seasonal cohort launches of live workshops create urgency. Customers are predominantly individual coaches at the youth, college, and elite levels, with a small overlay of football analysts and serious fans, and a handful of named professional-club references (San Diego Wave, Sporting CT, Blackhills FC). The company reports no external funding, no disclosed headcount beyond the founder, and no disclosed financials — consistent with a capital-efficient, lifestyle-scale coaching education brand rather than a venture-scale business.

Name

It's Just A Sport

Legal name

It's Just a Sport

Website

https://itsjustasport.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

It's Just A Sport is a football/soccer coaching education platform that sells self-paced online courses, live virtual workshops, and consulting built around founder David Garcia's proprietary positional play methodology, serving individual coaches, analysts, and serious fans globally via the Teachable platform.

Ownership category

akta.pro rank

Product category

Football Coaching Education

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coach Education, Certification & Clinics (HSADAEAO)

akta.pro secondary industries

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), Workshops, Webinars & Live Masterclasses (MPACALAD)

Keywords

• Football coaching education
• Online coaching courses
• Positional play training
• Soccer coaching methodology
• Virtual coaching workshops

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Self-paced Online Courses: Premium video courses (How to Coach Positional Play, How to Analyze Football) sold for one-time purchase with lifetime access. Revenue recognized at point of sale.
2. Training Session Library: Access to 50+ training activities with videos at $5.99 per access. Lower price point for individual training tool purchases.
3. Workshop Recordings: Individual day recordings from World Cup analysis workshop sold at $7 per recording. Allows productization of live event content.
4. Individualized Consulting: One-on-one consulting services for coaches seeking personalized guidance on training sessions, season management, leadership tools, and day-to-day tasks.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

It's Just A Sport is a football coaching education platform that sells self-paced online courses, mini masterclasses, a training session video library, live virtual workshops, e-books, and individualized consulting for soccer/football coaches. The platform is built around founder David Garcia's proprietary positional play methodology and systems-theory-based coaching framework designed to develop self-regulating players. Courses are delivered via the Teachable platform with one-time purchases or monthly access, supplemented by live workshops and one-on-one coaching support.

Product overview

It's Just A Sport is a football/soccer coaching education platform offering multiple interconnected products: online courses (How to Coach 1, How to Coach 2, How to Coach Positional Play, How to Analyze Football), training resources (IJaS Training Session Library, Mini Masterclasses), live workshops (Analysing the World Cup), and individualised consulting services. The platform is built around David Garcia's positional play methodology and serves coaches at all levels through self-paced video courses, live sessions, workbooks, and practical tools. Revenue is generated through course enrollments ($5.99-$199), workshop registrations ($149), and consulting services, with courses accessible via the Teachable platform.

Differentiator

Problem solved

Functional benefit

Brands

• IJaS: IJaS Training Session Library - access to 50+ activities with videos for football/soccer training

Products and services

• How to Coach 1 (HTC1) - Becoming a Confident, Player-Centered Coach A foundational self-paced online course for football/soccer coaches covering coaching identity, session design methodology, and on-field confidence through positional play principles. Designed for coaches at all levels seeking clarity in training, methodology, and player development.
• IJaS Training Session Library A subscription-based library providing access to 50+ football training activities with videos, designed to maximize player development through game-like training environments. Priced at $5.99 per month with cancel-anytime terms.
• How to Develop a Training Session Mini Masterclass A 30-minute mini masterclass with accompanying workbook that teaches football coaches to plan training sessions from actual game moments rather than abstract concepts.
• Off-Season Mini Masterclass (REST, RESET, REBUILD) A mini masterclass focused on off-season training strategies and planning for football coaches during the REST, RESET, REBUILD period.
• The Player Feedback System A structured tool/system for football coaches to provide consistent, organized feedback to players.
• How to Coach Positional Play Online Course A self-paced online course (16 video modules, 3+ hours of content, 30+ training activities) teaching the IJaS Positional Play methodology to develop self-regulating players. Priced at $199 with lifetime access and a 30-day money-back guarantee.
• How to Analyze Football | Level 1 Course A 5-week live online course teaching coaches to watch football with tactical clarity, understand team intentions, recognize patterns, and connect match analysis to training design. Priced at $149, limited to 50 spots per cohort.
• Analysing the World Cup Workshop A 5-week live virtual workshop following the World Cup in real time, with daily Monday-Friday sessions at 12pm Eastern to study tournament patterns and build analysis skills. Priced at $149.
• Analysing the World Cup Recording Archive Individual recorded sessions from the Analysing the World Cup workshop sold at $7 per recording (approximately 60 minutes each), allowing productization of live event content.
• E-books Digital books covering theoretical aspects of football coaching methodology, available through the company's shop section.
• Individualised Education/Consulting One-on-one coaching consulting services for coaches seeking personalized guidance on training session design, season management, leadership tools, and day-to-day coaching tasks.

Quantifiable outcome

• 4.5 average rating from over 200 satisfied coaches
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• World Football Coaching: Online platform offering football coaching courses and qualifications to grassroots coaches worldwide; directly comparable in product format (paid online courses for coaches) and customer segment.
• The Coaches' Voice: Digital football coaching and analysis platform featuring interviews and tactical insight from elite managers; competes for the same English-language coach audience with both free and subscription content.
• Soccer Coach Weekly: Subscription-based football coaching content service delivering session plans and drills to grassroots coaches; competes head-on with the IJaS Training Session Library and course subscriptions.
• SoccerTutor: Football coaching books, e-books, and digital resources retailer serving coaches globally; overlaps in e-book distribution and coaching methodology content targeting the same SMB coach buyer.
• Spielverlagerung: Long-running tactical analysis platform providing deep football coaching content and match breakdowns; competes for the same coach-attention funnel through free high-quality long-form analysis rather than paid courses.
• TOVO Academy: Todd Beane's football academy that pioneered the same positional-play methodology the founder trained in; offers courses and in-person clinics to youth coaches and clubs, making it the closest direct peer in philosophy and customer.
• CoachTube: Marketplace for online sports coaching courses across multiple sports including football; a broader distribution peer where individual creators monetize coaching video content to amateur and youth coaches.

Regional players

• Futbolteca: Spanish-language football coaching resource platform offering tactical content and training material to coaches in Spain and Latin America; a regional peer given the founder's Barcelona base and Spanish-language expansion runway.

Broad incumbents

• Tifo Football: Eleven Sports Media-owned tactical video brand that produces accessible football analysis at scale; a broader incumbent reaching a similar coach and serious-fan audience primarily through free YouTube content.
• InStat: Professional football data and video analysis platform used by elite clubs and analysts; competes in the analysis and tactical-pattern-recognition workflow that the 'How to Analyze Football' course targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ijasport
• LinkedInlinkedin.com/company/it-s-just-a-sport

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about It's Just A Sport