Ipama

What Ipama does

Ipama is a French Société à Responsabilité Limitée (SARL) of the Social and Solidarity Economy that provides consulting, training, and coaching services in Corporate Social Responsibility (RSE) for organizations in the culture, sport, tourism, and events sectors. Originally founded in 2009 as Herry Conseil and rebranded to Ipama in 2022, the firm operates from a headquarters in Cenon (Bordeaux metropolitan area) with additional presence in Paris, Bordeaux, Rennes, Nantes, Strasbourg, and Marseille, served by a permanent team of 10 organized into sector poles plus a network of external experts across France and Europe.

The company's service portfolio centers on three product lines: Conseil & Expertise RSE (diagnostics, ISO 20121 certification support, CSRD/ESRS compliance, B Corp and Entreprise à Mission advisory, and ongoing RSE management), Formation (Qualiopi-certified training delivered in inter-company and intra-company formats on sustainable event management, responsible purchasing, and ecological transition), and Coaching & Mentoring (a structured 10+10 session program for RSE referents). Supporting offerings include CACTÉ accompaniment (French Ministry of Culture framework), the collaborative Fresque de l'Événementiel workshop, published reference works (notably with CNM and IRMA), and regular webinars.

Ipama generates revenue through project-based consulting engagements and training fees, with OPCO funding (via AFDAS) accessible for eligible training programs. The go-to-market is sales-led, direct B2B, with no publicly disclosed pricing and multi-year contract cadences for larger engagements. Customers span enterprise event organizers (Paris 2024, WorldSkills Lyon 2024, Ville de Lyon), national sports federations (FFF, FFHB, Ligue Occitanie de Handball, Ligue Occitanie de Rugby), festivals (We Love Green, Séries Mania, Trans Musicales), venues, agencies, tourism bodies, and territorial institutions, totaling more than 200 structures accompanied over the past 10 years. The firm holds Qualiopi training certification, ESUS status, and an Impact Score of 85.75/100 from Impact France.

Name

Ipama

Legal name

IPAMA SARL

Website

https://ipama.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Ipama is a French RSE consulting and training firm specializing in corporate social responsibility for the culture, sport, tourism, and events sectors, offering ISO 20121 certification support, Qualiopi-certified training, and CACTÉ/CSRD advisory to enterprise and institutional clients in France.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. RSE Consulting Services: Customized consulting engagements including RSE diagnostics, strategy development, certification support (ISO 20121, B Corp, Entreprise à Mission), and ongoing daily RSE management support. Services tailored to each client's specific needs (size, organization type, sector)
2. Training Programs: Professional training courses in RSE, sustainable event management, responsible purchasing, and ecological transition. Training catalog includes inter-company (open) and intra-company (in-house) formats. Qualiopi certified training organization
3. Coaching & Mentoring: Personalized accompaniment combining professional coaching and strategic mentoring for RSE referents, typically delivered as 10 coaching + 10 mentoring sessions over 6 months

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ipama provides specialized RSE (Corporate Social Responsibility) consulting and Qualiopi-certified training for organizations in the culture, sport, tourism, and event sectors. Services include RSE diagnostics, ISO 20121 certification support, CACTÉ framework implementation for cultural structures, CSRD/ESRS compliance, responsible purchasing training, and personalized coaching/mentoring for RSE managers. Delivery combines customized consulting engagements with both open and in-house training formats across France.

Product overview

Ipama (formerly Herry Conseil, 2009–2022) is a consulting and training company specializing in ecological and solidarity-based transition for the culture, sport, events, and tourism sectors in France. The company operates as a structured portfolio of interconnected services built around its core product lines: Conseil & Expertise RSE (RSE consulting and advisory), Formation (Qualiopi-certified training programs), and Coaching & Mentoring (personalized professional development for RSE managers). Supporting offerings include Webinaires (online webinars), the Fresque de l'Événementiel (collaborative workshop), the CACTÉ accompaniment module (for French Ministry of Culture framework compliance), and Éditions & Ouvrages (published guides). All services are delivered by a permanent team of 10 people organized by sector (culture, sport, tourism, events) plus a network of external experts across France.

Differentiator

Problem solved

Functional benefit

Products and services

• Conseil & Expertise RSE

Quantifiable outcome

• 100% of clients recommend Ipama
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AFDAScoreChannel Partner/ Reseller/ DistributorAFDAS is the OPCO (skills development operator) that enables Ipama's training clients to access funding for RSE training programs. Ipama is an approved AFDAS support provider for collective RSE/RSO advisory services
• Agence Relations d'Utilités PubliquesminorStrategic or Co-development PartnerPartnered with Ipama on French Football Federation (FFF) project for communication around RSO commitments and societal brand strategy
• Impact FrancecoreOthersIpama participates actively in Impact France network, the organization that developed the Impact Score framework used by Ipama (85.75/100)
• EkhoscenesminorOthersProfessional network for live performance venues and events industry sustainability
• UnimevminorOthersProfessional union for event venues and industries
• ArvivaminorOthersNetwork for sustainable live performance and cultural events
• Reeve (Réseau-Éco-Événement)minorOthersEco-event professional network
• Acteurs du Tourisme DurableminorOthersNetwork for sustainable tourism actors
• BilbeaminorImplementation/ SI/ Consulting PartnerConsulting firm accompanying Ipama in the Numérique Responsable label process (target Q1 2026)

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Utopies: Paris-based sustainability strategy and CSR consulting firm founded in 1994. Closest direct peer: French-rooted RSE/CSR advisory with deep sector methodologies and a similar target market of organizations seeking sustainability strategy, reporting, and certification support.
• I Care & Consult: French sustainability consulting firm delivering environmental and social performance services. Comparable consultancy model with similar enterprise mid-market focus, though broader industrial client base versus Ipama's sector specialization.
• BL Evolution: French sustainable development consultancy advising organizations on responsible strategies and CSR implementation. Comparable French RSE advisory profile with similar mid-market enterprise client base and consulting-plus-training service mix.
• Des Enjeux et des Hommes: French RSE consulting firm providing strategy, diagnostic, and training services to organizations across sectors. Directly comparable to Ipama in offering RSE advisory and Qualiopi-style training, with similar mid-market B2B positioning in France.
• BeCitizen: French RSE/CSR consulting firm providing strategy, diagnostics, and reporting support to mid-market and enterprise clients. Direct peer in CSR advisory with overlapping methodologies (ISO 26000, CSRD readiness) and Qualiopi training offering.

Others

• ADEME: French Agency for Ecological Transition providing public-sector guidance, funding, and frameworks for sustainability. Not a commercial competitor but a key ecosystem player whose frameworks (CACTÉ lineage, B Corp promotion) drive demand that Ipama captures as a private advisory partner.
• Citeo: French eco-organization focused on circular economy and recycling in consumer goods packaging and event waste streams. Adjacent to Ipama's event sustainability focus (waste management is part of RSE diagnostics) but operates as a regulated eco-body rather than a consultant.

Regional players

• Fédération Française des Sociétés d'Assurance Sector Initiatives: While not a consultancy, this type of sector federation represents the kind of institutional buyer Ipama serves in sport, culture, and tourism. Sector federations increasingly internalize RSE capacity, which could compete with external advisors like Ipama on certain mandates.

Broad incumbents

• GreenFlex: Larger French sustainability consultancy offering CSR strategy, carbon accounting, and transformation services to enterprises. Comparable business model and French market focus, but broader scope across all industries versus Ipama's vertical specialization in events/culture/sport/tourism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ipama

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ipama