Karl's Tv & Appliance Inc.

What Karl's Tv & Appliance Inc. does

Karl's TV & Appliance Inc. is a privately held, family-owned regional retailer of home goods operating 31 retail showrooms across 7 Midwest states — South Dakota, Minnesota, North Dakota, Wisconsin, Wyoming, Nebraska, and Iowa. The company sells major appliances, televisions and electronics, outdoor cooking equipment (grills, BBQ accessories), mattresses, and home furniture, sourced from national brands including Whirlpool, GE, Samsung, LG, Bosch, KitchenAid, Traeger, Napoleon, Serta, Beautyrest, and Simmons. Its website catalogs over one million SKUs with selection that changes continuously. The business is operated under the trade name Karl's TV, Appliance & Furniture and was founded by Elmer Karl in Gregory, South Dakota in 1956, now in its second generation under Mike Karl.

The company generates revenue through four primary streams: physical retail product sales to individual consumers across the Midwest, B2B contract sales to builders and contractors for new construction and renovation projects, a Karl's-branded consumer financing program (revolving credit with 18-month promotional financing on appliances and 24-month on mattresses), and white-glove delivery and professional installation services including haul-away. Pricing is unit-based and not publicly disclosed; demand generation relies on weekly promotional flyers, manufacturer rebates (Bosch, Cafe, Dacor, Electrolux, Frigidaire, Fisher & Paykel, and others), Karl's exclusive bonus mail-in rebates, and email/social campaigns.

Karl's go-to-market is sales-led and physical-retail-centric, with distribution concentrated in lower-density Midwestern markets where national big-box and e-commerce competitors have thinner service coverage. The company emphasizes a service-first positioning ("We Service What We Sell") supported by in-store personal shopping assistance (including dedicated disability services), delivery scheduling, installation, and contract sales support from project inception to completion. No proprietary technology, AI/ML capabilities, mobile application, or public API is disclosed. Ownership is family-controlled with no disclosed private equity, venture capital, or institutional investor involvement.

Name

Karl's Tv & Appliance Inc.

Legal name

Karl's TV & Appliance Inc.

Website

https://karlsonline.com

Company type

Private

Founded year

1956

Operating status

Operating

Short description

Karl's TV & Appliance Inc. is a family-owned regional retailer operating 31 showrooms across 7 Midwest states, selling appliances, electronics, outdoor cooking equipment, mattresses, and furniture to individual consumers and builder/contractor accounts with delivery, installation, and in-house financing.

Ownership category

akta.pro rank

Product category

Home Appliance and Electronics Retail

NAICS

Electronics and Appliance Retailers (4492), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Electronics and Appliance Retailers (449210)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Big-Box Electronics + Small Appliances Retail (CRACAAAC)

akta.pro secondary industries

Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA), Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories) (CRAIAIAH)

Keywords

• Appliance retail
• Consumer electronics
• Home furniture
• Outdoor cooking
• Mattress retail

Headquarters

HQ city

Gregory

HQ country

United States

HQ region

North America

Offices31 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales: Physical retail store sales of appliances, electronics, outdoor cooking equipment, mattresses, and furniture. Revenue generated from one-time product transactions at retail locations.
2. Contract Sales: B2B contract sales for builders and contractors. Team supports projects from start to finish.
3. Financing Revenue: Karl's credit card program with revolving line of credit for customer purchases, including promotional financing periods (18 months for appliances, 24 months for mattresses).
4. Delivery and Installation Services: White glove delivery and professional installation services, including scheduling, installation, and haul-away services across all service areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Karl's TV & Appliance Inc. is a multi-category home goods retailer operating 30+ physical showrooms across seven Midwest states, selling brand-name appliances, televisions, outdoor cooking equipment, mattresses, and furniture from national manufacturers. The company complements its retail sales with in-house white-glove delivery and professional installation, branded consumer financing, and a dedicated contract sales channel serving builders and contractors from project start to finish.

Product overview

Karl's TV & Appliance Inc. is a regional retail chain offering a broad portfolio of home goods through 30+ physical store locations across 7 states. The company operates as a single unified retail platform offering appliances (refrigerators, ovens, dishwashers, laundry), electronics (TVs), outdoor cooking equipment (grills and BBQ accessories), mattresses, and furniture. The product portfolio spans major national brands including Whirlpool, GE, Samsung, LG, Bosch, KitchenAid, JennAir, Wolf, Sub-Zero, Thermador, Dacor, Maytag, Frigidaire, Electrolux, Fisher & Paykel, Serta, Beautyrest, Simmons, and Traeger Grills. The company also offers financing options, delivery and installation services, and contract sales for builders and contractors.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Appliances Major household appliances including refrigerators, ovens, dishwashers, washers, and dryers from national brands such as Whirlpool, GE, Samsung, LG, KitchenAid, Bosch, JennAir, Wolf, Sub-Zero, Thermador, Dacor, Maytag, Frigidaire, Electrolux, and Fisher & Paykel, sold through Karl's 30+ retail showrooms.
• Consumer Electronics (Televisions) Televisions and home electronics from brands including Samsung, LG, and TCL, sold across Karl's retail showrooms.
• Outdoor Cooking Equipment Grills and outdoor cooking equipment including LP Gas BBQ, Electric BBQ, Natural Gas BBQ, Pellet BBQ, Pro Style BBQ, Charcoal BBQ, and BBQ accessories from brands such as Traeger Grills and Napoleon BBQ.
• Mattresses and Bedding Mattresses and bedding products from brands including Beautyrest, Serta, Simmons, and Malouf, with promotional 24-month financing available.
• Home Furniture Living room, bedroom, and dining furniture from brands including A America, Best Home Furnishings, Southern Motion, and Legends.
• White Glove Delivery and Professional Installation Scheduled delivery, professional installation, and haul-away services for purchased appliances and furniture across all Karl's service areas, including accessibility support for American customers with disabilities.
• Contract and Builder Sales Dedicated B2B contract sales team supporting builders and contractors from project start to finish, supplying appliances and electronics for new construction and renovation projects across the Midwest region.
• Branded Consumer Financing Karl's credit card program offering a revolving line of credit for customer purchases, including promotional financing periods of 18 months on appliances and 24 months on mattresses.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Peers

• Home Depot:

Broad incumbents

• Best Buy: Largest U.S. specialty consumer electronics and appliance retailer with national footprint. Directly competes with Karl's on TVs and major appliances but at vastly greater scale, with a much stronger e-commerce and omnichannel platform.

Direct peers

• P.C. Richard & Son: Family-owned regional appliance and consumer electronics retailer on the East Coast. Comparable in product mix (appliances, TVs, mattresses) and family-led, service-oriented positioning, though geographically distinct.
• Conn's HomePlus: Multi-state regional retailer of furniture, mattresses, consumer electronics, and home appliances with proprietary in-house financing. Closest direct comparable in product mix and credit-led GTM, though operating in southern and southwestern states rather than the Midwest.
• RC Willey: Berkshire Hathaway-owned regional home furnishings, appliance, and electronics retailer in the Mountain West. Highly comparable multi-category assortment (appliances, furniture, mattresses, electronics) with a regional store model like Karl's.
• Nebraska Furniture Mart: Berkshire Hathaway-owned mega-store home retailer covering furniture, appliances, electronics, and flooring with Midwestern roots. Comparable product mix and regional Midwestern identity, though operating as a big-box format rather than a chain of small showrooms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/jschillerstrom
• Facebookfacebook.com/KarlsTVInc
• Instagraminstagram.com/karls_tv_and_appliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Karl's Tv & Appliance Inc.