Forbes Packaging Limited

What Forbes Packaging Limited does

Forbes Packaging Limited is a privately held, New Zealand-based printed packaging manufacturer founded in 1959 and controlled by the second-generation Farrand family. The company designs and produces custom cartons, fibreboard packaging, and specialty packaging for consumer brands, operating from its Albany (Auckland) headquarters with a sales presence in Saintchurch covering the South Island. Its service stack spans in-house structural dieline design and prototyping, fully integrated prepress and plate-making, UV Offset printing on European presses, in-house cold and hot foiling, multi-level embossing and debossing, four specialist glue lines for crash-glued and multi-pass specialty cartons, plus warehousing and third-party logistics — an end-to-end brief-to-delivery model.

The underlying technology is conventional but differentiated by capability depth rather than novelty: the firm operates European UV Offset presses with inline cold foil (one of only two such retrofitted presses in Australasia) and is the only New Zealand manufacturer with in-house cold foiling. Revenue is generated through project-based custom quoting, with no publicly disclosed pricing or volume metrics; the go-to-market is direct sales via Business Development Managers and Account Managers serving North and South Island enterprise clients. Customers span luxury homeware (Ecoya), personal care (Alba, Anihana, Ethique), specialty chocolate (Benetto, Wellington Chocolate), premium beverage (East Imperial), manuka honey (Manuka Health, Tahi), and healthcare (Shieling Laboratories), indicating a vertical-diversified but NZ-domestic revenue base anchored to mid-sized premium consumer brands.

Name

Forbes Packaging Limited

Legal name

Forbes Packaging

Website

https://forbespackaging.co.nz

Company type

Private

Founded year

1959

Operating status

Operating

Short description

Forbes Packaging Limited is a New Zealand-based, family-owned printed packaging manufacturer founded in 1959 that designs and produces custom cartons and fibreboard packaging for premium NZ consumer brands, with end-to-end in-house capabilities from structural design through finishing and 3PL distribution.

Ownership category

akta.pro rank

Product category

Printed Packaging Manufacturing

NAICS

Folding Paperboard Box Manufacturing (322212), Paperboard Container Manufacturing (32221)

SIC

Paperboard Containers & Boxes (2650)

akta.pro primary industry

Folding Cartons (Folding Boxboard, SBS/SUS) (IMALACAB)

akta.pro secondary industries

Folding Carton & Paperboard Packaging Printing (IMALAKAH), Folding Cartons & Paperboard Packaging Converting (IMAMAHAB)

Keywords

• Printed packaging manufacturing
• Carton packaging solutions
• Fibreboard packaging design
• Cold foil embellishment
• Commercial packaging printing

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Printed Packaging Manufacturing: Manufacturing and selling custom printed packaging solutions including cartons and fibreboard packaging. Services include design, printing, embellishing, finishing, and logistics. Revenue derived from project-based orders for consumer brands.
2. Inventory Management and 3PL Services: Complete in-house inventory management, warehousing, distribution and 3PL services offered as part of comprehensive packaging solutions

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Forbes Packaging Limited designs, prints, and manufactures custom printed carton and fibreboard packaging for New Zealand consumer brands. The company provides end-to-end packaging services spanning in-house structural design, prepress, UV offset printing, cold and hot foil embellishing, specialist finishing, and inventory management with 3PL distribution. Its primary customers are consumer brands in food, beverage, personal care, honey, and luxury goods sectors requiring premium shelf-ready packaging.

Product overview

Forbes Packaging Limited is a printed packaging specialist offering a comprehensive suite of services for carton and fibreboard solutions. The company operates as a single unified offering combining design, pre-production, printing, embellishing, finishing, and logistics services. Their core product encompasses custom structural packaging design and prototyping, supported by in-house prepress capabilities, UV offset printing on European presses, cold and hot foil embellishing, specialist finishing with multiple glue lines, and complete inventory management and 3PL services. The company serves well-known and emerging consumer brands across New Zealand, delivering craftsmanship and commercial viability through their vertically integrated manufacturing capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Carton and Fibreboard Packaging Solutions
• Embellishing Services (Cold Foil and Hot Foil)
• Structural Packaging Design and Prototyping
• Pre-production and Prepress Services
• UV Offset Printing Services
• Specialist Carton Finishing Services
• Inventory Management and 3PL Services

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/forbes-packaging

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forbes Packaging Limited