Foundation For American Christian Education

What Foundation For American Christian Education does

The Foundation for American Christian Education (FACE), founded in 1965 and headquartered at 4225 Portsmouth Blvd, Chesapeake, Virginia, is a 501(c)(3) nonprofit organization that publishes and teaches America's Christian history and an associated Biblical-reasoning pedagogy known as the Principle Approach®. Its core offerings fall into three buckets: (1) published curriculum and books sold primarily through its own facebookstore.net e-commerce storefront, including flagship titles such as Webster's 1828 American Dictionary of the English Language, Rosalie Slater's "Teaching and Learning America's Christian History," "Nation Makers: The Art of Self-Government," "The Bible and the Constitution (Mayflower Edition)," and a library of literature- and history-based teacher guides (e.g., "The Courtship of Miles Standish Teacher Guide," "Walking with Jesus," "Plimoth Plantation Day," "Land That I Love"); (2) teacher training programs structured as a certification pathway — The Foundation Course (5-day intensive), The Application Course (curriculum development), and The Exhibition Course — culminating in Principle Approach Master Teacher Certification, delivered both in-person at the Chesapeake Teaching Center and online (e.g., "Renewing the Mind" course at $50 per participant); and (3) the Leading Schools Program, which affiliates partner schools such as True North Academy (Celebration, FL) and Christian Heritage School (Tyler, TX) with FACE. FACE also operates the Hall-Slater Library, a research archive of over 12,000 volumes, journals, booklets, sermons, and pamphlets documenting America's Christian founding, used by training participants for guided curriculum research.

FACE makes money through a diversified nonprofit revenue stack: (a) product sales of books and curriculum at one-time prices typically ranging from ~$15 to $60, with frequent promotional discount codes (e.g., 30% Black Friday sale, 20% seasonal codes, BOGO dictionary bundle at $96.83); (b) course tuition for live online and in-person teacher-training intensives; (c) tax-deductible donations, including legacy bequests, IRA rollovers, stock gifts, and Charitable Gift Annuities administered in partnership with the National Christian Foundation; and (d) event/lecture fees (e.g., $10 per session for the Lessons in Liberty series). Its primary customer segments are Christian educators, homeschool parents, school administrators, pastors/church leaders, and patriotic general-public consumers in the U.S., with very recent demonstrable interest from international participants (one Chinese student in the 2026 Foundation Course). Distribution is fully direct — website, e-commerce, phone (1-800-352-3223), and the Chesapeake Teaching Center — with no third-party retail or platform dependency.

Technology is conventional and non-differentiated: FACE runs on a WordPress website (face.net), a separate Facebook store (facebookstore.net), live-webinar delivery for online courses, and email newsletter systems (Discerning Moment, FACE News). No proprietary software platform, mobile app, API, AI/ML capability, or third-party software integration is described. Operational scale is modest: 1–10 employees, headquarters plus warehouse/PO Box in Chesapeake VA, a Board of Directors led by President Carole G. Adams, instructor Max Lyons ([email protected]), Teaching Fellow/Board Member Martha Shirley (M.S.), Development Representative Kathy Rader, and recently honored Chairman Thomas Slick Moorman (25-year service). The organization depends on a recurring monthly donor base ("Keepers of Liberty" at $25+/month) for revenue stabilization, and its strategic momentum in 2026 centers on the America 250 (Semiquincentennial) campaign and the 250Declaration Online Event co-sponsorship.

Name

Foundation For American Christian Education

Legal name

Foundation for American Christian Education

Website

https://face.net

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

The Foundation for American Christian Education is a 501(c)(3) nonprofit founded in 1965 that publishes Christian history curriculum and trains educators in its proprietary Principle Approach® pedagogy, serving Christian schools, homeschool parents, pastors, and patriotic consumers across the U.S.

Ownership category

akta.pro rank

Product category

Christian Education

NAICS

Educational Services (611), Libraries and Archives (51921)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200)

akta.pro primary industry

Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC)

akta.pro secondary industries

Religious Reference & Study Tools Publishing (Commentaries, Concordances, Lexicons) (MPAJAHAL), Children’s Educational & Curriculum Publishing (MPAJAFAF), Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)

Keywords

• Christian education curriculum
• Teacher training programs
• Biblical worldview resources
• Christian history publications
• Homeschool curriculum materials

Headquarters

HQ city

Chesapeake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Product Sales (Books, Curriculum, Resources): FACE generates revenue from selling published books, curriculum guides, teacher materials, and educational resources through its Facebook store and direct sales. Products include Webster's 1828 Dictionary, Nation Makers, Teaching and Learning America's Christian History, The Bible and the Constitution, Walking with Jesus, and others.
2. Course Tuition (Live Online & In-Person Training): Revenue from registration fees for live online courses (Renewing the Mind for Teaching and Learning — $50 per participant) and in-person intensive courses at the FACE Teaching Center in Chesapeake, VA.
3. Donations and Charitable Gifts: As a 501(c)(3) nonprofit, FACE receives tax-deductible donations from individual donors, monthly giving partners (Keepers of Liberty), legacy giving, charitable gift annuities, IRA rollover gifts, and stock donations. Tax ID: 54-2054240.
4. Event / Lecture Fees: Revenue from individual lecture sessions within the Lessons in Liberty series ($10 per session) and other community events held at the FACE Chesapeake headquarters.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

FACE publishes America's Christian history materials—including books, curriculum guides, and Noah Webster's 1828 Dictionary—and trains educators in the Principle Approach methodology through live online and in-person courses. The organization offers a structured Master Teacher Certification program, homeschool and classroom curriculum resources, and access to the Hall-Slater Library archive of over 12,000 volumes validating America's Christian heritage.

Product overview

The Foundation for American Christian Education (FACE) publishes and teaches America's Christian history and method of education by Biblical principles through its Principle Approach methodology. The core product portfolio centers on educational curriculum and training programs including Webster's 1828 American Dictionary (the foundational Biblical worldview dictionary), Renewing the Mind for Teaching and Learning (self-directed study course), Nation Makers: The Art of Self-Government (study course), and The Bible and the Constitution Mayflower Edition (primary source companion). FACE offers structured training programs including The Foundation Course, The Application Course, and The Exhibition Course leading to Principle Approach Master Teacher Certification. Additional products include literature-based curriculum guides such as The Courtship of Miles Standish Teacher Guide, Teaching Providential History Teacher Guide, Walking with Jesus reading guide, and Plimoth Plantation Day resources. The organization supports schools through the Leading Schools Program and maintains the Hall-Slater Library archive of over 12,000 volumes for research purposes. All products are designed to restore Christian self-government and character to individuals, families, churches, and nations through Biblical education.

Differentiator

Problem solved

Functional benefit

Products and services

• Webster's 1828 American Dictionary of the English Language

Quantifiable outcome

• One teacher influences as many as three million people in a teaching career, making an immense, vital and long-term difference in the community

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• True North AcademyminorChannel Partner/ Reseller/ Distributor · 1 January 2021True North Academy, a Principle Approach hybrid school in Celebration, FL (near Orlando), joined the FACE Leading Schools Program in 2021, opening its doors for the first time in September of that year.
• True FoundationminorChannel Partner/ Reseller/ DistributorTrue Foundation, a Principle Approach homeschool ministry led by Christine Lovett in Tulsa, OK, is affiliated with FACE. After reviewing Nation Makers: The Art of Self-Government, the Lovett family made this course an integral part of their church's discipleship program.
• Christian Heritage SchoolminorChannel Partner/ Reseller/ DistributorChristian Heritage School in Tyler, Texas is a K-12 Principle Approach school that hosts FACE Foundation courses, serving as a regional teaching center for the Leading Schools Program.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Memoria Press: Memoria Press is a classical Christian education publisher offering complete K-12 curriculum packages, teacher guides, and live online courses. Comparable to FACE on classical/Biblical-reasoning curriculum and on multi-tiered teacher support.
• Sonlight Curriculum: Sonlight is a literature-based Christian homeschool curriculum provider serving evangelical families. While less doctrinally focused than FACE, it overlaps on the Christian homeschool curriculum market and is a comparable publisher for Bible/history instruction.
• BJU Press (Bob Jones University Press): BJU Press is a major Christian K-12 textbook and curriculum publisher serving Christian schools and homeschool families. Like FACE, it produces a comprehensive Christian worldview curriculum from a publisher-driven perspective, though BJU Press serves a much broader evangelical audience.
• Christian Liberty Academy / Christian Liberty Press: Christian Liberty Press is a Christian homeschool curriculum publisher with Bible-based K-12 materials. It is comparable to FACE as a smaller Christian publisher serving homeschool families and Christian schools with Biblical worldview content.
• Classical Conversations: Classical Conversations is a classical Christian education community and curriculum provider running homeschool co-ops across the U.S. It competes with FACE's Leading Schools Program as a community-based model and shares overlap in Christian homeschool training and curriculum.
• Master Books (New Leaf Publishing Group): Master Books publishes creation-based and Christian worldview textbooks and homeschool curricula. It overlaps with FACE on Christian history content, Biblical worldview publishing, and direct-to-consumer homeschool curriculum sales.
• Abeka: Abeka (associated with Pensacola Christian College) publishes a complete K-12 Christian textbook and curriculum program widely used by Christian schools and homeschoolers. It is one of the largest direct competitors to FACE in the Christian education publishing space, with comparable curriculum and teacher training resources.
• Veritas Press: Veritas Press is a classical Christian curriculum publisher offering K-12 programs, online courses, and teacher training. It overlaps with FACE on Bible/history curricula and on a teacher-certification-style training model (Veritas Scholars Academy).

Emerging players

• Notgrass History: Notgrass History publishes Christian homeschool history curriculum including American and world history programs. It is a partial peer to FACE on American Christian history curriculum, though narrower in scope than FACE's full Principle Approach methodology.
• WallBuilders: WallBuilders is a Christian history education organization publishing resources on America's religious founding, similar to FACE's America Christian history publishing mission. It overlaps thematically on primary-source content about America's Biblical heritage but operates more as a media/advocacy nonprofit than a curriculum publisher.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FoundationforAmericanChristianEducation
• LinkedInlinkedin.com/company/foundation-for-american-christian-education

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foundation For American Christian Education