Burger King Restaurants Italia Spa

Name

Burger King Restaurants Italia Spa

Legal name

Burger King Restaurants Italia S.p.A. (Società a Socio Unico)

Website

https://burgerking.it

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Quick-Service Restaurant

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Burger QSR (THAFAAAA)

Keywords

• Quick service restaurant
• Flame grilled burgers
• Fast food chain
• Restaurant franchise
• Food delivery service

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Direct sales of burgers, chicken products, sides, drinks, and desserts to consumers at 280 restaurants across Italy, operated by franchisees.
2. Franchise Royalties: Franchisees pay 6% monthly royalties for brand usage and franchisee services, plus 5% to a common advertising fund for national marketing.
3. Delivery Commissions: Revenue from delivery orders placed through the Burger King app and third-party delivery platforms.
4. Franchise Application Fee: One-time entry fee of $3,000 for each year of the franchise contract duration.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Burger King Restaurants Italia S.p.A. operates a network of 280 quick-service restaurants across 18 Italian regions, selling flame-grilled burgers (Whopper, Bacon King, Italian-themed variants), chicken sandwiches (Krispper line), plant-based burgers (Gustalo range), King Junior Meals, and the BK Café coffee and pastry offering, served via dine-in, take-away, King Drive, and King Delivery channels supported by a proprietary mobile app and the On Fire Club loyalty program.

Product overview

Burger King Restaurants Italia S.p.A. operates a quick-service restaurant chain with a diverse portfolio centered on its flagship flame-grilled beef burgers and chicken products. The core product line includes iconic beef burgers (Whopper, Bacon King, Double Cheese King, The Parmigiano Reggiano Burger) and chicken sandwiches (Summer Krispper, Chicken Krispper, Chicken Bacon King), complemented by a growing plant-based range (Whopper Gustalo Plant Based, Bronx Steakhouse Gustalo Plant Based) under the Gustalo brand. Supporting offerings include the King Junior Meal (KJM) for children with collectible toys, BK Café as a coffee and pastry sub-brand offering Lavazza coffee and Italian/American pastries, and sides/desserts including the King Fusion Deluxe KitKat. The business operates across multiple service channels: dine-in (Mangia da noi), take-away, King Drive (drive-through), King Delivery (home delivery via app), and third-party delivery platforms. A mobile app enables mobile ordering and loyalty tracking. The On Fire Club loyalty program accumulates crowns for exclusive rewards and promotions. The company franchises its restaurants across Italy with 280 restaurants in 18 regions, serving approximately 1 million customers and processing 25 million orders.

Differentiator

Problem solved

Functional benefit

Brands

• BK Café: Italian-style café service featuring Lavazza coffee, pastries, brioches, and American-style items like pancakes and donuts.
• On Fire Club
• King Delivery
• King Drive

Products and services

• Whopper The flagship flame-grilled beef burger of Burger King featuring a beef patty, lettuce, tomato, onion, pickles, ketchup, and mayonnaise on a sesame seed bun, sold to consumers at 280 restaurants across Italy.
• Gustalo Plant Based Range

Quantifiable outcome

• 280 restaurants in 18 Italian regions serving 1 million customers with 25 million orders
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Third-Party Delivery PlatformscoreChannel Partner/ Reseller/ DistributorBurger King Italia partners with major delivery platforms to offer home delivery of its products. Customers can order their favorite burgers through popular third-party delivery services, complementing the company's own King Delivery service.
• LavazzacoreStrategic or Co-development PartnerLavazza provides premium Italian coffee for BK Café locations. The partnership combines Burger King's quick service format with Lavazza's authentic Italian espresso tradition, offering customers quality Italian coffee alongside burgers and fast food.
• Red BullminorGTM or Marketing PartnerPartnership for BK Café promotional offer: 1 Red Bull + 1 Brioche at €2.90 (compared to suggested retail of €4.30). Promotion valid at participating BK Café restaurants.
• KitKat (Nestlé)minorGTM or Marketing PartnerLimited edition King Fusion Deluxe featuring KitKat Ball with raspberry cheesecake topping. Promotional collaboration for summer pause/breakfast occasions.
• Meta (Facebook/Instagram)minorGTM or Marketing PartnerMeta Platforms Technologies Ireland Limited is used for retargeting activities and advertising campaign measurement on Facebook and Instagram platforms. Meta may act as joint data controller for related user data processing activities.
• HeinekenminorChannel Partner/ Reseller/ DistributorHeineken draft beer available at BK Café locations for informal aperitivo occasions, offering four varieties of beer on tap alongside snack boxes.
• Coca-ColaminorGTM or Marketing PartnerPartnership for promotional campaigns including 'Vinci la Tribuna d'Onore' contest, 'Concorso 300' contest, and 'Le Olimpiadi con Coca-Cola e Burger King' contest with various prizes.
• Spin Master (Paw Patrol)minorGTM or Marketing PartnerPromotional partnership for Paw Patrol The Dino Movie launch. King Junior Meal includes surprise Paw Patrol characters (Chase, Marshall, and others) for collection. Six different characters available, one in each KJM.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Domino's Pizza Italia: Domino's Pizza Italia is a leading QSR chain in Italy focused on pizza delivery and carryout. It competes with Burger King for delivery occasions, late-night meals, and digital/mobile ordering convenience.
• McDonald's Italia: McDonald's Italia is the dominant direct competitor in the Italian burger QSR market, operating a similar franchise model with comparable menu, drive-through, and mobile ordering capabilities. It serves the same Italian quick-service occasion and competes for the same consumer occasions (family meals, on-the-go, delivery).
• Pizza Hut Italia: Pizza Hut is a global QSR/casual dining pizza chain operating in Italy. It competes with Burger King for casual family meals, delivery, and dine-in pizza occasions in the Italian market.
• KFC Italia (Yum! Brands): KFC Italia is the leading chicken-focused QSR in Italy, operating a similar franchise model under a global brand (Yum! Brands). It competes for the same quick-service occasion with overlapping delivery, loyalty, and dine-in formats.
• Five Guys Italy: Five Guys operates premium burger QSR restaurants in Italy with a similar flame-grilled positioning. It competes directly for the premium burger occasion and has overlapping target customers (young adults, families) in major Italian cities.

Regional players

• Autogrill: Autogrill is a major Italian foodservice operator focused on travel hospitality (highways, airports, train stations). It overlaps with Burger King in serving QSR and grab-and-go occasions for travelers and commuters across Italy.
• Old Wild West: Old Wild West is an Italian casual dining chain serving burgers, steaks, and Tex-Mex fare. It is a regional Italian competitor for casual American-style dining occasions, with overlap on burgers and family meals.
• Spizzico (Autogrill Group): Spizzico is an Italian pizza-focused QSR concept operated by the Autogrill group. It competes for quick-service pizza occasions in travel hubs and urban locations, overlapping with Burger King's grab-and-go and family meal occasions.
• Roadhouse Restaurant Italia: Roadhouse is an Italian casual dining chain focused on grilled meats and American-style food. While it is sit-down rather than QSR, it competes for similar consumer occasions around casual meals and American-style cuisine in Italy.

Broad incumbents

• Starbucks Italia: Starbucks is a global coffee and café incumbent operating in Italy. It is a broader competitor for the breakfast and coffee daypart that Burger King's BK Café concept targets, particularly given Italy's strong coffee culture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/BurgerKingItalia
• Facebookfacebook.com/BurgerKingItalia/?ref=ts&fref=ts
• LinkedInlinkedin.com/company/burger-king-restaurants-italia
• Instagraminstagram.com/burgerking_it

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burger King Restaurants Italia Spa