Found Design

What Found Design does

Found Design operates on a project-based professional services revenue model with custom quotes per engagement and free initial consultations; there is no publicly disclosed pricing and no proprietary software or technology platform underpinning the offering, with all delivery executed through a Discover-Develop-Deliver methodology using standard design tooling. The firm is founder-owned (Found Design Limited, registered in England and Wales, company number 6373890) with 1-10 employees and no external investment, subsidiaries, or public listing. Customer acquisition is predominantly referral-driven, supplemented by a website portfolio and organic social media presence on LinkedIn, Twitter, Instagram, and Facebook; a documented example is the Vanguard Asset Management engagement originating from a recommendation when an existing client joined Vanguard. The studio maintains a long-standing implementation partnership with Mike Daines Associates for financial sector work and a minor collaboration with Simon Carter on specific client engagements.

Name

Found Design

Legal name

Found Design Limited

Website

https://founddesign.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Found Design is a London-based independent graphic design and branding studio founded in 2007 by Paul Spencer. It delivers brand identity, website design, marketing collateral, book design, and information design services to enterprise clients across financial services, publishing, and cultural sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Bromley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design and Branding Services: Project-based professional services revenue model. Services include brand design, visual identity, website design, marketing collateral, book design, signage, and event graphics. Pricing based on scope of work with custom quotes per project.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Found Design is an independent London-based graphic design and branding studio delivering brand design, visual identity, website design, marketing collateral, book/magazine design, signage, and information design (data visualisation and research design) on a project basis. The studio works with clients ranging from small startups to global organisations, offering 'big agency' design capabilities with a small studio model through a Discover-Develop-Deliver methodology.

Product overview

Found Design is a London-based independent graphic design and branding studio offering a comprehensive suite of design services. The company operates on a studio model, providing marketing collateral design (brochures, corporate literature, signage, event graphics), branding and identity services (brand design, implementation, visual identity, strategy), digital marketing (user experience and website design/development), information design (data visualisation, research design), and print-related services (book design, magazine design, print consultancy). The portfolio includes work across diverse sectors including finance, arts and culture, publishing, architecture, education, and retail. Rather than a software platform with modules, Found Design offers professional design services delivered through a Discover-Develop-Deliver methodology.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding and Identity Services Brand design, brand implementation, visual identity development, and design strategy services for organisations establishing or refreshing corporate brands.
• Marketing Collateral Services Design and production of marketing materials including brochures, corporate literature, signage and navigation systems, and event graphics and stands.
• Digital Marketing Services User experience design and website design and development services for digital presence.
• Information Design Services Data visualisation and research design services to communicate complex information effectively.
• Book and Magazine Design Services Specialist book and magazine design services including layout, typography, and visual design for publishing clients.

Named customers15 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Mike Daines AssociatescoreImplementation/ SI/ Consulting PartnerLong-standing collaboration with Mike Daines Associates on design projects in the financial sector. Joint work includes Cowen Group research branding and Royal Bank of Scotland investment research documents. Mike Daines is founder of eLexicons and has worked with Paul Spencer since 2005 on Citigroup and RBS projects.
• Simon CarterminorStrategic or Co-development PartnerCollaboration with Simon Carter noted on projects for Bank of Ireland and Davey (indicated with ** on client list). Partnership for specific client engagements.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Spin (Studio Spin): Spin is a London-based brand design studio founded by a former Pentagram partner, offering brand identity, art direction and editorial design to cultural and commercial clients. It is a direct comparable in scale, location and craft-led positioning.
• Bibliotheque: Bibliotheque is a London-based independent design studio with a strong typographic and editorial heritage, working on identity, print and digital for cultural and commercial clients. Its typography-led craft overlaps directly with Found Design's niche.
• Koto: Koto is an independent brand and digital design studio with a London presence, building brand identities for tech and consumer clients. It is comparable on identity, branding and website design services, though with a more digital-first orientation.
• Pentagram: Pentagram is the canonical independent, partner-led design consultancy with a London office. Like Found Design, it delivers branding, identity and editorial design for major institutions, but operates at much larger scale with multiple partners.
• North (North Design): North is an independent London brand and digital design studio delivering identity, website and campaign design for ambitious brands. It is comparable to Found Design in size, geography and service mix.
• Ragged Edge: Ragged Edge is an independent London brand design agency delivering brand strategy, identity and naming for ambitious challenger and enterprise clients. Its boutique, founder-led model and brand-first focus closely mirror Found Design's positioning.
• Carter Wong: Carter Wong is a London independent design consultancy offering branding, identity and communication design for corporate and cultural clients. Its enterprise client base and independent London studio model make it a comparable peer.
• Studio Output: Studio Output is an independent London brand and design agency working across identity, editorial, digital and motion. Its full-spectrum design remit and independent studio model make it a close peer to Found Design.
• Made Thought: Made Thought is an independent London design studio focused on brand identity, packaging and digital design for premium and cultural clients. It overlaps directly with Found Design's brand, identity and digital offering for arts, fashion and publishing-adjacent clients.

Broad incumbents

• Landor & Fitch: Landor & Fitch is a large global branding and design consultancy (part of WPP) serving many of the same enterprise verticals (financial services, fashion, NGO) as Found Design. It is a broader incumbent with overlapping capabilities rather than a niche boutique peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xtwitter.com/founddesignltd
• Facebookfacebook.com/founddesignltd
• LinkedInlinkedin.com/company/found-design
• Instagraminstagram.com/founddesignltd/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Found Design