Larkin PR

What Larkin PR does

Larkin PR is a UK-based public relations and communications consultancy founded in 2020 by David Prescott and headquartered at the Centre for Digital Innovation (C4DI) in Hull, England. The firm operates a senior-only delivery model — deploying no junior staff on client accounts — and targets start-ups and scale-ups operating in sustainability, innovation, and technology sectors. Its service offering spans strategic media relations, launch and funding campaigns, public affairs support, crisis communications, and content production, with sector concentrations in climate-tech and health-tech.

The firm has built a named client roster that includes Frugalpac, MediMusic, NearU, Prenetics, Lightning Reach, Ambion Heating, ExRobotics, and TestCard. Frugalpac is the anchor client, evidenced by a multi-year retainer relationship, 3,000+ media pieces, and support for a King's Award. Larkin PR has productized portions of its offering through the StartStrong programme, a structured engagement for early-stage companies preparing market entry or funding announcements. The firm supplements its core services through capability partnerships with Barndoor Strategy (public affairs) and Influence Media (content production).

The business model is fee-based, combining monthly retainers with project-based fees for defined campaigns. Pricing is calibrated to senior consultant involvement rather than headcount multiples, and no revenue is disclosed. The firm is bootstrapped with no institutional investment capital, operates from a single Hull location, and services clients across the UK with selective international work. Its go-to-market relies on founder-led referral networks, the C4DI ecosystem, and sector-specific positioning in climate-tech and health-tech verticals.

Name

Larkin PR

Website

https://larkinpr.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Larkin PR is a UK-based, senior-only public relations consultancy founded in 2020 and headquartered in Hull, serving start-ups and scale-ups in sustainability, innovation, and technology through retained and project-based media relations and public affairs engagements.

Ownership category

akta.pro rank

Product category

Public Relations Consulting

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAAAL

PR, Corporate Communications & Crisis Management

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYBPAFADAN

Reputation Management & Online PR

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYMPAAADAJ

Digital PR & Social Media Communications

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

Keywords

• Public relations services
• Media relations consulting
• Public affairs consulting
• Crisis communications
• Content strategy services

Headquarters

HQ city

Hull

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. PR and Communications Consulting: Larkin PR charges fees for bespoke public relations, brand strategy, content creation, public affairs, and crisis management services delivered by senior consultants. Revenue is project-based or retainer-based, with engagements ranging from one-off launch programmes (StartStrong) to ongoing retained relationships.
2. StartStrong Launch Programme: A structured three-month launch programme for early-stage start-ups covering brand definition, website creation, SEO-friendly content, press outreach, media training, and social media setup. This is a fixed-term, fee-based engagement distinct from ongoing retained PR work.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Larkin PR is a UK-based PR, public affairs, and content consultancy that helps start-ups and scale-ups in sustainability, innovation, and technology launch and grow. The firm delivers bespoke senior-consultant-led services spanning PR strategy, social media, brand and content creation, crisis management, media training, and political lobbying under one roof, with its signature three-month StartStrong launch programme for early-stage clients.

Product overview

Larkin PR is a PR agency offering a unified service portfolio anchored by its StartStrong three-month launch programme for early-stage start-ups. The agency's core services include Public Relations, Brand Building, Content Strategy, Political Strategy, Crisis Management, and Media Training. These services are designed to help start-ups and scale-ups in the sustainability, innovation, and tech sectors shape their story, build their presence, and achieve media impact.

Differentiator

Problem solved

Functional benefit

Brands

• StartStrong: A three-month launch programme for early-stage start-ups, covering brand definition, presence building, launch with impact, and ongoing support

Products and services

• StartStrong A structured three-month launch programme for early-stage start-ups that guides clients from rough idea to clear brand, covering branding, messaging, website design, content creation, social media strategy, media training, press outreach, and ongoing PR strategy. Designed as a fixed-term, fee-based engagement distinct from ongoing retained PR work.
• Public Relations Services

Quantifiable outcome

• 3,000+ pieces of global media coverage generated for a single client (Frugalpac), spanning The Guardian, The Times, FT, BBC, ITV, US and French television
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Barndoor StrategycoreStrategic or Co-development PartnerBarndoor Strategy is a public affairs consultancy led by Havard Hughes (former Deputy Chairman of the Association of Professional Political Consultants) and David Spencer (former Chief of Staff to Brexit Secretary David Davis MP). Barndoor Strategy has worked with Larkin PR and Frugalpac for over two years on political strategy, policy influence, and government engagement. The relationship is ongoing and integrated into client campaigns.
• Influence MediacoreStrategic or Co-development PartnerInfluence Media is a marketing consultancy led by Luke Thornton, Head of Content at Larkin PR. The firm crafts and shoots video content for Larkin PR clients. Their video footage for MediMusic was of sufficient quality to be used by the BBC. Both companies are co-located at Hull's C4DI.
• Centre for Digital Innovation (C4DI)coreStrategic or Co-development PartnerC4DI is a digital innovation hub and tech community in Hull, Yorkshire. Larkin PR is based at C4DI, which serves as its primary office and a platform for ecosystem engagement, client referrals, and community integration within the Hull and Northern start-up scene.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MHP Group: UK-based communications consultancy combining PR, public affairs and content services for high-growth and corporate clients. Closely comparable to Larkin PR in its blended PR + public affairs model and senior-led engagements, though operating at significantly larger scale.
• Hotwire PR: Global technology and communications agency with a startup and growth-stage client focus. Comparable to Larkin PR in serving tech and innovation clients with integrated PR and public affairs, though operating at a larger scale across multiple geographies.
• Threepipe Communications: UK PR and digital communications agency focused on consumer, tech and sustainability brands. Comparable to Larkin PR in vertical focus and integrated digital/content offering for growth-stage clients.
• Beattie Communications: UK-based integrated communications group offering PR, public affairs, content and social media for brands and public-sector clients. Comparable to Larkin PR in its full-service agency model and startup-to-enterprise range, though broader in sector coverage.
• Clearly PR: UK-based PR and communications agency focused on tech, sustainability and purpose-driven brands. Closely comparable to Larkin PR in vertical specialisation and senior-only positioning for early-stage and growth clients.
• Zeno Group: Global communications agency with a particular focus on technology, innovation and challenger brands. Comparable to Larkin PR in serving startups, scale-ups and tech innovators with senior-led, integrated campaigns.

Broad incumbents

• Edelman: World's largest PR firm with technology, sustainability and public affairs practices. Comparable to Larkin PR across the full PR/PA/content spectrum, but at global scale and with much larger account teams.
• FleishmanHillard: Global PR and integrated communications network with strong technology and public affairs practices. Overlaps Larkin PR in offering senior counsel, technology-sector expertise and public affairs, but operates at network scale across multiple sectors.
• Ketchum: Global communications consultancy with technology, sustainability and public affairs expertise. Comparable in offering senior-led strategic counsel across PR and PA, but operates at network scale with global resources.
• Brunswick Group: Global advisory firm focused on corporate communications, public affairs and critical issues for corporates and high-growth companies. Comparable to Larkin PR in serving high-stakes clients with integrated communications, though at significantly larger scale and enterprise focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/larkinpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Larkin PR