Latroupe

What Latroupe does

Latroupe operates a portfolio of 7 boutique hostel properties across 5 European cities — Madrid, Brussels (3 properties: Le Berger, Jardin Secret, Grand Place), Dublin (Jacobs Inn), Bilbao (La Granja), and Barcelona (Poblenou Beach) — under the operating entity SMART HOPER, S.L.U., headquartered in Madrid. The company targets budget-conscious travelers, backpackers (typically aged 18-35), families, festival/event-goers, content creators, and groups of 13+ people, offering a hybrid product that combines hotel-grade room quality and amenities (private double and family rooms with ensuite bathrooms, 24/7 reception, daily cleaning, air conditioning, free Wi-Fi) with hostel-style social infrastructure (communal bars, live events, shared dinners, dormitory rooms for 4-12 guests).

The core technology stack centers on a web-based direct booking platform (built on PHP applications) integrated with the Mews property management system and protected by Cloudflare for bot management and session security. Operations are digitized across all properties, with sustainability features including LED lighting, water-flow regulating faucets, energy-efficient laundry machinery, and limited use of paper and disposable plastics. The company maintains an active social presence on Facebook (JoinLatroupe) and Instagram (@joinlatroupe), runs a content creator program offering free stays in exchange for organic content, and operates a multilingual website in Spanish, English, and French.

The business model is direct-to-consumer accommodation, with primary revenue from room and dormitory bookings priced in Euros under both flexible (free cancellation up to 24 hours before arrival) and non-flexible (prepaid, non-refundable) rate structures. Ancillary revenue comes from bar/breakfast services, laundry, towel rental, lockers, luggage storage, printing, and late check-out. Group bookings (13+ people) are handled by a dedicated department with custom pricing, 30% deposits, and security deposit requirements. Distribution is weighted heavily toward direct website bookings (incentivized by a 10% web discount and best price guarantee), supplemented by walk-ins and group bookings; no explicit OTA marketplace presence is documented. The Trouper Passport loyalty program, Trouper Club (20% off for 3+ nights), and seasonal promotional campaigns (Trouper Summer Sale, Spring Sale, Last Minute, Early Trouper) drive repeat demand and yield management.

Name

Latroupe

Legal name

SMART HOPER, S.L.U.

Website

https://latroupe.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Latroupe is a Madrid-based boutique hostel operator running 7 properties across 5 European cities (Madrid, Brussels, Dublin, Bilbao, Barcelona). It serves budget travelers, backpackers, families, and groups with hotel-quality rooms, shared dormitories, bars, events, and a direct-to-consumer booking model under the Trouper Passport loyalty program.

Ownership category

akta.pro rank

Product category

Boutique Hostel Accommodation

NAICS

Other Traveler Accommodation (72119), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Boutique/Design Hostels (THAMAIAD)

akta.pro secondary industries

Private-Room & Boutique Hostels (THAGAGAB), Party & Social Hostels (THAMAIAE)

Keywords

• Boutique hostel accommodation
• Budget city lodging
• Group travel stays
• Hostel loyalty program
• European hostel network

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Accommodation Fees: Latroupe's primary revenue stream comes from room and dormitory bookings. They offer flexible rate (cancellation free up to 24h before arrival) and non-flexible rate (prepaid, no refund). Room types include Double Room (private for 2 with private bathroom), Family Room (private for 3-4 with private bathroom), and Multiple Room (shared/privatized for 4-12 people with ensuite or shared bathroom). Group bookings (13+ people) require 30% deposit at booking and 70% 15 days before arrival. Municipal tax is added to all prices. All amounts are in Euros.
2. Ancillary Services: Additional revenue from paid services including: laundry (washing machines and dryers charged per use), towel rental in shared rooms (additional cost varying by destination), locker rental (guests use their own padlock or purchase from reception), luggage storage (self-service electronic lockers or supervised luggage room, rate varies by size and hours), printing (limited pages), and late check-out (additional charge up to 2 hours, then full night charged).
3. Bar and Food Services: Latroupe hostels feature bars where alcohol is available for purchase. Breakfast is served daily (schedule and price vary by property). These F&B services provide additional per-transaction revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Latroupe operates a portfolio of boutique hostels across major European cities, combining hotel-quality comfort and private rooms with the social atmosphere, bars, and shared dormitory formats of a traditional hostel. The company sells accommodation nights (private double/family rooms and shared dormitories for 4–12 guests), ancillary services (breakfast, laundry, luggage storage, lockers, printing), and bar/F&B offerings, alongside a loyalty program (Trouper Passport) and a dedicated group bookings service for parties of 13 or more.

Product overview

Latroupe operates a portfolio of 7 boutique hostel properties across 5 European cities (Madrid, Brussels, Dublin, Bilbao, Barcelona). The offering combines hotel-quality comfort with hostel social atmosphere, providing accommodation types including Double Rooms (private for two), Family Rooms (private for 3-4 guests), and Multiple/Shared Rooms (dormitory-style for 4-12 people). Properties feature common areas, bars, and events programs. The company also offers a loyalty program called Trouper Passport and dedicated group booking services for parties of 13 or more. All properties are managed by SMART HOPER, S.L.U. with different property owners per location.

Differentiator

Problem solved

Functional benefit

Products and services

• Latroupe Prado

Quantifiable outcome

• Best price guarantee with 10% discount for direct website bookings
• +2 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hostelworld: Global hostel-focused OTA platform with 16,000+ properties. Comparable to Latroupe as a channel partner and competitor in the European budget accommodation space, though operates as a marketplace rather than operator.

Others

• Mews Systems: Cloud-based property management system vendor that Latroupe uses for operations. Relevant as a technology partner and ecosystem enabler in the modern hostel/hotel tech stack.

Direct peers

• a&o Hostels: Largest European hostel group with 40+ properties in 25 cities. Comparable to Latroupe as a multi-city budget accommodation operator with hotel-grade amenities, though larger and broader.
• Wombat's Hostels: European boutique hostel chain operating in cities like Vienna, Berlin, Munich, and Budapest. Directly comparable to Latroupe in targeting young travelers with private rooms, dorms, and on-site bars.
• Clink Hostels: Boutique hostel brand operating in Amsterdam, London, and Barcelona targeting young international travelers. Comparable to Latroupe in bar-centric social atmosphere and dorm/private mix.
• Safestay: London-listed boutique hostel operator with properties in Madrid, Barcelona, Lisbon, Prague, and other European cities. Directly comparable to Latroupe in city-center locations and hybrid positioning.
• Selina: Global lifestyle hostel/hotel brand focused on millennial and digital nomad travelers with strong social programming and content-driven marketing. Comparable to Latroupe in community-driven positioning, though larger scale.
• Generator Hostels: Largest boutique hostel operator in Europe with design-led properties across 15+ cities. Directly comparable to Latroupe in the boutique hostel hybrid format, social atmosphere, and urban location strategy.
• St Christopher's Inn: UK-based hostel chain with properties across European cities, known for bar integration and social atmosphere. Comparable to Latroupe in target market (young travelers) and operational model.
• Meininger Hotels: Hybrid hotel-hostel chain operating across major European cities. Directly comparable to Latroupe's positioning of combining private rooms with shared dormitory options at budget-friendly rates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JoinLatroupe
• Instagraminstagram.com/joinlatroupe
• LinkedInlinkedin.com/company/latroupe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latroupe