What IDGO Ltd. does

IDGO Ltd. is a UK private company, founded in 2024 and headquartered in Waltham Abbey, Essex, that issues PASS-accredited proof of age and identity cards to UK residents. The company's core product is the IDGO Card, offered in three age variants (Under 16, 16+, and 18+) and priced from £15 per application, with cards valid for four years from issue. The card is positioned as a convenient alternative to carrying passports or driving licences for age and identity verification across a broad range of use cases including voting, retail purchases of age-restricted goods, casinos, domestic flights, nightlife, festivals, and civic services.

The business operates a direct-to-consumer model via the idgocard.co.uk website, with applications processed online and physical cards delivered by post. Identity verification is handled through a third-party integration with Credas, while the company's market legitimacy rests on its accreditation and licensing by the Proof of Age Standards Scheme (PASS), with additional endorsements from the National Police Chief's Council (NPCC) and the Security Industry Authority (SIA). Marketing and customer acquisition are conducted through a digital-first channel mix spanning organic social (Facebook, LinkedIn, Instagram), email newsletter, and a Refer Friends referral programme. The company maintains a Smartcard Beta Waitlist, signalling intent to expand into a prepaid smartcard product beyond the current static proof-of-age offering. No revenue, funding, or headcount figures are disclosed in the available data.

Name

IDGO Ltd.

Legal name

IDGO Ltd.

Website

https://i-dgo.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

IDGO Ltd. is a UK-based, PASS-accredited card issuer that sells £15 proof-of-age and identity cards to UK residents across three age tiers via direct-to-consumer online applications, with endorsements from NPCC and SIA.

Ownership category

akta.pro rank

Product category

Identity Verification Services

akta.pro primary industry

Identity Verification (IDV) & Document Verification (FSAMALAE)

akta.pro secondary industries

Data, Evidence & Document Verification (IDV) for KYC (FSAMAMAN), Open-Loop Prepaid Cards (Network-Branded) (FSAMANAA)

Keywords

• Proof of age cards
• Identity verification cards
• PASS accredited cards
• Age verification documents
• Prepaid smartcard services

Headquarters

HQ city

Waltham Abbey

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain, Others

Revenue model

1. ID Card Application Fee: IDGO generates revenue through one-time card application fees charged to UK residents seeking proof of age and identity verification. Cards are valid for four years from the date of issue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

IDGO Ltd. is an accredited and licensed PASS Card issuer that produces proof of age and identity cards for UK residents. The core product is a physical PASS-accredited ID card available in three variants (Under 16, 16+, and 18+), priced from £15 and valid for four years from the date of issue. The company also operates a Smartcard Beta Waitlist for a forthcoming prepaid smartcard service.

Product overview

IDGO Ltd. offers a single unified product: the IDGO Card, a PASS-accredited proof of age and identity card for UK residents. The product portfolio consists of three card variants targeting different age groups (Under 16, 16+, and 18+), all serving the same core function of verified identity documentation. Cards are priced from £15 and remain valid for four years from issue date. The company also maintains a Smartcard Beta Waitlist, indicating future product development.

Differentiator

Problem solved

Functional benefit

Products and services

• IDGO Card A PASS-accredited proof of age and identity card for UK residents, accepted across the UK for age verification purposes including voting, entering casinos, obtaining tattoos or body piercings, claiming benefits, playing the lottery, UK domestic flights, cinema, festivals, purchasing age-restricted goods, and accessing pubs, clubs and bars. Available in three variants: Under 16, 16+, and 18+. Cards are valid for four years from the date of issue and priced from £15.

Quantifiable outcome

• IDGO cards are valid for four years from the date of issue

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Proof of Age Standards Scheme (PASS)coreStrategic or Co-development PartnerPASS is the primary accreditation body for proof of age cards in the UK. IDGO is an accredited and licenced PASS Card issuer, meaning their cards are recognised and accepted across the UK as valid proof of age and identity documents.
• National Police Chief's Council (NPCC)coreStrategic or Co-development PartnerThe NPCC endorses IDGO cards as a recognised proof of age document, providing law enforcement backing and legitimacy for age verification purposes across UK venues and businesses.
• Security Industry Authority (SIA)coreStrategic or Co-development PartnerThe SIA, which regulates the private security industry in the UK, endorses IDGO cards as valid proof of age documentation for use by security personnel and licensed venues.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• CitizenCard: CitizenCard is the UK's largest PASS-accredited proof-of-age and identity card issuer, offering similar B2C proof-of-age cards for UK residents. It is the most direct competitive comparable to IDGO in terms of product, customer base, regulatory accreditation, and price point.
• Young Scot (Young Card): Young Scot issues the National Entitlement Card / Young Scot card, a PASS-affiliated proof-of-age card primarily for Scottish residents aged 11-25. Directly comparable product, customer segment, and PASS scheme participation.

Broad incumbents

• Onfido (Entrust): Onfido (now part of Entrust) provides AI-powered digital identity verification and document checking used by financial services, employers, and governments. Comparable to the Credas-powered verification step inside IDGO's issuance flow but at vastly greater enterprise scale.
• ID.me: ID.me is a US-headquartered digital identity and age-verification network used by government agencies, retailers, and age-restricted merchants. Comparable value proposition (single reusable verified ID for age-restricted purchases) but at much larger scale and US-centric.
• Jumio: Jumio is a global identity verification and KYC/AML platform serving financial services, fintechs, and online businesses. Comparable as an identity-document-verification peer, particularly for the same verification workflow IDGO relies on for age proofing.
• Yoti: Yoti is a UK-based digital identity verification platform offering age-verification, eID, and KYC services to businesses and consumers. Comparable on the identity-verification/age-proof value proposition but operates a broader platform model rather than a single physical PASS card.

Regional players

• Validate UK: Other UK PASS-accredited proof-of-age card suppliers listed by the Proof of Age Standards Scheme operate as direct competitive peers to IDGO within the same regulatory scheme, addressing the same UK consumer use cases for age-restricted purchases and venues.

Others

• Credas: Credas is the technology partner providing the identity verification backbone IDGO integrates for applicant KYC. It is an enabler/supplier in IDGO's stack rather than a competitor, but is materially comparable as a UK identity verification specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/idgo.uk
• LinkedInlinkedin.com/company/i-dgo
• Instagraminstagram.com/idgo.uk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDGO Ltd.