LIVING Homes

What LIVING Homes does

LIVING Homes is the residential real estate development brand of WING, one of Hungary's largest real estate developers, focused exclusively on new-construction apartment developments across Budapest. The company operates a portfolio of 8 residential parks spanning Budapest's Districts III, XII, and XIII — including District XIII's Váci office-corridor-adjacent projects (Kassák Terrace, Park West 3, Park West Rise, Greenway Apartments), the Buda-side Római Park near the Danube, and the premium Mártonhegy Villapark in District XII. LIVING sells apartments to three core segments: individual homebuyers (including first-time buyers and families leveraging the CSOK Plusz government subsidy), real estate investors seeking rental yield or capital appreciation, and a smaller premium/luxury tier in prestigious Buda locations.

The company's revenue engine is multi-stream: one-time apartment sales form the primary revenue base, complemented by 'LIVING Service' — a recurring-revenue platform covering property management, rental intermediation, mortgage brokering, interior design and built-in furniture packages, and resale services. Pricing is quote-based and not publicly disclosed; LIVING incentivizes demand via a 10-90% staged payment schedule, 5% VAT refunds in designated rust-belt zones, and CSOK Plusz subsidy qualification on selected projects. GTM is sales-led and direct: a property-search-enabled website (living.hu), a sales hotline, a dedicated showroom, and personalized appointment-based consultations. Promotional offers include '7%+5% returns' positioning that frames units as yield-generating assets as well as residences.

LIVING is privately held with WING as parent; the two entities are relocating to a shared headquarters in WING's Liberty mixed-use complex. The company lists smart home solutions as an integrated amenity, though underlying technical components are not detailed. No revenue, headcount, or founding-date disclosures are available in the source material.

Name

LIVING Homes

Legal name

LIVING

Website

https://livinghomes.hu

Company type

Private

Operating status

Operating

Short description

LIVING Homes is the residential development brand of Hungarian real estate firm WING, developing and selling new-construction apartment projects across Budapest's Districts III, XII, and XIII, serving individual homebuyers, real estate investors, and premium buyers, with complementary property management and rental services.

Ownership category

akta.pro rank

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Apartment Sales: Primary revenue stream from selling newly constructed apartments across multiple residential park developments in Budapest. Offers various payment structures including 10-90% payment schedule.
2. LIVING Service - Property Management: Full-service property management including tenant relations and maintenance coordination for rental properties.
3. LIVING Service - Rental Intermediation: Rental placement services matching properties with ideal tenants under optimal terms.
4. LIVING Service - Furnishing Packages: Built-in furniture and professional interior design services tailored to each apartment during development phase.
5. LIVING Service - Mortgage Intermediation: Partner-based mortgage brokerage helping customers find optimal loan structures for home purchases.
6. Resale Services: Resale of previously purchased LIVING apartments and assistance with selling used properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

LIVING Homes is the residential real estate development brand of WING, developing and selling newly constructed apartments across 8 residential park projects in Budapest, including Greenway Apartments, Mártonhegy Villapark, Kassák Terrace, Park West 3, Park West Rise, Római Park, and Le Jardin 2. The core offering is supplemented by LIVING Service, which provides property management, rental intermediation, built-in furniture and furnishing packages, and mortgage intermediation to buyers and investors across the apartment ownership lifecycle.

Product overview

LIVING Homes is a Hungarian residential real estate developer offering a portfolio of new construction apartment projects across Budapest. The core offering consists of residential parks (lakóparkok) including Greenway Apartments, Mártonhegy Villapark, Kassák Terrace, Park West 3, Park West Rise, Római Park, and Le Jardin 2. These are complemented by LIVING Service, a comprehensive suite of property-related services covering rental management, property administration, apartment sales, built-in furniture, furnishing, loan brokering, and independent technical inspection.

Differentiator

Problem solved

Functional benefit

Brands

• LIVING Service: Comprehensive real estate services including property management, rental services, furnishing, mortgage intermediation, and technical inspection services for both LIVING apartments and non-LIVING properties

Products and services

• Greenway Apartments Modern residential development in Budapest's XIII. district (Újlipótváros / Váci Road corridor area), offering 299 newly constructed, energy-efficient apartments targeting buyers seeking modern urban housing with strong transport connectivity.
• Mártonhegy Villapark Premium villa park residential development in Buda's prestigious XII. district combining modern elegance with a nature-close lifestyle for high-end buyers seeking exclusivity and superior build quality.
• Kassák Terrace Third and final phase of the Kassák Project in Budapest's XIII. district, adjacent to the Váci Road office corridor, with high energy efficiency classification and immediately move-in ready apartments.
• Park West 3 Third phase of the Park West Project located in the dynamically developing Ferdinánd neighborhood of Budapest's XIII. district, offering energy-efficient newly constructed apartments.
• Római Park LIVING's first Buda residential development located near the Római-part Danube riverbank in Budapest's III. district, offering energy- and cost-efficient newly built apartments with 5% VAT refund eligibility.
• Park West Rise Final phase of the Park West Project in Budapest's XIII. district, with high technical content specifications and central city positioning, offered to buyers with the 10-90% payment schedule option.
• Le Jardin 2 Second phase of the Le Jardin residential park in Budapest's XIII. district near the Rákos-stream, offering sustainable newly constructed apartments in a green environment, marketed as LIVING's greenest residential development.
• LIVING Service Comprehensive service package for LIVING apartment owners and investors (and non-LIVING properties), bundling rental intermediation, full-service property management, apartment resale assistance, built-in furniture and furnishing design, mortgage loan brokering, and independent technical inspection services.

Quantifiable outcome

• 7%+5% returns on LIVING homes mentioned as promotional offer

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• WINGcoreStrategic or Co-development PartnerWING is the parent company and residential real estate development brand under which LIVING operates. WING develops and owns the Liberty mixed-use complex where LIVING will relocate its headquarters. The relationship is a brand/parent structure where LIVING serves as WING's residential development division.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cordia: Hungarian residential developer (part of Futureal Group) building and selling new-build apartments in Budapest and other Hungarian cities. Closely comparable to LIVING in product type (new-construction for-sale apartments), buyer segments, and government-subsidy-driven demand model.
• Bayer Construct: Hungarian construction and real estate development group with significant Budapest new-build residential activity. Comparable to LIVING as a vertically integrated Hungarian developer selling new apartments to individual buyers and investors.
• Futureal Group: Hungarian/Central European real estate group encompassing Cordia (residential) and commercial developments. Comparable to LIVING as a major regional residential developer with overlapping Budapest footprint and parent-brand structures.
• Biggeorge Property: Established Hungarian residential and mixed-use developer active in Budapest with a portfolio of new-build apartment projects. Directly comparable to LIVING in product category, geographic focus, and for-sale developer business model.
• Optima Real Estate: Hungarian residential developer delivering new-build apartment projects in Budapest. Comparable to LIVING in product offering (new-construction for-sale apartments) and primary customer segments (end-users and buy-to-let investors).

Regional players

• GTC Hungary: Hungarian subsidiary of GTC operating commercial and residential real estate in Budapest. Comparable as a regional developer with overlapping presence in the Váci Road corridor where several LIVING projects (Kassák Terrace, Park West) are located.

Broad incumbents

• Vonovia: Europe's largest residential real estate company. Comparable as a broad incumbent residential player; provides read-across on European housing-cycle dynamics that affect Hungarian demand, though operates in a different ownership model (rental vs. for-sale).
• Heimstaden: Major European residential property owner/operator with presence in CEE including Czech Republic and other regional markets. Comparable as a broad incumbent in CEE residential real estate, though primarily build-to-rent versus LIVING's for-sale model.
• CPI Property Group: Large European real estate platform with residential and mixed-use exposure across CEE, including Hungary. Comparable as a broad incumbent active in the same regional housing market with significantly greater scale and capital base.
• WING (parent context): Parent company of LIVING and one of Hungary's largest real estate developers across commercial, office, and residential. Comparable as the broader platform within which LIVING operates, with shared capital, land pipeline, and mixed-use development expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIVING Homes