MALI - Museo de Arte de Lima

What MALI - Museo de Arte de Lima does

MALI (Museo de Arte de Lima) is Peru's premier art museum, founded in 1961 and housed in the historic 1872 Palacio de la Exposición in central Lima. The museum preserves and exhibits a permanent collection spanning more than 3,000 years of Peruvian art — from pre-Columbian and colonial pieces through republican-era and contemporary works — making it the country's principal institutional custodian of national artistic heritage. Beyond its permanent galleries, MALI operates temporary exhibitions, an education program with courses and workshops for children and adults, and signature recurring events such as Noche MALI and ÍconosMALÍ.

The institution generates revenue through a diversified non-profit model: general admissions (S/30 standard / S/15 reduced), the "PAM" annual membership program at S/180, paid educational courses priced between S/30 and S/170, ticketed special events (Noche MALI at S/7.50), on-site and online retail (Tienda MALI at tienda.mali.pe), venue rentals, and corporate/institutional sponsorships. Distribution is multi-channel, combining on-site visitation with online ticketing through Joinnus and a digital editorial platform (Historias.pe) hosting 800+ artist biographies.

MALI's customer base spans domestic museum-goers, school and university groups, tourists, corporate event clients, and members, supplemented by institutional funding from partners including Fundación Telefónica Movistar, Volcán Compañía Minera, and international donors such as the European Union and World Monuments Fund. Operations are supported by cross-institutional programming partnerships with MAC Lima and other Peruvian cultural organizations.

Name

MALI - Museo de Arte de Lima

Legal name

Museo de Arte de Lima

Website

https://mali.pe

Company type

Private

Founded year

1961

Operating status

Operating

Short description

MALI (Museo de Arte de Lima) is Peru's premier art museum, founded in 1961 in Lima's historic Palacio de la Exposición. It preserves a permanent collection spanning 3,000+ years of Peruvian art, serving the public through exhibitions, education programs, ticketed events, memberships, and retail.

Ownership category

akta.pro rank

Product category

Art Museum

NAICS

Museums (712110), Museums (71211), Museums, Historical Sites, and Similar Institutions (712), Art Dealers (459920)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• Art museum exhibitions
• Peruvian art collections
• Cultural education programs
• Museum membership programs
• Heritage cultural institution

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Museum Admissions: Revenue from ticket sales for museum entry and special exhibitions, available both at physical ticket counter and through Joinnus online platform.
2. Education Programs: MALI Educación offers art courses, workshops, and reading clubs with fees ranging from S/30 per session to S/170 for multi-session courses. Discounts available for PAM members.
3. MALI Store: Physical and online merchandise store (tienda.mali.pe) selling art books, merchandise, and souvenirs.
4. Membership (PAM): Annual membership program 'PAM - Sé Amigo del MALI' offering benefits including free admission, discounts, and special invitations. Priced at S/180 annually.
5. Special Events: Revenue from special evening events (Noche MALI), concerts, and theater performances.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MALI operates a permanent museum collection and rotating temporary exhibitions that cover over 3,000 years of Peruvian art history—from pre-Columbian civilizations through colonial, republican, and modern periods. Beyond exhibitions, it sells art courses and workshops under MALI Educación, runs evening programming (Noche MALI) with concerts and tours, hosts the annual Feria del Patio artisan fair, operates a museum store, and provides institutional and educational access through the digital 'Historias' platform.

Product overview

MALI - Museo de Arte de Lima operates as a comprehensive art museum offering multiple interconnected products and services. The core offering consists of MALI Colecciones (permanent collection galleries spanning pre-Columbian, colonial, republican, and modern periods) and Exposiciones Temporales (rotating temporary exhibitions). Supporting offerings include MALI Educación (educational courses and workshops), Tienda MALI (museum shop), Noche MALI (evening event programming), and the annual Feria del Patio (artist fair). The museum also maintains a digital platform called 'Historias. Arte y cultura del Perú' featuring over 800 artist biographies and artwork images.

Differentiator

Problem solved

Functional benefit

Products and services

• MALI Colecciones Permanent collection galleries showcasing over 3,000 years of Peruvian art history, organized into pre-Columbian, colonial, republican, and modern sections. Open to the general public, tourists, and educational visitors at the museum's Lima venue.
• Exposiciones Temporales Rotating temporary exhibitions featuring contemporary and historical artworks from Peruvian and international artists, open to the general public at the museum.
• MALI Educación Educational programs including art courses, workshops, creative workshops, and guided visits for various age groups; fees range from S/30 per session to S/170 for multi-session courses (with member discounts).
• Tienda MALI Physical and online merchandise store at tienda.mali.pe offering art-related merchandise, art books, and souvenirs.
• Noche MALI Evening event program featuring concerts, performances, workshops, screenings, and special guided tours outside regular museum hours.
• Feria del Patio Annual fair showcasing independent artists, designers, publishers, and cultural entrepreneurs in the museum's patio and vestibule.
• PAM - Sé Amigo del MALI (Annual Membership) Annual membership program priced at S/180 per year, providing members with free admission, discounts on courses and store purchases, and special invitations to events.
• Club de Lectura Reading club program organized around exhibitions, combining literature discussions with artwork analysis; open to the museum's education-program audience.
• Programa 'Historias. Arte y cultura del Perú' Digital platform at historias.pe providing online access to over 800 biographies of Peruvian artists, hundreds of artwork images, and multimedia pedagogical resources for students and educators.
• ÍconosMALI Masterpieces project presenting selected iconic works from the collection through multimedia content, audio guides, and detailed historical narratives.

Quantifiable outcome

• The Historias digital platform provides access to over 800 artist biographies and hundreds of Peruvian art images

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and major.

• World Monuments Fund (WMF)coreStrategic or Co-development PartnerWMF executed a 525,000 euro restoration project for the MALI facade, funded by the European Union for Peru's Bicentennial. The restoration included walls, moldings, ornaments, woodwork, lighting systems, and moisture protection. This partnership preserved one of Lima's most emblematic historic buildings.
• Fundación Telefónica MovistarmajorStrategic or Co-development PartnerFundación Telefónica Movistar co-presented the exhibition 'Joanie Lemercier. Paisajes de luz' with MALI, demonstrating ongoing partnership in supporting contemporary art exhibitions and cultural programming.
• Fundación Telefónica MovistarmajorStrategic or Co-development PartnerFundación Telefónica Movistar collaborated with MALI on the 'Mis Historias' digital education contest and the Historias digital platform (historias.pe), promoting Peruvian art education through digital resources including 800+ artist biographies and multimedia content.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Tate Modern: Global art museum with extensive education programming, digital platforms, and event-based revenue (Noche-style evening programming). Benchmark for innovative museum business models and audience development.
• Museo de Arte de São Paulo (MASP): One of the most prominent art museums in the Southern Hemisphere with extensive collections and educational programming. Serves as a broader incumbent benchmark for cultural institution scale and operations.
• Museo Nacional de Arte (Mexico City): Mexico's national art museum housing collections from pre-Hispanic to contemporary periods. Comparable operating model as a national art museum in Latin America with education and exhibition programs.
• Museo del Prado: World-class European art museum and global benchmark for art museum operations, education programs, and digital content platforms. Represents the upper bound of museum scale and programming sophistication.

Regional players

• MALBA - Museo de Arte Latinoamericano de Buenos Aires: Leading Latin American art museum in Buenos Aires with similar focus on Latin American art collections, educational programming, and contemporary exhibitions. Comparable operating model in the regional museum landscape.
• Museo Nacional de Bellas Artes (Chile): Chile's national fine arts museum with Chilean and international art collections. Operates a similar museum model with permanent collections, temporary exhibitions, and educational programming in the Andean region.
• MASP - Museu de Arte de São Paulo: Major Brazilian art museum with permanent and temporary exhibitions, education programs, and a strong brand as a regional cultural anchor. Comparable scale and mission in South America's art museum landscape.

Others

• Fundación Telefónica Movistar: Major partner of MALI for digital education (Historias platform) and contemporary art exhibitions. Relevant as a strategic corporate cultural partner and adjacent cultural institution operator in the Spanish-speaking world.

Direct peers

• Museo Larco: Lima-based private museum housing pre-Columbian and Peruvian art collections. Directly competes with MALI for cultural tourism visitors and educational programming audiences in the same city.
• MAC Lima (Museo de Arte Contemporáneo): Lima's contemporary art museum co-located near MALI in Parque de la Exposición. Competes for contemporary art exhibition visitors and contemporary programming audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/museodeartelima
• LinkedInlinkedin.com/company/mali-museo-de-arte-de-lima

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MALI - Museo de Arte de Lima