Lanuuk Uk Ltd

What Lanuuk Uk Ltd does

Lanuuk Uk Ltd is a London-based, privately held modest fashion brand founded in 2018 by two co-founders, specialising in full-coverage swimwear, resortwear, activewear, and accessories designed for women seeking modest, sun-protective, and functionally flattering apparel. Its core product portfolio is built around modular swim separates — including swim dresses, bodysuits, rashguards, bikinis, swim bottoms, and headpieces — manufactured primarily in a small, family-run, majority-female production facility in the Philippines (with additional capacity in Türkiye), using ECONYL regenerated nylon (78% ECONYL + 22% elastane) and nylon/elastane blends with UPF50+ sun protection, OEKO-TEX Standard 100 certification, and chlorine resistance. The range extends into an Activewear capsule (hoodies, jackets, leggings, joggers), a Resortwear line using sustainable Ecovero and Lyocell fabrics (kaftans, co-ords, sarongs, handwoven Abaca bags, embellished sandals), Kids Swimwear, and Maternity Swimwear with discreet nursing flaps.

The business runs a direct-to-consumer e-commerce model at lanuuk.com, shipping worldwide from a UK warehouse with multi-currency display and a select network of authorised international stockists that help overseas customers avoid import duties. Pricing is unit-based and pay-as-you-go (no subscription), spanning roughly £25 to £344 across product tiers, with sale and activewear promotional pricing up to 50–75% off. Marketing is community-led via Instagram, an email newsletter with a 5% first-order incentive, an editorial blog, and PR-driven coverage in Vogue Arabia, Condé Nast Traveler, Harper's Bazaar, Grazia, Stylist, and Women's Health. The brand's primary customer segments are women seeking modest swimwear for religious, cultural, or personal reasons, expecting and nursing mothers, active-lifestyle women, and mothers seeking coordinated family/Mommy-and-Me sets. A 2024 exclusive modest swimwear partnership with Aquarabia Qiddiya City in Saudi Arabia and the SS26 Soleil collection launch in 2025 represent its most significant recent commercial moves; the company remains founder-led, with 1–10 total employees and no disclosed institutional funding.

Name

Lanuuk Uk Ltd

Legal name

Lanuuk Uk Ltd

Website

https://www.lanuuk.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Lanuuk is a London-based, founder-led modest fashion brand founded in 2018, designing full-coverage swimwear, resortwear, activewear, kids, and maternity apparel using ECONYL and OEKO-TEX certified fabrics with UPF50+ sun protection, sold direct-to-consumer worldwide from the UK.

Ownership category

akta.pro rank

Product category

Modest Swimwear & Apparel

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Swim & Surf Performance Wear (CRAAAEAG), Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ), Swimwear (Children) (CRAAAHAG)

Keywords

• Modest swimwear
• Full coverage swimwear
• Modest activewear
• Resortwear apparel
• Women's modest fashion

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of modest swimwear, resortwear, activewear, and accessories through e-commerce platform. Products sold as individual pieces or sets. One-time purchase model with no subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Lanuuk designs, manufactures, and sells modest full-coverage swimwear (swim dresses, swim bottoms, bodysuits, rashguards, bikinis, headpieces), resortwear (kaftans, co-ord sets, sarongs, handbags, sandals), activewear (hoodies, jackets, leggings, joggers), kids swimwear, and maternity swimwear for women. Products are made from ECONYL regenerated nylon and nylon/elastane blends with inherent UPF50+ sun protection, sold as individual pieces or mix-and-match sets directly to consumers worldwide.

Product overview

Lanuuk is a London-based modest fashion brand (established 2018) offering a portfolio of full-coverage swimwear, resortwear, and activewear products. The core offering consists of Swim Dresses (Alba, Diana, Lula, Serena, Cape, Kaya, Maya, Mira, Isla, Taali) sold as separates that mix-and-match with Swim Bottoms, Bodysuits, Rashguards, Bikinis, and Headpieces. The Activewear line includes hoodies, jackets, leggings, and joggers. The Resortwear collection features kaftans, co-ord sets, sarongs, handbags, and sandals crafted from sustainable Ecovero and Lyocell fabrics. Kids swimwear versions of bestselling designs are also available. Products are made from ECONYL regenerated nylon or nylon/elastane blends with UPF50+ sun protection, OEKO-TEX Standard 100 certified, manufactured in the Philippines and Türkiye.

Differentiator

Problem solved

Functional benefit

Products and services

• Swim Dresses Full-coverage swim dresses with built-in bodysuits and removable padded cups, offered in multiple styles (Alba, Diana, Lula, Serena, Cape, Kaya, Maya, Mira, Isla, Taali) designed for women seeking modest swimwear for beach, pool, water sports, surfing, and swimming.
• Swim Bottoms Separate modest swim bottoms including Swim Pocket Tights, Classic Swim Tights, Capri Swim Tights (cropped), Swim Shorts, Swim Pants (joggers), Swim Skirt, Harem Swim Joggers, and Maternity Swim Pants, all with UPF50+ sun protection and tummy control, designed to mix-and-match with Lanuuk swim dresses and bodysuits.
• Bodysuits & Rashguards Long-sleeve swim bodysuits and rashguards (Amal Bodysuit, Safa Rashguard) with built-in support and removable padded cups, designed as full-coverage modest swimwear alternatives to swim dresses.
• Bikinis Two-piece modest bikini sets with thick straps for comfort and support, paired with high-waisted full-coverage bottoms, intended for women who prefer a two-piece modest swimsuit option.
• Headpieces Swim and athletic head coverings including turbans (slip-on and self-tie), slip-on scarves, and headscarves, made from 4-way stretch breathable dry-fit fabric that is lightweight and quick-drying, for women seeking modest head coverage during water activities and sport.
• Activewear Modest activewear capsule collection including Active Hoodies, Active Jackets, Active Leggings, Active Joggers, and Active Headpieces, designed for active women who want coverage, ease of movement, and breathability during gym, yoga, and sport.
• Resortwear Resort apparel collection including Neri Kaftans, Elan Wrap Top, Sera Shirt, Yara Pants, and Clea Sarongs, crafted from sustainable Ecovero and Lyocell fabrics, intended as modest cover-ups and outfits for resort and beach settings.
• Resort Accessories Artisanal resort accessories including handwoven Abaca bags (Mini, Medium, Large Tote), Lustre Shell Clutches with mother-of-pearl inlay, and artisan-embellished sandals (Coco Sandal, Lustre Sandal), sold as premium add-on items to complement resortwear.
• Kids Swimwear Full-coverage sunsafe swimwear for children in sizes 2-3 years to 12-13 years, including kids versions of bestselling Serena, Lula, and Diana styles designed to match or complement adult modest swimwear for coordinated family (mommy-and-me) outfits.
• Maternity Swimwear Pregnancy and nursing swimwear including the Diana Maternity Swim Dress with enhanced ruching for a growing bump and discreet nursing flaps for breastfeeding access, paired with Maternity Swim Pants, intended for pregnant and nursing women who need modest, functional swimwear.

Quantifiable outcome

• UPF50+ rating blocks over 98% of UV radiation
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Aquarabia Qiddiya CityflagshipStrategic or Co-development Partner · 1 January 2024Landmark partnership appointing Lanuuk as the exclusive modest swimwear partner for Aquarabia Qiddiya City. Co-founders presented their SS26 Soleil collection at a fashion show at Aquarabia in Qiddiya City - described as a powerful celebration of modest fashion, creativity and women.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Modanisa: Large Turkish modest fashion marketplace and brand operator selling swimwear, clothing, and accessories to a global Muslim and modest-dress audience. Overlaps with Lanuuk on modest swimwear but operates at vastly greater scale and across the full modest wardrobe, not just swim.
• Cupshe: Large global DTC women's swimwear brand with broad assortment and aggressive pricing. Comparable to Lanuuk on channel model (DTC e-commerce) and swimwear focus, though it serves the mass market rather than the modest niche.

Direct peers

• Inayah: UK-based modest fashion brand offering abaya, ready-to-wear and resortwear with worldwide shipping. Comparable to Lanuuk as a small, design-led UK modest fashion label targeting a similar global customer base.
• Haute Hijab: US-based modest fashion brand best known for premium hijabs and modest activewear. Comparable to Lanuuk in mission and target demographic, though they focus more on hijabs and modest activewear and less on swimwear.
• SHUKR Islamic Clothing: Long-established modest fashion brand offering clothing, abayas, and swimwear for men, women, and children. Directly comparable to Lanuuk on modest swimwear and worldwide DTC shipping, though with a much broader catalog.
• East Essence: US-based modest fashion retailer offering Islamic clothing, abayas, and swimwear (burkini). Comparable to Lanuuk on modest swimwear but typically positioned at lower price points and broader assortment.
• Summersalt: US-based DTC women's swimwear and loungewear brand known for inclusive sizing and direct-to-consumer model. Comparable to Lanuuk on DTC swimwear positioning and sustainability messaging, though it targets the mainstream swimwear market rather than modest.
• Andie Swim: US-based DTC women's swimwear brand focused on timeless, premium one-piece and two-piece designs. Comparable to Lanuuk on premium DTC swimwear positioning and design-led brand identity, though mainstream rather than modest.

Regional players

• Maryan Mehlhorn: German premium swimwear brand with strong focus on figure-flattering, supportive women's swimwear. Comparable to Lanuuk on premium European design and quality positioning in women's swimwear, though mainstream rather than modest.

Emerging players

• Noli Yoga: UK-based modest activewear and modest fashion brand selling hijabs, leggings, and modest sportswear. Comparable to Lanuuk on modest activewear overlap and shared UK base and target customer, though Noli anchors in activewear rather than swim.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lanuuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lanuuk Uk Ltd