Krwg Public Media

What Krwg Public Media does

KRWG Public Media is a non-profit, university-licensed public broadcasting station headquartered in Las Cruces, New Mexico, with a secondary FM operation in Silver City. The station operates three FCC-licensed broadcast signals — KRWG-TV, KRWG-FM, and KRXG-FM — and serves audiences across Southern New Mexico and West Texas, including Doña Ana County and the El Paso borderland region. Programming combines national content distributed through PBS and NPR affiliations (including PBS NewsHour, PBS KIDS, BBC News, and World Channel) with locally produced programming such as Fronteras: A Changing America, Borderland Storytellers, Voice of the Public, KRWG Music Spotlight, and KRWG News This Week. Distribution extends beyond over-the-air broadcast to live TV streaming at krwg.org/live-tv, audio streaming at video.krwg.org, and the You, Me and Inequity podcast.

The underlying technology stack is conventional broadcast infrastructure: FCC-licensed transmission for television and FM radio, supplemented by digital streaming endpoints and a Tomorrow.io weather data integration for local forecasts. The station maintains an active presence on Facebook, Instagram, Twitter/X, YouTube, and LinkedIn, and operates a Constant Contact email newsletter (KRWG Newswrap) and a community-submitted events calendar. No proprietary software platforms, APIs, or SDKs are disclosed; the technology layer is essentially broadcast transmission plus standard web publishing and social media.

The business model is a classic non-commercial public media structure. Revenue is generated through individual memberships and sustainer donations, corporate underwriting (on-air sponsor acknowledgments), payroll deduction, vehicle donation, planned giving, and institutional support from the Regents of New Mexico State University, which licenses the station and provides governance through its Board of Regents. Content is delivered free over-the-air, with PBS Passport as a member-gated extended streaming benefit. The go-to-market motion is community-led, relying on Patron Board engagement, local programming reflecting borderland identity, and direct audience relationships rather than commercial sales channels.

Name

Krwg Public Media

Legal name

KRWG Public Media

Website

https://krwg.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

KRWG Public Media is a non-profit public television and radio station licensed to New Mexico State University, operating KRWG-TV, KRWG-FM, and KRXG-FM to serve Southern New Mexico and West Texas audiences via broadcast and digital streaming.

Ownership category

akta.pro rank

Product category

Public Broadcasting

NAICS

Radio Broadcasting Stations (51611), Television Broadcasting Stations (516120)

SIC

Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833)

akta.pro primary industry

University/College-licensed Public Broadcasting (TV & Radio) (MPABADAD)

akta.pro secondary industries

Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM) (MPABACAG), Public/Noncommercial Radio Broadcasting (NPR, Community, Campus) (MPAIAEAB)

Keywords

• Public broadcasting services
• Television and radio
• Local news coverage
• Educational programming
• NPR and PBS affiliate

Headquarters

HQ city

Las Cruces

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership and Philanthropic Contributions: Public media station funded primarily through listener and viewer memberships, individual donations, and philanthropic contributions from the community.
2. Corporate Underwriting: Business sponsors and underwriters provide financial support in exchange for on-air recognition and acknowledgment, typical of public broadcasting revenue models.
3. Government and Institutional Support: Station is licensed to the Regents of New Mexico State University, receiving institutional support as a public university-owned broadcast entity.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

KRWG Public Media operates non-commercial public television (KRWG-TV), public radio (KRWG-FM in Las Cruces and KRXG-FM in Silver City), and digital streaming services delivering news, educational, cultural, and public affairs programming to Southern New Mexico and West Texas. As a PBS and NPR affiliate, the station produces local news and regional programs while distributing national content, supported by listener memberships, corporate underwriting, and institutional backing from New Mexico State University.

Product overview

KRWG Public Media operates as a unified public broadcasting platform offering both television and radio services. The core offerings consist of KRWG-FM (radio), KRWG-TV, and KRXG-FM, supplemented by a portfolio of news, lifestyle, and cultural programming including KRWG News This Week, Voice of the Public, KRWG Music Spotlight, Fronteras: A Changing America, Local Viewpoints, and Living Here. Digital services include live TV and radio streaming via video.krwg.org, the PBS Passport membership benefit for extended content access, a Community Calendar for local events, and podcast offerings including You, Me and Inequity. The station distributes PBS NewsHour and additional PBS content while maintaining its own local news operation and regional coverage across southern New Mexico and west Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• KRWG-TV
• KRWG-FM
• KRXG-FM
• Live TV Streaming
• Live Radio Streaming
• PBS Passport
• Community Calendar
• KRWG Election Center
• You, Me and Inequity Podcast

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core, secondary and minor.

• PBScoreStrategic or Co-development PartnerPBS provides KRWG with national public television programming including PBS NewsHour, PBS KIDS content, and access to the PBS Passport member benefit system. KRWG rebroadcasts PBS content as an affiliate station.
• NPRcoreStrategic or Co-development PartnerNPR provides national news content that KRWG incorporates into its radio broadcasts and digital offerings. KRWG serves as an NPR member station.
• World ChannelsecondaryChannel Partner/ Reseller/ DistributorWorld Channel provides additional public media programming that KRWG distributes through its broadcast and digital platforms as part of its content lineup.
• BBC NewssecondaryChannel Partner/ Reseller/ DistributorBBC News content is distributed through KRWG's news offerings, providing international news coverage to the Southern New Mexico and West Texas audience.
• PBS NewsHoursecondaryChannel Partner/ Reseller/ DistributorPBS NewsHour is distributed through KRWG-TV, bringing daily national and international news coverage to the regional audience.
• New Mexico State UniversitycoreStrategic or Co-development PartnerKRWG is licensed to the Regents of New Mexico State University, operating as a university-owned public media station. NMSU provides institutional support and governance through the Board of Regents.
• MarketplaceminorChannel Partner/ Reseller/ DistributorMarketplace economic news content is distributed through KRWG's programming lineup, providing business and economic reporting to the regional audience.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• KCRW: Santa Monica-based public radio and streaming outlet. Comparable as a multi-platform public broadcaster combining FM broadcasting, digital streaming, podcasts, and a deep portfolio of original local programming under a non-commercial model.
• KACV (Amarillo PBS): PBS member station serving the Texas Panhandle from Amarillo College. Comparable as a small-market, community college-affiliated public television broadcaster with similar operational scale and rural reach.
• KUNM (University of New Mexico Public Radio): University of New Mexico-licensed public radio serving New Mexico. Directly comparable as a regional, university-affiliated NPR member station with a similar community-funded model operating in the same state.
• KCOS (El Paso Public Television): PBS member station based in El Paso, Texas. Comparable as a small-market, regional PBS affiliate serving a borderland audience that materially overlaps KRWG's West Texas/Southern New Mexico footprint.
• KNME (New Mexico PBS / NMPBS): PBS member station licensed to the University of New Mexico. Comparable as a university-affiliated public television broadcaster in New Mexico with a parallel institutional funding and content-distribution model.

Broad incumbents

• WNYC (New York Public Radio): Major-market NPR member station operating multiple radio signals and podcasts. Comparable as a non-commercial public radio group combining membership funding, underwriting, and digital distribution, but at a vastly larger scale.
• KQED: Large PBS and NPR member station serving the San Francisco Bay Area. Comparable as a multi-platform public broadcaster offering broadcast TV/radio, streaming, podcasts, and original local journalism, but at materially greater scale and resources.
• Oregon Public Broadcasting (OPB): Regional PBS and NPR member network serving Oregon and the Pacific Northwest. Comparable as a state-wide public broadcaster combining TV, radio, and digital news, with a similar mix of membership and underwriting funding.
• WETA: Larger PBS member station serving the Washington, D.C. metro area. Comparable as a multi-platform public broadcaster distributing PBS content and operating original local programming, but at materially larger scale than KRWG.

Regional players

• Houston Public Media (KUHT / NPR): University of Houston-licensed PBS and NPR member station serving the Houston metro. Comparable as a university-affiliated, multi-platform public broadcaster, though operating in a substantially larger and different geographic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/krwg
• YouTubeyoutube.com/@krwg.publicmedia
• Facebookfacebook.com/krwg.publicmedia
• LinkedInlinkedin.com/company/krwg
• Instagraminstagram.com/krwg.publicmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krwg Public Media