What Mybility Ltd does

Mybility Ltd designs, supplies, and services motorised all-terrain electric power wheelchairs targeted at individual users with disabilities. Founded in 2009 by Chris Christou, a wheelchair user with Multiple Sclerosis, the company is positioned as an ethical, customer-first alternative to mainstream wheelchair sales and is headquartered in Potters Bar, United Kingdom.

The product portfolio is built around the Four X DL all-terrain platform, featuring four-wheel drive, four-wheel steer, electric tilt-in-space, a gravity-adjustment system, and DVLA/EU-compliant crash-tested design. Flagship variants include the Four X DL SSS — claimed to be the only truly all-terrain stand-up wheelchair on the market — the Four X DL Special Equipment with powered backrest and seat riser, the DL ROAM off-road upgrade, the City MK3 compact urban chair, and the SANGO Mid Wheel Drive indoor hybrid. Differentiated proprietary adaptations include the BodyTrak Chin Tracking Control (a registered invention by the founder) and bespoke child seats for growing users. The portfolio is supported by mechanical durability rated for a 10-year realistic lifespan, 25-mile range, and a 5-year parts-and-labour plus 10-year frame warranty on most DL models.

Revenue is generated primarily through direct-to-consumer hardware sales at prices starting from £9,750, paid in advance on build-to-order units with an 8-week lead time. Secondary recurring revenue comes from mandatory annual servicing (priced £300-£350) and warranty-supported repair parts. The go-to-market is largely founder-led, centered on free at-home demonstrations by the wheelchair-user founder, supplemented by attendance at major disability trade shows (Naidex, OT Show, Mobility Roadshow), a content-driven website with case studies, and a YouTube channel. Distribution is currently UK-domestic, with a recently initiated sales-agent recruitment drive suggesting intent to broaden geographic reach.

Name

Mybility Ltd

Legal name

Mybility UK Ltd

Website

https://mybility.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Mybility Ltd is a UK-based, founder-led designer, supplier, and servicer of motorised all-terrain electric power wheelchairs for individual users with disabilities, selling directly with free at-home demonstrations across England and Wales.

Ownership category

akta.pro rank

Product category

Powered Mobility Equipment (All-Terrain Wheelchairs)

NAICS

Home Health Equipment Rental (532283)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

akta.pro secondary industries

Seating & Positioning Systems (Cushions, Backs, Pressure Relief) (HLAHAMAB), Pediatric Rehabilitation & Mobility DME (Adaptive Seating, Pediatric Mobility) (HLAHAMAI), Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

Keywords

• All-terrain wheelchairs
• Powered mobility equipment
• Wheelchair adaptations
• Wheelchair service repair
• Disability mobility solutions

Headquarters

HQ city

Potters Bar

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wheelchair Sales: Primary revenue from sales of all-terrain power wheelchairs. Products are built to order with up to 8 weeks delivery time. Each chair is built to individual specifications with adaptations for specific disability needs. Pricing starts at £9,750 for base model.
2. Annual Service and Maintenance: Yearly service requirement to maintain warranty. Non-warranty service pricing: £350 for DL range, £300 for Urban model. Services include full strip-down, software checks, and component analysis.
3. Warranty Services: Comprehensive warranty program covering 5-year parts and labour (DL range), 3-year for SANGO model, plus 10-year frame warranty. Includes reduced-cost parts (25% discount), free minor damage repairs, battery testing, and rust treatment.
4. Bespoke Adaptations and Accessories: Custom adaptations and accessories including chin controls, rear baskets, leather bags, and custom paint designs. Bespoke adaptations are paid for in advance and fabricated to individual requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mybility Ltd designs, supplies, and services motorised all-terrain power wheelchairs for individual users with disabilities. Products are built to order with bespoke adaptations and include the Four X DL range (DL, DL Stand Up/SSS, DL Special Equipment, DL ROAM), the City MK3 urban model, and the SANGO Mid Wheel Drive. The company also provides annual servicing, bespoke adaptations, and accessories such as the proprietary BodyTrak chin control.

Product overview

Mybility Ltd offers a range of all-terrain and urban power wheelchairs designed for unprecedented independence across multiple terrains. The product portfolio includes the Four X DL All-Terrain lineup (DL, DL Special Equipment, DL Stand Up/SSS, DL ROAM), the City MK3 urban wheelchair, and the SANGO Mid Wheel Drive. Key differentiators include the market's only truly all-terrain stand-up wheelchair, four-wheel drive and steer technology, electric seating systems with tilt in space and posture adjustment, and custom adaptations like the Bodytrak Chin Control. Accessories include rear baskets and leather bags. The company also offers bespoke adaptations, annual servicing, and free at-home demonstrations.

Differentiator

Problem solved

Functional benefit

Brands

• Four X DL: Core all-terrain wheelchair model - four wheel drive and four wheel steer, electric tilt in space gravity adjustment system, DVLA road legal.
• Four X DL SSS (Stand Support System)
• Four X DL Special Equipment
• DL ROAM
• City MK3
• SANGO MID WHEEL DRIVE
• BodyTrak Chin Control

Products and services

• Mybility DL Stand Up (Four X DL SSS) All-terrain power wheelchair with four-wheel drive and four-wheel steer, electronic adjustment for standing, lying flat, or any angle in between, electric tilt-in-space and gravity adjustment, suitable for users from age 6 to elderly adults.
• Mybility DL All-terrain power wheelchair for indoor and outdoor use, with adjustable headrest, height/angle/width adjustable armrests, manually adjustable backrest and footrest, DVLA road legal, crash tested design. Pricing starts at £9,750.
• Mybility DL Special Equipment Enhanced all-terrain wheelchair with electric tilt-in-space gravity adjustment, electrically adjustable backrest, electric length compensation footrest, and electric seat riser (30 cm rise); XL heavy weight model available for 160 kg users.
• DL ROAM All-terrain wheelchair upgraded with knobbly off-road tyres and body kit, four-wheel drive and steer, powerful motors, gravity adjustment, tilt in space, proprietary suspension system, and Class 3 classification legal on road, pavement, and off-road.
• Mybility SANGO Mid Wheel Drive Indoor wheelchair with strong outdoor performance, Sego seating system, rubber suspension, mid-wheel drive for tight indoor manoeuvring, 10 km/h high torque motors, R-Net control system, and configurable seat height for table access.
• Mybility City MK3 Newly re-designed 4-wheel drive urban wheelchair with compact chassis for tight turning indoors, suitable for children, young people, and adults with various lifestyle and disability needs.

Quantifiable outcome

• 10-year realistic wheelchair lifespan with proper annual servicing
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Disabled RamblerscoreStrategic or Co-development PartnerDisabled Ramblers is a charity organization helping mobility-challenged people access the countryside. They run approximately 30 rambles per year across England and Wales. Mybility partners with them to demonstrate wheelchair capabilities in outdoor settings and promote outdoor accessibility.
• WBCCARESUKminorStrategic or Co-development PartnerAdapted wheelchair boxing organization led by Luiz Faye WBC Adapted Wheelchair Coach. Provides weekday wheelchair workouts and boxing training for wheelchair users. Mybility supports this community activity.
• Variety (Children's Charity)minorOthersVariety children's charity provided funding assistance for Elizabeth Hood's Mybility wheelchair purchase, along with a local Muscular Dystrophy group. Example of charity partnerships that help customers fund wheelchair acquisitions.
• Local Muscular Dystrophy GroupsminorOthersLocal Muscular Dystrophy support groups have assisted customers like Elizabeth Hood with funding for Mybility wheelchairs. Part of the charitable funding ecosystem supporting disability equipment purchases.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sunrise Medical (Quickie): Global power-wheelchair manufacturer behind the Quickie brand; broad range from pediatric to active outdoor models. Comparable in product category though operating at far greater scale than Mybility.
• Permobil: Swedish-headquartered global leader in power wheelchairs, including advanced seating and standing functions. Broader portfolio than Mybility but the most credible incumbent that could enter the all-terrain stand-up niche.
• Ottobock: German global medical technology company with a sizeable power-wheelchair and seating portfolio. Overlapping capability in advanced seating and positioning that overlaps with Mybility's electric positioning systems.
• Pride Mobility: US-based power-wheelchair, scooter, and lift-chair manufacturer. Operates a broad mobility portfolio with overlapping DME sales channels.
• Invacare: Established global manufacturer of power wheelchairs, scooters, and seating solutions. Broad incumbent serving similar DME distribution channels to Mybility's UK customer base.

Regional players

• TGA Mobility: UK-based supplier of mobility scooters, powerchairs, and wheelchair accessories. Comparable distribution model targeting the UK disability and elderly market Mybility serves.

Direct peers

• Dietz Power (SANGO): German manufacturer whose SANGO mid-wheel-drive power wheelchair is distributed by Mybility as part of its product range. Direct supplier peer within Mybility's own portfolio.
• Magic Mobility: Australian manufacturer of all-terrain and off-road power wheelchairs including stand-up models. Closest direct competitor to Mybility's Four X range in the all-terrain power-wheelchair category.
• WHILL: Personal electric mobility company offering all-terrain-capable power wheelchairs and mobility devices. Competes in the premium active-lifestyle power-wheelchair segment Mybility targets.
• 21st Century Scientific: US manufacturer of power wheelchairs including heavy-duty and all-terrain-capable models. Comparable niche manufacturer of specialized power wheelchairs for active users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/mybility
• LinkedInlinkedin.com/company/mybility-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mybility Ltd