La Salle D'armes

What La Salle D'armes does

La Salle d'Armes, operating under the legal entity SAS LES 5 FRERES, is a family-owned French armoury founded in 2011 by Hugues de La Salle together with his four brothers (Philippe, Arnaud, Gérard, and Stéphane). The company is headquartered at the family property 'Chez Peyraud' in Gajoubert, a rural commune in central France, and employs between 1 and 10 people in a family-team configuration. It self-describes as a 'weapons safety education centre' and is structured around four departments: Leisure (sales and services for hunting and shooting sports), Support and Assistance (administrative procedures for weapon acquisition, transfer, and export), Sales to Administrations (equipment for public and private security and defense professionals), and Industrial (weapons testing and demonstrations for defense companies).

The company sells new and pre-owned firearms from a broad brand portfolio that includes Glock, SIG Sauer, Beretta, Browning, Tikka, Verney Carron, Chapuis, Daniel Defense, Sako, Mossberg, Remington, and others, alongside accessories, optics (scopes, red dot sights), ammunition, clothing, and carrying cases. It also delivers workshop services (repair, modification, compliance, and technical safety inspection), administrative assistance for weapon transactions and SIA authorizations/declarations, and industrial testing services such as acoustic detection, optical resistance, ballistic resistance, and ergonomics tests. There is no proprietary technology platform; operations rely on a physical showroom and approved firing range on the family property.

La Salle d'Armes generates revenue through four streams — retail arms sales, workshop and technical services, administrative assistance, and industrial testing — using a direct-to-consumer GTM motion that is exclusively physical. The website functions only as a product showcase; the company does not engage in direct online sales of weapons, and items requiring authorization must be collected in person at the Gajoubert sales area, with shipment to partner dealers available when in-person collection is not feasible. Pricing is largely quote-based; used firearms range from €130 to €5,500, with most transactions in the €350–€2,000 band. The customer base spans individual hunters and sport shooters, public and private security professionals, and security/defense companies, with operations confined to a single country (France) and no disclosed revenue or transaction volume.

Name

La Salle D'armes

Legal name

SAS LES 5 FRERES

Website

https://la-salle-darmes.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

La Salle d'Armes is a family-owned French armoury selling new and used firearms, accessories, and optics, and providing weapon repair, regulatory administrative support, and industrial testing services for defense companies across France.

Ownership category

akta.pro rank

Product category

Firearms Retail

NAICS

Small Arms Ammunition Manufacturing (332992)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

akta.pro secondary industry

Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI)

Keywords

• Firearms retail
• Shooting sports equipment
• Ammunition sales
• Weapon repair services
• Hunting arms dealer

Headquarters

HQ city

Gajoubert

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Arms Sales: Sale of new and used firearms, ammunition, clothing, equipment and accessories. Products are sold through the company's physical retail location. Category B weapons require prefectural authorization, Category C weapons require declaration.
2. Workshop and Services: Repair, modification, maintenance, compliance services, and technical safety inspections for firearms. Also includes verification of weapons, optics and ammunition, test and adjustment of optics.
3. Administrative Assistance: Advice and support for administrative procedures related to acquisition and transfer of weapons, weapons components and ammunition. Organization of transfers or exports of classified materials.
4. Industrial Testing Services: Use of weapons for tests and demonstrations including acoustic detection tests, optical resistance tests, ballistic resistance tests of materials, ergonomics tests, and prospect demonstrations for security/defense companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

La Salle d'Armes is a French family-owned armoury that retails new and second-hand firearms, accessories, optics, and ammunition primarily to hunters and sport shooters. Beyond retail, it operates an in-house workshop for firearm maintenance, repair, and customization; provides administrative assistance for weapon transactions and regulatory authorizations; and runs an Industrial Department offering weapon testing services to security and defense companies.

Product overview

La Salle d'Armes is a family armoury founded in 2011, structured around four departments: Leisure (hunting and shooting sports sales and services), Support and Assistance (administrative procedures for weapons), Sales to Administrations (equipment for security professionals), and Industrial (weapon testing and demonstrations). The company offers new and used firearms across multiple brand portfolios, alongside accessories, optics, workshop services, and weapon transaction handling. Products span rifles, pistols, revolvers, and shotguns from brands including Glock, SIG Sauer, Browning, Beretta, Verney Carron, Tikka, and others.

Differentiator

Problem solved

Functional benefit

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Bourjassoux Tir: French shooting range and firearms testing facility offering weapon testing, demonstrations, and training. Comparable because it operates in the B2B testing/demonstration space that La Salle d'Armes' Industrial Department addresses, serving similar defense-industry clients.

Broad incumbents

• Decathlon: Mass-market French sporting goods retailer with a hunting/shooting equipment department. Comparable because it sells shooting accessories, optics, ammunition, and entry-level firearms to the same French outdoor customer base, though as part of a much broader sporting goods portfolio rather than a firearms specialist.
• Sport 2000: French sporting goods retail chain with hunting and shooting product categories. Comparable as a French sporting-goods retailer touching the hunting/shooting buyer, though firearms are a small slice of a much broader sports offering.
• SIG Sauer: Major global firearms and defense brand with strong sport-shooting and law-enforcement presence — a brand carried by La Salle d'Armes. Comparable because it overlaps on the sport-shooting, hunting, and security-professional customer segments with both civilian and defense offerings.
• Beretta: Global premium Italian firearms manufacturer spanning hunting, sport shooting, and defense — a brand carried by La Salle d'Armes. Comparable because it competes indirectly for the same end-customer wallet across hunting and sport-shooting categories, though via a manufacturer-led global distribution model.

Regional players

• Verney-Carron: Historic French manufacturer of hunting and sport-shooting shotguns and rifles (a brand La Salle d'Armes carries). Comparable as a French firearms industry participant with overlapping customer base; functions more as an upstream supplier to La Salle d'Armes but is relevant peer given shared domestic market positioning.
• Chapuis Armes: French hunting shotgun and rifle manufacturer, also retailed through French armouries. Comparable as a regional French firearms brand serving the same hunting customer base, and a brand carried by La Salle d'Armes.

Direct peers

• Armurerie Aubert: Long-established French firearms retailer offering hunting and sport-shooting weapons, ammunition, optics, and accessories. Direct peer because it operates the same physical-storefront, multi-brand firearms retail model serving French hunters and sport shooters.
• EU Police: European firearms and security equipment retailer serving both civilian and professional security/defense buyers. Direct peer because it serves the same security-professional and enthusiast customer base with overlapping product ranges (firearms, ammunition, optics, accessories).
• Naturabuy: French online marketplace for hunting, fishing, and outdoor equipment including firearms listings. Direct peer because it serves the same French hunting/sport-shooting buyer base with both new and used weapons, ammunition, and accessories — competing for the same customer wallet through an online channel rather than physical storefront.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LSA.Gajoubert

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Salle D'armes