Kind & Co Ludens
Kind & Co Ludens is a Dutch not-for-profit foundation and the largest social childcare organization in the Netherlands, operating 450+ directly-owned locations across Midden-Nederland. It delivers daycare, toddler care, after-school care, childminder services, and inclusive programs for approximately 27,500 children weekly with 3,000+ staff.
- Company typePrivate
- Founded-
- HeadquartersHouten, Netherlands
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Kind & Co Ludens does
Kind & Co Ludens is a Dutch not-for-profit foundation (stichting) operating the largest maatschappelijke (social) childcare organization in the Netherlands, providing integrated childcare services for children aged 0–13. Its core service portfolio spans kinderdagverblijf (daycare, 0–4 years), peuteropvang (toddler care, 2–4 years), buitenschoolse opvang (BSO/before- and after-school care, 4–13 years), gastouderopvang (childminder care), and tussenschoolse opvang (TSO/midday supervision), supplemented by specialized offerings including voorschoolse educatie (VE) and BSO-plus for children requiring additional developmental or structural support. The organization also runs naschoolse activiteiten (after-school clubs) in collaboration with municipalities and primary schools. Services are delivered through a directly-operated network of 450+ locations across Midden-Nederland (Central Netherlands), including Utrecht, Maarssenbroek, Diemen, Amsterdam, and Weesp, and a gastouderbureau of 69 affiliated childminders, supported by a servicekantoor (head office) in Houten housing 200+ central staff.
The organization employs approximately 3,000 colleagues and serves roughly 27,500 children weekly, with each location retaining local identity while adhering to the organization's 'Pedagogisch Hart' (Pedagogical Heart) pedagogical framework. Parents interact through an Ouderportaal/OuderApp digital portal for enrollment, communication, and payments, and after-school clubs are managed through a dedicated clubs.kindencoludens.nl self-serve platform. There is no disclosed proprietary technology stack beyond these customer-facing digital channels.
Kind & Co Ludens generates revenue through recurring monthly childcare fees paid by parents, structured under the regulated CAO Kinderopvang framework with eligibility for the Dutch kinderopvangtoeslag (childcare allowance) from the Belastingdienst. As a foundation without shareholders, all revenue is reinvested into children's development rather than distributed as profit. The go-to-market is direct-to-consumer via the website, the Parent Portal, and referrals from partner primary schools and municipalities. The customer base is highly fragmented B2C (families), with embedded partnerships with municipalities and primary schools functioning as referral and co-delivery channels rather than enterprise customers.
Kind & Co Ludens firmographics
Firmographics- Name
- Kind & Co Ludens
- Legal name
- Kind & Co Ludens
- Website
- https://kindencoludens.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Kind & Co Ludens is a Dutch not-for-profit foundation and the largest social childcare organization in the Netherlands, operating 450+ directly-owned locations across Midden-Nederland. It delivers daycare, toddler care, after-school care, childminder services, and inclusive programs for approximately 27,500 children weekly with 3,000+ staff.
- Ownership category
- akta.pro rank
Kind & Co Ludens industry classification
Industry- Product category
- Childcare Services
- NAICS
- Child Care Services (62441)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Nanny Share Setup, Matching & Contracting Services (facilitation/coordination) (HSAAAFAL)
- akta.pro secondary industries
- Nanny & In-Home Infant/Toddler Care Services (EDACAGAE), Special Needs Nanny Services (HSAAABAL), Infant & Toddler Occasional Babysitting (HSAAAAAK)
Keywords
Where Kind & Co Ludens is headquartered
LocationHeadquarters
- HQ city
- Houten
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Kind & Co Ludens business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Kinderopvang diensten: Revenue is generated from childcare fees paid by parents. As a not-for-profit foundation (stichting), all revenue is reinvested into the development and well-being of children at their locations rather than distributed to shareholders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard childcare rates per CAO |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Kind & Co Ludens product offering
Product offeringCore offering
Kind & Co Ludens is a Dutch not-for-profit childcare organization operating across Midden-Nederland. The company provides licensed childcare services for children aged 0-13, including daycare (kinderdagverblijf), toddler/preschool care (peuteropvang), after-school care (buitenschoolse opvang/BSO), and registered childminder care (gastouderopvang). It operates from over 450 locations staffed by more than 3,000 employees, serving families with a maatschappelijke (social-purpose) mission.
Product overview
Kind&co ludens is a not-for-profit social childcare organization operating as a unified service portfolio of integrated childcare solutions. The organization offers a comprehensive range of childcare services including Kinderdagverblijf (infant/toddler daycare), Peuteropvang (toddler care), Buitenschoolse opvang/BSO (before/after-school care), Gastouderopvang (childminder care), Tussenschoolse opvang/TSO (midday supervision), Voorschoolse educatie (preschool education), and BSO-plus (enhanced after-school care for children with additional needs). The organization also provides Naschoolse activiteiten (after-school clubs) as enrichment programs. All services are supported by an Ouderportaal (parent portal/app) for parental communication and management. The services operate across approximately 450 locations throughout Midden-Nederland (Central Netherlands), serving approximately 27,500 children with a team of over 3,000 employees.
Differentiator
Problem solved
Functional benefit
Products and services
- Kinderdagverblijf (Daycare)
Quantifiable outcome
- Serving 27,500 children weekly across 450+ locations with 3,000+ colleagues
Companies that use Kind & Co Ludens
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
Kind & Co Ludens technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kind & Co Ludens partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Gemeente UtrechtcorePartnership with the municipality of Utrecht for organizing after-school activities for children in the city. Activities are organized in collaboration with the municipality and primary schools.
- Gemeente MaarssenbroekcorePartnership with the municipality for organizing after-school activities for children in Maarssenbroek, including schools in Bloemstede, Kristal, Kameleon, Zilvermaan, and others.
- Gemeente DiemencorePartnership with municipality Diemen for organizing after-school activities for children from OBS Het Atelier.
- Basisscholen (Primary Schools)coreCollaboration with primary schools including basisschool de Kristal, KBS De Kameleon, basisschool De Zilvermaan, J.C. van der Walschool, basisschool De Franciscus, International School Utrecht, KBS Stepping Stones, and OBS Het Atelier for integrated services and easy transition from toddler care to primary school.
- Amsterdam International School (AICS)minorPartnership for organizing After School Clubs for children of the Amsterdam International School, located at Sandcastle Campus and South Campus.
- Universiteit UtrechtminorCollaboration with Utrecht University on innovative pilots aimed at improving development opportunities in childcare.
- Jeugdverpleegkundigen en ConsultatiebureausminorPartnership with youth nurses and consultation bureaus to provide easy access to guidance and support for children or parents who need additional assistance.
- Buurtteams (Community Teams)minorPartnership with neighborhood teams to provide easy access to guidance and support for families needing assistance.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Kind & Co Ludens competitors and assessment
Company assessmentDirect peers
- Partou: Major Dutch for-profit childcare chain offering daycare, BSO, and gastouderopvang nationally. Closest for-profit peer — comparable services and target customers, but with broader geographic reach and equity-funded expansion capability.
- Skar: Dutch childcare organization providing daycare, after-school care, and toddler care in the Randstad region. Comparable in regional focus, family-segment targeting, and service mix.
- Kibeo: One of the largest Dutch childcare organizations operating daycare, after-school care, and childminder services primarily in Zuidwest-Nederland. Directly comparable in scale, service mix, and mission-driven positioning as a regional maatschappelijke operator.
- Smallsteps (Partou Group): Dutch childcare chain (now part of Partou) offering daycare, after-school care, and toddler care. Competes head-to-head with Kind & Co Ludens in family-facing services across major Dutch cities.
- Estro Groep Kinderopvang: Dutch multi-brand childcare operator running regional brands across the Netherlands. Comparable service portfolio including daycare, BSO, and toddler care with similar geographic concentration strategy.
- Humankind Kinderopvang: Large Dutch childcare organization operating daycare, BSO, and peuteropvang with a mission-driven approach across multiple regions. Comparable in scope, service diversity, and not-for-profit-style operating philosophy.
- Gro-up Kinderopvang: Large Dutch childcare and youth services organization in the Randstad offering daycare, BSO, and integrated youth programs. Directly comparable services, regional presence, and municipal partnership model.
- Ku Kinderopvang: Dutch childcare provider offering daycare, after-school care, and toddler care with strong municipal partnerships. Comparable in family-segment targeting and integrated child center positioning.
Broad incumbents
- Babilou Family Nederland: Subsidiary of Babilou Family, one of Europe's largest private childcare groups with multi-country operations. Comparable core offering but with significantly larger corporate parent and capital resources for expansion.
Regional players
- Bereslim / Blosse: Dutch regional childcare and education organization operating in Noord-Holland. Comparable service portfolio (daycare, BSO, peuteropvang) but focused on a different Dutch region than Kind & Co Ludens.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Kind & Co Ludens social profiles
Digital presenceKind & Co Ludens compliance and trust
Trust signalCompliance1 record
Kind & Co Ludens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kind & Co Ludens leadership team
Management profileNumber of profiles
Profiles3 records
Kind & Co Ludens subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kind & Co Ludens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kind & Co Ludens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kind & Co Ludens
What does Kind & Co Ludens do?
Kind & Co Ludens is a Dutch not-for-profit childcare organization operating across Midden-Nederland. The company provides licensed childcare services for children aged 0-13, including daycare (kinderdagverblijf), toddler/preschool care (peuteropvang), after-school care (buitenschoolse opvang/BSO), and registered childminder care (gastouderopvang). It operates from over 450 locations staffed by more than 3,000 employees, serving families with a maatschappelijke (social-purpose) mission.
Is Kind & Co Ludens a public or private company?
Kind & Co Ludens is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Kind & Co Ludens founded?
Kind & Co Ludens was founded in -1. It employs 1,001 to 5,000 people.
Where is Kind & Co Ludens based?
Kind & Co Ludens is headquartered in Houten, Netherlands, in the Europe region.
How does Kind & Co Ludens make money?
One revenue line is on record: kinderopvang diensten.
Who are Kind & Co Ludens's main competitors?
Direct peers on record are Partou, Skar, Kibeo, Smallsteps (Partou Group), Estro Groep Kinderopvang, Humankind Kinderopvang, Gro-up Kinderopvang and Ku Kinderopvang. Babilou Family Nederland is listed as a broad incumbent. Bereslim / Blosse is listed as a regional player.
Does Kind & Co Ludens have an API?
No public API is recorded for Kind & Co Ludens.
What industry is Kind & Co Ludens in?
Kind & Co Ludens's product category is Childcare Services. Its primary akta.pro industry code is HSAAAFAL, Nanny Share Setup, Matching & Contracting Services (facilitation/coordination), with a secondary code of EDACAGAE, Nanny & In-Home Infant/Toddler Care Services. Its NAICS code is 62441 and its SIC code is 8351.