Mammaproof
- Company typePrivate
- Founded2011
- HeadquartersBarcelona, Spain
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Mammaproof firmographics
Firmographics- Name
- Mammaproof
- Legal name
- Mammaproof
- Website
- https://mammaproof.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Mammaproof is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Mammaproof business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Advertising and Sponsored Content: Brands pay for sponsored content and advertising on the platform. Businesses pay for 'publi con corazón' (authentic advertising) services where real parent community members test and review products.
- Agency Services (La Agencia Amarilla): Consulting and creative services for brands and businesses including strategy campaigns, transformation consulting, and family experience improvement
- Subscription Newsletter and Guides: Digital guides and newsletters available through Kajabi subscription platform, including guides for pregnancy, accommodation, culture, and extracurricular activities
- Digital Content and Downloads: Premium downloadable guides on family-friendly topics available for purchase or subscription
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Newsletter subscription for family activity updates |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Mammaproof product offering
Product offeringCore offering
Mammaproof operates a digital content platform and parent community that curates family-friendly places, products, services, and activities in Spanish cities (primarily Barcelona and Madrid), tested and recommended by real parents. The company also runs La Agencia Amarilla, a B2B consulting and advertising arm offering 'publi con corazón' (authentic advertising), brand strategy, and family-experience transformation consulting to family-oriented businesses, brands, and institutions.
Product overview
Mammaproof is a Spanish family-focused content platform and media company operating as a centralized guide for enjoying urban life with children. The core offering consists of the Mammaproof editorial platform covering Barcelona and Madrid, complemented by La Agencia Amarilla (a consulting and advertising service for family-oriented brands), the Approved by Mammaproof certification program for vetted products and venues, Agenda Amarilla cultural events calendar, downloadable guides on parenting topics, and the Ciudades Family Welcome international network. The company does not offer a software product but rather content, certifications, and marketing services.
Differentiator
Problem solved
Functional benefit
Brands
- La Agencia Amarilla: The advertising, agency, and consulting channel of Mammaproof offering 'publi con corazón' (advertising with heart), strategy and creativity services, and transformation consulting for family-oriented businesses and brands.
- Ciudades Family Welcome (CFW)
- Club Amarillo
- Agenda Amarilla
Products and services
- Mammaproof Editorial Platform A digital content and media platform providing curated, parent-tested family-friendly recommendations, reviews, and guides for enjoying cities with children in Madrid and Barcelona. Features editorial content on restaurants, activities, accommodations, playgrounds, cultural events, extracurricular activities, and childcare services.
- La Agencia Amarilla (The Yellow Agency) Advertising, branding, and consulting services for family-oriented businesses, offering 'publi con corazón' (authentic advertising with real parent testers), strategy and creativity campaigns, and transformation consulting to help brands improve family experiences.
- Approved by Mammaproof (Club Amarillo) Certification A product and service certification program that tests and approves family-friendly businesses, products, and services, awarding the 'Approved by Mammaproof' seal to vetted offerings meeting family-welcoming, sustainability, and childhood respect standards.
- Mammaproof Newsletter Subscription Subscription-based newsletter delivering family activity updates, guide announcements, and community news to parents and families in Barcelona and Madrid, distributed through the Kajabi platform on an annual billing cadence.
- Downloadable Guides (Guías Mammaproof) Downloadable PDF guides covering parenting and family topics including pregnancy, accommodations, culture, extracurricular activities, education, and travel, available through the Kajabi platform for individual purchase or via subscription.
Quantifiable outcome
- 300+ businesses tested and approved through the community program
- +1 more outcomes
Companies that use Mammaproof
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Mammaproof technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mammaproof partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- Ciudades Family Welcome (CFW) NetworkcoreInternational initiative led by mammaproof.org with mission to promote family-friendly cities worldwide. Members share goal of creating global network of Family Welcome locations with collaborative mapping and ambassador support. Includes Barcelona, Madrid, and Rome as active local chapters.
- BugabooflagshipPremium stroller brand partnership including co-created 'Bugaboo Urban Retreat' immersive experiences for expectant mothers offered by Bugaboo & Mammaproof.
- StokkeminorHigh chair and children's furniture brand with 'Approved by Mammaproof' product reviews and content features.
- La Agencia Catalana de TurismoflagshipCatalan Tourism Agency partnership for promoting family-friendly tourism destinations and experiences across Catalonia.
- Diputació de BarcelonacoreCounty council partnership for provincial family-friendly city initiatives and destination promotion.
- TibidaboflagshipIconic Barcelona amusement park transformation consulting to improve family visitor experiences and accessibility.
- Zoo de BarcelonaminorFamily experience transformation consulting for Barcelona Zoo to enhance child-friendly visitor services.
- Ayuntamiento de ArgentonaminorLocal town hall consulting for family-friendly city transformation initiatives.
- EducominorChildhood NGO partnership for family-friendly city transformation and children's rights advocacy.
- Family Welcome Rome (Familywelcome.org)coreLocal CFW network member in Rome, Italy - managing Family Welcome location mapping and ambassador activities in the Roman market.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Mammaproof competitors and assessment
Company assessmentBroad incumbents
- The Bump: Major pregnancy and parenting content platform with city guides, product registries, and vendor directories. Broader scope than Mammaproof (covers pre-pregnancy through early childhood) but shares the family lifestyle content and brand monetization model.
- BabyCenter: Large-scale global parenting content platform operating across multiple markets, with editorial content, community forums, and brand partnerships. Represents the scaled version of Mammaproof's parenting media model.
- What to Expect: Major pregnancy and parenting content site with editorial content, community, and brand partnerships. Comparable as a content-led parenting platform, though operating at substantially larger scale.
- Tripadvisor: Global travel and local recommendation platform with user reviews, city guides, and family-travel filters. Operates the scaled version of Mammaproof's family-friendly city recommendation model with substantially larger audience and content volume.
- Lonely Planet: Global travel content and recommendation platform that competes for the same family travel and city-discovery audience as Mammaproof. Comparable as a content-led city recommendation brand with advertising and partnership monetization.
Direct peers
- Red Tricycle: Family activity and event platform curating kid-friendly things to do in major US cities, with sponsored content and family event listings. Operates the same hyper-local family-recommendation model as Mammaproof with a city-by-city expansion approach.
- Mother.ly: US-based digital parenting content and community platform offering curated recommendations, expert advice, and product reviews. Directly comparable to Mammaproof as a content-led parenting media brand monetizing via brand partnerships and audience engagement.
- Cool Mom Picks: Curated family product recommendation site with a parent-tested seal and brand partnerships. Closely mirrors Mammaproof's 'Approved by Mammaproof' model of vetting products through authentic parent reviewers.
- Pequeocio: Spanish-language family activities and travel platform with city guides and event listings. Direct regional competitor to Mammaproof covering similar parent audiences in Spain with comparable content curation and brand partnership monetization.
Regional players
- Criar con Sentido Común: Spanish-language respectful parenting platform offering courses, content, and a community for parents. Comparable Spanish-market parenting media brand, though with a stronger emphasis on parenting philosophy than city recommendations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mammaproof social profiles
Digital presenceMammaproof financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mammaproof leadership team
Management profileNumber of profiles
Profiles8 records
Mammaproof funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mammaproof M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mammaproof
What does Mammaproof do?
Mammaproof operates a digital content platform and parent community that curates family-friendly places, products, services, and activities in Spanish cities (primarily Barcelona and Madrid), tested and recommended by real parents. The company also runs La Agencia Amarilla, a B2B consulting and advertising arm offering 'publi con corazón' (authentic advertising), brand strategy, and family-experience transformation consulting to family-oriented businesses, brands, and institutions.
Is Mammaproof a public or private company?
Mammaproof is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mammaproof founded?
Mammaproof was founded in 2011. It employs 1 to 10 people.
Where is Mammaproof based?
Mammaproof is headquartered in Barcelona, Spain, in the Europe region.
How does Mammaproof make money?
Four revenue lines are on record. Advertising and Sponsored Content is the primary driver. The others are agency Services (La Agencia Amarilla), subscription Newsletter and Guides and digital Content and Downloads.
Who are Mammaproof's main competitors?
Broad incumbents on record are The Bump, BabyCenter, What to Expect, Tripadvisor and Lonely Planet. Direct peers are Red Tricycle, Mother.ly, Cool Mom Picks and Pequeocio. Criar con Sentido Común is listed as a regional player.
Does Mammaproof have an API?
No public API is recorded for Mammaproof.