Lantmännen Unibake USA
Lantmännen Unibake USA is a B2B wholesale bakery supplier, operating from St. Petersburg, Florida, producing frozen and fresh artisan breads, pastries, buns, and specialty bakery products for foodservice operators, retail in-store bakeries, convenience stores, hotels, and restaurants across the United States.
- Company typePrivate
- Founded1993
- HeadquartersSt. Petersburg, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Lantmännen Unibake USA does
Lantmännen Unibake USA is the United States subsidiary of Lantmännen Unibake, itself part of Lantmännen — a Swedish agricultural cooperative owned by approximately 18,000 Swedish farmers. The US entity operates primarily from St. Petersburg, Florida, where the Euro-Bake USA brand has produced wholesale artisan bread since 1993. The company produces and distributes frozen and fresh bakery products — including filled ring donuts, Danish pastries, butter croissants, sandwich buns and rolls, baguettes, artisan loaves, dinner rolls, and gourmet pretzels — to B2B foodservice operators, retail in-store bakeries, convenience stores, full-service and limited-service restaurants, hotels, cafés, and travel-sector customers. Underlying production relies on frozen bake-off technology that allows foodservice operators to finish baking in-house, combined with stone-baking techniques for European-inspired artisanal products and clean-label formulations (e.g., Naanta Pocket Breads, Lepinja Flatbread).
The business runs as a wholesale B2B model with non-publicly-disclosed pricing, distributing through direct sales to enterprise and mid-market operators and via wholesale distributor partners in select markets. Revenue derives from product sales across foodservice solutions and wholesale bakery streams. Marketing combines digital content (website, blog, LinkedIn, newsletter) with event-driven channels such as the National Restaurant Association Show and IDDBA Show. Recent digital investments include the Menu Matcher recipe-inspiration tool (Feb 2025) and Jules, a GPT-4-powered AI chatbot launched under the Pastridor brand (May 2025). The US entity benefits from the broader Lantmännen Unibake footprint of 36 bakeries across 21 countries serving 60+ markets, and is positioned within the cooperative's "field to fork" integrated agricultural value chain, with formal climate commitments via the Science Based Targets initiative (SBTi) targeting net-zero emissions by 2050.
Lantmännen Unibake USA firmographics
Firmographics- Name
- Lantmännen Unibake USA
- Legal name
- Lantmännen Unibake USA
- Website
- https://lantmannenunibake.us
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Short description
- Lantmännen Unibake USA is a B2B wholesale bakery supplier, operating from St. Petersburg, Florida, producing frozen and fresh artisan breads, pastries, buns, and specialty bakery products for foodservice operators, retail in-store bakeries, convenience stores, hotels, and restaurants across the United States.
- Ownership category
- akta.pro rank
Lantmännen Unibake USA industry classification
Industry- NAICS
- Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181), Packaged Frozen Food Merchant Wholesalers (42442)
- SIC
- Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)
- akta.pro secondary industries
- Frozen Bakery Products Manufacturing (AFAKAAAF), Frozen Bakery Wholesale (AFAIAFAE), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
Keywords
Where Lantmännen Unibake USA is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lantmännen Unibake USA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain
Revenue model
- Wholesale Bakery Products: B2B wholesale distribution of frozen and fresh bakery products including breads, pastries, croissants, donuts, pretzels, and specialty items to foodservice operators
- Foodservice Solutions: Complete bakery solutions for hospitality sector including Business & Industry, Convenience Stores, In-Store Bakeries, Full Service Restaurants, Travel, Cafés, and Hotels
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Lantmännen Unibake USA product offering
Product offeringCore offering
Lantmännen Unibake USA manufactures and supplies wholesale frozen and fresh bakery products, including donuts, Danish pastries, croissants, sandwich buns, baguettes, artisan loaves, dinner rolls, table breads, pretzels, and specialty items such as hamburger buns, Naanta Pocket Breads, Lepinja flatbreads, and Pinsa. Products are sold under the Euro-Bake USA and Schulstad Bakery Solutions brands to B2B foodservice operators, convenience stores, hotels, cafés, full-service and limited-service restaurants, and retail in-store bakery departments.
Product overview
Lantmännen Unibake USA operates as a wholesale bakery and foodservice supplier offering a comprehensive portfolio of frozen and fresh bakery products. The company structure includes multiple sub-brands: Euro-Bake USA (artisan breads since 1993, St. Petersburg FL) and Schulstad Bakery Solutions (150 years of heritage). Core product categories span filled ring donuts, Danish pastries, croissants, sandwich buns and rolls, baguettes, Cuban-style breads, artisan loaves, dinner rolls, table breads, and gourmet pretzels. The Pastridor brand serves the foodservice/horeca sector with specialized products including Naanta Pocket Breads (naan-pita fusion), Lepinja Balkan flatbreads, extensive hamburger bun lines (Daily Classics with 14 options and Chef's Pride premium line with 15 varieties), and Pinsa Italian specialty. Digital services include the Menu Matcher recipe tool, Jules AI virtual assistant (GPT-4 powered), MyFoodSpot loyalty platform, and Unibake Academy training program. Products are distributed through foodservice channels including convenience stores, full-service restaurants, travel sector, hotels, and retail/in-store bakeries.
Differentiator
Problem solved
Functional benefit
Brands
- Euro-Bake: Wholesale artisan bread brand operating from St. Petersburg, FL since 1993, specializing in European-inspired breads for foodservice operators.
- Schulstad Bakery Solutions
- Pastridor
- Mr. Big Mouth
- MyFoodSpot
- Unibake Academy
Quantifiable outcome
- Reduced waste: bakery waste reduced from 0.92% in 2020 to 0.50% in 2025 (45.65% reduction)
- +2 more outcomes
Companies that use Lantmännen Unibake USA
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Lantmännen Unibake USA technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Lantmännen Unibake USA partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Bee DowntowncorePartnership to support sustainable urban agriculture and cultivate appreciation for pollinators at the St. Petersburg, FL bakery. Bee Downtown installed three hand-painted and company-branded beehives on-site to extend sustainable initiatives, educate employees and community on environmental impact of pollinators, and strengthen workplace engagement.
- No Waste RepubliccoreBrussels-based startup transforms unsold bread from Londerzeel bakery into high-quality breadcrumbs and panko. This circular economy partnership reduces food waste and avoids emissions - each tonne of breadcrumbs produced prevents more than one tonne of CO2 equivalent emissions.
- Sustainable Wheat Initiative Europe (SWIE)coreLantmännen Unibake signed the Sustainable Wheat Manifesto supporting sustainable wheat production to reduce CO2e emissions by 30% by 2030. Company contributes through Climate & Nature program based on 10 years of agricultural sustainability data.
- Science Based Targets initiative (SBTi)coreLantmännen Unibake committed to Science Based Targets in 2021 with concrete climate goals: Net Zero across entire value chain by 2050, 50% reduction in bakery and transport emissions by 2030 (Scopes 1 and 2), 30% reduction in Scope 3 emissions.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Lantmännen Unibake USA competitors and assessment
Company assessmentDirect peers
- Dawn Foods: Global bakery manufacturer and ingredients supplier offering finished bakery products and mixes for retail in-store bakeries and foodservice. Comparable in serving the same US retail and foodservice operator customers as Unibake.
- Bimbo Bakeries USA: US subsidiary of Grupo Bimbo and the largest bakery company in the Americas. Directly competes with Lantmännen Unibake USA in wholesale breads, buns, and pastry distribution to retail and foodservice, with a far larger national DSD footprint.
- Europastry: Spanish frozen bakery company specializing in frozen dough and par-baked breads for retail and foodservice worldwide. Closely comparable to Unibake in frozen bake-off technology, product range, and global foodservice focus.
- Aryzta: Global bakery company headquartered in Switzerland with a strong focus on frozen and par-baked artisan breads for retail and foodservice. Highly comparable to Lantmännen Unibake in product format (frozen bake-off), customer base, and European heritage.
- H&S Bakery: US wholesale bakery producing breads, rolls, and artisan products for foodservice and retail customers on the East Coast. Comparable in product mix and B2B foodservice distribution model.
- Flowers Foods: Major US wholesale baking company producing breads, buns, and snack cakes under brands like Nature's Own, Dave's Killer Bread, and Wonder. Directly competes in the US wholesale foodservice and in-store bakery channel with a strong DSD network.
- Rich Products Corporation: US-based frozen foods manufacturer with a large bakery/foodservice division producing frozen breads, rolls, donuts, and pastries for foodservice operators. Direct competitor in the US frozen bakery foodservice space.
- CSM Bakery Solutions: Global supplier of bakery ingredients, finished bakery products, and dessert solutions for retail and foodservice. Directly competes with Unibake in finished breads, donuts, and bakery solutions for c-stores and foodservice.
- Pan-O-Gold Baking Company: US commercial bakery producing breads, buns, and artisan-style products for retail and foodservice customers. Direct competitor in wholesale baked goods distribution to grocery and foodservice across the US.
Broad incumbents
- Grupo Bimbo: Global parent of Bimbo Bakeries USA and the largest baking company in the world. Operates broadly across retail and foodservice bakery globally with a much wider portfolio than Unibake; relevant as the dominant incumbent shaping US bakery competitive dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lantmännen Unibake USA social profiles
Digital presenceLantmännen Unibake USA compliance and trust
Trust signalCompliance4 records
Lantmännen Unibake USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lantmännen Unibake USA leadership team
Management profileNumber of profiles
Lantmännen Unibake USA subsidiaries and ownership
Company hierarchySubsidiaries2 records
Lantmännen Unibake USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lantmännen Unibake USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lantmännen Unibake USA
What does Lantmännen Unibake USA do?
Lantmännen Unibake USA manufactures and supplies wholesale frozen and fresh bakery products, including donuts, Danish pastries, croissants, sandwich buns, baguettes, artisan loaves, dinner rolls, table breads, pretzels, and specialty items such as hamburger buns, Naanta Pocket Breads, Lepinja flatbreads, and Pinsa. Products are sold under the Euro-Bake USA and Schulstad Bakery Solutions brands to B2B foodservice operators, convenience stores, hotels, cafés, full-service and limited-service restaurants, and retail in-store bakery departments.
Is Lantmännen Unibake USA a public or private company?
Lantmännen Unibake USA is a private company. It is currently operating.
When was Lantmännen Unibake USA founded?
Lantmännen Unibake USA was founded in 1993.
Where is Lantmännen Unibake USA based?
Lantmännen Unibake USA is headquartered in St. Petersburg, United States, in the North America region.
How does Lantmännen Unibake USA make money?
Two revenue lines are on record. Wholesale Bakery Products are the primary driver. The others are foodservice Solutions.
Who are Lantmännen Unibake USA's main competitors?
Direct peers on record are Dawn Foods, Bimbo Bakeries USA, Europastry, Aryzta, H&S Bakery, Flowers Foods, Rich Products Corporation, CSM Bakery Solutions and Pan-O-Gold Baking Company. Grupo Bimbo is listed as a broad incumbent.
Does Lantmännen Unibake USA have an API?
No public API is recorded for Lantmännen Unibake USA.
What industry is Lantmännen Unibake USA in?
Its primary akta.pro industry code is THAFAFAF, Wholesale / Commercial Bakeries (B2B Supply), with a secondary code of AFAKAAAF, Frozen Bakery Products Manufacturing. Its NAICS code is 311812 and its SIC code is 2050.