KXLU 88.9FM Los Angeles
KXLU 88.9FM is Loyola Marymount University's non-commercial educational radio station in Los Angeles, broadcasting diverse freeform music programming since 1957 and serving the LMU campus and surrounding community.
- Company typePrivate
- Founded1957
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What KXLU 88.9FM Los Angeles does
KXLU 88.9FM is a non-commercial educational radio station licensed to Loyola Marymount University in Los Angeles, California. Founded in 1957, it broadcasts on the 88.9 MHz FM frequency and is operated as a college radio station serving both the LMU campus community and the broader Los Angeles listening area. Its programming is characterized as diverse and freeform, spanning music genres without the format constraints typical of commercial broadcasters, and is supported by a small team (11–50 employees, predominantly student volunteers and a limited professional staff).
The station's business model is non-commercial: it does not sell traditional advertising but instead relies on the analog mechanisms available to educational broadcasters, principally Loyola Marymount University's institutional budget, listener donations, and limited underwriting acknowledgements from sponsors. It does not operate as a revenue-generating enterprise in the conventional sense; rather, it functions as an extracurricular and community-outreach arm of the university, consistent with its FCC non-commercial educational classification.
The source data is exceptionally thin: the corporate website (kxlu.com) returned only a Cloudflare verification/loading page at the time of capture, and no product details, technology stack, leadership roster, funding history, partnerships, audience metrics, or financial disclosures were available. Consequently, this description is necessarily limited to what firmographic and categorical inputs support, and any assessment of recent strategic direction, revenue scale, or competitive position carries low confidence.
KXLU 88.9FM Los Angeles firmographics
Firmographics- Name
- KXLU 88.9FM Los Angeles
- Website
- https://kxlu.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KXLU 88.9FM is Loyola Marymount University's non-commercial educational radio station in Los Angeles, broadcasting diverse freeform music programming since 1957 and serving the LMU campus and surrounding community.
- Ownership category
- akta.pro rank
KXLU 88.9FM Los Angeles industry classification
Industry- Product category
- Educational Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- University/Educational Local Stations (College Radio, Campus TV) (MPABACAH)
- akta.pro secondary industry
- Community/Low-Power Nonprofit Radio (LPFM/Community Radio) (MPABADAE)
Keywords
Where KXLU 88.9FM Los Angeles is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
KXLU 88.9FM Los Angeles business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Others
KXLU 88.9FM Los Angeles product offering
Product offeringCore offering
KXLU 88.9FM operates a non-commercial educational FM radio station on 88.9 MHz serving the Los Angeles area, delivering diverse freeform music programming. The station is operated by Loyola Marymount University and has been broadcasting since 1957, also providing online streaming access through its website at kxlu.com.
Differentiator
Problem solved
Functional benefit
Products and services
- KXLU 88.9 FM Radio Broadcast Non-commercial FM radio broadcasting on 88.9 MHz featuring diverse freeform music programming, operated by Loyola Marymount University and serving the Los Angeles area. Targeted at LA-area listeners seeking independent and eclectic music content.
- KXLU Online Audio Stream Online audio streaming of KXLU's freeform music programming via the station's website at kxlu.com, extending the station's reach beyond the LA broadcast area to a global online audience.
Companies that use KXLU 88.9FM Los Angeles
Customer profileIdeal customer profiles1 record
KXLU 88.9FM Los Angeles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KXLU 88.9FM Los Angeles competitors and assessment
Company assessmentBroad incumbents
- NPR (National Public Radio): National non-profit media organization that produces and distributes public radio programming; comparable as a larger incumbent in the non-commercial public broadcasting space that contextualizes KXLU's role within the broader US public radio ecosystem.
Direct peers
- KCRW: Santa Monica College-operated non-commercial public radio station in the LA market; closest comparable to KXLU in geography, educational-operator model, and NPR affiliate music/news programming.
- WFMU: Jersey City-based listener-supported freeform non-commercial radio station; directly comparable as a freeform-format, non-commercial educational broadcaster with deep listener loyalty.
- KUSC: USC-operated classical music and talk radio station in Los Angeles; comparable as a Southern California university-affiliated non-commercial radio broadcaster competing for the same listener and underwriting pool.
- KCSN: Cal State Northridge-operated non-commercial radio station serving the greater LA region; a direct peer with shared university-operator structure and LA-area listenership overlap.
- KEXP: University of Washington-affiliated non-commercial radio station known for diverse music programming and a strong digital/streaming presence; a direct peer in the college-radio space with a comparable freeform ethos.
- KALX: UC Berkeley's non-commercial educational radio station featuring diverse freeform programming; a direct peer in the university-operated freeform radio space.
- WHRB: Harvard Radio Broadcasting operates a non-commercial college station in Cambridge, MA; directly comparable as an Ivy League-affiliated freeform college radio with classical and other format programming.
- WMBR: MIT-operated non-commercial freeform college radio station in Cambridge, MA; closely comparable as a university-owned, freeform-format, listener-supported broadcaster.
Regional players
- LAist (KPCC): Southern California Public Radio's news/talk station covering greater Los Angeles; a regional peer operating in the same LA market with shared non-commercial public-radio funding and listener ecosystem.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
KXLU 88.9FM Los Angeles social profiles
Digital presenceKXLU 88.9FM Los Angeles financial estimates
Financial estimateRevenue estimate
Valuation estimate
KXLU 88.9FM Los Angeles leadership team
Management profileNumber of profiles
KXLU 88.9FM Los Angeles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KXLU 88.9FM Los Angeles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KXLU 88.9FM Los Angeles
What does KXLU 88.9FM Los Angeles do?
KXLU 88.9FM operates a non-commercial educational FM radio station on 88.9 MHz serving the Los Angeles area, delivering diverse freeform music programming. The station is operated by Loyola Marymount University and has been broadcasting since 1957, also providing online streaming access through its website at kxlu.com.
Is KXLU 88.9FM Los Angeles a public or private company?
KXLU 88.9FM Los Angeles is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was KXLU 88.9FM Los Angeles founded?
KXLU 88.9FM Los Angeles was founded in 1957. It employs 11 to 50 people.
Where is KXLU 88.9FM Los Angeles based?
KXLU 88.9FM Los Angeles is headquartered in Los Angeles, United States, in the North America region.
Who are KXLU 88.9FM Los Angeles's main competitors?
NPR (National Public Radio) is listed as a broad incumbent. Direct peers are KCRW, WFMU, KUSC, KCSN, KEXP, KALX, WHRB and WMBR. LAist (KPCC) is listed as a regional player.
Does KXLU 88.9FM Los Angeles have an API?
No public API is recorded for KXLU 88.9FM Los Angeles.
What industry is KXLU 88.9FM Los Angeles in?
KXLU 88.9FM Los Angeles's product category is Educational Radio Broadcasting. Its primary akta.pro industry code is MPABACAH, University/Educational Local Stations (College Radio, Campus TV), with a secondary code of MPABADAE, Community/Low-Power Nonprofit Radio (LPFM/Community Radio). Its NAICS code is 51611 and its SIC code is 4832.