Learning Roots Ltd
Learning Roots Ltd is a UK-based Islamic children's education company that sells age-segmented Islamic books, dua cards, and Quran curriculum products, along with its proprietary Kiitab smart pen and Kiitab App, serving Muslim parents, schools, and madrasahs across 33+ countries.
- Company typePrivate
- Founded2004
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Learning Roots Ltd does
Learning Roots Ltd is a UK-based Islamic children's education company founded in 2004 by Zaheer Khatri and headquartered in East London. The company develops and sells age-segmented Islamic educational resources for children aged 0 through 11+, spanning storybooks about prophets and sahaba, dua cards, the Read & Rise Qaidah Quran curriculum, and seasonal Ramadan and Hajj collections. Its flagship technical offering is the Kiitab smart pen, an NFC/touch-enabled device that plays proprietary audio content (.ncp2 files) when tapped on compatible books, providing correct tajweed recitation, Arabic letter instruction, and interactive learning with voice recordings credited to Shaykh Omar Suleiman. In 2024 the company extended into software with the Kiitab App, an on-demand Quran learning platform pairing recitation/recording with human-teacher feedback.
The business operates a primarily direct-to-consumer e-commerce model via a Shopify storefront supporting multiple currencies and Klarna's Pay-in-3/later options, with free UK delivery over £50 and global shipping to 33+ countries. Revenue is generated through one-time sales of physical books (priced $13-$35), Kiitab pen bundles, digital downloads, and wholesale/trade pricing. Distribution is layered across the DTC site, a franchise-style Community Partners program (£99 starter pack) for grassroots sellers in the UK and USA, a 50+ retailer partner network spanning Darussalam UK, ZamZam, Crescent Moon Store (USA), Jarir Bookstore, and others across Europe, the Middle East, South/Southeast Asia, Africa, and Oceania, plus a dedicated school/madrasah sales channel with special institutional pricing. The company is founder-owned and bootstrapped, with no disclosed external funding and a lean team supplemented by ongoing creative hires.
Learning Roots Ltd firmographics
Firmographics- Name
- Learning Roots Ltd
- Legal name
- Learning Roots Ltd
- Website
- https://learningroots.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Learning Roots Ltd is a UK-based Islamic children's education company that sells age-segmented Islamic books, dua cards, and Quran curriculum products, along with its proprietary Kiitab smart pen and Kiitab App, serving Muslim parents, schools, and madrasahs across 33+ countries.
- Ownership category
- akta.pro rank
Learning Roots Ltd industry classification
Industry- Product category
- Islamic Children's Education
- NAICS
- Software Publishers (5132)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- Religious Children’s Publishing (Faith-Based Kids & YA) (MPAJAHAJ)
- akta.pro secondary industries
- Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC), Children’s Religious & Values-Based Publishing (MPAJAFAL)
Keywords
Where Learning Roots Ltd is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Learning Roots Ltd business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Physical Product Sales: One-time sales of Islamic children's books, the Kiitab pen device, bundled products, and educational resources through e-commerce and retail channels.
- Digital Products: Sales of downloadable digital Islamic educational content and products through the Digital Products collection.
- Trade/Wholesale: Wholesale distribution to retailers and Community Partners who resell products, with volume-based pricing and trade packages starting from £99.
- School Partnerships: Direct sales and partnerships with schools and madrasahs, offering special discount pricing for educational institutions.
- Community Partners Program: Franchise-style program where independent partners pay £99 to join and earn commission on sales through hosting book fairs and community events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Book Products |
| Unit Pricing | Pay-as-you-go | Kiitab Device with Bundles |
| One time/ perpetual license | One time/ perpetual license | Community Partners Program |
| Subscription | Multi-year contract | School/Institution Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Learning Roots Ltd product offering
Product offeringCore offering
Learning Roots designs, publishes, and sells Islamic educational products for Muslim children, centered on a proprietary Kiitab smart pen system that plays audio Quran recitation, Arabic pronunciation, and Islamic content when tapped on compatible books and cards. The company also publishes standalone illustrated children's books covering prophets, sahaba, Islamic history, prayers, and duas, segmented across age groups from 0 to 11+ years, with a complementary Kiitab mobile app for on-demand Quran learning and downloadable digital resources.
Product overview
Learning Roots Ltd is an Islamic children's education company operating a platform-plus-products model. The core product is the Kiitab smart pen system, which works with a growing library of interactive books and cards to teach children Quran reading, Arabic, Islamic prayers, and Islamic history through audio-enhanced learning. The Kiitab pen plays pre-recorded audio when tapped on compatible books, providing correct tajweed pronunciation, recitation, and interactive content. Products are organized into age-appropriate collections (0-3, 4-6, 7-9, 9-11, 11+ years) and themed collections including Ramadan, Hajj, Baby, Kiitab Collection, Prayer & Dua, Amazing Muslim History, Play & Games, and Gifts & Novelties. The company also offers the Kiitab App (on-demand Quran learning with expert teacher feedback), Read & Rise Online Course, and free downloadable activities. Key products include Read & Rise Qaidah, Juz Amma, My First Surah Book, What to Say When cards, Remind Me of My Dua cards, storybooks (Miracles of Muhammad, Miracles of the Prophets, Super Stories of the Prophets, Super Sahaba Stories, Aisha: Mother of the Believers), and seasonal Ramadan/Hajj collections. With 20 years in business and operations in 33+ countries, the company serves parents, schools, and madrasahs worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Kiitab: Interactive smart pen system for Quran learning with compatible books, featuring audio recitation, tajweed guidance, and educational games. Also refers to the Kiitab mobile app for on-demand Quran learning.
Products and services
- Kiitab Smart Pen A proprietary smart pen device with NFC/touch technology that scans and plays pre-recorded audio when tapped on compatible Learning Roots books and cards, reciting Quran verses with proper tajweed, teaching Arabic letters, and delivering interactive Islamic educational content. Voice recordings by Shaykh Omar Suleiman. Compatible with Read & Rise Qaidah, Juz Amma, My First Surah Book, What to Say When cards, and Remind Me of My Dua cards. Sold bundled with books and resources.
- Read & Rise Qaidah An interactive Quran reading curriculum book designed to teach children how to read the Quran, available in both Madinah (Uthmani) Script and South Asian Script versions. Compatible with the Kiitab pen for audio recitation and correct pronunciation guidance.
- Juz Amma Book An interactive book containing the 30th Juz (section) of the Quran with audio recitation via the Kiitab pen, including proper tajweed guidance and vibrant illustrations for children.
- My First Surah Book An interactive book teaching children to read selected Surahs from the Quran, compatible with the Kiitab pen for audio support and correct tajweed pronunciation.
- What to Say When Dua Cards Interactive dua (supplication) cards teaching children essential Islamic phrases for daily situations, compatible with the Kiitab pen for audio pronunciation and guidance.
- Remind Me of My Dua Cards Interactive dua (supplication) cards to help children memorize and understand daily Islamic prayers, compatible with the Kiitab pen for audio support.
- My First Salah Book & Let's Pray An interactive book teaching children the basics of Islamic prayer (Salah) through visual guidance and Kiitab audio support.
- My Mat An interactive play mat designed for children to learn through play with Kiitab pen compatibility, available in Ivory and Black color variants.
- Miracles of Muhammad Book A comprehensive children's book featuring 12 miracle stories of Prophet Muhammad, retold in gentle, flowing narrative designed for young children with WOW illustrations and wonder-led storytelling.
- Miracles of the Prophets Book A children's book featuring stories of miracles performed by various prophets in Islam, written in engaging narrative style for young readers.
- Super Stories of the Prophets A children's book series featuring engaging stories of prophets in Islam, designed to teach Islamic history through captivating storytelling for ages 7-9+.
- Super Sahaba Stories A children's book featuring stories of the companions (Sahaba) of Prophet Muhammad, designed to inspire young Muslims through historical Islamic narratives.
- Aisha: Mother of the Believers Book A comprehensive biography of Aisha (Mother of the Believers), the beloved wife of Prophet Muhammad, designed as a biographical work for children and adults.
- Khadijah & Aisha Bundle A bundle featuring biographies of Khadijah (Mother of the Believers) and Aisha, the two influential wives of Prophet Muhammad, combined in one package.
- Allah Sees You and Me Book A children's book introducing young children to Islamic concepts of Allah's awareness and closeness, designed for early childhood Islamic education.
- Kiitab App (Madrassah in Your Pocket) The world's first on-demand Quran learning app designed for children, enabling them to recite, record, and receive expert feedback from qualified teachers. Extends the Kiitab smart pen ecosystem to a digital platform.
- Read & Rise Online Course An online learning course complementing the Read & Rise Qaidah curriculum, providing additional Quran reading instruction for children.
- Digital Products Collection A collection of downloadable digital Islamic educational resources for children, sold via the online store as digital product purchases separate from physical books and pen hardware.
Quantifiable outcome
- 375,000+ Happy Parents
- +3 more outcomes
Companies that use Learning Roots Ltd
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Learning Roots Ltd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature4 records
Learning Roots Ltd partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
Learning Roots Ltd competitors and assessment
Company assessmentDirect peers
- Kube Publishing: UK-based Islamic book publisher producing children's and family titles including storybooks and educational resources — directly comparable in product category (Islamic children's books) and geographic origin.
- Goodword Books: Islamic children's publisher producing illustrated Quran stories, prophets tales, and educational activity books for Muslim kids globally — directly comparable in audience, content type, and distribution model.
- Darussalam Publishers: One of the largest Islamic publishers worldwide, distributing through major retailers (also a Learning Roots retail partner), offering a broad catalog of Islamic children's books, Quran translations, and educational titles — comparable product and channel.
- Islamic Book Trust: Malaysia-based Islamic publisher producing children's titles on prophets, Quran, and Islamic civilization — comparable product and serves overlapping global diaspora markets.
- IQRA International Education Foundation: Islamic educational publisher specializing in school and madrasah curriculum materials, including Quran readers, Islamic studies textbooks, and teacher resources — directly comparable in the institutional/educational Islamic publishing segment.
- Tughra Books: Islamic children's publisher offering illustrated storybooks on prophets, Quran, and Islamic values — comparable in age-targeted faith-based storytelling products.
- Weekend Learning Publishers: Publisher of Islamic studies curriculum for children and weekend/madrasah schools, including textbooks, workbooks, and teacher guides — directly comparable in serving the schools/madrasahs customer segment.
- One 4 Kids / One Islam Productions: Producer of Islamic children's educational media including animated series and learning resources — comparable in targeting Muslim children with engaging faith-based educational content.
Emerging players
- Muslim Kids TV: Digital platform producing Islamic children's videos, apps, and educational media — comparable as a digitally native player in the same target audience with adjacent (video/app) rather than book-first delivery.
Broad incumbents
- LeapFrog (VTech): Established children's edutainment hardware/platform company offering interactive learning pens, tablets, and apps — broadly comparable as a much larger incumbent in the smart-pen/educational hardware category that competes for the same parent wallet.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Learning Roots Ltd social profiles
Digital presenceLearning Roots Ltd compliance and trust
Trust signalCompliance1 record
Learning Roots Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Learning Roots Ltd leadership team
Management profileNumber of profiles
Profiles1 record
Learning Roots Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Learning Roots Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Learning Roots Ltd
What does Learning Roots Ltd do?
Learning Roots designs, publishes, and sells Islamic educational products for Muslim children, centered on a proprietary Kiitab smart pen system that plays audio Quran recitation, Arabic pronunciation, and Islamic content when tapped on compatible books and cards. The company also publishes standalone illustrated children's books covering prophets, sahaba, Islamic history, prayers, and duas, segmented across age groups from 0 to 11+ years, with a complementary Kiitab mobile app for on-demand Quran learning and downloadable digital resources.
Is Learning Roots Ltd a public or private company?
Learning Roots Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Learning Roots Ltd founded?
Learning Roots Ltd was founded in 2004. It employs 1 to 10 people.
Where is Learning Roots Ltd based?
Learning Roots Ltd is headquartered in London, United Kingdom, in the Europe region.
How does Learning Roots Ltd make money?
Five revenue lines are on record. Physical Product Sales are the primary driver. The others are digital Products, trade/Wholesale, school Partnerships and community Partners Program.
Who are Learning Roots Ltd's main competitors?
Direct peers on record are Kube Publishing, Goodword Books, Darussalam Publishers, Islamic Book Trust, IQRA International Education Foundation, Tughra Books, Weekend Learning Publishers and One 4 Kids / One Islam Productions. Muslim Kids TV is listed as an emerging player. LeapFrog (VTech) is listed as a broad incumbent.
Does Learning Roots Ltd have an API?
No public API is recorded for Learning Roots Ltd.
What industry is Learning Roots Ltd in?
Learning Roots Ltd's product category is Islamic Children's Education. Its primary akta.pro industry code is MPAJAHAJ, Religious Children’s Publishing (Faith-Based Kids & YA), with a secondary code of MPAJAHAC, Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides). Its NAICS code is 5132 and its SIC code is 2731.