Klar. Strategie- Und Kommunikationsberatung Gmbh

What Klar. Strategie- Und Kommunikationsberatung Gmbh does

klar. Strategie- und Kommunikationsberatung GmbH is an Austrian strategy and communications consultancy headquartered in Vienna's 8th district (Josefstadt), founded in January 2015 by four former Grayling/Trimedia executives and joined in January 2022 by a fifth partner. The firm organizes its services around four core pillars — Analyse & Strategie, Reputation/Nachhaltigkeit/Resilienz, Veränderung managen, and Umsetzen — supported by specialized modules including a KI-Strategie-Check (AI strategy consulting), Klimakommunikation Strategie-Check, and COVID-19 Strategie-Check. Central to its methodology is a proprietary three-step credibility model (Glaubwürdigkeit, Vertrauen, Wohlwollen) that addresses the alignment of stated positions and actual actions for clients navigating trust, change, and crisis situations.

The client base consists of large Austrian enterprises, public-sector institutions, and NGOs across energy (Oesterreichs Energie, OMV, Wien Energie, VERBUND, Austrian Energy Agency), telecommunications (A1 Telekom Austria), government (Stadt Wien, AMS Österreich, Österreichische Bundesforste), infrastructure (ÖBB), banking (UniCredit Bank Austria), consulting (Deloitte Austria), academia (Universität Wien), manufacturing (WINTERSTEIGER), and NGOs (NRC Flüchtlingshilfe). Several relationships are long-tenured (Oesterreichs Energie 10+ years). Technology is primarily Microsoft 365, email marketing via dialog-Mail, and standard agency tools; AI use is limited to consuming third-party tools and advising clients on AI adoption rather than developing proprietary AI.

The business model is B2B professional services revenue generated through custom-quoted project engagements and retainer relationships, sold exclusively via direct partner-led sales. The firm employs 1–10 people (the five partners plus modest support staff), operates from a single Vienna office, and serves the DACH region with primary concentration in Austria. No external funding has been raised, and the firm is wholly owned by its five partners.

Name

Klar. Strategie- Und Kommunikationsberatung Gmbh

Legal name

klar. Strategie- und Kommunikationsberatung GmbH

Website

https://klar.net

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

klar is a Vienna-based B2B strategy and communications consultancy, founded in 2015 by five former Grayling/Trimedia partners, serving Austrian enterprises, public-sector institutions, and NGOs with strategy, positioning, crisis, change, and AI-communication advisory.

Ownership category

akta.pro rank

Headquarters

HQ city

Breitenfurt Bei Wien

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Communication Consulting: Professional consulting services for strategy development, positioning, brand management, crisis communication, and change management. Revenue is generated through project-based engagements and retainer relationships with enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

klar is an Austrian strategy and communications consultancy delivering advisory services to large enterprises, public sector institutions, and NGOs. Its core offering centers on strategy development, positioning, branding, change and internal communication, crisis and conflict communication, integrated PR campaigns, stakeholder engagement, climate and sustainability communication, and AI strategy advisory for communication departments. Engagements are delivered by the five partner-level consultants and tailored interdisciplinary teams on a project and retainer basis.

Product overview

Klar is a strategy and communications consulting firm founded in 2015, offering advisory services organized around four main pillars: Analyse & Strategie (Analysis & Strategy), Reputation/Nachhaltigkeit/Resilienz (Reputation, Sustainability, Resilience), Veränderung managen (Change Management), and Umsetzen (Implementation/PR & Campaigns). The firm also provides specialized offerings including a KI-Strategie-Check for AI strategy consulting, Moderation & Prozessbegleitung for professional facilitation, and dedicated services for climate communication and crisis management. The portfolio represents a unified consulting services approach rather than a software product platform, with offerings designed for companies, organizations, and public institutions seeking to enhance their communication effectiveness, credibility, and stakeholder engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Analyse & Strategie

Quantifiable outcome

• Successfully supported WINTERSTEIGER organizational restructuring with 30 global locations and 1,200+ employees
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Rolf MistelbachercoreStrategic or Co-development Partner · 1 January 2024AI expert partner for the klar KI-Strategie-Check offering, providing expertise in artificial intelligence applications for communication departments.
• Graphische Gestaltung im Erdgeschoss GmbHminorStrategic or Co-development Partner · 1 January 2023Creative design partner for communication materials. Collaborated on Wiedner Hauptstraße climate adaptation project and Triesting flood protection project, providing graphic design services for citizen information campaigns.
• Michael PatakminorStrategic or Co-development Partner · 1 January 2023Organizational consultant who worked with klar on the WINTERSTEIGER restructuring project, providing change management and organizational development expertise alongside klar's communication support.
• Thomas HoferminorStrategic or Co-development PartnerEvent specialist who collaborated with klar on Oesterreichs Energie digital Trendforum events, developing TV-like interactive formats for stakeholder engagement.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/klar-strategie--und-kommunikationsberatung-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klar. Strategie- Und Kommunikationsberatung Gmbh