ILLYRIA SH.A.

What ILLYRIA SH.A. does

ILLYRIA SH.A., operating commercially as SAVA Sigurimi Sh.A., is a Kosovo-licensed non-life insurance provider founded in 2002 and now functioning as a subsidiary of the regional SAVA Insurance Group. The company offers six core product lines — vehicle, property/home, travel health, health, personal accident, and business insurance — serving individual consumers, households, and commercial clients across Kosovo. Following a 2026 rebranding from Illyria Insurance to SAVA Sigurimi, the entity has been fully aligned under the SAVA Insurance Group brand while retaining its local operating identity.

The company's technology footprint centers on an online insurance platform enabling quote generation and direct policy purchase via savasigurimi.com and thi.savasigurimi.com, supplemented by a mapped physical sales network (Rrjeti i Shitjës) across Kosovo and phone-based sales including a toll-free line. Underlying product architecture appears conventional — web-based self-service plus agent-led distribution — with no disclosed proprietary AI, data, or model assets. Revenue mechanics are pure recurring insurance premium collection across the six lines, with pricing handled through opaque, quote-based inquiries rather than publicly disclosed rates.

The go-to-market model is multi-channel and direct-to-consumer: digital self-serve for online buyers, in-person agency for relationship-driven and enterprise (business insurance) sales, and inside sales via phone. Marketing reach is amplified through an active presence on Facebook, Instagram, LinkedIn, TikTok, and a corporate blog, plus a 2025 strategic partnership with the Football Federation of Kosovo (FBK) supporting brand-building in the national sports ecosystem.

Name

ILLYRIA SH.A.

Legal name

Illyria Insurance sh.a.

Website

https://illyriainsurance.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Kosovo

HQ country

XKX

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: Collection of insurance premiums across multiple product lines including vehicle, property, travel health, personal injury, health, and business insurance. Premiums collected regularly from policyholders in exchange for coverage.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Illyria Insurance sh.a. (now operating as SAVA Sigurimi Sh.A.) is a Kosovo-based non-life insurance provider offering vehicle, property/home, travel health, health, personal accident, and business insurance products to individual consumers and businesses in the Kosovo market. Coverage is sold through an online quote platform, a physical sales network across Kosovo, and phone-based sales.

Product overview

ILLYRIA SH.A., operating as SAVA Sigurimi, is an insurance company offering a portfolio of six core insurance products: vehicle insurance, property/home insurance, travel health insurance, health insurance, personal accident insurance, and business insurance. The company provides both individual and commercial coverage options, with products available for online purchase through their digital platform.

Differentiator

Problem solved

Functional benefit

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• FBK (Football Federation of Kosovo)coreGTM or Marketing Partner · 23 October 2025Partnership agreement between Sava Insurance Group and Football Federation of Kosovo (FBK). The partnership was announced on October 23, 2025, demonstrating the company's engagement with sports organizations in Kosovo and marketing collaboration with FBK.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• SIGAL UNIQA Kosovo: One of the largest non-life insurers operating in Kosovo, offering motor, property, health, and accident products through a similar multi-channel model. Directly competes head-to-head with SAVA Sigurimi for the same Kosovo customer base across nearly identical product lines.
• Generali Kosovo: Generali's local subsidiary underwrites non-life insurance products in Kosovo, competing on motor, property, and personal accident coverage. Comparable as a foreign-affiliated carrier operating with a similar product mix in the same single-country market.
• Grawe Insurance Kosovo: Austrian-headquartered Grawe operates a non-life subsidiary in Kosovo offering motor, property, and personal lines. Compares directly as another international-affiliated multi-line carrier pursuing the same Kosovo customers and distribution patterns.

Broad incumbents

• UNIQA Insurance Group: Austrian-listed pan-CEE insurer whose SIGAL UNIQA brand underwrites the Kosovo non-life book. Comparable as a much larger incumbent with overlapping regional product capabilities, broader balance sheet, and established cross-border reinsurance relationships.
• Vienna Insurance Group (Wiener Städtische): One of the largest insurance groups in CEE, with non-life subsidiaries active across the Balkans including Kosovo. Comparable as a broad incumbent whose regional scale and product depth shape competitive pricing in the markets where SAVA Sigurimi operates.

Regional players

• Triglav Group: Slovenian-headquartered insurance group with non-life operations across the Western Balkans. Comparable as a regional multi-line carrier with overlapping product focus, though not directly competing in Kosovo at the same scale.
• Adriatic Slovenica: Slovenian non-life insurer with presence in the Western Balkans. Comparable as a regional multi-line carrier pursuing similar product and customer segments in neighboring markets, providing a relevant cross-border benchmark.

Others

• SAVA Insurance Group: Parent entity of the subject company, providing group-level capital, reinsurance support, and regional coordination. While not a direct competitor, it sets the strategic, capital, and product framework that determines the subsidiary's operating trajectory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/savasigurimi
• LinkedInlinkedin.com/company/illyria-sh-a
• Instagraminstagram.com/savasigurimi
• TikToktiktok.com/@savasigurimi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ILLYRIA SH.A.