Marsh Romania
- Company typePrivate
- Founded1995
- HeadquartersBucharest, Romania
- Headcount—
- GTM typeB2B
- OfferingServices
Marsh Romania firmographics
Firmographics- Name
- Marsh Romania
- Legal name
- Marsh
- Website
- https://marsh.ro
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Ownership category
- akta.pro rank
Marsh Romania industry classification
Industry- Product category
- Insurance Broking & Risk Management
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Risk Management Consulting (Enterprise & Operational Risk) (FSAEADAG)
- akta.pro secondary industry
- Reinsurance Brokerage (FSAEADAE)
Keywords
Where Marsh Romania is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
Marsh Romania business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Brokerage and Advisory Fees: Marsh acts as an insurance broker earning commissions and fees from placing insurance coverage on behalf of clients. Revenue is generated through commissions on insurance policies placed with insurers, as well as consulting and advisory fees for risk management services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Marsh Romania product offering
Product offeringCore offering
Marsh Romania provides insurance broking, risk advisory, and risk management consulting services to businesses. Founded in 1995 and headquartered in Bucharest, the firm helps clients identify, quantify, and manage insurable risks across more than 30 industry verticals through advisory, broking, reinsurance placement, employee health and benefits consulting, and risk analytics capabilities.
Product overview
Marsh is a global professional services firm offering integrated risk, strategy, and people solutions. The company operates as a unified organization comprising four core businesses: Marsh (risk and insurance brokerage), Guy Carpenter (reinsurance and capital), Mercer (people and investments), and Oliver Wyman (management consulting). Marsh's primary offerings include risk and insurance advisory services across 35+ industries, with specialized divisions like Marsh McLennan Agency for mid-size businesses, and proprietary analytical tools like the Global Insurance Market Index. The firm leverages data, technology, and analytics through services such as Client and Market Technologies and Risk Analytics to help clients manage risk and make informed decisions.
Differentiator
Problem solved
Functional benefit
Companies that use Marsh Romania
Customer profileSegments2 records
Ideal customer profiles1 record
Marsh Romania technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Marsh Romania partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Formula 1®flagshipMarsh is an Official Partner of Formula 1®, leveraging this high-profile sports partnership for brand visibility and demonstrating expertise in managing complex, high-value risks through association with a premier global motorsport organization.
Scale indicators2 records
Recent moves4 records
Expansion highlights5 records
Marsh Romania competitors and assessment
Company assessmentEmerging players
- Lockton: Lockton is the world's largest independent insurance broker and has been expanding in Continental Europe. While its Romanian footprint is limited relative to Marsh, it is an emerging peer competing for large multinational and specialty placements routed through the region.
Others
- Oliver Wyman: Oliver Wyman is a sibling operating company of Marsh within Marsh McLennan, providing management consulting including risk and financial services consulting. It is an adjacent ecosystem participant that Marsh Romania can leverage (or compete against in consulting work) when serving complex enterprise clients in Romania.
Direct peers
- Howden Romania: Howden has been expanding aggressively across Central and Eastern Europe, including Romania, as a fast-growing global insurance broker. It competes with Marsh Romania in mid-market and enterprise commercial insurance placement.
- Aon Romania: Aon Romania is the local office of Aon plc, the other global 'Big Two' insurance broker alongside Marsh. It offers directly comparable risk advisory, reinsurance, and insurance brokerage services to enterprise clients in Romania, competing for the same RFPs and multinational placements.
- WTW Romania: Willis Towers Watson operates a Romanian office providing insurance brokerage, risk management, and advisory services to corporate clients. It is a direct competitor to Marsh Romania across risk placement, claims advocacy, and specialty lines.
- Arthur J. Gallagher (Gallagher Romania): Gallagher operates in Romania through its European brokerage arm, offering insurance and risk management services. It competes directly with Marsh Romania in commercial property/casualty and specialty placements.
Broad incumbents
- Allianz Romania: Allianz Romania is a major composite insurer with broad product offerings across P&C and life. While primarily a carrier rather than a broker, it competes indirectly with Marsh Romania by offering direct placement channels and embedded risk advisory to large corporates.
- Zurich Insurance Romania: Zurich Romania is a major general insurer serving corporate clients across multiple lines. As an incumbent carrier with risk engineering services, it is an adjacent competitor to Marsh Romania in the Romanian commercial market.
Regional players
- UNIQA Insurance Romania: UNIQA is a leading Central European insurer with a strong Romanian presence, offering commercial and retail insurance plus risk advisory. It is a regional competitor that overlaps with Marsh Romania in serving Austrian and German multinationals operating in Romania.
- IGSRomania / local brokers (e.g., Safety Broker): Safety Broker is one of Romania's largest domestic insurance brokers and a meaningful competitor for mid-market corporate accounts. While not a global peer, it is a regional incumbent that competes with Marsh Romania for local enterprise business where global broker value propositions are less differentiated.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Marsh Romania social profiles
Digital presenceMarsh Romania financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marsh Romania leadership team
Management profileNumber of profiles
Marsh Romania funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marsh Romania M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marsh Romania
What does Marsh Romania do?
Marsh Romania provides insurance broking, risk advisory, and risk management consulting services to businesses. Founded in 1995 and headquartered in Bucharest, the firm helps clients identify, quantify, and manage insurable risks across more than 30 industry verticals through advisory, broking, reinsurance placement, employee health and benefits consulting, and risk analytics capabilities.
Is Marsh Romania a public or private company?
Marsh Romania is a private company. It is classified as corporate owned and is currently operating.
When was Marsh Romania founded?
Marsh Romania was founded in 1995.
Where is Marsh Romania based?
Marsh Romania is headquartered in Bucharest, Romania, in the Europe region.
How does Marsh Romania make money?
One revenue line is on record: insurance Brokerage and Advisory Fees.
Who are Marsh Romania's main competitors?
Lockton is listed as an emerging player. Oliver Wyman is listed as an others. Direct peers are Howden Romania, Aon Romania, WTW Romania and Arthur J. Gallagher (Gallagher Romania). Broad incumbents are Allianz Romania and Zurich Insurance Romania. Regional players are UNIQA Insurance Romania and IGSRomania / local brokers (e.g., Safety Broker).
Does Marsh Romania have an API?
No public API is recorded for Marsh Romania.
What industry is Marsh Romania in?
Marsh Romania's product category is Insurance Broking & Risk Management. Its primary akta.pro industry code is FSAEADAG, Risk Management Consulting (Enterprise & Operational Risk), with a secondary code of FSAEADAE, Reinsurance Brokerage. Its NAICS code is 5242 and its SIC code is 6411.