What Ladywalk does

Ladywalk is a Danish charitable non-profit association (Støtteforeningen Ladywalk, CVR 33933681) that has organized Denmark's largest one-day women's exercise event every year since 2001, held on the last Monday of May across 16 cities nationwide. The core product is a mass-participation walking event with three route options (3 km, 7 km, 12 km), each participant receiving a themed T-shirt and goodiebag. Registration is handled through a website-based ticketing system at ladywalk.dk, supporting individual sign-ups, group registrations (11+ participants), and corporate "superhold" registrations (25+) at 205 DKK early bird and 255 DKK same-day. The portfolio also includes Ladywalk Golf as a sub-brand extension.

Operationally, the organization is volunteer-driven: a five-person board governs the association, while hundreds of volunteers and 16 dedicated local organizers execute each event at city level. Ladywalk does not receive public funding and generates all revenue through participant ticket sales; the majority of proceeds are donated to research and awareness organizations focused on women's diseases, with cumulative donations exceeding 10 million DKK since inception across more than ten beneficiary NGOs (notably Hjerteforeningen and Endometriose Fællesskabet in 2026). Marketing is conducted through Facebook, Instagram, LinkedIn, and a 6–7-times-yearly email newsletter, with no AI, proprietary platform, or data infrastructure disclosed. The Ladywalk® trademark is registered to the support association.

Name

Ladywalk

Legal name

Støtteforeningen Ladywalk

Website

https://ladywalk.dk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Ladywalk is a Danish charitable non-profit that has organized Denmark's largest one-day women's walking event annually since 2001, drawing over 23,000 participants across 16 cities, with proceeds donated to women's health research organizations.

Ownership category

akta.pro rank

Product category

Charitable events / community walking event

akta.pro primary industry

Cultural & Community Festivals (Ticketed) (THAJAFAI)

Keywords

• Charity walking event
• Women's health fundraiser
• Community exercise event
• Event registration services
• Volunteer-led nonprofit

Headquarters

HQ city

Egå

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain

Revenue model

1. Event Participation Tickets: Revenue is generated through participant registration fees. Early bird tickets cost 205 DKK (until April 21), while same-day registration costs 255 DKK. Tickets include a T-shirt and goodiebag. The organization is a charitable association that donates proceeds to women's health research.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ladywalk organizes Denmark's largest one-day walking event exclusively for women, held annually on the last Monday of May at 16 locations nationwide. Participants pay a registration fee (205 DKK early bird / 255 DKK on the day) and receive a T-shirt and goodiebag; proceeds are donated to research and information organizations focused on women's diseases. The organization also runs a website-based registration platform and a Ladywalk Golf variant.

Product overview

Ladywalk is a single-event charity platform centered on Denmark's largest one-day walking event for women. The core product is the Ladywalk Event, offering 3km, 7km, and 12km walking routes across 16 Danish cities. Registration is handled through the Ladywalk Registration System, which supports individual, group (11+), and super-team (25+) sign-ups. The portfolio also includes Ladywalk Golf, extending the concept to golf. All proceeds support women's health research organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Ladywalk Event Denmark's largest one-day exercise event for women, featuring organized walking routes of 3km, 7km, or 12km across 16 nationwide locations on the last Monday of May. Participants receive a T-shirt and goodiebag, and registration fees are donated to women's health research and information organizations.
• Ladywalk Golf Golf variant of the Ladywalk walking event, extending the women's exercise and fundraising concept to golf courses.

Quantifiable outcome

• 23,535 participants in 2026
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Hjerteforeningen (Danish Heart Association)coreOthers · 1 January 2026Hjerteforeningen is a key beneficiary partner in 2026, receiving funds from Ladywalk for research in women's heart disease. Both organizations share focus on women's health and promoting physical activity in social settings. Ladywalk has partnered with Hjerteforeningen multiple years including 2026, 2025, 2023, 2021, 2019, 2018, 2017, 2015, 2014, 2012, 2010, and 2009.
• Endometriose Fællesskabet (Endometriosis Community)coreOthers · 1 January 2026Endometriose Fællesskabet is a beneficiary partner in 2026, receiving support for endometriosis awareness and research. Endometriosis affects up to 250,000 girls and women in Denmark. The organization works to spread knowledge, support research, and fight for earlier diagnosis and better treatment.
• Customize PLUS Simonsen ApSminorOthersOfficial T-shirt printing partner for custom logo prints on participant T-shirts. Contact: [email protected]. Provides 1-4 color printing services for corporate teams.
• Local Organizing CommitteescoreOthersVolunteer-run local organizing committees at each of the 16 locations (Agger, Frederikshavn, Hillerød, Holbæk, Jels, København, Nakskov, Odense, Rønne, Samsø, Skælskør, Svendborg, Sønderborg, Tarm, Aalborg, Aarhus) coordinate event logistics, sponsors, and participant services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Race for Life (Cancer Research UK): A UK-based series of women-only charitable walking and running events raising funds for cancer research. Closely mirrors Ladywalk's model of ticketed, multi-location, women-focused charity walking events at national scale.
• Walk the Walk: UK charity organizing women-only multi-day power walking events to fund breast cancer causes, with very similar charitable structure, target audience, and ticketed event format as Ladywalk.
• Relay For Life: A community-based, multi-location charitable walking/relay event series hosted in many countries. Direct comparable to Ladywalk in deploying volunteer-led local organizing committees at many simultaneous sites.
• Susan G. Komen Race for the Cure: The largest women's breast cancer charity walk/run series in the US, operating on the same community-driven fundraising model as Ladywalk, with proceeds routed to women's disease research.
• Avon Walk for Breast Cancer: Multi-day women-only charity walking events raising funds for breast cancer causes. Operates the same women's community walking format with ticketed participation and corporate partnership-driven revenue.
• American Cancer Society Making Strides Against Breast Cancer: US-based non-competitive charity walking events raising funds for breast cancer research across multiple cities. Direct analogue to Ladywalk's combination of multi-location rollout, women-only participation, and disease-research mission.
• Women V Cancer: UK charity organizing women-only cycling and walking challenges to fund cancer research. Closely comparable in audience, mission overlap with Ladywalk's women's disease focus, and multi-day ticketed event model.
• March for Babies (March of Dimes): US charitable walking event for maternal and infant health that operates an annual, multi-location, ticketed walking model with corporate team participation — structurally identical to Ladywalk.

Others

• Breast Cancer Now: UK breast cancer charity funding research and supporting patient care. Relevant as a recurring beneficiary organization profile akin to Hjerteforeningen and Endometriose Fællesskabet in the Ladywalk ecosystem.

Broad incumbents

• Heart Foundation Walking (Australia): Australia's national heart-foundation walking program, combining recurring community walks with health-cause fundraising. Comparable to Ladywalk's heart-disease-focused years partnering with Hjerteforeningen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ladywalks
• LinkedInlinkedin.com/company/ladywalk
• Instagraminstagram.com/ladywalk.dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ladywalk