What LMQ does

LMQ is a UK-based specialist training consultancy founded in 1985 that designs and delivers human factors, Crew Resource Management (CRM), and trainer development programmes for safety-critical and high-reliability organisations. The company operates from South Godstone, Surrey, with a team of 8 specialist consultants serving clients across aviation, healthcare, rail and oil and gas, and has delivered training on every continent. LMQ is a foundation author of the ICAO Pilot Core Competencies and has incorporated Competency-Based Training and Assessment (CBTA) since 1995, providing direct alignment with EASA, UK CAA Standards Document 29 and ICAO requirements. Its proprietary methodology is built on validated theories drawn from thousands of safety-critical professionals over 40 years and is delivered through a highly interactive, experiential format with minimal reliance on lectures or scripted material.

LMQ monetises through three delivery models: scheduled open courses available to individuals from any organisation, in-house programmes tailored for a single client organisation (typically project-based and developed jointly with the client team), and licensing of LMQ course material for clients to self-deliver. Named enterprise customers include Airbus, Bristow, Qatar Airways, the UK Civil Aviation Authority, National Air Traffic Services, the UN World Food Programme (where LMQ is the preferred Human Factors Training supplier), and Barts Hospital, alongside 25+ NHS Trusts. Product portfolio includes the 5-day Core Course, the 3-day Advanced Facilitation Course, the 4-day EBT/CBTA Instructor Course, the 3-day Command Upgrade Course, and healthcare offerings such as the Civility & Developing Better Relationships Course. LMQ is privately held (LMQ Ltd.), independently owned since 1985 with no disclosed institutional capital, and is led by Founder Lydia Malone and CEO Carey Edwards.

Name

LMQ

Legal name

LMQ Ltd.

Website

https://lmq.co.uk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

LMQ is a UK specialist training consultancy that designs and delivers human factors, CRM and CBTA programmes for aviation, healthcare, rail and oil and gas safety-critical organisations. With 8 consultants and 40+ years of methodology, it serves global enterprise clients including Airbus, Bristow, Qatar Airways, UK CAA, NATS and the UN World Food Programme.

Ownership category

akta.pro rank

Product category

Professional Training & Development

NAICS

Professional, Scientific, and Technical Services (541)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Vertical/Industry-Specific LMS (e.g., Healthcare, Safety, Aviation, Government) (EDAFAAAM)

akta.pro secondary industries

Compliance, Certification & Continuing Education LMS (EDAFAAAD), Learning Management (LMS) & Talent Development (BPACAPAG)

Keywords

• Human factors training
• CRM training aviation
• Competency-based training
• Trainer development consultancy
• Safety-critical training

Headquarters

HQ city

South Godstone

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Open Courses: Scheduled public courses available to individuals from any organisation. Participants can book onto courses directly.
2. In-house Training Programmes: Programmes tailored to and delivered for a single client organisation. Pricing is project-based and developed with the client team.
3. Licensing of Course Material: Licensing of LMQ course material for clients to deliver training themselves. Clients gain access to proprietary methodologies and frameworks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

LMQ is a specialist training consultancy that designs and delivers human factors, Crew Resource Management (CRM), and trainer development courses for safety-critical organisations in aviation, healthcare, and rail. Programmes are delivered as scheduled open courses, tailored in-house programmes for individual clients, or licensed course material for clients to deliver themselves. Courses are aligned with EASA, UK CAA Standards Document 29, and ICAO competency-based training and assessment (CBTA) requirements.

Product overview

LMQ is a specialist training consultancy offering a portfolio of human factors, CRM, and trainer development programmes across aviation, healthcare, and rail sectors. The company provides three delivery models: Open Courses (scheduled public courses), In-House Courses (programmes tailored for individual client organisations), and Licences (for clients to self-deliver LMQ course material). Core training products include the 5-day Core Course for TRIs and SFIs, the 3-day Advanced Facilitation Course, the 4-day Evidenced Based Training/CBTA Instructor Course, the 3-day Command Upgrade Course, and the CRM Recurrent Course in aviation; the Facilitation Skills for Simulation Training (14 CPD) and Human Factors Principles and Practices Course for healthcare; and the Civility & Developing Better Relationships Course (7 CPD). All programmes are aligned with regulatory standards including EASA, UK CAA Standards Document 29, and ICAO.

Differentiator

Problem solved

Functional benefit

Products and services

• Advanced Facilitation Course A 3-day instructor training course for experienced aviation instructors to upgrade their facilitation skills, with particular emphasis on Competence-Based Training and Assessment (CBTA).
• Command Upgrade Course A 3-day training programme designed to develop the non-technical knowledge, skills and attitudes required for first officers to undertake the command role.
• Evidenced Based Training / Competence Based Training Instructor Course A 4-day instructor course to develop enhanced facilitation skills for successful implementation of EBT/CBTA programmes, covering competencies and VENN grading methodology.
• Core Course A 5-day teaching and learning module for TRIs, Line Trainers and SFIs to develop the ability to train aviation-based knowledge, skills and attitudes including human factors and non-technical skills.
• CRM Recurrent Course Tailor-made recurrent Crew Resource Management training for operators, delivered using unique modules and theories to meet specific operator requirements.
• Facilitation Skills for Simulation Training Course A 2-day course worth 14 CPD Points designed to enable new and experienced simulation trainers to develop their training skills, with emphasis on coaching and performance management.
• Human Factors Principles and Practices Course A 1-day course providing all staff with a practical understanding of human factors, human error, Just Culture, and skills to improve communication and performance.
• Civility & Developing Better Relationships Course A 1-day course worth 7 CPD Points designed to help NHS staff develop civil behaviours and better relationships, reducing incivility and improving patient safety.
• Open Courses Scheduled public training courses available to individuals from any organisation, covering human factors, CRM, facilitation skills, and trainer development.
• In-House Courses Tailored training programmes designed and delivered for a single client organisation, addressing specific organisational needs in safety-critical industries.
• Course Material Licences Licensing of LMQ course material for clients to deliver training programmes themselves internally using LMQ's proprietary methodologies and frameworks.
• CBTA Training Consultancy Competency-Based Training and Assessment consultancy services, including instructor training and human factors programmes, aligned with EASA, UK CAA Standards Document 29, and ICAO requirements.

Quantifiable outcome

• Over 40 years supporting safety-critical organisations
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• United Nations World Food Programme (WFP)coreStrategic or Co-development PartnerLMQ has been selected as the preferred Human Factors Training supplier for the UN World Food Programme. LMQ provides Leadership and Management training in support of humanitarian operations.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• CAE: CAE is the world's largest aviation training company, operating a global network of training centres and including CRM, human factors, and instructor development in its portfolio. It is a broad incumbent whose scale and breadth contrast with LMQ's boutique, niche specialisation in human factors.
• Lufthansa Aviation Training: Lufthansa Aviation Training provides pilot, cabin crew, and instructor training including CRM and EBT-aligned courses. It is a broad incumbent offering overlapping human factors content but as part of a much wider aviation training portfolio.
• BAE Systems: BAE Systems is a major defence and aerospace company with significant training and human factors capabilities supporting military and aviation customers. It is a broad incumbent whose training footprint reaches the same regulatory-adjacent buyer set as LMQ but as part of a much larger portfolio.
• Boeing Global Services: Boeing Global Services is the training, engineering, and aftermarket arm of Boeing, offering pilot and instructor training programmes including human factors content. It is a broad incumbent whose scale and OEM position contrast with LMQ's independent, regulator-aligned positioning.
• FlightSafety International: FlightSafety International is a major pilot and instructor training provider with deep CRM and human factors offerings across aviation. It overlaps with LMQ on CRM and instructor development but operates at far greater scale and via simulation centres rather than bespoke consultancy.

Direct peers

• QinetiQ: QinetiQ is a UK-based defence, aerospace, and security company offering human factors, training, and safety consultancy to government and aviation customers. Its UK footprint, safety-critical client base, and human factors practice make it one of the closest direct peers to LMQ.
• Center for Creative Leadership: The Center for Creative Leadership is a globally recognised leadership development and experiential learning provider serving corporate and government clients. Its focus on experiential, evidence-based leadership training aligns closely with LMQ's methodology and target buyer profile.
• FranklinCovey: FranklinCovey is a global training and consulting firm offering leadership, performance, and culture-change programmes. Its mix of proprietary content, licensable methodology, and enterprise sales mirrors LMQ's three-channel open, in-house, and licensing model.
• BMJ Learning: BMJ Learning is a healthcare-focused professional education and CPD provider serving clinicians and health systems including the NHS. It mirrors LMQ's healthcare segment by offering CPD-accredited, in-person and blended courses on patient safety, simulation, and non-technical skills.

Emerging players

• HeliOffshore: HeliOffshore is an industry-led safety initiative for the offshore helicopter community, focused on training, standards, and human factors. It overlaps with LMQ's helicopter operator work (e.g., Bristow) but operates as a collective rather than a commercial training provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lmq

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LMQ