Lake Valley

What Lake Valley does

Lake Valley Seed is a privately held, Boulder, Colorado-based DTC seed retailer that has operated as a seed specialist for over 40 years. The company sells a broad catalog of approximately 740+ SKUs across 14 product categories, including 47 herb varieties, 253 flower varieties, 275 vegetable varieties, 165 organic varieties, plus specialized collections for cool season, pollinator-friendly, microgreens, sprouting, seed tape, value packs, cover crops, fire-resistant flowers, new varieties, accessories, and bundles. Unit prices are low and standardized: standard herb packets at $2.79, value packs at $3.89, and organic value packs at $4.79, with free shipping triggered above $34.99 and a free gift above $25.00.

The company's underlying asset is horticultural curation and seed-product expertise rather than proprietary technology. Distribution is multi-channel: a primary owned e-commerce storefront at lakevalleyseed.com, retail store distribution through garden centers, and a structured affiliate program that pays a 10% commission with 30-day cookie tracking and monthly Stripe payouts above a $10 threshold. Supporting assets include a loyalty rewards program (20% off first order, ongoing repeat rewards), downloadable PDF and flip-book seed catalogs, and educational content such as growing guides and a USDA zone finder.

Revenue mechanics are entirely transactional one-time seed sales to individual home gardeners, organic gardening enthusiasts, container gardeners, and pollinator-habitat builders in the United States. The company is independently owned with no disclosed parent, institutional investor, or funding history, and operates a single Boulder headquarters under the laws of the State of Colorado.

Name

Lake Valley

Legal name

Lake Valley Seed

Website

https://lakevalleyseed.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Garden Seeds & Horticulture Supplies

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Tree Seed Collection & Processing (AFAMADAA)

Keywords

• Garden seed retail
• Vegetable seed packets
• Herb seed varieties
• Organic seed supply
• Flower seed catalog

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Seed Product Sales: One-time purchase model for seeds including herbs, vegetables, flowers, organics, microgreens, sprouting seeds, and seed tape. Products sold in individual packets and value packs at various price points.
2. Affiliate Program Commission: Lake Valley Seed operates an affiliate program where partners earn 10% commission on referred sales. Commissions are tracked via unique referral links with 30-day cookie duration. Payments processed monthly with $10 minimum threshold.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lake Valley Seed is a seed specialist retailer with over 40 years of experience selling a comprehensive catalog of garden seeds including herbs, flowers, vegetables, organic varieties, microgreens, sprouting seeds, seed tape, cover crops, value packs, and accessories. Products are sold as individual seed packets and bundled value packs through the company's direct-to-consumer e-commerce website lakevalleyseed.com, complemented by retail store distribution and an affiliate referral program.

Product overview

Lake Valley Seed is a seed specialist with over 40 years of experience offering a comprehensive catalog of garden seeds. The company provides a unified e-commerce platform for purchasing seeds across multiple categories including Herbs (47 varieties), Flowers (253 varieties), Vegetables (275 varieties), Organics (165 varieties), and specialized collections like Cool Season Varieties, Pollinator Friendly, Microgreens, Sprouting Seeds, Seed Tape, Value Packs, Cover Crops, Fire-Resistant Flowers, New Varieties, Accessories, and Bundles. The company also operates an Affiliate Program and Loyalty Rewards Program. Products are available via their e-commerce website at lakevalleyseed.com with downloadable seed catalogs and resources including growing guides and zone finder.

Differentiator

Problem solved

Functional benefit

Products and services

• Herb Seeds
• Flower Seeds
• Vegetable Seeds
• Organic Seeds
• Cool Season Varieties
• Pollinator Friendly Seeds
• Microgreens Seeds
• Sprouting Seeds
• Seed Tape
• Value Packs
• Cover Crops
• Fire-Resistant Flowers
• Garden Accessories
• Seed Bundles
• Bee Balm Wild Bergamot (Item #32339)
• Bee Balm Lemon Bergamot (Item #32341)
• Basil Holy (Item #32342)
• Coreopsis Plains (Item #32335)
• Penstemon Rocky Mountain (Item #32333)
• Kale White Russian (Item #4738)
• Affiliate Program
• Loyalty Rewards Program
• Seed Catalog

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Affiliate Marketing PartnersminorGTM or Marketing PartnerLake Valley Seed operates an affiliate program where marketing partners earn 10% commission on referred sales. Affiliates receive unique tracking links, access to creative assets, and monthly commission payouts. The program uses last-click attribution with 30-day cookie duration.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LakeValleySeed
• LinkedInlinkedin.com/company/lake-valley-seed-company-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lake Valley