Llaza World, S.a.
Llaza World is a Spanish manufacturer founded in 1964 that designs and produces exterior solar shading systems — cassette awnings, pergolas, and glass enclosures — selling B2B through a 70+ country network of certified professional installers serving residential and HORECA end markets.
- Company typePrivate
- Founded1964
- HeadquartersAlcover, Spain
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Llaza World, S.a. does
Llaza World, S.a. is a Spanish industrial manufacturer of exterior solar protection systems founded in 1964 in Reus and headquartered in Alcover, Tarragona. The company designs and produces a comprehensive portfolio of aluminium-structured products spanning cassette/cofre awnings (Storbox family, Küadbox, Splenbox, Maticbox, Maxibox, Monobloc), vertical awnings (Klais line, BIP-SCREEN), horizontal and lateral awnings, retractable and veranda systems, and — via its HABITAT LLAZA subsidiary — bioclimatic pergolas (Majestic range), tensioned pergolas (Atika, PERGOELIT-100), and glass enclosures (Nuna sliding, Wara stackable). Products integrate motorised operation, LED lighting, and sensor-based automation (wind/sun/rain) and are certified to EN13561:2015 with CE marking and QUALICOAT lacquer guarantees. The firm holds multiple proprietary systems including the Storbox (invented 1993 as the world's first cassette awning), LLAZA-ART and LLAZA-SPLENDOR tension transmission systems, the patent-pending CLIP&FIX fixation, the MATIC self-positioning inclination system, and the BIP-SCREEN cassette integration.
The company operates a B2B go-to-market exclusively through certified professional installers — 255+ registered in Spain searchable via a web locator with up to 500km radius, and additional distributor networks across 70+ countries, supported by the 35-year-old LLAZA FRANCE subsidiary and the export sales department. Llaza monetises through one-time hardware sales with optional service/maintenance at quote-based pricing coordinated via installers; the LLAZA DOCS app, online customer portal, and Llaza PRO Academy training programme form the channel-enablement layer, with 50% of orders now processed digitally. End demand is split between residential (terraces, balconies, gardens, facades) and HORECA (hospitality) segments, with architects and specifiers as a key influencing persona. The company employs 200+ people at a 26,000m² facility newly expanded with a 1,500m² lacquering plant and an 800m²+ showroom, and is privately held under the Grupo Recasens umbrella with no public-market listing or external VC/PE ownership identified.
Llaza World, S.a. firmographics
Firmographics- Name
- Llaza World, S.a.
- Legal name
- Llaza World S.A.
- Website
- https://llaza.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Short description
- Llaza World is a Spanish manufacturer founded in 1964 that designs and produces exterior solar shading systems — cassette awnings, pergolas, and glass enclosures — selling B2B through a 70+ country network of certified professional installers serving residential and HORECA end markets.
- Ownership category
- akta.pro rank
Llaza World, S.a. industry classification
Industry- Product category
- Solar Shading Systems
- NAICS
- Blind and Shade Manufacturing (33792), Electric Lighting Equipment Manufacturing (3351), Blind and Shade Manufacturing (337920)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Gazebo, Pavilion & Shade Structure Installation/Repair (HSAIAJAH)
- akta.pro secondary industry
- Sunrooms, Screen Rooms & Enclosures (HSAPALAF)
Keywords
Where Llaza World, S.a. is headquartered
LocationHeadquarters
- HQ city
- Alcover
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Llaza World, S.a. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Solar shading product sales: Revenue generated from the design, manufacture, and sale of awning systems (cofre, extensible, vertical, horizontal, lateral, screens), pergolas (bioclimatic, tensioned), and lateral closures. Products are sold through a network of professional installers and directly to international markets. Revenue is primarily one-time capital goods with optional service/maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B direct — professional installer quotes |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Llaza World, S.a. product offering
Product offeringCore offering
Llaza World designs, manufactures, and sells exterior solar protection systems, including cassette (cofre) awnings, vertical and horizontal awnings, bioclimatic and tensioned pergolas, and glass/aluminum enclosures for outdoor spaces. The products are sold exclusively through a B2B channel of certified professional installers and regional distributors, serving residential, HORECA, and architectural projects in 70+ countries.
Product overview
Llaza World, S.a. is a manufacturer of solar protection systems with over 60 years of experience (founded 1964 in Reus, Spain). The company offers a comprehensive portfolio of exterior solar protection products categorized into two main lines: Toldos (awnings) and Pérgolas (pergolas). The awning range includes coffer systems (Storbox family, Küadbox, Splenbox, Maticbox, Microbox, Monobloc, Duox), vertical awnings (Klais), and horizontal/side awnings (ELIT). The pergola line features bioclimatic pergolas (Majestic, Majestic Lux, Majestic Plus), stressed pergolas (Atika, PERGOELIT-100), and complementary enclosures (Nuna, Wara). Products are designed primarily for residential terraces, balconies, and gardens as well as HORECA (hospitality) sector applications, covering up to 60m2 of shaded area with automated and manual operating options. The company operates from a 26,000m2 facility in Alcover, Tarragona, and commercializes products in over 70 countries.
Differentiator
Problem solved
Functional benefit
Brands
- HABITAT LLAZA: Specialized outdoor living brand offering bioclimatic pergolas (Majestic, Majestic Plus, Majestic Lux, Majestic Gate, Majestic Lot), tensile pergolas (ATIKA, PERGOELIT-100), perimeter enclosures (Nuna sliding glass, Wara hinged glass), and roof systems.
Products and services
- Storbox S-250 Cassette (cofre) awning with the patent-pending CLIP&FIX fixation system, simplified installation, inclination regulation 0-75°, and dimensions up to 4.5m x 2.5m with LED lighting options. For professional installers and end customers seeking premium self-protecting awning systems.
- ELIT 110 Minimalist flat pergola awning combining solar protection, comfort, and architectural elegance with clean lines, no visible screws, modular structure, and integrated LED lighting. For professional installers and architectural projects.
- Klais 130 Vertical awning with 130mm x 150mm coffer and reinforced profiles for covering large openings and heights. For architects and installers specifying premium vertical shading.
- Storbox S-300 Cassette awning reviving the iconic Storbox 300 design, with up to 6m line x 3m projection, 0-75° inclination range, compatible with manual and motor operation. For installers and residential/HORECA end customers.
- Storbox (Storbox 300) The world's first cassette (cofre) awning, featuring a self-protecting mechanism that shields fabric and mechanism when retracted. Established the cassette awning product category globally.
- Atika Tensioned (stressed) pergola designed for waterproofing with adjustable feet and columns for ground leveling, suitable for HORECA sector with resistance to rain and storms. For hospitality and high-end residential installations.
- PERGOELIT-100 Pergola system with 100x100mm profiles and junction pieces for versatile configurations up to 7x7m, in freestanding or wall-mounted configurations. For installers serving residential and HORECA projects.
- Küadbox-400 Cassette awning with square, minimalist design featuring stylized structure and straight lines, wind resistance up to 28 km/h, max 12m line with 4m projection using multiple arm sets. For architectural projects and HORECA installations.
- Splenbox-400 Sombrex High-end cassette awning with invisible arms, soft design forms, and premium aesthetics, including the Sombrex rollable side panel for additional protection during low sun angles. For installers serving premium residential projects.
- Storbox SQ-400 Square cassette awning with minimalist, essential design, maximum dimensions 6m line by 4m projection with 100% metallic finishes. For architectural projects and installers.
- Klais 110 Vertical awning with straight, minimalist lines for windows, balconies, and curtain walls, available in ZIP guide (35mm), cable (3mm), rod (8mm), or wind-proof (120mm) variants. For installers and architects.
- Microbox Compact cassette awning with straight-point arms and self-protected design ideal for windows, maximum 5m line x 3m projection. For installers serving residential window and balcony projects.
- BIP-SCREEN 300/500 Innovative vertical awning system for windows with ZIP system; BIP-SCREEN 300 up to 3m x 3m and BIP-SCREEN 500 up to 5m x 3.5m. For installers serving window facade projects.
- Maticbox S-350 Contemporary cassette awning with minimalist straight lines, preferred by architects for modern architecture, maximum 6m line x 3.5m projection. For architects, installers, and modern residential projects.
- Splenbox 300/400 Cassette awnings combining robustness, lightness, and elegance; Splenbox 300 up to 5m x 3m and Splenbox 400 up to 6m x 4m for large installations. For installers serving residential and HORECA projects.
- Maxibox 300 Multi-arm cassette awning allowing multiple arm sets, up to 15m line (6 arms) x 3m projection for large terraces and gardens. For installers serving large HORECA and high-end residential installations.
- Winbox-Style High-end cassette awning with combinable arm structure in one or two colors, max 6m x 4m for large outdoor spaces. For installers serving premium residential and HORECA projects.
- Verastor-Sky Veranda system with maximum performance for large shaded areas, up to 7m x 7m with intermediate supports. For installers serving large residential and HORECA terrace projects.
- Monobloc 500 Classic invisible-arm awning with the highest projection in the range, max 13m line x 5m projection for large HORECA installations. For installers serving large commercial hospitality projects.
- Duox Freestanding articulated arm awning system independent from facades, single roller tube with two arm sets covering 36 m², up to 6m line x 3m per side. For installers serving patio and garden installations.
- Majestic Multifunctional bioclimatic pergola with various lighting options, integrated sound system, aluminum or translucent louvers, and acoustic insulation. For high-end residential and HORECA outdoor living projects.
- Majestic Lux Retractable bioclimatic pergola (79% retractable) allowing open sky views or covered protection, with louver insulation and perimeter lighting options. For premium residential and HORECA projects.
- Majestic Plus Updated version of Majestic with optimized aesthetics and improved assembly experience, reducing installation risks and simplifying the process. For installers and premium residential projects.
- Nuna Sliding glass enclosure for pergolas providing maximum glass surface while maintaining structural resistance, creating enclosed outdoor space without losing exterior connection. For high-end residential and HORECA installations.
- Wara Stackable glass enclosure for pergolas offering flexible outdoor space configuration with folding glass panels. For premium residential and HORECA projects.
Quantifiable outcome
- Energy savings for building cooling up to 60% by 2050 with automated solar shading (Guidehouse study, Nov 2021)
- +4 more outcomes
Companies that use Llaza World, S.a.
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Llaza World, S.a. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Llaza World, S.a. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- AESSO (Asociación Española de Sombreado y Control Solar Dinámico)coreAESSO is the Spanish Association of Solar Shading and Dynamic Solar Control. Llaza actively participates in AESSO forums, and Enric Gres (Llaza's Director of Marketing and Communication) was appointed as a board member. Llaza receives association visits and contributes to sector development initiatives, standards promotion, and professional networking in solar shading.
- Recasens GroupcoreRecasens Group is a major shareholder and strategic partner of Llaza World, providing fabric (canvas) manufacturing capabilities and complementary solar protection solutions. The companies share exhibition space at major trade fairs (R+T Stuttgart, Veteco) and collaborate on product development. Recasens operates fabric and finishing plants in La Pobla de Montornès and a logistics centre in Valls.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Llaza World, S.a. competitors and assessment
Company assessmentDirect peers
- KE Outdoor Design: Italian manufacturer of awnings, bioclimatic pergolas, and outdoor enclosures serving European and international markets. Comparable offering to Llaza's pergola and enclosure lines with similar B2B distribution and HORECA focus.
- Warema: Germany-based market leader in technical sun shading systems for residential and commercial buildings. Directly comparable to Llaza across awnings, pergolas, and external venetian blinds, with comparable European B2B installer channels and product breadth.
- Brustor: Belgian manufacturer of awnings, patio covers, and louvered pergolas sold through a European dealer network. Overlaps with Llaza's bioclimatic pergola and cassette awning ranges, particularly in the residential and HORECA segments.
- Heroal: German manufacturer of aluminium systems including sun shading (rollable shutters, screens, awnings). Comparable in aluminium construction and sun-shading technology, though with a broader facade/window systems portfolio beyond Llaza's core awnings and pergolas.
- Gibus: Italian manufacturer of awnings, cassette systems, and pergolas distributed across Europe. Directly comparable to Llaza in product portfolio (cassette awnings and pergolas) and Southern-European market positioning.
- Renson: Belgian manufacturer of outdoor living solutions including bioclimatic pergolas (Camargue), awnings, and facade louvres. Directly overlaps with Llaza's HABITAT LLAZA bioclimatic pergola range and HORECA-targeted outdoor living products.
- Markilux: German premium awning manufacturer offering cassette, vertical, and pergola awnings through a specialist dealer network. Closely comparable to Llaza's Storbox cassette line and B2B distribution model in the European shading market.
- Weinor: German awning and pergola specialist offering cassette awnings, free-standing systems, and bioclimatic pergolas through a European dealer network. Comparable product mix and channel model to Llaza in the premium shading category.
Broad incumbents
- Hunter Douglas: Global market leader in window coverings (interior blinds, shades) with an emerging exterior shading and pergola offering. Comparable in category (solar protection) but operates at vastly greater scale across broader product lines than Llaza.
- Somfy: French global leader in motors and automation for interior and exterior solar protection. Adjacent to Llaza as a key supplier/complementor (Llaza integrates motors in its awnings) and a broader incumbent in the sun shading value chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Llaza World, S.a. social profiles
Digital presenceLlaza World, S.a. compliance and trust
Trust signalCompliance2 records
Llaza World, S.a. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Llaza World, S.a. leadership team
Management profileNumber of profiles
Profiles4 records
Llaza World, S.a. subsidiaries and ownership
Company hierarchySubsidiaries1 record
Llaza World, S.a. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Llaza World, S.a. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Llaza World, S.a.
What does Llaza World, S.a. do?
Llaza World designs, manufactures, and sells exterior solar protection systems, including cassette (cofre) awnings, vertical and horizontal awnings, bioclimatic and tensioned pergolas, and glass/aluminum enclosures for outdoor spaces. The products are sold exclusively through a B2B channel of certified professional installers and regional distributors, serving residential, HORECA, and architectural projects in 70+ countries.
Is Llaza World, S.a. a public or private company?
Llaza World, S.a. is a private company. It is classified as corporate owned and is currently operating.
When was Llaza World, S.a. founded?
Llaza World, S.a. was founded in 1964.
Where is Llaza World, S.a. based?
Llaza World, S.a. is headquartered in Alcover, Spain, in the Europe region.
How does Llaza World, S.a. make money?
One revenue line is on record: solar shading product sales.
Who are Llaza World, S.a.'s main competitors?
Direct peers on record are KE Outdoor Design, Warema, Brustor, Heroal, Gibus, Renson, Markilux and Weinor. Broad incumbents are Hunter Douglas and Somfy.
Does Llaza World, S.a. have an API?
No public API is recorded for Llaza World, S.a..
What industry is Llaza World, S.a. in?
Llaza World, S.a.'s product category is Solar Shading Systems. Its primary akta.pro industry code is HSAIAJAH, Gazebo, Pavilion & Shade Structure Installation/Repair, with a secondary code of HSAPALAF, Sunrooms, Screen Rooms & Enclosures. Its NAICS code is 33792 and its SIC code is 3640.