Joustra Stoelverzorgers

What Joustra Stoelverzorgers does

Joustra Stoelverzorgers is a Netherlands-based industrial furniture refurbishment company that reupholsters, restores, and maintains project furniture for B2B clients across healthcare, hospitality, education, government, corporate, and furniture-manufacturing segments. Founded in 2012 by Henry Joustra in Steenwijk, the company operates two production facilities — a headquarters in Steenwijk (expanded in 2018) and a secondary workshop in Harderwijk (expanded to approximately 1,200 m² in February 2020) — with stated throughput of approximately 25,000 chairs per year. The company operates as a certified social enterprise (Social Enterprise NL member since 2015) and holds the highest tier of Dutch social-procurement certification (PSO Trede 3 | 30+, achieved for the fourth consecutive time), with 56% of staff drawn from people with a distance to the labor market versus the 30% threshold.

The service portfolio is structured around three core lines — Herstoffering (reupholstery and refurbishment of used office, healthcare, hospitality, and educational seating), Stoffering (new upholstery for furniture manufacturers and project interior firms), and Onderhoud (periodic maintenance and cleaning, including 24/8-hour service options for healthcare) — supplemented by add-on modules for refurbished furniture resale, upcycling/restyling, acoustic panel upholstery, partition wall upholstery, and dedicated healthcare and hospitality workstreams. Technical capabilities extend to antimicrobial fabrics for healthcare environments and circular-economy materials (recycled PET, hemp, flax, nettles, bio-based leathers from suppliers including Camira, Gabriel, and Trekatex). Full in-house logistics — including pickup, storage, white-label packaging, and loan furniture during refurbishment — supports multi-site enterprise rollouts across the Netherlands.

Joustra generates revenue primarily through project-based custom quotations with no published price list, sold directly via enterprise field sales and supported by trade show presence (Design District, Facilitair Utrecht, Kerkenbeurs), a service website with online quote intake, and a referral network of social work partners (Reestmond, Proson, GGZ Centraal), circular economy partners (Weder), and industry bodies (Cedris). Pricing reflects a stated 30–70% cost saving versus new furniture purchase, and the value proposition combines circularity with Social Return obligations in public procurement, allowing the company to compete on total cost of ownership and ESG criteria rather than on price alone.

Name

Joustra Stoelverzorgers

Legal name

Joustra Stoelverzorgers

Website

https://joustrastoelverzorgers.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Joustra Stoelverzorgers is a Dutch industrial furniture refurbishment company that reupholsters, restores, and maintains project seating for healthcare, hospitality, education, government, and corporate clients across the Netherlands, operating as a PSO 30+ certified social enterprise with two workshops in Steenwijk and Harderwijk.

Ownership category

akta.pro rank

Product category

Furniture Upholstery and Refurbishment Services

NAICS

Reupholstery and Furniture Repair (81142), Carpet and Upholstery Cleaning Services (561740)

akta.pro primary industry

Furniture Repair & Minor Restoration (HSAGAAAI)

akta.pro secondary industry

Upholstery Cleaning (Sofas/Chairs/Mattresses) (HSAEAIAD)

Keywords

• Furniture upholstery services
• Commercial furniture refurbishment
• Office chair reupholstery
• Industrial project furniture
• Circular furniture renovation

Headquarters

HQ city

Steenwijk

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Herstoffering (Reupholstery/refurbishment): One-time project-based service for reupholstering and refurbishing office chairs, conference chairs, healthcare furniture, hospitality furniture, and acoustic panels. Full trajectory from pickup to delivery. Cost savings of 30–70% vs. new furniture purchase.
2. Stoffering (New upholstery): Upholstery services for new project furniture as ordered by the furniture industry, working as an industrial upholsterer for furniture manufacturers.
3. Onderhoud en reiniging (Maintenance and cleaning): Periodic maintenance and professional cleaning services to reduce wear and extend furniture lifespan. Annual maintenance visits and 24-hour/8-hour service options for healthcare sector.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Joustra Stoelverzorgers is an industrial furniture upholstery company that refurbishes, reupholsters, and maintains project furniture (office chairs, healthcare furniture, hospitality seating, acoustic panels, and partition walls) for business and institutional clients across the Netherlands. Services span the full lifecycle from new upholstery for furniture manufacturers, through reupholstery and restoration of existing furniture, to periodic maintenance and cleaning. Two production workshops in Steenwijk and Harderwijk together process approximately 25,000 chairs per year.

Product overview

Joustra Stoelverzorgers operates as an industrial furniture refurbishment company offering a unified suite of services centered on three core offerings: Herstofferen (reupholstery/refurbishment), Stoffering (new upholstery), and Onderhoud (maintenance/cleaning). These core services are complemented by specialized modules including Upcyclen en Restylen for creative transformations, Akoestische Panel Stoffering for acoustic solutions, Scheidingswand Stoffering for partition refurbishment, and dedicated sector-specific services for hospitality (Horeca Meubilair), healthcare (Zorgmeubilair), and office furniture (Bureaustoelen en Vergaderstoelen). The company also provides integrated logistics services for collection/delivery and temporary loan furniture to minimize business disruption. The product portfolio is unified around the core concept of extending furniture lifecycle through professional refurbishment, with locations in Steenwijk (main) and Harderwijk enabling national coverage across the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Weder by Joustra: A collaboration brand with other partners for circular furniture solutions, combining Re-Use, Re-Design, and Re-Integration.

Products and services

• Herstofferen (Reupholstery and Refurbishment) Reupholstery and refurbishment of existing project furniture including office chairs, meeting chairs, hospitality and healthcare seating. Services cover replacement of fabric, foam, mechanical parts, frames and lacquer work to extend furniture life, with full logistics handled in-house.
• Stoffering (New Upholstery) Industrial upholstery services for new project furniture ordered by the furniture industry. Joustra acts as an industrial upholsterer handling the complete manufacturing process from design and upholstery through to assembly and delivery for commercial clients.
• Onderhoud en Reiniging (Maintenance and Cleaning) Periodic maintenance and professional cleaning of furniture to reduce wear and prevent hygiene issues. Includes technical checks, professional cleaning, and tailored service options including 24-hour and 8-hour service for healthcare sector clients.
• Refurbished Projectmeubilair Sale of refurbished project furniture that has been fully restored, providing cost-effective alternatives to purchasing new furniture for B2B clients.
• Upcyclen en Restylen (Upcycling and Restyling) Creative upcycling and restyling services that transform existing furniture with new designs, colors and materials while maintaining a sustainability focus.
• Akoestische Panel Stoffering (Acoustic Panel Upholstery) Upholstery services for acoustic panels including wall panels, ceiling panels and room dividers using sound-absorbing filling and fabric finishing to address noise in open-plan office environments.
• Scheidingswand Stoffering (Partition Wall Upholstery) Upholstery and refurbishment of office room dividers and partition walls to address privacy and acoustics in open office environments.
• Horeca Meubilair Herstoffering (Hospitality Furniture Reupholstery) Specialized reupholstery for hospitality furniture including restaurant chairs, hotel seating and café furniture, with extensive experience serving hospitality groups such as Van der Valk.
• Zorgmeubilair Herstoffering (Healthcare Furniture Reupholstery) Reupholstery and maintenance services for healthcare furniture using antibacterial, moisture/dirt-resistant, and breathable materials meeting healthcare standards.
• Bureaustoelen en Vergaderstoelen (Office and Meeting Chair Reupholstery) Reupholstery services for office and meeting chairs covering brands such as Ahrend, Axia Office, Comforto, HAG, Giroflex and Sedus. Includes foam replacement, mechanical repairs and refinishing.
• Logistieke Dienstverlening (Logistics Service) Complete in-house logistics including collection and delivery of furniture, temporary replacement furniture (loan inventory), detailed hour-level planning, white-label packaging options, and international transport capabilities.
• Meubelindustrie Samenwerking (Furniture Industry Collaboration) Partnership service for the project furniture industry providing complete manufacturing support from design through upholstery to assembly and delivery, working with customer-specified or own materials.

Quantifiable outcome

• 30–70% cost savings compared to purchasing new furniture
• +5 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Sallcon (Deventer)coreStrategic or Co-development Partner · 1 May 2016Social integration partner in Deventer. Sallcon provided inspirational workspace in their business complex for a third Joustra production location, enabling collaboration on social projects such as the Deventer City Hall refurbishment of 350 slede chairs.
• All-In ProjectsminorStrategic or Co-development Partner · 1 May 2016Interior design and fit-out partner that collaborated on the Deventer City Hall social project, providing project management and interior expertise alongside Joustra's upholstery services.
• Deventer WerktalentminorStrategic or Co-development Partner · 1 May 2016Reintegration agency that sourced, guided, and coached a temporary upholstery team for the Deventer City Hall project, integrating people with a distance to the labor market.
• Sociale Werkvoorziening Reestmond (Meppel)coreStrategic or Co-development PartnerLong-standing partnership with social work organization Reestmond in Meppel, one of three exclusive social partnerships. Employees with a distance to the labor market are placed and coached through this partnership for upholstery work.
• Proson (Ermelo)coreStrategic or Co-development PartnerPartnership with Proson in Ermelo, part of Bartiméus Foundation, specializing in employing visually impaired workers for upholstery tasks. One of three exclusive social work partnerships.
• GGZ Centraal (Amersfoort)coreStrategic or Co-development PartnerPartnership with GGZ Centraal in Amersfoort for integrating people with mental health conditions into the workforce through meaningful upholstery work. One of three exclusive social work partnerships.
• Weder (Circular Economy Network)coreStrategic or Co-development PartnerWeder network partner sharing the mission of giving discarded products new value. Weder's furniture is unique through the combination of Re-Use, Re-Design, and Re-Integration. Collaboration at Design District exhibitions and circular interior projects.
• Stichting Kantoormeubelrecycling (Zwaag)minorOthersNational partner for responsible disposal and recycling of furniture that cannot be refurbished. Ensures materials are separated and recycled when furniture is beyond revival.
• VAB (Zwolle)minorStrategic or Co-development PartnerHealthcare equipment provider for whom Joustra fabricates custom Mobycushion VAB changing cushions for ergonomic Mobydress nursing tables, upholstered in hygiene-compliant faux leather.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Haworth: Global office furniture manufacturer offering workspace solutions and lifecycle services, comparable to Joustra in serving B2B buyers seeking furniture longevity and refurbishment.
• MillerKnoll: Global collective of office furniture brands (including Herman Miller) serving enterprise and institutional buyers with circular and refurbishment services, comparable in customer base to Joustra at much larger scale.
• Vitra: Swiss design-led office and contract furniture brand that serves enterprise, education and cultural institutions, with adjacent circular and refurbishment practices comparable in customer profile.
• Ahrend: Major Dutch office furniture manufacturer with an established refurbishment and remanufacturing programme, serving the same enterprise, government and education buyers as Joustra.
• Knoll: Premium global office furniture manufacturer serving corporate, government and education clients, overlapping with Joustra's institutional and project-furniture customer base.
• Steelcase: Global office furniture incumbent with refurbishment and circular-economy programmes targeting the same enterprise and public-sector customers Joustra serves, though at much larger scale and as part of a broad portfolio.
• Kinnarps: Scandinavian office furniture group with refurbishment and circular offerings aimed at Nordic and European public-sector and enterprise customers, overlapping with Joustra's institutional focus.

Direct peers

• Gispen: Dutch circular office furniture brand that reconditions and resells refurbished project furniture, directly overlapping with Joustra's reupholstery and circular-economy offering for B2B customers in the Netherlands.

Others

• Stichting Kantoormeubelrecycling: Dutch foundation for responsible disposal and recycling of office furniture that cannot be refurbished, serving as Joustra's downstream waste-management partner for end-of-life items.
• Weder: Dutch circular-economy network combining Re-Use, Re-Design and Re-Integration of furniture, including the 'Weder by Joustra' sub-brand — an ecosystem partner rather than direct upholstery competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/joustra-herstoffering

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joustra Stoelverzorgers