La Maglia

What La Maglia does

La Maglia is a Brazilian direct-to-consumer apparel brand founded in 2012 and headquartered in São José do Rio Preto, São Paulo. The company designs, manufactures, and sells technical clothing and accessories for cycling, triathlon, fitness, sport fishing, and lifestyle wear, serving individual consumers across Brazil. Its product range spans men's, women's, and children's lines and is organized into themed collections such as Core, Essential, Bikingman, Sertões Bike, and Celebration, plus an official licensed line tied to the Caminho da Fé pilgrimage route.

The company's technical differentiation rests on proprietary fabric technologies — UV+50 sun protection, DRY moisture management, A.O.P antibacterial treatment, and P.E.T. Thermo insulation — combined with premium third-party components including Italian-made Teosport floating chamois pads (rated for rides over 8 hours) and YKK zippers. Product assortment includes jerseys, bretelles/padded shorts, wind vests, base layers, fishing shirts, fitness leggings and tops, accessories (helmets, eyewear, water bottles, socks, arm warmers), and lifestyle T-shirts and sweatshirts.

La Maglia operates exclusively as a DTC business through its own e-commerce storefront (lamaglia.com.br), WhatsApp ordering, and phone sales, with no retail or distributor intermediaries. Pricing is denominated in Brazilian Reais across an R$20-R$700 unit price range, with PIX payment offering a 10% discount, credit-card installments up to 8x interest-free, free shipping above R$299, and promotional markdowns of 5-60%. The Clube La Maglia loyalty program drives retention. The legal entity is LA MAGLIA WEAR INDUSTRIA E COMÉRCIO LTDA, and the company appears to be privately held with no external investors or funding events disclosed.

Name

La Maglia

Legal name

LA MAGLIA WEAR INDUSTRIA E COMÉRCIO LTDA

Website

https://lamaglia.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

La Maglia is a privately held Brazilian DTC brand founded in 2012 that designs and sells technical apparel for cycling, triathlon, fitness, fishing, and lifestyle through its own e-commerce site, WhatsApp, and phone channels, serving individual sports consumers across Brazil.

Ownership category

akta.pro rank

Product category

Cycling Apparel

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Team Sports & On-Field Performance Apparel (CRAAAEAE), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

Keywords

• Cycling apparel
• Triathlon clothing
• Athletic sportswear
• Padded cycling shorts
• UV protection apparel

Headquarters

HQ city

São José do Rio Prêto

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of cycling apparel and accessories through e-commerce website, phone orders, and WhatsApp. One-time product purchases with various payment methods including credit card installments and PIX discounts.
2. Club La Maglia Loyalty Program: Customer loyalty program offering exclusive benefits to members

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

La Maglia designs, manufactures, and sells technical sports apparel and accessories for cycling, triathlon, fishing, fitness, and lifestyle activities. Products include jerseys, padded cycling shorts (bretelles), triathlon suits, fishing shirts with UV 50+ protection, fitness wear, and casual lifestyle apparel. All products are sold direct-to-consumer through the company's own e-commerce website, WhatsApp, and phone channels, targeting the Brazilian domestic market.

Differentiator

Problem solved

Functional benefit

Brands

• La Maglia Fishing: Fishing apparel line including UV protection fishing shirts for men and women
• La Maglia Custom

Products and services

• Cycling Jerseys (Camisas de Ciclismo) Technical cycling jerseys for road, gravel, and endurance cycling, available in men's, women's, and children's versions, featuring DRY moisture management and UV+50 protection.
• Bretelles (Padded Cycling Shorts) Padded cycling shorts (bretelles) offered across training/day-to-day, racing/performance, long-distance, and special editions tiers, featuring Italian Teosport chamois pads engineered for rides exceeding eight hours.
• Triathlon Apparel Triathlon-specific apparel for men and women designed for multi-discipline racing with performance fabrics.
• La Maglia Fishing Apparel (Camisas de Pesca) Sub-brand offering UV 50+ rated fishing shirts for sport fishing and outdoor water activities, with antibacterial A.O.P technology for odor control.
• Fitness Apparel Fitness wear for gym workouts and casual exercise, including shorts, bermudas, tops, leggings, pants, tank tops, dresses, and seamless pieces.
• Lifestyle and Casual Wear Sport-inspired casual apparel including t-shirts for men, women, and children, cotton t-shirts, dry shorts, and winter pieces for everyday wear.
• Winter and Cold Weather Apparel (Inverno) Cold-weather apparel including wind vests, fleece-lined jackets, base layers, and thermal pieces featuring P.E.T. Thermo insulation technology for body temperature balance.
• Cycling and Sports Accessories (Acessórios) Cycling and sports accessories including socks (meias), base layers (segunda pele), helmets (capacetes), wind breakers (corta vento), arm and leg warmers (manguitos/pernitos), women's tops, caps (bonés), bandanas, and water bottles (caramanholas).
• Eyewear (Óculos) Cycling-specific eyewear and casual glasses sold through a dedicated catalog category.
• Uniq Collection Themed apparel collection offering curated pieces within the La Maglia catalog.
• Core Collection

Quantifiable outcome

• UV+50 protection blocking both UVA and UVB rays
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Associação Amigos do Caminho da FécoreStrategic or Co-development PartnerOfficial licensing partnership where La Maglia produces and sells official Caminho da Fé merchandise. Purchasing these products contributes to the Association that maintains the pilgrimage route. Includes jerseys, t-shirts, and accessories featuring Caminho da Fé branding inspired by the traditional Brazilian pilgrimage cycling route.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Decathlon: Global sporting goods retailer and manufacturer (Van Rysel, Triban, Kalenji own brands) offering entry-to-mid-tier cycling, fitness, and outdoor apparel at aggressive price points. A broader incumbent competitor whose house-brand cycling apparel competes with La Maglia on price-sensitive Brazilian customers.
• Trek: Global bicycle manufacturer with significant cycling apparel and accessory lines sold through its worldwide dealer network. A broader incumbent whose apparel competes with La Maglia in the road, mountain, and gravel segments, with much larger retail footprint and brand awareness.
• Specialized: Global premium bicycle brand with a sizable technical apparel line (jerseys, bib shorts, mountain and gravel collections). A broader incumbent — its apparel competes head-to-head with La Maglia on road and gravel cycling customers, but it also benefits from being the bike manufacturer, giving it leverage with riders that pure apparel brands lack.

Direct peers

• Rapha: British premium cycling apparel and lifestyle brand selling jerseys, bib shorts, and accessories directly to consumers worldwide. Directly comparable to La Maglia on DTC-first go-to-market, premium pricing, and content-driven brand storytelling, though at much larger global scale.
• Castelli: Italian premium cycling apparel brand specializing in jerseys, shorts, and weather-protective gear for road cycling, triathlon, and gravel. Directly comparable to La Maglia on product category (technical cycling jerseys and bretelles), Italian-premium component positioning (e.g., chamois pads), and target customer (serious amateur and competitive cyclists).
• Santini: Italian cycling apparel manufacturer producing technical jerseys, bib shorts, and weather gear, with strong presence in the European amateur and competitive cycling market. Directly comparable to La Maglia on cycling-specific apparel, premium chamois pad sourcing, and themed collection strategy.
• Pearl Izumi: US-based cycling and run apparel brand offering technical jerseys, bib shorts, and accessories for road, mountain, and gravel cycling. Directly comparable to La Maglia on functional fabric technologies (moisture management, UV protection) and cycling-specific apparel categories.
• Ale Cycling: Italian cycling apparel brand producing technical jerseys, bib shorts, and accessories for road, gravel, and MTB. Comparable to La Maglia on cycling apparel positioning and European-style premium product design, though distributed primarily through wholesale and pro team sponsorships.
• Vermarc: Belgian/Italian cycling apparel manufacturer with OEM/private-label capabilities for premium European cycling brands. Comparable to La Maglia on technical cycling apparel manufacturing and chamois pad sourcing, serving both branded and private-label customers.

Emerging players

• Pedla: Australian direct-to-consumer cycling apparel brand focused on premium road and gravel riding kit. Comparable to La Maglia as a smaller, brand-led DTC challenger using digital marketing and proprietary fabric tech to compete against larger incumbents in the technical cycling apparel category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lamaglia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Maglia