Sanno University Publishing Department

What Sanno University Publishing Department does

Sanno University Publishing Department (株式会社産業能率大学出版部) is a Japanese specialty publisher incorporated in October 1984 as a stock company, formally established as a publishing operation in 1965 and operating as a subsidiary of Sanno University (学校法人 産業能率大学). The company is headquartered on the Sanno University campus in Jiyugaoka, Setagaya-ku, Tokyo. Its core business spans four revenue streams: (1) the Sanno Diary business-planner line, which offers approximately 25 item types and roughly 50 product variants across monthly, weekly, desk, household-account, and pocket formats priced ¥900-¥5,500; (2) business and management book publishing, with approximately 200 active titles from a cumulative catalog of over 1,800 titles priced ¥1,400-¥4,000+; (3) custom-branded corporate diary manufacturing with tiered customization options (pre-made, semi-custom, and full original design); and (4) self-publishing services that bundle editing, design, proofreading, typesetting, printing, and binding for individuals and organizations, with an estimated ¥800,000+ fee for a 1,000-copy B6 run. There is no proprietary technology platform, no mobile application, and no AI/ML capability disclosed; production is delivered through partner printing companies and the company's own editorial and design staff. Distribution is entirely domestic (Japan) and runs through nationwide bookstore stocking (October-November for diaries), Amazon Japan and Rakuten Books marketplaces, two owned e-commerce storefronts (sannopub.buyshop.jp and sannopub.theshop.jp for SANNO Original goods), direct sales with free shipping on orders of 5+ units, and a self-publishing channel that includes ISBN assignment and bookstore distribution. The company is privately held with no public listing, venture capital, or private equity involvement evidenced.

Name

Sanno University Publishing Department

Legal name

株式会社産業能率大学出版部

Website

https://sannopub.co.jp

Company type

Private

Founded year

1965

Operating status

Operating

Short description

Sanno University Publishing Department is a Japanese specialty publisher, subsidiary of Sanno University, that produces business management books and the Sanno Diary business-planner line, and offers custom corporate diaries and self-publishing services to individuals, businesses, and organizations across Japan.

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Book Publishers (513130)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro industry

PRIMARYMPAJAAAK

Business, Personal Finance & Careers Trade Publishing

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Book Publishing (Trade & Consumer)

SECONDARYMPAJAJAH

Cover Design, Illustration & Book Interior Design Services

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Self-Publishing Platforms & Author Services

Keywords

• Business book publishing
• Planner and diary products
• Corporate diary manufacturing
• Self-publishing services
• Management literature

Headquarters

HQ city

Tokyo (Setagaya)

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Book Sales: Sale of business books and general-interest titles through bookstores nationwide, e-commerce sites (Amazon, Rakuten), and direct sales (5+ copies with free shipping). Books range from ¥1,400 to ¥4,000+ in base price.
2. Planner/Diary Sales: Sale of the Sanno Diary product line (~25 item types, ~50 product variants) including weekly, monthly, desk, household account book, and pocket formats. Products available from ~¥900 to ¥5,500+ across multiple sizes and binding styles.
3. Custom/Branded Diary Manufacturing: Custom diary production for corporate clients — including company-branded cover stamping (foil pressing), custom insert pages, and full custom design. Tiered options: pre-made customization, semi-custom, and full original design.
4. Self-Publishing Services: Fee-for-service publishing support including editing, design, proofreading, printing, and binding for individuals and organizations. Costs vary by format, page count, print run, and optional services (illustration, copywriting). Example: ~¥30–25万 (editing), ~¥25万 (design), ~¥5万 (proofreading), ~¥15万 (typesetting), ~¥30万 (printing/binding, for 1,000 copies, B6, 200 pages).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Sanno University Publishing Department publishes business and management books (roughly 200 current titles and 1,800+ titles since 1965) and manufactures the Sanno Diary line of business planners and notebooks in approximately 25 item types and 50 variants (monthly, weekly, desk, household accounts, pocket sizes). The company also operates an Original Diary Customization Service for corporate clients producing company-branded planners, and a Self-Publishing Service supporting individual and organizational authors from editing and design through printing, binding, and bookstore distribution.

Product overview

Sanno University Publishing Department is a publishing company specializing in business books and planners/diaries. The core product portfolio consists of (1) Sanno Diary, a comprehensive line of business planners available in monthly, weekly, desk, and household accounting formats across multiple sizes; (2) Business Books covering management, leadership, marketing, and self-improvement topics with approximately 200 titles; (3) Original Diary Customization Services for corporate branding; (4) Self-Publishing Services supporting authors with book production and distribution; and (5) Original Goods merchandise. The Sanno Diary line includes numerous sub-variants such as Map-integrated Editions, Leather Covers, Neo Monthly, Block Memo, Weekly Planners, Desk Diaries, Smart Plans, and Alpha Series—each targeting different user segments from executives to students. The company also previously operated the JIYU-STYLE notebook brand (discontinued 2020).

Differentiator

Problem solved

Functional benefit

Brands

• Sanno Diary: Business planners and notebooks offered in various formats (monthly, weekly, desk, household accounts, diary types) in multiple sizes
• JIYU-Style
• SANNO Original Goods

Products and services

• Sanno Diary Business planners and notebooks for schedule management, time management, and goal tracking. Offered across multiple formats — monthly, weekly, desk, household-account, and pocket — and sizes (B5, A5, B6, A6, pocket). The flagship line includes map-integrated planners (including leather-cover executive editions), weekly planners, desk diaries, household accounting books, and lightweight memo planners. Base prices range roughly from ¥900 to ¥5,500+ across formats and bindings.
• Business Books Business and management book catalog of roughly 200 current titles covering leadership, management, marketing, DX (digital transformation), entrepreneurship, customer experience, self-improvement, career development, organizational psychology, and active-learning pedagogy for educators. Base prices range from ¥1,400 to ¥4,000+. Books are published under ISBN and distributed nationwide through bookstores, Amazon Japan, and Rakuten Books.
• Original Diary Customization Service B2B custom diary manufacturing service enabling companies to produce branded Sanno Diary planners with company names, foil-pressed logos, custom insert pages, and full original cover and content design. Pricing varies by tier, cover material, print volume, and page count. Orders are placed via the website contact form with direct invoicing for corporate clients.
• Self-Publishing Service (自費出版) Fee-for-service self-publishing support for individuals and organizations, covering writing assistance, editing, book design, proofreading, typesetting, printing, binding, and ISBN assignment with optional nationwide bookstore distribution. Used by business leaders, lawyers, families, and organizations producing personal, professional, or commemorative publications.
• SANNO Original Goods Original branded merchandise sold through the company's online shop, including publisher-branded goods and accessories.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 提携印刷会社 (Partner Printing Companies)supportOthersThe publisher outsources printing and binding for its self-publishing services to partner printing companies. The specific names of these printing partners are not publicly disclosed. These partners are selected based on meeting safety and quality management standards, and are managed through confidentiality agreements.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/sannopub
• Facebookfacebook.com/JIYUStyle
• Instagraminstagram.com/sannopub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanno University Publishing Department