Onderwijs Connected B.v.

What Onderwijs Connected B.v. does

Onderwijs Connected B.v. (trade name: OnderwijsConnected) is a Dutch education services firm headquartered in Zwolle, Netherlands, founded in 2018 and operating exclusively in the primary education (PO) vertical. The company provides three integrated service lines: (1) interim professional placement, supplying temporary kwaliteitscoördinatoren (quality coordinators), interim-directeuren, onderwijskundigen, onderwijsadviseurs, orthopedagogen, and school psychologists to individual basisscholen and school boards; (2) the OC Academie, a CRKBO-certified training institute offering accredited programs including the Leergang van Intern Begeleider naar Kwaliteitscoördinator (€2,950/participant), the Leiderschapstraject Gewoon Steengoed Schoolleiderschap (one-year leadership program), the Leergang Auditoren PO (50 studiepunten for the Schoolleidersregister PO), PCM communication training, TMA talent analysis, and several other learning pathways; and (3) educational consultancy covering audits, visitatie, coaching, mission/vision development, and assessment engagements.

The company operates a network of approximately 80-90 active interim professionals across the Netherlands (with ~50 core team members), adding 4-5 new professionals per week according to CEO Ton Markink. There is no proprietary software product; the technology stack consists of established educational and psychometric frameworks (PCM, TMA, Quinn 360-degree feedback) delivered by certified practitioners. The business model is professional services revenue, with pricing on a per-engagement or per-participant basis, sold directly via a relationship manager plus content-driven marketing (podcast, webinars, blog, LinkedIn). Distribution combines direct engagement with schools and besturen, open-enrollment regional training hubs (West/Rotterdam, South/Nijmegen, Zwolle), and customized incompany trajectories.

Ownership is concentrated under Ton Markink (Directeur-eigenaar); co-founder Mathieu Bootsveld transitioned out of the owner-director role into a trainer capacity. The company is privately held with no disclosed institutional investment, no funding rounds, and no public revenue figures. Customer evidence includes nine named school and stichting case studies, and the company reports it has helped move schools from 'zeer zwak' (very weak) to 'voldoende' (sufficient) inspection ratings and graduated five registered school leaders from its first Leiderschapstraject cohort.

Name

Onderwijs Connected B.v.

Legal name

OnderwijsConnected B.V.

Website

https://onderwijsconnected.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

OnderwijsConnected is a Dutch education services firm that places interim professionals (quality coordinators, school leaders, educational advisors) in primary schools, runs CRKBO-accredited training programs through OC Academie, and delivers educational consultancy across the Netherlands. It serves basisscholen and school boards.

Ownership category

akta.pro rank

Product category

Education Staffing & Training Services

NAICS

Educational Support Services (611710), Educational Support Services (61171), Elementary and Secondary Schools (61111)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Staffing, HR, Credentialing & Substitute Management (EDAJAHAH)

akta.pro secondary industries

State/Federal Reporting, Accountability & Audit Readiness (EDAJAHAF), Teacher Training, Professional Development & Education Leadership (BPADAKAC), Special Education Staffing & Contracted Providers (Paras, Therapists, Specialists) (EDAJAKAL)

Keywords

• Education interim staffing
• School leadership development
• Educational quality consulting
• Primary education training
• Teacher professional development

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Interim Professionals Placement: OnderwijsConnected places interim educational professionals — including kwaliteitscoördinatoren, onderwijskundigen, kwaliteitscoördinatoren, onderwijsadviseurs, orthopedagogen, schoolpsychologen, jeugdpsychologen, and interim-directeuren — in schools and school boards across the Netherlands on a temporary or longer-term basis.
2. Training Programs and Learning Pathways (OC Academie): Revenue generated from structured training programs and leergangen (learning pathways) delivered to individuals or incompany to school teams. Programs include PCM (individual and incompany), TMA, Persoonlijk Leiderschap & Teamdynamiek, Leiderschapstraject Gewoon Steengoed Schoolleiderschap, Leergang van IB naar KC, Oriëntatie op Leiderschap, and Leergang Auditoren.
3. Consultancy Services: Advisory engagements for schools and school boards covering audits, visitatie, coaching, mission/vision & school planning, and assessment. OnderwijsConnected also recently expanded its consultancy team with specialists in audits and quality analyses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

OnderwijsConnected supplies Dutch primary education schools and school boards with three interconnected services: (1) interim professionals placed in schools — including kwaliteitscoördinatoren, school leaders, onderwijskundigen, orthopedagogen, and interim-directeuren; (2) OC Academie, a training institute delivering accredited leergangen and short programs in school leadership, quality coordination, communication (PCM), talent analysis (TMA), and auditing; and (3) consultancy services covering audits, visitatie, coaching, missie/visie/schoolplan development, and assessments. The combined offering targets sustainable educational quality and leadership improvement in the PO sector.

Product overview

Onderwijs Connected B.v. is an educational services company offering a portfolio of three interconnected services: interim professional placements (including quality coordinators, school leaders, and educational specialists), the OC Academie training institute with multiple professional development programs, and consultancy services. The company serves primary education schools and school boards in the Netherlands, focusing on sustainable educational quality improvement through leadership development, quality development, and interim support. Key training programs include the Leergang van IB naar KC (IB to Quality Coordinator transition), Leiderschapstraject Gewoon Steengoed Schoolleiderschap (school leader development), Process Communication Model (PCM) training, Talenten Motivatie Analyse (TMA) assessments, and auditor training programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Interim Professionals Placement

Quantifiable outcome

• First cohort of Leiderschapstraject graduated 5 new registered school leaders (PO)
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CPS: Dutch education advisory unit providing school-based consultancy, leadership development, and training programs for primary education — overlaps directly with OC's combined staffing + training + audit offering.
• Oberon: Dutch education advisory and research firm providing consultancy, training, and quality support to schools and school boards; the closest like-for-like PO-focused competitor to OnderwijsConnected's consultancy and OC Academie lines.
• Driestar educatief: Dutch education support organization providing teacher training, leadership development, and school consultancy — a comparable professional-development provider to OC Academie.
• Bureau Zuidema: Dutch education consultancy serving primary and secondary schools with advisory, leadership development, and quality-improvement services comparable to OnderwijsConnected's consultancy and leiderschap programs.
• KPC Groep: Dutch education consultancy offering professional development, leadership training, and school advisory services to primary and secondary schools — directly comparable to OC Academie training programs and consultancy.
• Expertis Onderwijsadviseurs: Dutch education advisory firm offering consultancy, training, and interim support to primary and secondary schools — directly comparable to OnderwijsConnected's combined services model in the PO segment.

Broad incumbents

• BMC Onderwijs: Dutch consulting firm with a sizable education practice advising school boards on strategy, HR, and quality — competes for advisory budgets at besturen that OnderwijsConnected also targets.
• Berenschot Onderwijs: Large Dutch management consultancy with an education vertical providing strategy, governance and operational advice to school boards and educational institutions — comparable at the broader advisory tier.
• Yacht Education: Randstad-owned Dutch consultancy staffing specialists into education and public-sector organizations; comparable as a broad incumbent competing for interim educational specialist placements.
• Randstad Educatie: Large Dutch staffing incumbent with a dedicated education division placing teachers and school support staff; comparable as a much larger, broader interim-placement competitor to OnderwijsConnected's interim professionals line.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/onderwijs-connected-bv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onderwijs Connected B.v.