Maison du Vélo Lyon métropole

What Maison du Vélo Lyon métropole does

Maison du Vélo Lyon métropole is a French non-profit association (loi 1901) headquartered at 244 rue Garibaldi in Lyon, with a second site, the Cyclopôle, in Meyzieu. Founded in 2004 under the name Pignon sur Rue and rebranded in 2023, it operates as the federating body for a network of more than 20 member cycling associations across the Lyon metropolitan area and serves individual learners, households, employers, and public-policy stakeholders. Its core programs include the Vélo-École (adult and child cycling education), the Bicycode anti-theft engraving service linked to the national database, repair-assistance workshops, equipment testing, employer engagement programs, and large public events such as Convergence Vélo, the Véloarade des Lumières, and the Festival du Voyage à Vélo. In December 2024 the organization launched the Vélo-Égaux program with an inclusive-access target of 15,000 people in situations of precarity.

The service portfolio is delivered in person across two physical sites and through coordinated partnerships rather than through any proprietary digital platform; there is no disclosed technology stack beyond standard web and event-management tooling. Pedagogical methodology, event IP, and access to the Bicycode national database constitute the principal intangible assets. Notable technical components are limited to operational logistics: bike-storage infrastructure at the Cyclopôle, marking equipment for Bicycode engraving, and content for cycling-tourism itineraries.

The revenue model is that of a grant-funded non-profit. Operating income is drawn from membership fees, donations, and project-based public grants from ADEME, Métropole de Lyon, Ville de Lyon, and EU/FEDER channels, supplemented by paid employer-services contracts with named partners including GrandLyon Habitat and RATP Dev Lyon. Most direct services to members are free; fees apply principally to employer programs, equipment testing, and certain tourism offerings. Headcount is reported in the 1-10 range, and the organization is co-directed by Delphine Dépraz and Pauline Schryve, who have shared executive responsibility since 2021.

Name

Maison du Vélo Lyon métropole

Legal name

Maison du Vélo Lyon métropole

Website

https://maisonduvelolyon.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Maison du Vélo Lyon métropole is a non-profit association founded in 2004 that delivers cycling education, repair workshops, Bicycode marking, employer programs, and public cycling events across the Lyon metropolitan area, funded by public grants, membership fees, and donations.

Ownership category

akta.pro rank

Product category

Cycling Education and Community Services

NAICS

Support Activities for Road Transportation (4884), Tour Operators (56152)

SIC

Transportation Services (4700)

akta.pro primary industry

Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

Keywords

• Cycling education services
• Bicycle training programs
• Community bike workshops
• Cycling mobility advocacy
• Employer cycling programs

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership fees (Adhésion): Annual membership fees supporting the association's operations. Members receive benefits including access to the 'coin méca' workshop, equipment testing, and Bibliovélo book lending.
2. Donations: Donations from supporters to help maintain activities, launch new projects, and support more cyclists. Processed through HelloAsso platform.
3. Public funding and grants: Funding from government bodies including ADEME, Métropole de Lyon, Ville de Lyon, and European Union (FEDER) to support cycling promotion programs and operations.

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Maison du Vélo Lyon métropole is a non-profit association operating a comprehensive cycling services hub in the Lyon metropolitan area. It delivers adult and children's cycling lessons through its Vélo-École programs, runs self-service mechanical workshops, provides free Bicycode bicycle marking for theft prevention, lends and tests cycling equipment, organizes community events (Convergence Vélo, Véloparade des Lumières, Festival du Voyage à Vélo), and runs employer and social-inclusion programs including the Vél-Égaux program for people in precarious situations.

Product overview

Maison du Vélo Lyon métropole is a non-profit association ( loi 1901) offering a comprehensive ecosystem of cycling services. The organization operates as a multi-service hub combining educational programs (Vélo-école for adults and children), practical services (mechanical workshops, Bicycode marking, equipment testing), cycling tourism support (Cyclosérails, Voyage à vélo festival), and employer programs (training, Employeur Pro Vélo labeling). Core services include La Bicyc'lettre newsletter, Le Point Info Mobilité information desk, and social programs like Vélo-Égaux. The association also organizes major cycling events including La Convergence Vélo, La Véloparade des Lumières, and participates in Le Festival du Vélo. Key milestones include the 2023 opening of Cyclopôle Meyzieu and the 2024-2026 Vélo-école de la Métropole expansion.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 1,600 people trained through Vélo-École since launch
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

17 partnerships are on record, tiered core and minor.

• GrandLyon HabitatcoreStrategic or Co-development Partner · 1 September 2024Partnership signed September 2023 for cycling promotion among employees and residents. Includes employee training (Rouler en sécurité, La route vue du guidon), bicycle marking events, and maneuverability courses for housing community residents. Aims for OEPV Gold label certification.
• FUB (Fédération Française des Usagers de la Bicyclette)coreStrategic or Co-development PartnerNational cycling federation. Maison du Vélo coordinates the Vélo-Égaux program (CEE/Certificats d'Économies d'Énergie) for FUB, targeting 15,000 people in precarity over two years. Also coordinates anti-theft plan actions funded by Métropole de Lyon.
• CLAVette LyonnaisecoreStrategic or Co-development PartnerLocal coordination of participatory cycling workshops. Network of 10+ bike repair workshops including Change de Chaîne, Le Chat Perché, La P'tite Rustine, Le Cyclub, Les P'tits Vélos.
• RATP Dev LyonminorStrategic or Co-development PartnerAchieved Employeur Pro-Vélo Silver label through cycling training programs. Navigône team received 'Code vu du guidon' training.
• La Ville à VélocoreChannel Partner/ Reseller/ DistributorCo-organizer of Véloparade des Lumières and partner in Convergence Vélo events. Major cycling advocacy association in Lyon.
• À Vélo Sans ÂgeminorChannel Partner/ Reseller/ DistributorPartner association in Véloparade des Lumières and cycling events for elderly mobility.
• UnivoyageminorChannel Partner/ Reseller/ DistributorPartner in Véloparade des Lumières and cycling travel services.
• Change de ChaîneminorChannel Partner/ Reseller/ DistributorParticipatory bike repair workshop in Lyon 9th arrondissement. Partner in Véloparade and cycling ecosystem events. Has approximately 650 members.
• La PoursuiteminorChannel Partner/ Reseller/ DistributorEvent production company providing musical and visual animation for Véloparade des Lumières with DJ set and mobile sound system.
• Les Ateliers de l'AudaceminorChannel Partner/ Reseller/ DistributorParticipatory cycling workshop (Lyon 3) and one of four Bicycode marking operators funded by Métropole anti-theft plan.
• La Recyclerie SportiveminorChannel Partner/ Reseller/ DistributorSports recycling organization (Lyon 9) and Bicycode marking operator in the Métropole anti-theft plan.
• Unis BikeminorChannel Partner/ Reseller/ DistributorEmployment integration cycling workshop (Villeurbanne) and Bicycode marking operator in the Métropole anti-theft plan.
• Janus FrancecoreChannel Partner/ Reseller/ DistributorPartner organization delivering Vélo-École training in Vénissieux and Oullins as part of the Métropole program.
• AF3V (Association Française des Véloroutes et Voies Vertes)minorChannel Partner/ Reseller/ DistributorPartner in Festival du Voyage à Vélo and cycling tourism events. Organizes Vélo-Circuits during festivals.
• Lyon VélominorChannel Partner/ Reseller/ DistributorLong-standing cycling association partner. Co-organizes Convergence Vélo and cycling advocacy activities.
• Les Boîtes à VélominorChannel Partner/ Reseller/ DistributorCargo bike association partner participating in cycling events and promotion activities.
• Chambre de Métiers et de l'Artisanat Auvergne-Rhône-AlpesminorStrategic or Co-development PartnerPartner in cargo bike experimentation project for artisans, providing training coordination for five artisan businesses.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• AF3V (Association Française des Véloroutes et Voies Vertes): National association for véloroutes and greenways, partner in Festival du Voyage à Vélo. Operates broadly across French cycling-tourism advocacy with overlapping event organization focus.
• FUB (Fédération Française des Usagers de la Bicyclette): National cycling federation that Maison du Vélo partners with to coordinate the Vélo-Égaux CEE program and anti-theft plan actions. Operates as the umbrella body spanning all French cycling advocacy associations, including direct peers.

Direct peers

• La Recyclerie Sportive: Sports recycling organization in Lyon's 9th arrondissement operating as a Bicycode marking operator under the Métropole anti-theft plan. Direct peer in the Lyon cycling services ecosystem.
• Janus France: Partner organization delivering Vélo-École training in Vénissieux and Oullins as part of the Métropole program. Direct peer operating cycling education in the same metropolitan geography under the same public mandate.
• Les Ateliers de l'Audace: Participatory cycling workshop in Lyon's 3rd arrondissement and one of four Bicycode marking operators funded by Métropole anti-theft plan. Direct peer offering repair workshops in the same territory.
• La Ville à Vélo: Lyon-based cycling advocacy association co-organizing Convergence Vélo and Véloarade des Lumières. Direct peer operating in the same metropolitan territory with overlapping cycling promotion and event activities.
• Unis Bike: Employment-integration cycling workshop in Villeurbanne operating as a Bicycode marking operator in the Métropole anti-theft plan. Direct peer combining cycling services with social-inclusion objectives similar to Vélo-Égaux.
• Les Boîtes à Vélo: Cargo bike association partner participating in Lyon cycling events and promotion activities. Direct peer with overlapping cargo-bike advocacy and event programming.
• Change de Chaîne: Participatory bike repair workshop in Lyon's 9th arrondissement with approximately 650 members. Direct peer providing mechanical workshops and cycling advocacy events in the same geographic market.

Regional players

• À Vélo Sans Âge: International organization operating in France providing cycling experiences for elderly populations. Partner in Véloarade des Lumières with overlapping elderly-mobility service mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maisonduvelolyon
• LinkedInlinkedin.com/company/pignon-sur-rue-lyon
• Instagraminstagram.com/maisonduvelolyon

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison du Vélo Lyon métropole