Mediacampus Frankfurt Gmbh

What Mediacampus Frankfurt Gmbh does

Mediacampus Frankfurt GmbH (legally "mediacampus frankfurt | die Schulen des Deutschen Buchhandels GmbH") is the vocational training and continuing education subsidiary of the Börsenverein des Deutschen Buchhandels, the German Book Trade Association. Operating under the brand positioning "die Schulen des deutschen Buchhandels" with 60+ years of industry training history, the company delivers professional development programs for the German-speaking book, media, retail, and e-commerce sectors from its campus at Wilhelmshöher Straße 283 in Frankfurt am Main. Annual operating scale includes 250+ seminars and workshops, 4,500+ participants, 770+ apprentices trained, and a faculty of 120+ active industry practitioners.

The product portfolio spans the full professional lifecycle: dual vocational apprenticeships (Buchhändler:in, Kauffrau/-mann im Einzelhandel, E-Commerce, Medienkauffrau/-mann); IHK-accredited advanced certifications (Bachelor Professional Buchhandel, Handelsfachwirt, Fachwirt für Medienmarketing und -vertrieb, Fachwirt im E-Commerce); multi-module certificate courses (Zertifikatskurs Lektor:in, Rechte- und Lizenzmanager:in, Social Media Manager:in); short seminars and webinars; a self-paced distance learning program (Fernlehrgang: Die Grundlagen des Buchhandels); and customized inhouse corporate training. Delivery uses a hybrid model combining on-campus seminars with Frankfurt accommodation, dining, and recreational facilities; a proprietary Moodle learning platform (buechercampus.mediacampus-frankfurt.de); and video conferencing tools (Adobe Connect, Microsoft Teams, Zoom).

Revenue mechanics are primarily transactional course fees: workshops priced at 150-450 EUR, intensive three-day programs at 1,150 EUR, and certificate programs at 1,500-1,800 EUR, with member discounts of 20-25% available to Börsenverein, HVB, and SBVV affiliates. The inhouse corporate training stream operates on a customized professional-services basis. The company holds AZAV certification, enabling participants to access German Employment Agency and Jobcenter funding for course fees. Geographic scope is DACH (Germany, Austria, Switzerland), with cross-border programming delivered through a partnership with the Hauptverband des Österreichischen Buchhandels. Managing Director Monika Kolb-Klausch leads the entity, which functions as the trade association's professional development arm rather than a venture-backed growth company.

Name

Mediacampus Frankfurt Gmbh

Legal name

mediacampus frankfurt | die schulen des deutschen buchhandels GmbH

Website

https://www.mediacampus-frankfurt.de

Company type

Private

Operating status

Operating

Short description

Mediacampus Frankfurt GmbH is the vocational training and continuing education subsidiary of the Börsenverein des Deutschen Buchhandels, delivering apprenticeships, IHK-accredited certifications, and professional development programs for the German book, media, retail, and e-commerce industries.

Ownership category

akta.pro rank

Product category

Vocational Education and Professional Training

NAICS

Technical and Trade Schools (61151), Professional and Management Development Training (611430), Apprenticeship Training (611513)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Education & Training Providers (EDABALAI)

akta.pro secondary industry

Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Vocational education services
• Professional development training
• Publishing industry training
• Book retail education
• Corporate inhouse training

Headquarters

HQ city

Frankfurt am Main

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Seminar and Workshop Fees: Individual seminar and workshop fees charged per participant. Prices range from 150€ to 1,150€ per course. Discounts available for Börsenverein, HVB, and SBVV members.
2. Certificate Programs: Multi-module certification courses (Zertifikatskurs) such as Lektor:in, Social Media Manager:in, and Rechte- und Lizenzmanager:in with bundled pricing (1,500€-1,800€ for full programs).
3. Vocational Training (Fachschule): Full-time vocational training programs including Ausbildungen, Fachwirtfortbildungen, and Bachelor Professional programs with associated tuition fees.
4. Distance Learning (Fernlehrgang): Self-paced distance learning programs such as 'Die Grundlagen des Buchhandels' for career changers.
5. Inhouse Corporate Training: Customized training programs delivered at client companies' premises or online. Target topics include leadership development, team building, corporate culture, communication, and strategic moderation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Mediacampus Frankfurt delivers vocational training (apprenticeships), advanced professional certifications (Fachwirt/Bachelor Professional IHK), structured certificate programs (Lektor:in, Social Media Manager:in, Rechte- und Lizenzmanager:in), short seminars and webinars, and a distance-learning course on book-trade fundamentals for the German-speaking book, publishing, media-retail, and e-commerce sectors. The company also offers customized in-house corporate training programs covering leadership, team development, communication, and strategy moderation, delivered on its Frankfurt campus or at client sites.

Product overview

Mediacampus Frankfurt GmbH operates as an educational institution (Schulen des Deutschen Buchhandels) under the Börsenverein des Deutschen Buchhandels, offering a comprehensive portfolio of professional development programs for the book and media industry. The core offerings include vocational training (Ausbildungen) for booksellers, retail specialists, e-commerce and media merchants; advanced professional certifications (Fachwirtfortbildungen) such as Bachelor Professional Buchhandel and various Fachwirt programs; and certificate courses (Zertifikatskurse) in specialized areas including Lektor:in, Rechte- und Lizenzmanager:in, and Social Media Manager:in. Additional programs include seminars, workshops, webinars, and a distance learning course (Fernlehrgang) on book trade fundamentals. The institution also provides in-house corporate training and operates an on-campus bookstore for practical training. Programs are delivered through both in-person attendance at the Frankfurt campus and via digital platforms including Moodle and video conferencing tools. With 250+ seminars annually, 4,500+ participants per year, 770+ apprentices per year, and 120+ instructors, it serves as the primary professional development institution for Germany's book and media trade.

Differentiator

Problem solved

Functional benefit

Products and services

• Seminare & Fortbildungen (Seminars and Continuing Education) Short seminars, workshops, and webinars covering publishing, book retail, marketing, leadership, communication, AI in publishing, and digital skills, delivered in-person at the Frankfurt campus and online. Targeted at individual professionals from entry-level to executive across the German-speaking book and media industry; priced €150–€450 per session with member discounts.
• Ausbildungen (Vocational Training / Apprenticeships) Dual vocational training (apprenticeship) programs for aspiring booksellers (Buchhändler:in), retail specialists (Kauffrau/-mann im Einzelhandel), e-commerce professionals (Kauffrau/-mann im E-Commerce), and media merchants (Medienkauffrau/-mann digital und print). Trains 770+ apprentices per year.
• Fachwirtfortbildungen (Advanced Professional Certifications) Advanced professional certification programs including Bachelor Professional Buchhandel (IHK), Handelsfachwirt:in (IHK), Fachwirt:in für Medienmarketing und -vertrieb (IHK), and Fachwirt:in im E-Commerce (IHK). Designed for mid-career professionals seeking formal advancement qualifications in the German book and media industry.
• Zertifikatskurs Social Media Manager:in Certificate program teaching professional social media management for the book and media industry, covering platform strategy, content creation, BookTok, Bookstagram, community building, and legal fundamentals. Priced €1,800 (€1,500 for members).
• Zertifikatskurs Rechte- und Lizenzmanager:in Certificate program providing official qualification in rights and licensing management for the book and media industry, covering contract design, digital and media rights, and international licensing.
• Zertifikatskurs Lektor:in Certificate program covering editorial work and publishing, including basics of editing, AI applications in publishing, sensitivity reading, program planning, and title development.
• Fernlehrgang: Die Grundlagen des Buchhandels Self-paced distance learning course covering the fundamentals of the book trade, designed for career changers seeking flexible entry into the German book and media industry. Available via the Moodle LMS at buechercampus.mediacampus-frankfurt.de.
• Inhouse-Angebot (Customized Corporate Training) Customized on-site or online training programs for companies in the book and media sector, covering leadership development, team building, corporate culture, communication, negotiation, and strategic moderation. Pricing is customized with a 10% team discount starting from the third registration and a free initial consultation.

Named customers5 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Börsenverein des Deutschen BuchhandelscoreStrategic or Co-development PartnerMediacampus Frankfurt GmbH is a wholly-owned subsidiary (Unternehmen) of the Börsenverein des Deutschen Buchhandels. The Börsenverein is the parent company and primary strategic partner, providing industry network access, professional credibility, and industry-specific positioning for the training programs.
• Hauptverband des Österreichischen Buchhandels (HVB)coreStrategic or Co-development PartnerJoint responsibility with HVB for 'mediakolleg' events - professional development programs for the Austrian book trade. Mediacampus handles planning, lecturer management, seminar marketing, and communication. HVB handles on-site organization and participant invoicing.
• Atrium Verlag (W1-Verlage GmbH)minorGTM or Marketing PartnerCo-organizer of the '100 Jahre James Krüss' celebration event. One of five publishers collaborating on the Krüss centenary commemorations.
• Baumhaus (Bastei Lübbe AG)minorGTM or Marketing PartnerCo-organizer of the '100 Jahre James Krüss' celebration event as part of a publishing coalition commemorating the author.
• Der Audio Verlag GmbHminorGTM or Marketing PartnerCo-organizer of the '100 Jahre James Krüss' celebration event. Part of the five-publisher coalition for the James Krüss centenary.
• Philipp Reclam jun. Verlag GmbHminorGTM or Marketing PartnerCo-organizer of the '100 Jahre James Krüss' celebration event. Part of the publishing coalition for the centenary commemoration.
• Verlagsgruppe Oetinger Service GmbHminorGTM or Marketing PartnerCo-organizer of the '100 Jahre James Krüss' celebration event. Fifth publisher in the centenary collaboration.
• Erbengemeinschaft James KrüssminorGTM or Marketing PartnerRights holder partnership for the '100 Jahre James Krüss' centenary event. Collaborating on commemorative events and publishing initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Haufe Akademie: One of Germany's largest corporate training providers, offering professional development across management, leadership, and operational skills. Overlaps with Mediacampus's inhouse corporate training stream but serves all industries rather than specializing in book/media.
• SRH Hochschule: Major German private higher education and professional training provider with multiple campuses and online delivery. Overlaps with Mediacampus's professional development and certificate positioning but at the degree-granting scale and across broader topics.
• TÜV Rheinland Akademie: Operates a significant corporate training arm in Germany covering quality, safety, and management topics. Comparable in scale and multi-channel delivery but addresses cross-industry audiences rather than specializing in book/media.
• DEKRA Akademie: Major German vocational and continuing education provider with nationwide locations, AZAV certification, and a strong apprenticeship and retraining business. Overlaps with Mediacampus on the vocational/retail-track training segment but is more diversified across industries.

Direct peers

• Carl Duisberg Centren: German provider of vocational, language, and professional training with multi-location delivery and AZAV-style funding. Comparable scope across vocational and continuing education for working professionals in Germany.
• Forum Institut für Management: Specialized German professional training provider focused on industry-specific certificate programs and seminars, particularly in regulated and specialized niches. Closely comparable business model to Mediacampus's certificate program structure with similar pricing architecture.
• Euroforum (Handelsblatt): Executive education and professional training arm of Handelsblatt, delivering high-priced seminars, certificate programs, and conferences for German professionals. Comparable in product/market positioning on certificate-style continuing education for white-collar professionals.
• WBS Training: Germany-wide vocational training and continuing education provider with AZAV certification, multi-channel delivery (campus + online), and a broad catalog of commercial, retail, and digital skills programs. Highly comparable operating model to Mediacampus at larger scale.
• Akademie der Deutschen Medien: Munich-based professional training provider focused on the German publishing and media industry. Closest functional peer — both serve book/publishing/media professionals with industry-specific seminars, certificate courses, and inhouse training across editorial, marketing, and digital topics.

Regional players

• DATEV Bildungswerk: Industry-association-affiliated training provider for the German tax/accounting profession, operating certificate programs and in-house training. Comparable structural model — association-owned subsidiary offering vocational and continuing education to a defined professional community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mediacampusfrankfurt7061
• Facebookfacebook.com/MediacampusFrankfurt
• LinkedInde.linkedin.com/company/mediacampus-frankfurt-die-schulen-des-deutschen-buchhandels-gmbh
• Instagraminstagram.com/mediacampusffm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediacampus Frankfurt Gmbh