Lemonade Design Limited

What Lemonade Design Limited does

Lemonade Design Limited is a privately held, Auckland-based brand and design agency founded in 2001 by Managing Director Andrea Fowler. The firm serves two parallel client bases: multinational brands requiring authentic localisation for the New Zealand market (including American Express, Panasonic, and Technics) and local Kiwi brands seeking enterprise-grade creative execution (including Eden Park, Partners Life, Heart of the City, BurgerFuel NZ, McAlpine Hussmann, and Window & Glass Association NZ). Service offerings span integrated campaigns, digital content creation, brand design and implementation, brand localisation, and AI-augmented marketing workflows, delivered through quote-based professional services engagements.

The company has built two proprietary assets alongside its service practice. Forge is an internally developed digital asset composer and builder that produces on-brand assets with speed, accuracy, and consistency, functioning as a production efficiency layer for repeatable campaign execution. Escalate Media NZ is a separately licensed out-of-home advertising format that converts escalators into moving billboards in high-footfall environments, introducing a second revenue stream beyond traditional agency services. Generative AI is integrated into both Forge and the broader creative workflow for content, image, and video production under a human-directed model.

Commercially, Lemonade operates a relationship-based enterprise field sales model with an emphasis on long-term retained engagements and brand guardianship rather than transactional project work. Revenue derives from professional services fees and Escalate Media NZ licensing royalties; pricing is quote-based and not publicly disclosed. The firm is founder-controlled with no disclosed institutional investors, a headquarters in Morningside (Auckland), and a secondary office in Westmere, and it remains exclusively focused on the New Zealand market after more than two decades of operation.

Name

Lemonade Design Limited

Legal name

Lemonade Design Limited

Website

https://lemonade.co.nz

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Lemonade Design Limited is a privately held Auckland-based brand and design agency founded in 2001 that provides integrated campaigns, brand localisation, digital content, and AI-augmented marketing services to global brands with NZ presence and local Kiwi brands.

Ownership category

akta.pro rank

Product category

Advertising & Brand Design Services

NAICS

Graphic Design Services (541430), Industrial Design Services (54142)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Event Strategy & Experience Design (BPAFAGAA), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Brand design services
• Advertising agency
• Brand localization
• Integrated marketing campaigns
• Digital content creation

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brand & Design Services: Full-service brand and design agency offering integrated campaigns, digital content, brand design and implementation, brand localisation, and AI marketing tools. Revenue generated through professional services engagements with global and local brands.
2. Licensed Products: Licensed products including Escalate Media NZ (OOH advertising format) that expand what's possible for clients. Revenue derived from licensing these innovative advertising solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Lemonade Design Limited is a brand and design agency delivering integrated marketing campaigns, digital content creation, brand design and implementation, brand localisation, and AI-powered marketing tools to global and local brands in New Zealand. The agency is supplemented by two proprietary/licensed products: Forge (a digital asset composer and builder for on-brand asset production) and Escalate Media NZ (an out-of-home advertising format transforming escalators into moving billboards). The company operates as an extension of clients' in-house marketing teams, handling everything from strategy through execution across digital, social, OOH, print, radio, and experiential touchpoints.

Product overview

Lemonade Design Limited is a brand and design agency with two decades of experience specializing in brand localisation and integrated campaigns for global brands and local Kiwi brands in New Zealand. The company operates as a service-based agency supplemented by proprietary technology products: Forge (a digital asset creation platform for on-brand asset production with speed and consistency) and Escalate Media NZ (a licensed OOH advertising format transforming escalators into moving billboards). Core services include integrated campaigns, digital content creation, brand design and implementation, brand localisation, and AI-powered marketing tools. The portfolio serves both global brands (American Express, Panasonic, Technics) and local brands (Eden Park, McAlpine Hussmann, Heart of the City) across B2C and B2B segments.

Differentiator

Problem solved

Functional benefit

Brands

• Forge: Proprietary digital asset composer and builder tool for creating on-brand digital assets with speed, accuracy, and consistency. Eliminates frustrations marketers face with design and content creation, allowing them to stay focused on strategy.
• Escalate Media NZ

Products and services

• Forge Proprietary digital asset composer and builder platform that creates on-brand digital assets with speed, accuracy, and consistency. Eliminates production friction for marketers, supports scalable modular templates and asset libraries, and enables teams to stay focused on strategy while ensuring brand alignment across campaigns.
• Escalate Media NZ Licensed out-of-home advertising innovation that transforms escalators into moving billboards. Positioned in high-footfall environments for extended engagement as people approach and ride escalators. Offers campaign versatility for bold OOH campaigns, retail activations, and path-to-purchase wayfinding.
• Integrated Campaigns Building seamless brand experiences across digital media, content, and traditional touchpoints. Delivers fully integrated marketing campaigns connecting with B2C and B2B audiences across digital, social, OOH, print, radio, and experiential channels.
• Digital Content Creation Video and animation content creation along with digital-first brand assets designed for multiple platforms. Supports campaign refresh, asset generation, and on-brand digital production.
• Brand Design & Implementation Ensuring every asset, campaign, and rollout is on-brand, on-time, and consistent across every touchpoint. Covers brand strategy, identity design, graphic systems, signage, packaging, and wayfinding design.
• Brand Localisation Translating global brand campaigns into authentic local stories that connect with B2C and B2B audiences. Specialises in optimising global creative for the NZ market while maintaining brand consistency and authenticity.
• AI Marketing Tools Using human-directed AI for content and image creation to accelerate creative workflows while safeguarding brand guardianship and maintaining quality standards. Covers generative AI for copywriting, eDM design, video asset production, and campaign content refresh.

Quantifiable outcome

• Delivered Panasonic's 2024 OLED TV launch with 50+ premium OOH assets (including airport domination), 35+ digital ads, and cinematic hero film on tight timeline and budget
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Wieden+Kennedy: Independent global creative network with strong brand strategy and integrated campaign capabilities. Broad incumbent—operates globally rather than NZ-specific, but competes for the same multinational-brand localization thinking and frequently serves as the global creative AOR that Lemonade interfaces with on the NZ leg of execution.
• Publicis Groupe (NZ operations): Global advertising holding company with NZ presence (Publicis Mojo, Digitas NZ). Broad incumbent competing at the holding-company level for multinational brand-to-NZ consolidation budgets—directly head-to-head with Lemonade's enterprise field-sales motion.

Direct peers

• Special Group: Independently-led creative agency headquartered in Auckland with strong track record on integrated campaigns and brand work for NZ enterprises. Direct peer with overlapping service portfolio and comparable client caliber.
• Ogilvy New Zealand: WPP network agency in Auckland covering brand strategy, advertising, and content. Direct peer for enterprise retainers, particularly on global brand-to-NZ localization briefs that Lemonade competes on with Panasonic/Amex-class clients.
• Saatchi & Saatchi New Zealand: Global network's NZ office, providing brand and integrated campaign services to multinational and local clients. Direct peer operating in the same enterprise brand-localization niche with similar multinational client mix.
• Colenso BBDO: One of New Zealand's most awarded independent-minded creative agencies, headquartered in Auckland. Direct peer—competes for the same multinational brand localization mandates (Panasonic, Amex-class accounts) and local Kiwi brand retainers. Comparable service mix: integrated campaigns, brand design, digital content.
• DDB Group New Zealand: Network-affiliated creative agency in Auckland offering brand strategy, integrated campaigns, and digital production. Direct peer with multinational brand capabilities, competing for the same global-brand-in-NZ localization work that Lemonade anchors on (Amex, Panasonic).
• Augusto: Auckland-based creative and digital agency focused on brand strategy, campaigns, and digital experience. Direct peer operating in the NZ mid-to-enterprise brand services market alongside Lemonade.
• FCB New Zealand: IPG-affiliated creative agency in NZ offering integrated campaigns and brand work. Direct peer serving similar enterprise and local brand clients in the Auckland market.
• True Communications / True NZ: NZ-based creative and communications agency providing integrated brand and campaign services. Direct peer for local Kiwi brand and enterprise work in the Auckland market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lemonade-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lemonade Design Limited