Olbrichtarom Gmbh & Co. Kg

What Olbrichtarom Gmbh & Co. Kg does

OlbrichtArom GmbH & Co. KG is a privately held German B2B flavour manufacturer headquartered in Leisnig, Saxony, that develops and produces custom flavours and taste solutions for food, beverage, and sports nutrition manufacturers. The company traces its origin to 1872 (originally as Dr. L. Naumann in Plauen), was nationalized during the GDR era, reprivatized in 1994 as Olbricht & Partner GmbH, acquired by the Stern-Wywiol Gruppe in 2010, and rebranded as OlbrichtArom with a full identity relaunch in 2024.

The product portfolio spans five core flavour categories — Sweet, Fruity, Dairy, Savoury, and Functional Flavours — with Functional Flavours further broken into sub-products (DairyEnhancer, CreamEnhancer, SugarBooster, and Masking Flavours) that address sugar- and fat-reduction reformulation and off-note masking in sports nutrition and vegan applications. Production runs entirely at two German sites (Leisnig and Hatten) under FSSC 22000 and Halal certifications, and the company leverages the Stern-Wywiol Gruppe's 4,200+ sqm Stern-Technology Center in Ahrensburg, which houses the Taste-Excellence Center sensory laboratory and interdisciplinary application labs staffed by flavourists, technologists, and blending experts.

Revenue is generated through a custom, project-based B2B model in which every flavour is tailored to a customer's specific production process and final product; pricing is not publicly disclosed and is negotiated per project under typically multi-year contracts. The go-to-market motion is sales-led and event-driven, combining direct consultative selling through website contact forms and phone with active trade-show participation at events such as ISM Ingredients/ProSweets (Cologne) and Intrafood (Belgium). Customers are reached through a mix of LinkedIn, newsletter, website content marketing, and direct sales. The company is wholly owned within the Stern-Wywiol Gruppe network of 14 specialized food-technology companies, which collectively employ more than 1,900 people across 144 countries and provide access to complementary capabilities in stabilization (Hydrosol), plant-based systems (Planteneers), bakery (DeutscheBack), micronutrients (SternVitamin), and enzymes (SternEnzym, Sternchemie, Mühlenchemie).

Name

Olbrichtarom Gmbh & Co. Kg

Legal name

OlbrichtArom GmbH & Co. KG

Website

https://olbrichtarom.de

Company type

Private

Founded year

1872

Operating status

Operating

Headcount range

11–50 employees

Short description

OlbrichtArom is a German B2B manufacturer of custom flavours and taste solutions for food, beverage, and sports nutrition producers. Founded in 1872 and part of the Stern-Wywiol Gruppe, it produces 100% in Germany with FSSC 22000 and Halal certifications.

Ownership category

akta.pro rank

Product category

Food Flavour Ingredients

NAICS

Flavoring Syrup and Concentrate Manufacturing (31193)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Yogurt & Cultured Dairy Products Manufacturing (Kefir, Sour Cream, Labneh) (AFAKAKAC)

akta.pro secondary industries

Dairy-Based Beverage Production (Milk Drinks, Yogurt Drinks, Lassi) (AFAFABAJ), Medical & Clinical Nutrition Beverage Production (Oral Nutritional Supplements) (AFAFAFAJ)

Keywords

• Flavour manufacturing
• Food ingredients
• Custom flavours
• Sensory evaluation
• Sports nutrition flavours

Headquarters

HQ city

Leisnig

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Flavour Development and Production: OlbrichtArom produces custom-developed flavours and taste solutions for B2B customers in the food, beverage, and sports nutrition industries. Every flavour is tailored precisely to the customer's specific production process and final product. The company does not offer standard mass products but rather individual consulting and creation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

OlbrichtArom develops and produces custom-tailored flavours and taste solutions for B2B customers in the food, beverage, and sports nutrition industries. Each flavour is precisely tailored to the customer's specific production process and final product, with no standard mass products offered. Production is 100% Made in Germany at facilities in Leisnig and Hatten, supported by in-house sensory validation through the Taste-Excellence Center.

Product overview

OlbrichtArom is a B2B flavour manufacturer offering a portfolio of five core flavour categories: Sweet Flavours, Fruity Flavours, Dairy Flavours, Savoury Flavours, and Functional Flavours. The Functional Flavours category includes specialized sub-products such as DairyEnhancer, CreamEnhancer, SugarBooster, and Masking Flavours for recipe optimization. The company provides custom flavour development services supported by three dedicated facilities: the Taste-Excellence Center for sensory validation, the Stern-Technology Center for R&D and interdisciplinary collaboration, and the Flavour-Application Center for application technology and sample production. Production is 100% Made in Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Sweet Flavours

Quantifiable outcome

• Time to market reduced through agile project management and flexible production setup
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Stern-Wywiol Gruppe (Parent Company)coreStrategic or Co-development Partner · 1 January 2010OlbrichtArom was acquired by the Stern-Wywiol Gruppe in 2010 and integrated into their global technology network. This provides access to 14 specialized food technology companies and over 1,900 employees worldwide. The parent company enables interdisciplinary collaboration and shared expertise across the network.
• PlanteneerscoreTechnology or IntegrationSister company specializing in plant-based meat, dairy, and deli alternatives. Collaboration enables development of vegan flavours and meat alternatives with complementary flavour solutions.
• HydrosolcoreTechnology or IntegrationSister company specializing in stabilization and texturization systems for food. Combined expertise enables holistic product solutions integrating flavours with functional systems.
• ndh foods B.V.minorStrategic or Co-development PartnerDutch company acquired and integrated in 2018, expanding the portfolio and customer base with expertise in the Dutch food market.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Treatt plc: UK-based manufacturer of flavour and fragrance ingredients, particularly natural and citrus-derived flavours for beverage and food applications. Comparable mid-sized custom flavour house with B2B ingredient supply model.
• Döhler GmbH: German B2B producer of flavours, natural colours, and ingredient systems for food and beverages. Comparable mid-sized European custom flavour and ingredient house serving similar dairy, beverage, and sports nutrition customer base.
• Kerry Group plc: Irish-headquartered taste and nutrition company with a major flavours and functional ingredients division serving food, beverage, and sports nutrition manufacturers. Comparable B2B custom flavour development model and customer overlap in dairy and sports nutrition.
• Symrise AG: German-headquartered global flavour and fragrance house. Directly comparable as a custom flavour manufacturer serving food, beverage, and nutrition industries, with similar German production heritage and B2B custom development model—though at vastly larger scale.
• Sensient Technologies Corporation: US-based global manufacturer of flavours, colours, and other food ingredients. Comparable B2B custom flavour development model serving food and beverage manufacturers with similar focus on specialized functional ingredients.
• Bell Flavors & Fragrances: Family-owned flavour and fragrance manufacturer with German roots and US operations. Comparable mid-sized custom B2B flavour house serving food, beverage, and confectionery customers with similar product portfolio breadth.
• Robertet SA: France-based, family-controlled flavour, fragrance, and natural ingredient manufacturer. Comparable mid-sized custom flavour house with similar heritage (founded 1850) and focus on natural flavours for food and beverage applications.

Broad incumbents

• Givaudan SA: Swiss-based global leader in flavours and fragrances. Overlaps with OlbrichtArom in custom flavour development for food and beverage but operates at vastly larger scale, with broader portfolio across fragrances and a global manufacturing footprint.
• IFF (International Flavors & Fragrances): US-headquartered global flavour and fragrance major post-DuPont N&B merger. Competes broadly in custom flavours for food and beverage applications; significantly larger R&D budget and global scale than OlbrichtArom.
• DSM-Firmenich: Netherlands/Switzerland-based global flavour, fragrance, and nutrition major formed by DSM and Firmenich merger. Directly comparable product offering (custom flavours for food, beverage, nutrition) at vastly larger scale and broader ingredient portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/olbrichtarom

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olbrichtarom Gmbh & Co. Kg