Nordisk Akustik & Klinker AB

What Nordisk Akustik & Klinker AB does

Nordisk Akustik & Klinker AB operates under the trade name NOAK (legal entity NOAK Golv AB, org.nr 556820-0447) and is a regional Swedish flooring, tiling, ceiling, and bathroom renovation contractor headquartered in Luleå with a second office in Piteå. The company offers five core services: mattläggning (flooring/carpet installation), plattsättning (tiling), golvavjämning (floor leveling), undertak (suspended acoustic ceilings), and badrumsrenovering (bathroom renovation), delivered by GBR, GVK, and Säkert undertak certified installers to both private homeowners and commercial clients (offices, schools, healthcare, retail, warehouses).

The business traces its origins to the early 1950s when carpenter Aron Johansson founded Piteå Golv & Kakel; after three generations of Johansson family ownership, NOAK was acquired by InArea Group, a Swedish federation of locally market-leading, entrepreneur-driven contracting companies. Through the 2010s NOAK executed four documented bolt-on acquisitions — Kakelhuset i Luleå, Lindströms Golv i Råneå, JB Golv i Piteå, and Västerbottensgolv i Umeå — extending its footprint across Norrland. The group-level platform provides ISO 14001 certification, unified management, and shared best practices, while NOAK retains local brand identity and operational autonomy.

The go-to-market is sales-led and direct: customers reach NOAK via a website, phone/email, or walk-in to one of two showrooms in Piteå and Luleå. Free home visits feed fixed-price quotes that bundle materials, delivery, and installation labor, with ROT (Swedish home renovation tax deduction) handling for eligible residential work. Revenue is one-time, project-based, and split across a long tail of residential and small/mid commercial engagements, with no disclosed recurring contracts, no disclosed revenue, and no AI or software layer.

Name

Nordisk Akustik & Klinker AB

Legal name

NOAK Golv AB

Website

https://noak.se

Company type

Private

Founded year

1950

Operating status

Operating

Short description

Nordisk Akustik & Klinker AB (NOAK) is a Swedish regional contractor in Piteå and Luleå providing flooring, tiling, suspended ceiling, floor leveling, and bathroom renovation services to private homeowners and commercial/construction clients, operating as part of InArea Group.

Ownership category

akta.pro rank

Product category

Floor and Wall Finishing Contracting Services

NAICS

Flooring Contractors (23833), Flooring Contractors (238330)

akta.pro primary industry

Drywall, Partitions & Suspended Ceilings (IMAFANAG)

akta.pro secondary industry

Bathroom Flooring Replacement (LVP, Tile, Heated Floors) (HSAPABAK)

Keywords

• Flooring installation services
• Tiling contracting services
• Suspended ceiling installation
• Bathroom renovation services
• Floor leveling services

Headquarters

HQ city

Luleå

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Golvläggning och installation: One-time installation services for flooring, tiling, and ceiling work. Fixed-price quotes that include materials, delivery, and installation labor. Revenue generated per project.
2. Badrumsrenovering: Complete bathroom renovation services including tiling, flooring, wall coverings, and floor leveling. Provided as a full-service offering with fixed pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

NOAK Golv AB provides professional flooring installation, tiling, suspended (acoustic) ceiling, floor leveling, and full bathroom renovation services in northern Sweden. Services are delivered through offices and showrooms in Piteå and Luleå with fixed-price quotes that include materials, delivery, and installation, and customers can apply Swedish ROT home-renovation tax deductions on eligible work.

Product overview

NOAK Golv AB is a flooring, tiling, and suspended ceiling company operating in northern Sweden (Piteå and Luleå). The company offers five core services: Mattläggning (carpet/flooring installation), Plattsättning (tiling), Undertak (suspended ceilings), Golvavjämning (floor leveling), and Badrumsrenovering (bathroom renovation). These services are delivered through a unified operations model with professionally trained installers, supported by quality and environmental certifications, and offered with fixed pricing including materials, delivery, and installation.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• InArea GroupflagshipStrategic or Co-development PartnerNOAK was acquired by InArea Group, a unique collaboration between locally market-leading and entrepreneur-driven companies throughout Sweden. The group enables shared best practices, unified management systems, and collective resources while member companies maintain their local brand identity. NOAK is part of a network that collectively offers flooring and/or tiling services, holds industry certifications (GBR, PER, GVK), operates under a unified management system, and is ISO 14001 or equivalent certified.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Others

• Beijer Byggmaterial AB: Sweden's largest building materials retailer, distributing flooring, tiles, and finishing materials to both consumers and contractors. While not a direct installation competitor, Beijer represents an alternative channel for flooring/tiling purchases that could substitute for NOAK's bundled supply-and-install service.
• Saint-Gobain Sweden (weber / Gyproc): Swedish operations of the global building materials manufacturer, producing tiling systems, flooring compounds, and suspended ceiling solutions. Saint-Gobain is a key materials supplier to finishing contractors like NOAK and also provides technical specifications that shape certified-installer requirements.

Broad incumbents

• PEAB AB: Major Swedish construction and civil engineering contractor with strong northern Sweden presence. PEAB operates across all construction phases including finishing trades, competing for the same commercial and public-sector renovation tenders that NOAK targets in Norrland.
• NCC AB: One of the largest construction and property development companies in the Nordics, headquartered in Sweden. While NCC operates at national scale across all construction phases, it competes with NOAK for commercial flooring and tiling contracts in northern Sweden as part of a much broader portfolio.
• Skanska AB: Sweden-headquartered global construction and development firm with significant Nordic operations. Skanska's building division performs flooring, tiling, and finishing work at scale on commercial and infrastructure projects — overlapping with NOAK's commercial service offering but at vastly greater size and geographic reach.

Direct peers

• InArea Group: Parent platform and strategic alliance consisting of locally market-leading, entrepreneur-driven building finishing contractors across Sweden. NOAK is a member company; InArea Group provides shared best practices, group-level certifications, and cross-regional resources — directly comparable as a consortium of regional flooring/tiling operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights1 record

Customer concentration

• LinkedInlinkedin.com/company/nordisk-akustik-klinker-ab

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordisk Akustik & Klinker AB