Marination

Name

Marination

Legal name

Marination

Website

https://marinationmobile.com

Company type

Private

Founded year

2009

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Restaurant Dining: Dine-in sales at three physical locations serving Hawaiian-Korean fusion cuisine with weekend brunch service (Sat-Sun 9am-2pm) and regular lunch/dinner service.
2. Catering Services: Corporate and private event catering providing Hawaiian-Korean food for office events and gatherings.
3. E-commerce (Merchandise & Gift Cards): Online sales of branded merchandise, gift cards, and food products through their shopeverydayaloha.com storefront.
4. Loyalty Program: Ohana Rewards program earning 1 point per $1 spent, with benefits including 50-point signup bonus, $5 off every 100 points, and birthday month discounts.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Marination operates Hawaiian-Korean fusion restaurants across three Seattle locations (Columbia City, ma kai/Alki, and 6th & Virginia/Downtown), serving dine-in lunch, dinner, weekend brunch, and weekday happy hour. The company supplements restaurant operations with a heritage food truck, off-premise catering for corporate and private events, private event space rentals, and an online shop (Shop Everyday Aloha) selling gift cards and branded merchandise.

Product overview

Marination is a Hawaiian-Korean fusion restaurant business operating as a multi-location food service company with both brick-and-mortar restaurants and a food truck. The core offerings include dine-in dining services across three Seattle locations (Columbia City, ma kai/Alki, and 6th & Virginia/Downtown), a catering division for off-site events, event space rentals for private gatherings, an 'Ohana Rewards loyalty program, and an online merchandise shop at shopeverydayaloha.com. The company serves brunch on weekends and offers happy hour specials on weekdays.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-in Restaurant Services

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• L&L Hawaiian Barbecue: Largest U.S. Hawaiian plate-lunch chain with locations across multiple states. Comparable to Marination as a casual Hawaiian-cuisine restaurant concept, but at much larger scale and without the Korean fusion or Seattle-specific positioning.
• Marugame Udon: Large-scale Asian noodle restaurant concept with locations across multiple markets. Comparable to Marination as a casual Asian-cuisine restaurant operator, though at significantly larger scale and without the Hawaiian fusion or Seattle specificity.

Regional players

• Bamboo Sushi: Pacific Northwest sushi restaurant group with multiple Portland and Seattle locations. Comparable to Marination in PNW regional Asian-cuisine casual dining footprint and multi-unit local brand status.
• Ezell's Famous Chicken: Seattle-based multi-unit fried chicken restaurant chain with strong local brand recognition. Comparable to Marination as a Seattle-grown multi-location casual restaurant with a differentiated regional identity.

Direct peers

• Highway Inn: Hawaiian plate-lunch restaurant chain in Hawaii serving traditional Hawaiian cuisine with multiple locations. Directly comparable to Marination in its Hawaiian-focused cuisine identity and casual dine-in format, though it does not offer the Korean fusion element.
• The Halal Guys: Iconic food-truck-to-brick-and-mortar restaurant concept that became a multi-unit national brand. Directly comparable to Marination's food-truck origin and casual ethnic cuisine diversification into catering and merchandise.
• Skillet Diner: Seattle-based casual American diner that, like Marination, originated as a food truck before expanding to brick-and-mortar locations. Highly comparable in geography, food-truck origin story, and multi-format casual restaurant model.
• Cousins Maine Lobster: Food-truck-originated lobster roll concept that scaled into multiple brick-and-mortar locations and a broader brand. Comparable to Marination in the food-truck-to-multi-unit path and casual specialty cuisine positioning.

Emerging players

• Pono Ranch: Pacific Northwest Hawaiian-inspired restaurant brand with a similar casual Hawaiian cuisine focus. Comparable to Marination in cuisine category and regional Pacific Northwest focus.
• Pokee: Hawaiian-inspired poke bowl chain with multiple U.S. locations. Comparable to Marination as a casual Hawaiian-themed ethnic cuisine concept, though focused on the poke bowl subset rather than full Hawaiian-Korean fusion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/marinationmobile
• LinkedInlinkedin.com/company/marination-mobile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marination