Livermore Valley Performing Arts Center

What Livermore Valley Performing Arts Center does

Livermore Valley Performing Arts Center (trade name: Livermore Valley Arts) is a California-based 501(c)(3) nonprofit organization operating the Bankhead Theater (2400 First Street, Livermore) and Bothwell Arts Center (2466 8th Street, Livermore). The organization presents live performances, visual art exhibitions, and arts education programs serving audiences across the Tri-Valley region (Livermore, Pleasanton, Dublin, San Ramon). Its programming mix includes the Bankhead Presents curated season, Club Bankhead events, the Rae Dorough Speaker Series, ten resident performing arts companies (symphony, opera, theater, dance, chorus, children's chorus, and chamber music ensembles with 270+ combined years of artistic experience), and seasonal community festivals including ArtWalk and ComicCon Livermore. Visual arts programming rotates through the Uncle Credit Union Art Gallery and The Independent Gallery, supplemented by education classes and workshops at the Bothwell Arts Center.

The underlying technology stack is modest: a Salesforce-based ticketing platform powers online ticket sales and the member portal, while MailChimp handles email marketing. Distribution combines a staffed box office (Wednesday–Saturday plus performance days), the Salesforce-powered online channel, group ticket sales, and venue rentals for private and corporate events. Marketing reach is multi-channel across Facebook, Instagram, YouTube, the "Beyond the Stage" podcast, and earned-media partnerships with The Independent and Pleasanton Weekly.

Revenue is generated across seven streams: ticket sales and season subscriptions (transaction fees), annual memberships starting at $120/year with tiered benefits (recurring subscription), corporate sponsorships (media, hospitality, and credit union), venue rentals (professional services), donations and planned giving including the Challenge for the Arts campaign and paver/seat dedications priced $150–$5,000, visual arts programming and gallery exhibitions, and gift cards. The organization is governed by a board under Executive Director Chris Carter and serves a diversified customer base spanning general community audiences, youth and families, resident performing arts organizations, and corporate sponsors.

Name

Livermore Valley Performing Arts Center

Legal name

Livermore Valley Performing Arts Center

Website

https://livermoreperformingarts.org

Company type

Private

Operating status

Operating

Short description

Livermore Valley Performing Arts Center is a 501(c)(3) nonprofit operating the Bankhead Theater and Bothwell Arts Center in Livermore, California, presenting live performances, visual art exhibitions, and arts education programs across the Tri-Valley region and serving as host to ten resident performing arts companies.

Ownership category

akta.pro rank

Product category

Live Performing Arts Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGABAM

Performing Arts Centers & Presenters (Programming/Booking)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

SECONDARYMPAGALAC

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Venues & Venue Operations (Arenas, Theaters, Halls)

SECONDARYTHAJADAH

Art Galleries & Exhibition Spaces (Commercial & Nonprofit)

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

SECONDARYBPAGAHAC

Arts Education & Community Arts Programs

Business & Public Services/Nonprofit, NGO & Social Services/Arts, Culture & Heritage Nonprofits

Keywords

• Live performing arts
• Visual arts exhibitions
• Arts education programs
• Venue rental services
• Community arts programming

Headquarters

HQ city

Livermore

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from single tickets and season subscriptions to performances at Bankhead Theater across multiple genres including theater, music, dance, speakers, and comedy.
2. Membership Program: Annual memberships starting at $120/year with gifts of $150+ qualifying for membership. Benefits include discounted tickets, pre-sale access, exchanges, and special event invitations.
3. Corporate Sponsorships: Corporate sponsors at various levels including season media sponsors (Independent, Pleasanton Weekly) and hotel sponsors (Hawthorn Suites, Courtyard Marriott).
4. Venue Rentals: Bankhead Theater and Bothwell Arts Center available for rentals to individuals and organizations.
5. Donations and Planned Giving: Annual fund campaigns, Challenge for the Arts, legacy/planned giving options, paver dedications ($150-$1,500), and seat donations ($1,000-$5,000).
6. Visual Arts Programs: Gallery exhibitions at Uncle Credit Union Art Gallery and The Independent Gallery, ArtWalk festival participation, and art education classes.
7. Gift Cards: Gift cards available for purchase for theater tickets and programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Livermore Valley Performing Arts Center operates the Bankhead Theater and Bothwell Arts Center, presenting live performances (theater, music, dance, opera, comedy, and speaker events), visual art exhibitions across multiple galleries, and arts education programs including camps, classes, workshops, and a youth orchestra. The organization also rents its venues for private and corporate events, runs an annual membership program, and hosts community festivals such as ArtWalk.

Product overview

Livermore Valley Performing Arts Center operates as a community performing arts organization offering a unified portfolio of venue-based services centered around the Bankhead Theater and Bothwell Arts Center. The organization provides live performances through Bankhead Presents programming featuring professional touring artists, hosts ten Resident Companies including symphony, opera, and theater organizations, and offers comprehensive arts education through classes, camps, workshops, and youth orchestras. Visual arts programming includes rotating gallery exhibitions, while special events like ArtWalk and the Rae Dorough Speaker Series round out the cultural offerings. Supporting services include membership programs, venue rentals, group tickets, gift cards, and a podcast series. The organization is funded through donations, corporate sponsorships, and a Challenge for the Arts fundraising campaign.

Differentiator

Problem solved

Functional benefit

Products and services

• Bankhead Theater Performances Live performing arts venue at 2400 First Street, Livermore, hosting Bankhead Presents touring productions, resident company performances, speaker series, comedy, music, dance, and theater events open to the Tri-Valley community.
• Bothwell Arts Center Multi-use arts facility at 2466 8th Street, Livermore, offering studio spaces, workshops, classes, and community arts programming for visual and performing arts.
• Bankhead Presents Season Programming Curated season of theatrical performances, concerts, comedy shows, and speaker events featuring professional touring artists at the Bankhead Theater.
• Arts Education Programs Educational offerings including summer camps, classes, workshops, student shows, the East Bay Jazz program, and the Livermore Amador Summer Youth Orchestra (LASYO) for children and adults.
• Visual Arts Galleries Rotating gallery exhibitions at the UNCLE Credit Union Art Gallery, The Independent Gallery, and Bothwell Arts Center, open to the public.
• Rae Dorough Speaker Series Speaker series featuring leading thinkers in science, literature, and the arts discussing topical issues at Bankhead Theater.
• ArtWalk Annual one-day art festival in historic downtown Livermore featuring over 200 artists, boutique shops, wine tasting rooms, and restaurants.
• Annual Membership Program Annual membership starting at $120/year, with gifts of $150+ qualifying for membership; benefits include discounted tickets, pre-sale opportunities, exchanges, and special event invitations.
• Group Tickets Dedicated group ticket sales and arrangements for parties, schools, and organizations attending Bankhead Theater performances with special pricing.
• Gift Cards Gift cards for Bankhead Theater events, performances, and related programming available for purchase at face value.
• Venue Rentals Rental of Bankhead Theater and Bothwell Arts Center spaces for private events, corporate functions, community gatherings, galas, and performances.

Quantifiable outcome

• Free youth admission for select performances
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• IndependentcoreGTM or Marketing Partner2026-2027 Season Media Sponsor providing media coverage and promotional support for Bankhead Theater programming.
• Pleasanton Weekly / Liv Vine / DVSRcoreGTM or Marketing Partner2026-2027 Season Media Sponsor providing media coverage and promotional support for Bankhead Theater programming.
• Hawthorn SuitesminorGTM or Marketing Partner2025-2026 Hotel Sponsor for Livermore Valley Arts events and patrons.
• Courtyard by Marriott LivermoreminorGTM or Marketing Partner2025-2026 Hotel Sponsor providing accommodation support for visiting performers and out-of-town patrons.
• Cantabella Children's ChoruscoreOthersNon-profit children's chorus organization resident at Bankhead Theater, fostering choral music appreciation in the Tri-Valley community.
• Del Valle Fine ArtscoreOthersClassical music concert presenter resident at Bankhead Theater, offering 35+ years of professional chamber music performances.
• Livermore-Amador SymphonycoreOthersCommunity symphony offering four concerts annually plus a Pops fundraiser, resident at Bankhead Theater.
• Livermore Valley OperacoreOthersFully staged operas with orchestra presented in fall and spring, plus Opera in the Vineyard summer series, resident at Bankhead Theater.
• Pacific Chamber OrchestracoreOthers40-piece professional symphony orchestra from throughout the Bay Area, resident at Bankhead Theater, founded over 20 years ago by Lawrence Kohl.
• Rae Dorough Speaker SeriescoreOthersFeatures leading thinkers in science, literature and the arts discussing topical issues at Bankhead Theater.
• Sycamore Strings AcademycoreOthersMusic education academy at Bothwell Arts Center with Suzuki instruction since 1984, Kindermusik classes, and guitar program.
• Tri-Valley Repertory TheatrecoreOthersNon-profit volunteer regional theatre formerly Pleasanton Playhouse, presenting musical theater with focus on children and family participation.
• Valley Concert ChoralecoreOthersChorus of about 40 singers from the Tri-Valley area under director John Bush, performing classical and contemporary choral repertoire.
• Valley Dance TheatrecoreOthersNon-profit dance organization presenting classical ballet and modern dance, including annual Nutcracker with live orchestra.
• UNCLE Credit UnionminorGTM or Marketing PartnerNaming sponsor of the Uncle Credit Union Art Gallery at Bothwell Arts Center hosting exhibitions like 'From Sea to Shining Sea'.
• Quest Science CenterminorStrategic or Co-development PartnerCo-presenting 'The AI Revolution' event at Bankhead Theater, science-focused partnership combining arts and science programming.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Lesher Center for the Arts: Walnut Creek-based community performing arts center operating three theaters (Hofmann, Margaret Lesher, Knight), hosting resident companies and presenting touring acts in the East Bay. Closely comparable to Livermore Valley Arts in suburban Bay Area setting, resident-company model, and mixed presenting/education programming.
• Mountain View Center for the Performing Arts: City-operated performing arts center in Mountain View, CA presenting music, theater, comedy, and family programming. Directly comparable as a Bay Area suburban community PAC of similar scale and operating model.
• Sunset Cultural Center: Nonprofit performing arts venue in Carmel, CA presenting concerts, theater, and community programming in a small-town market. Comparable as a California nonprofit community PAC of similar scale and presenter model.
• Fox Theatre (Redwood City): Historic 1930s Bay Area theater operated as a nonprofit community presenting house, offering music, comedy, and film programming. Comparable as a regional Bay Area nonprofit venue with similar mission and ticket-sale-driven model.
• California Center for the Arts Escondido: Two-theater (Concert Hall and Center Theater) nonprofit performing arts complex in Escondido, CA with resident companies, education programs, and a visual arts museum. Highly comparable as a multi-venue community PAC combining performance and visual arts.
• Yoshi's (Oakland): Bay Area nonprofit jazz club and live music venue in Oakland with restaurant operations and ticketed performances. Comparable as a Bay Area music-focused presenting venue with food & beverage revenue stream and member-driven programming.
• Marin Center: County-operated Marin Veterans' Memorial Auditorium and Showcase Theater complex presenting concerts, theater, and community events. Comparable as a Bay Area regional multi-venue performing arts facility with education and presenting programming.

Broad incumbents

• Segerstrom Center for the Arts: Major Southern California performing arts complex in Costa Mesa with three halls, presenting Broadway tours, dance, jazz, and orchestra programming. Comparable as a California-based nonprofit PAC but at substantially larger scale and broader programming scope.
• San Jose Civic: City-owned 3,000-seat Bay Area performing arts venue hosting concerts, comedy, and touring productions. Comparable geography and presenting function but operates at much larger scale and broader entertainment programming.

Regional players

• De Anza College Visual & Performing Arts Center: College-based Flint Center replacement venue in Cupertino, CA hosting music, theater, and dance programming. Adjacent peer in the same Bay Area suburban market but operates from an educational institution rather than as a community nonprofit PAC.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCX0VJb1Mv2YYRqSmk7FjGVw
• Facebookfacebook.com/thebankheadlva
• Instagraminstagram.com/thebankheadlva

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Livermore Valley Performing Arts Center