What Nymo & Co. does

Nymo & Co. is a boutique affiliate marketing consultancy founded in 2017 by Marshall Nyman and headquartered in El Segundo, California. The firm provides complete affiliate marketing program management for direct-to-consumer (D2C) and e-commerce brands on a paid-for-performance model, with a stated emphasis on a content-first partnership strategy as a differentiator from discount-driven affiliate approaches. The service portfolio consists of Affiliate Marketing Consultancy (full-service program management) and Affiliate Marketing Strategy (planning and optimization), supplemented by a complimentary free affiliate audit used as a lead generation tool. The firm operates with 1-10 employees and serves clients across verticals including cookware (Smithey), pet apparel (MAXBONE), clothing, confectionery, organic baby food, and fashion accessories.

Underlying technology and platform infrastructure are not publicly disclosed; the business is positioned as a services consultancy rather than a SaaS or platform vendor. There is no documented API, SDK, or proprietary software product. The go-to-market is consultative and relationship-driven: NYMO acquires clients through a proprietary podcast (The Performance Marketing Spotlight, 60+ episodes), B2B agency marketplace listings (DesignRush, Clutch), a published case-study portfolio, and direct outreach via free affiliate audits. Revenue is generated through affiliate referral commissions and performance-based fees tied to client outcomes, with specific fee structures and pricing tiers not publicly disclosed. The company has no external institutional funding, no parent company, and operates as an independently held LLC with founder-controlled ownership.

Name

Nymo & Co.

Legal name

NYMO & Co., LLC

Website

https://nymo.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Nymo & Co. is a boutique affiliate marketing consultancy serving D2C and e-commerce brands with full-service affiliate program management on a paid-for-performance basis, using a content-first partnership strategy.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Consultancy

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Affiliate Marketing & Partner Program Management (MPAAACAD)

akta.pro secondary industry

Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

Keywords

• Affiliate marketing services
• Performance marketing consultancy
• Affiliate program management
• D2C brand partnerships
• Content-first strategy

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Affiliate Marketing Program Management: NYMO & Co. generates revenue by managing affiliate marketing programs for D2C brands on a paid-for-performance basis, bringing over a decade of digital marketing and agency experience to deliver maximum performance for clients through their dedicated content-first strategy.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Nymo & Co. is an affiliate marketing consultancy that provides complete affiliate program management for direct-to-consumer (D2C) and e-commerce brands on a paid-for-performance model. The firm applies a content-first partnership strategy to drive new customer acquisition and brand awareness, and offers complementary affiliate audits as an entry-point engagement for prospective clients.

Product overview

Nymo & Co. is an affiliate marketing consultancy offering a unified service portfolio centered on affiliate marketing program management for D2C brands. The core offerings include Affiliate Marketing Consultancy (full-service program management with content-first strategy) and Affiliate Marketing Strategy (strategic planning and optimization). The company also produces the Performance Marketing Spotlight Podcast as thought leadership content. A complimentary Free Affiliate Audit is offered as an entry point service. The agency operates on a paid-for-performance model and does not appear to offer separate software modules or platform products.

Differentiator

Problem solved

Functional benefit

Brands

• Performance Marketing Spotlight: The company's podcast featuring interviews with performance marketing industry leaders.

Products and services

• Affiliate Marketing Consultancy Complete affiliate marketing program management delivered as an outsourced consultancy engagement for direct-to-consumer and e-commerce brands. Includes partner recruitment, relationship management, and a content-first strategy aimed at new customer acquisition and brand awareness.
• Affiliate Marketing Strategy Strategic planning and advisory service for brands developing or optimizing their affiliate marketing programs, including positioning, partner mix, and channel design.
• Free Affiliate Audit A complimentary, no-strings-attached diagnostic review of a brand's current affiliate marketing program, offered as a starting point for prospective client engagements.

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• iAffiliate Management: Boutique affiliate program management agency serving consumer brands. Comparable to NYMO as a small, focused affiliate consultancy competing for similar client engagements.
• PartnerCentric: Affiliate marketing agency specializing in partner program management for direct-to-consumer and retail brands. Closely aligned with NYMO in scope, customer segment, and services rendered.
• Acceleration Partners: Boutique affiliate and partner marketing agency serving D2C and B2C brands globally. Directly comparable in business model, target customer (D2C brands), and service offering (full-service affiliate program management).
• Affluent: Affiliate and influencer marketing agency focused on e-commerce and DTC brands with end-to-end program management. Directly comparable in customer base and paid-for-performance positioning.
• Perform[cb]: Affiliate marketing network and agency providing managed affiliate programs for consumer brands. Overlaps with NYMO in programmatic management and D2C customer focus.

Broad incumbents

• Impact.com: Large SaaS partnership management platform with an embedded managed services arm serving enterprise and DTC brands. Competes with NYMO across both the platform and agency layers of the affiliate stack.
• CJ Affiliate: One of the largest global affiliate networks offering both self-service technology and agency services. Broad incumbent that competes for the same D2C affiliate marketing spend as NYMO.
• Awin: Global affiliate network with managed service offerings for advertisers across multiple verticals. Comparable as a broad incumbent providing both platform infrastructure and agency-style program management.

Emerging players

• PartnerStack: SaaS platform for partner ecosystem management (affiliate, referral, influencer) targeted at SaaS and DTC brands. Emerging player that overlaps with NYMO's D2C client base on the technology side of the same market.
• Refersion: Affiliate and influencer marketing SaaS purpose-built for direct-to-consumer Shopify and e-commerce brands. Emerging player targeting the same D2C niche NYMO serves, but via self-serve software rather than managed services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nymo-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nymo & Co.