Opera & More: The In Series

What Opera & More: The In Series does

IN Series is a 501c3 nonprofit performing arts organization founded in 1982 by Carla Hübner in Washington, D.C., producing chamber opera, contemporary music-theater, and interdisciplinary works for general audiences, artists, and global remote viewers. The company became an independent nonprofit in 2000 and has been a resident company at Source Theater since 2008; it rebranded to "IN Series" in 2018 under Artistic Director Timothy Nelson, repositioning as D.C.'s home for innovative opera with a programmatic emphasis on BIPOC, women, and underrepresented voices. Operations span live performances at multiple venues across Washington, D.C. and Baltimore (Source Theater, Pop-up Theater at 340 Maple Drive, Baltimore Theater Project, 2640 Space, Dupont Underground), with a permanent D.C. home at the Arts Hub in Southwest D.C. opening in 2027 to anchor the 45th anniversary season.

The company's core technology asset is IN Vision, a proprietary virtual opera house streaming platform (invision.inseries.org) that distributes productions globally across multiple virtual theaters (Odeon, The Box, Live Studio, Education Annex, Stage Door). The platform is populated by production partner DMV Productions, which films each season for on-demand access, and includes the INcircle Lounge, a community discussion feature powered by Rally.video. International co-productions extend the catalog, including Passio with Muziektheater Transparant and NovArtFea, plus collaborations with ALKEMIE, the Tehran Symphony Orchestra, Heritage Signature Chorale, Capital City Symphony, District Chorale, and INnovātio Baroque Orchestra.

IN Series operates a hybrid nonprofit revenue model combining tax-deductible donations (including Major Donors Club, legacy giving, and annual appeals such as the Summer Appeal 2026), corporate sponsorships, individual ticket sales through OvationsTix, season subscriptions and memberships (reported at "highest sold yet"), and premium digital video access on IN Vision at $35.00 per household plus subscription tiers. Distribution mixes regional live performance with global streaming, marketed via Facebook, Instagram, Twitter, YouTube, email newsletter, and seasonal brochures.

Name

Opera & More: The In Series

Legal name

IN Series

Website

https://inseries.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

IN Series is a 501c3 nonprofit founded in 1982 that produces chamber opera, contemporary music-theater, and interdisciplinary works in Washington, D.C. and Baltimore, distributing them globally via its proprietary IN Vision virtual opera house streaming platform alongside live performances at multiple venues.

Ownership category

akta.pro rank

Product category

Performing Arts / Opera & Music Theater

NAICS

Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Other Performing Arts Companies (71119), Other Performing Arts Companies (711190)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Virtual Theater, Comedy & Performing Arts (Digital Performances) (MPAGAOAF)

Keywords

• Chamber opera productions
• Music theater performances
• Live streaming opera
• Arts nonprofit organization
• Experimental music theater

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Fundraising: As a 501c3 nonprofit arts organization, IN Series relies heavily on donations, sponsorships, and charitable contributions. The company has a Major Donors Club, legacy giving programs, and summer fundraising appeals.
2. Premium Video Access: IN Vision offers premium video access at $35.00 per household for individual productions, as well as premium subscription accounts for full library access.
3. Subscriptions and Memberships: IN Series sells season subscriptions and memberships offering early access to tickets, discounts, and exclusive benefits.
4. Sponsorships: Corporate sponsorships for individual productions, providing naming rights and promotional opportunities for sponsors.
5. Ticket Sales: Revenue from live performance tickets sold through OvationsTix platform for in-person attendance at various venues.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

IN Series produces chamber opera, experimental music-theater, and related live and streaming programs for diverse audiences. The company stages multiple annual seasons of world premieres, reimagined classics, and interdisciplinary works at intimate venues in Washington D.C. and Baltimore, and distributes these productions globally via its IN Vision virtual opera house streaming platform with premium on-demand video access.

Product overview

IN Series (formerly The In Series) is a DC-based opera company founded in 1982 that has evolved into a multi-platform performing arts organization. The company's core offerings center around IN Vision (invision.inseries.org), a virtual streaming platform functioning as an 'Opera House Without Walls' that hosts on-demand opera productions, recitals, and interdisciplinary performances across multiple virtual theaters (Odeon, The Box, Live Studio, Education Annex, Stage Door). The platform also includes INcircle Lounge, a community discussion feature powered by Rally.video. IN Series produces multiple annual seasons of new works and reimagined classics, including flagship productions like The Delta King's Blues (their first commissioned full opera), Passio (a concert-in-motion), and The Pleiades Project (a multi-season educational series on women composers). The company also offers subscriptions and memberships for live and streaming access, and operates in partnership with venues including Source Theater (DC), Baltimore Theater Project, and Dupont Underground.

Differentiator

Problem solved

Functional benefit

Brands

• IN Vision: IN Series' Online Opera House Without Walls - streaming platform for opera productions

Products and services

• IN Vision Virtual Opera House IN Series' on-demand streaming platform for opera productions, recitals, and performances, accessible to global audiences via multiple virtual theaters and premium video access.
• IN principio 2025-2026 Season IN Series' 2025-2026 production season comprising world premieres, contemporary opera, intimate music theater, and interdisciplinary works staged live and streamed via IN Vision.
• SIC SEMPER TYRANNIS 2026-2027 Season IN Series' 2026-2027 production season featuring four operatic reimagining's celebrating the 250th Anniversary of the Declaration of Independence, staged live in DC and Baltimore.
• Passio A concert-in-motion contemporary music theater work created and produced by Lucie de Saint Vincent and Maribeth Diggle, reinterpreting the passion story through polyphony and musician interviews.
• The Delta King's Blues A blues opera celebrating blues icon Robert Johnson, blending blues and classical traditions; IN Series' first commissioned full opera.
• The Pleiades Project A multi-season video project showcasing the Lieder of women composers Clara Schumann, Louise Reichardt, and Fanny Mendelssohn, including the 'German Romantics' and '24' miniseries.
• Season Subscriptions & Memberships Season subscription packages and membership offerings providing access to live performances, streaming content, and exclusive benefits such as early access and discounts.

Quantifiable outcome

• Highest memberships and subscriptions yet for recent season
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• DMV ProductionscoreStrategic or Co-development PartnerIN Series' longtime production partner responsible for capturing and filming their productions. Their award-winning filmmaking preserves the artistry of live performance while creating cinematic experiences for IN Vision streaming platform. They captured the entire IN principio 2025-2026 Season.
• Heritage Signature ChoralecoreStrategic or Co-development PartnerCollaboration with Heritage Signature Chorale for The Ordering of Moses production, a first-ever staging of Nathaniel Dett's epic choral oratorio. Heritage Signature Chorale provides vocal ensemble for productions.
• Tehran Symphony OrchestramajorStrategic or Co-development PartnerInternational collaboration pairing IN Series' 2019 production of Handel's Tale Of Serse finale with poetry by Rumi and accompaniment by the Tehran Symphony Orchestra.
• Capital City SymphonyminorStrategic or Co-development PartnerSpecial collaboration with Capital City Symphony for The Gonzales Cantata production, featuring a unique organ transcription by composer Melissa Dunphy.
• Attucks Adams Walking ToursminorStrategic or Co-development PartnerPartnership with Attucks Adams Walking Tours founder Timothy Wright for The Reaction production, providing curated guided tour of DC's seminal sites related to African American history.
• Muziektheater TransparantmajorStrategic or Co-development PartnerInternational co-production partner for Passio, along with NovArtFea. Part of European collaboration for contemporary music theater.
• District ChoralecoreStrategic or Co-development PartnerCollaboration with District Chorale for Theodora production (April 10-25, 2027), featuring full baroque orchestra and choir as part of IN Series' largest production ever.
• INnovātiō Baroque OrchestracoreStrategic or Co-development PartnerPeriod instrument ensemble collaborating with IN Series for Theodora production, providing authentic baroque orchestral performance.
• ALKEMIEmajorStrategic or Co-development PartnerCo-production with ALKEMIE (early music ensemble) for The Triumph of F.A.U.V.E.L. production (June 2027), featuring site-specific immersive performance based on the Roman de Fauvel.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Beth Morrison Projects: Producer of new music-theater and opera works, focused on commissioning and developing living composers. Comparable because it occupies the same contemporary/opera-theater intersection as IN Series' world premiere strategy (The Song of Sakuntala, The Delta King's Blues).
• Heartbeat Opera: New York-based nonprofit opera company producing reimagined, activist-oriented chamber opera with contemporary relevance. Closely comparable in mission, scale (small staff, donor-funded), and experimental repertoire approach to IN Series.
• Chicago Opera Theater: Chicago nonprofit producing chamber and contemporary opera, including new works and lesser-performed repertoire. Comparable in producing strategy, chamber-scaled productions, and nonprofit structure to IN Series.
• Boston Lyric Opera: Mid-size U.S. opera company producing mainstage and community-engagement opera productions. Comparable as a similarly sized nonprofit opera presenter with subscription, ticket, and donation revenue mix paralleling IN Series' model.
• On Site Opera: New York nonprofit that presents opera in non-traditional and site-specific venues. Directly comparable to IN Series' use of pop-up venues (Dupont Underground, 2640 Space) and its site-specific F.A.U.V.E.L. production model.
• Long Beach Opera: Long Beach, CA nonprofit known for producing adventurous, contemporary, and rarely-performed opera. Comparable as a small-budget, risk-taking chamber opera presenter with similar artistic mission to IN Series' 'thought, debate, history, and innovation' positioning.
• Wolf Trap Opera: Filene Center-based opera program in the D.C. metro region that trains emerging singers and produces chamber/small-scale opera. Closely comparable as a regional chamber opera presenter with a summer festival model and similar donor-dependent nonprofit structure.
• Haymarket Opera Company: Chicago-based nonprofit presenting period-instrument baroque and classical opera with a chamber-ensemble focus. Comparable as a small-scale opera company working with period ensembles (akin to INnovātiō Baroque Orchestra collaboration), targeting similar early-music/don audiences.

Broad incumbents

• Washington National Opera: Kennedy Center resident opera company and the largest opera presenter in D.C. Comparable because it operates in the same metro market and competes for the same opera/donor audience, though at significantly larger scale and with a traditional grand opera repertoire rather than IN Series' experimental/chamber focus.
• Glimmerglass Festival: Annual summer opera festival in central New York producing mainstage and intimate chamber opera. Comparable in mixed chamber/grand opera programming and nonprofit donor model, though at significantly larger scale than IN Series.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights1 record

Customer concentration

• Xtwitter.com/INSeriesDC
• YouTubeyoutube.com/channel/UCLeTrMCcbbyQYt5IDEvXrww
• Facebookfacebook.com/INSeriesDC
• Instagraminstagram.com/inseriesopera

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opera & More: The In Series