Locked & Loaded L.l.c.

What Locked & Loaded L.l.c. does

Locked & Loaded L.l.c. is a privately held firearms training and education company operating in Michigan. Founded in 2021 and structured as a Michigan LLC with 1-10 employees, the company delivers in-person training courses combining classroom instruction with live range time at a single facility in Westland, Michigan. Its flagship product is a one-day CPL (Concealed Pistol License) certification course priced at $89, covering conflict-avoidance, situational awareness, home defense, shooting fundamentals, legal aspects of deadly force, and an overview of handgun, shotgun, and AR-15 platforms. Additional course lines include Children's Firearms & Safety Fundamentals ($25 per child, 2-hour sessions), Worship & Church Safety training, Advanced Handgun Range Day with Handgun Cleaning 101 ($125), and a Continued Education program aimed at post-certification retention.

The company runs a direct-to-consumer model with self-serve online registration through a Squarespace-based booking system. Class sizes are deliberately capped at 6-11 seats to preserve instructional quality. Ancillary revenue comes from an optional firearms and ammunition rental add-on ($50, down from $60) and a $50 rescheduling fee for late cancellations. Distribution is concentrated on the company website (lockedandloadedclasses.com) as the bottom-of-funnel booking hub, supplemented by an affiliate partnership with USCCA (United States Concealed Carry Association) for top-of-funnel referrals, an organic Facebook page, and direct email/phone inquiry handling. Lead instructor Pavel Blinderman is the brand's primary face, consistently highlighted in student testimonials.

There is no proprietary technology disclosed, no mobile application, no API, and no AI/ML capability referenced; the business is a traditional in-person service operation. Revenue derives entirely from transactional class fees and ancillary add-on sales to individual consumers in the Michigan market, with no enterprise contracts, institutional customers, recurring subscriptions, or external funding rounds in evidence. The company appears to be founder-operated with no disclosed private equity, institutional investment, or external ownership structure.

Name

Locked & Loaded L.l.c.

Legal name

Locked and Loaded, LLC

Website

https://lockedloaded.net

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Locked & Loaded L.l.c. is a Michigan-based firearms training company offering CPL/CCW certification, children's gun safety, church security, and advanced handgun courses through in-person classes at its Westland, Michigan facility, serving individual firearm owners and religious organizations.

Ownership category

akta.pro rank

Product category

Firearms Training and Education

NAICS

Other Technical and Trade Schools (611519)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN)

akta.pro secondary industries

Armed Security & Firearms Training & Qualification (BPAKAOAB), Law Enforcement / Military / Security Defensive Tactics Training (HSADADAI)

Keywords

• Firearms safety training
• Concealed carry certification
• CPL certification classes
• Handgun training courses
• Firearms education services

Headquarters

HQ city

Farmington Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Class Registration Fees: One-time fees charged for enrollment in training courses including CPL/CCW certification classes, children's firearms safety courses, advanced handgun training, and church safety courses. Fees vary by course type and duration.
2. Optional Equipment Rental: Firearms and ammunition rental add-on available to students who do not own their own equipment. Currently offered at $50 per rental (reduced from $60).
3. Rescheduling and Cancellation Fees: Penalty fees charged when students cancel or reschedule within 48 hours of their scheduled class. Rescheduling fee is $50 per additional reschedule beyond the first allowed reschedule.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Locked & Loaded L.l.c. provides in-person firearms safety and training courses at its Westland, Michigan facility. The flagship offering is the one-day Michigan CPL (Concealed Pistol License) certification course combining 5 hours of classroom instruction with 3 hours of supervised live range time. Additional offerings include children's firearms safety courses, advanced handgun training with cleaning instruction, worship and church safety training, continued education programs, and firearms maintenance classes. Optional firearms and ammunition rentals are available for students without their own equipment.

Product overview

Locked & Loaded L.l.c. is a firearms training and education company offering in-person courses primarily in the Michigan area. The core offering is the CPL Class, a comprehensive concealed carry certification that combines classroom instruction with live range training. Additional course offerings include Children's Firearms & Safety Fundamentals, Continued Education programs, Worship & Church Safety training, and Firearms Maintenance instruction. The company also offers optional add-on services including Advanced Handgun Range Days with cleaning instruction and firearms/ammunition rentals. Class registration is conducted through their Squarespace-based booking system, with classes held at their Westland, MI location.

Differentiator

Problem solved

Functional benefit

Products and services

• CPL Class (Concealed Pistol License Certification Course) Comprehensive one-day concealed carry certification course for Michigan adults seeking the CPL/CCW permit. Covers conflict-avoidance, situational awareness, home security, handgun/shotgun/AR-15 basics, shooting fundamentals, legal aspects of using deadly force, and gear selection. Includes 5 hours of classroom instruction and 3 hours of supervised range time. Priced at $89 per student.
• Children's Firearms & Safety Fundamentals Two-hour age-appropriate firearms safety training course for children, teaching proper handling, respect for firearms, and responsible behavior in a supervised environment. Offered in morning (10am-12pm) and afternoon (1pm-3pm) sessions. Priced at $25 per child.
• Continued Education Ongoing training programs for firearms owners to continue learning and skill development beyond their initial CPL certification.
• Worship & Church Safety Specialized firearms and security training for religious institutions, focusing on protocols for church security teams and congregation protection during services and events.
• Firearms Maintenance Training Training and education on proper handgun cleaning and maintenance procedures for firearm owners.
• Advanced Handgun Range Day with Handgun Cleaning 101 Full-day advanced handgun training combining range practice with comprehensive firearms maintenance instruction. Priced at $125 per student.
• Firearms-Ammo Rental (Optional Add-on) Optional rental of firearms and ammunition for students who do not own their own equipment. Current sale price $50 (reduced from $60). Allows hands-on experience with multiple firearm types before purchase.

Quantifiable outcome

• Successful completion qualifies students to apply for Michigan Concealed Carry Permit (CCW)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• USCCA (United States Concealed Carry Association)minorGTM or Marketing PartnerLocked & Loaded operates as an affiliate partner for USCCA, promoting concealed carry certification courses through USCCA promotional links and banners. The partnership provides marketing referrals and access to USCCA member resources for students.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sig Sauer Academy: Premium firearms training academy offering multi-format handgun, rifle, and defensive courses with significant live-fire range components. Direct peer in the structured, paid firearms training category, differentiated by scale, brand, and equipment-bundled offerings.
• Gunsite Academy: Long-established defensive firearms training school offering multi-day handgun, rifle, and defensive-tactics courses. Direct competitor in the instructor-led concealed-carry and defensive shooting category, with substantially larger national brand recognition.
• American Concealed Carry (AmericanCC): Online and in-person concealed-carry training provider with a similar curriculum and certification focus. Comparable business model, including online course extensions and instructor networks serving multiple states.
• Front Site Firearms Training Institute: Multi-day defensive firearms training academy in Nevada. Comparable in instructor-led, fee-based firearms certification model, although larger in scale and broader in scope (hostage rescue, precision rifle, executive protection).

Broad incumbents

• USCCA (United States Concealed Carry Association): National concealed-carry education and membership organization. Direct relationship via affiliate partnership and serves as a top-of-funnel channel; overlaps with Locked & Loaded's CPL curriculum, although USCCA operates much more broadly across publishing, insurance, and online education.
• NRA (National Rifle Association) Training Division: The largest nationwide firearms training certification body offering pistol, rifle, and personal-protection courses. Comparable in core offering (certification-based firearms training) but operates at national scale and is the dominant certifier against which independent instructors like Locked & Loaded compete.
• NSSF (National Shooting Sports Foundation): Industry trade association for the firearms and shooting sports industry that runs training, certification, and range-development programs. Adjacent peer given its role as a training standards body that influences the ecosystem in which Locked & Loaded operates.

Regional players

• Tactical Firearms Training (Michigan-area independent instructors): Local Michigan CPL-certified instructors competing for the same Farmington Hills / Westland / Detroit-area concealed-carry students. Most direct competitive overlap on price, location, and curriculum breadth.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Locked-Loaded-LLC-106326684862086

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Locked & Loaded L.l.c.