NIVEA INDIA

Name

NIVEA INDIA

Legal name

NIVEA India Private Limited

Website

https://nivea.in

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Skincare and Personal Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB), Deodorants & Antiperspirants (CRADANAA), Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD), Kids Skincare (Moisturizers, Sensitive Skin) (CRABAJAI), Sensitive Skin & Barrier Repair (CRABAAAG)

Keywords

• Skincare products
• Personal care products
• Body care range
• Sun protection products
• Men's grooming skincare

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Technology or R&D, Operations, Personnel

Revenue model

1. Consumer Skincare Product Sales: NIVEA generates revenue through the sale of skincare products including body care, face care, sun care, men's grooming, and baby/children's products. Products are sold through retail stores, e-commerce platforms, and the company's own website in India and globally.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

NIVEA India manufactures and sells personal care and skincare products across five main categories: Body Care, Face Care, Men's Grooming, Sun Protection, and Babies & Kids. Core offerings include body lotions and creams, face moisturizers, cleansers and serums, men's face washes and shaving products, sunscreens and SPF lotions, lip care, deodorants, and hand care. The portfolio features science-backed formulations including patented Thiamidol, Coenzyme Q10, and the original 1911 Eucerit-based NIVEA Creme, sold at mass-market affordable price points.

Product overview

NIVEA INDIA offers a comprehensive skincare and personal care product portfolio organized across five main categories: Body Care, Face Care, Men, Sun, and Babies & Kids. The core product lines include the classic NIVEA Creme (original 1911 formulation), NIVEA Soft versatile moisturizer, NIVEA Q10 Anti-Wrinkle anti-aging range, NIVEA Derma dermatological skincare line, NIVEA Milk Delights traditional ingredient-based line, and NIVEA Cellular Expert advanced serum line. The Luminous Even Glow range (featuring Thiamidol serum, foam cleansers, day/night creams) expands the face care portfolio for pigmentation concerns. Sun protection includes SPF 30/50 lotions, UV Face creams (Sensitive and Shine Control variants), and Kids formulations. Men's line covers face washes (Oil Control, Acne, Deep Impact, Dark Spot Reduction), shaving products (Sensitive Pro Facial Balm), and deodorants. Deodorant offerings include NIVEA Protect & Care, Derma Control (Defend/Restore/Natural Tone), Fresh Active, and Fresh Power variants. Loyalty programs include myNIVEA and NIVEA FOR ME for customer engagement. The company integrates with Google Analytics, Salesforce/Evergage for personalization, and various payment processors (PayPal, ConCardis) for ecommerce transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• NIVEA Luminous Even Glow Range Face care range including serum, foam cleansers, day/night creams, and an Oil Control Day Cream with SPF 50. Features NIVEA's patented Thiamidol ingredient targeted at pigmentation, dark spots, dullness, and uneven skin tone. Sold at leading retail stores and e-commerce platforms in India.
• NIVEA Super 10 Serum Lotion Body serum lotion enriched with Niacinamide, Pro-Retinol, and UV filters, positioned to reduce dullness and dark spots across multiple skin layers. Targeted at young Indian consumers.
• NIVEA Body Care Products Comprehensive body skincare portfolio including moisturizers, lotions, shower creams, and body washes. Includes the classic NIVEA Creme, NIVEA Soft, Rich Nourishing, Intense Healing, Aloe Hydration, and Cocoa Nourish lines.
• NIVEA Face Care Products Facial skincare range including moisturizers, cleansers, toners, serums, and day/night creams. Includes Derma Skin Clear (blemish-prone skin), Milk Delights (traditional ingredients), and Cellular Expert (anti-aging) lines.
• NIVEA Men Products Men's skincare line including face washes (Oil Control, Acne, All-in-One, Deep Impact, Dark Spot Reduction), shaving products like Sensitive Pro Facial Balm, moisturizers, and deodorants formulated for men's skin.
• NIVEA Sun Protection Products Sun care range including SPF 30 and SPF 50 body lotions, Protect & Dry Touch Invisible Spray, UV Face Sensitive Cream SPF 50, UV Face Shine Control Cream SPF 50, and Kids Protect & Care Lotion.
• NIVEA Sun SPF 50 Lotion Body sunscreen lotion providing high SPF 50 protection with water-resistant, non-greasy, fast-absorbing formula for all skin types.
• NIVEA SUN UV Face Sensitive Cream SPF 50 Facial sunscreen with SPF 50 ultra-spectrum protection, perfume-free, 67% biodegradable formula designed for sensitive skin.
• NIVEA SUN UV Face Shine Control Cream SPF 50 Facial sunscreen with SPF 50 protection and mattifying anti-shine effect for normal, oily, and combination skin. Free from harmful UV filters.
• NIVEA Sun SPF 30 Lotion Body sunscreen lotion providing SPF 30 UVA/UVB coverage for everyday sun protection.
• NIVEA Sun Kids Protect & Care Lotion Specialized sun protection lotion formulated for children's delicate and sensitive skin.
• NIVEA Sun Protect & Dry Touch Invisible Spray Non-greasy sun spray offering protection against harmful UV rays with a dry-touch finish.
• NIVEA Soft Versatile moisturizing cream enriched with Jojoba Oil and Vitamin E for face, body, and hands. Fast-absorbing, non-greasy formula providing 48-hour hydration with a vegan formulation.
• NIVEA Creme Classic multi-purpose moisturizing cream and the brand's original 1911 product. Intended for dry, rough areas and can be used as an overnight foot mask.
• NIVEA Men Oil Control Facewash Men's facial cleanser with marine plant extracts, Vitamin C and E, Pro Vitamin B5, and charcoal delivering up to 12-hour oil control and deep cleansing.
• NIVEA Derma Skin Clear Toner Dermatological skincare toner formulated for blemish-prone skin.
• NIVEA Soft Daily UV SPF-15 Light Moisturising Cream Daily moisturizing cream with SPF 15 sun protection enriched with Shea Butter and Jojoba Oil for face, body, and hands.
• NIVEA Milk Delights Saffron Face Wash Saffron-infused facial cleanser from the Milk Delights line targeting specific skin concerns with traditional ingredients.
• NIVEA Intense Healing Body Lotion Rich body lotion enriched with Provitamin B5 for intensive moisture delivery, nourishing and soothing dry rough skin after one application.
• NIVEA Rich Nourishing Body Lotion Body lotion with 5-in-1 care enriched with Deep Moisture Serum, Almond Oil, and Vitamin E for dry skin relief.
• NIVEA Repair & Care Fragrance-Free Body Lotion Hypoallergenic body lotion relieving 5 signs of dry and sensitive skin (dryness, itching, redness, tightness, irritation) with Glycerine, Provitamin B5, and Ceramide.
• NIVEA Derma Control Defend Roll On Deodorant roll-on with Pure Hyaluronic Acid and Pro-Vitamin B5 providing 72-hour odor protection. 0% alcohol formula for gentle, non-stinging application post-shaving.
• NIVEA Derma Control Eventone Spray Underarm brightening spray with Vitamin C and Hyaluronic Acid designed to even skin tone and soften underarms in 5 days.
• NIVEA DEO Spray Protect & Care Anti-Perspirant Male Men's anti-perspirant deodorant with 0% alcohol formula, NIVEA MEN Care Complex, and antibacterial actives for long-lasting protection.
• NIVEA Men Sensitive Pro Facial Balm Gentle facial balm for men with sensitive skin that soothes and relieves irritation.
• NIVEA Intensive Moisture Hand Cream Fast-absorbing hand cream enriched with Almond Oil and Shea Butter for intense hydration and all-day softness.
• NIVEA Cream Care Hand Wash Mild creamy hand wash formulated with Almond Oil to cleanse without stripping natural oils.
• NIVEA Q10 Anti-Wrinkle Products Anti-aging skincare line featuring Coenzyme Q10 for reducing wrinkles and supporting skin renewal. Includes NIVEA Visage Anti-Wrinkle Q10 Day Cream and various Q10-enriched products.
• NIVEA Creme Care Shower Cream Caring shower cream enriched with Natural Oils, Vitamin E, and Vitamin C that instantly smooths and moisturizes skin while cleansing.
• NIVEA Cellular Expert Filler Replumping Hyaluronic Acid Serum Advanced facial serum with Hyaluronic Acid to help bounce back signs of aging, hydrate skin, and support cell regeneration.
• NIVEA Coconut and Jojoba Oil Soft Care Shower Shower product that gently cleanses and nourishes skin with coconut and jojoba oils, protecting against drying out.
• NIVEA Cherry Blossom and Jojoba Oil Body Lotion Oil-in-milk body lotion with jojoba oil providing non-greasy texture for smoothing and deep moisturization.
• NIVEA Lip Care Products Lip care range including Dewy Lip Care (Vitamin E, Hyaluronic Acid, Shea Butter, Almond Oil), Blackberry Shine Lip Balm, and Watermelon Shine Lip Balm.
• NIVEA Pore Purifying 3-in-1 Wash Scrub Mask Multi-functional face product with Kaolin for removing daily impurities and deep cleansing, based on a vegan formula.
• NIVEA Derma Skin Clear Wash Gel Facial cleanser enriched with Salicylic Acid and Niacinamide for deep cleansing, excess oil removal, and pore clearing. Designed for blemish-prone skin.
• NIVEA Derma Skin Clear Chemical Exfoliator Chemical exfoliator with Salicylic and Glycolic Acids for renewal of old and damaged skin cells. Designed for blemish-prone skin.

Quantifiable outcome

• Thiamidol is 60 times more powerful than Vitamin C for addressing pigmentation concerns
• +2 more outcomes

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Honasa Consumer (Mamaearth): Indian D2C parent brand behind Mamaearth and The Derma Co. Offers natural, ingredient-led skincare directly competing with NIVEA India in face care, body care, and sun protection with strong digital-first consumer engagement.
• Himalaya Wellness Company: Indian personal care and wellness brand offering a broad portfolio spanning face care, body care, baby care, and men's grooming. Directly comparable to NIVEA India's multi-category mass-market positioning and retail distribution model in India.
• Lotus Herbals: Indian skincare and cosmetics brand offering face care, sun protection, and body care with natural ingredient positioning. Directly overlaps with NIVEA India's face and sun care product lines targeting similar Indian consumers.
• Pond's (Hindustan Unilever): Iconic skincare brand under HUL offering face creams, moisturizers, and facewash. Competes head-to-head with NIVEA India's face care range, particularly in mass-market tier-1 and tier-2 Indian cities.
• Olay (Procter & Gamble India): Global anti-aging and skincare brand with established India presence. Competes with NIVEA India's Q10 and Cellular Expert ranges in the premium skincare category targeting Indian women.
• Patanjali Ayurved: Indian FMCG major offering ayurvedic personal care, cosmetics, and wellness products. Competes with NIVEA India across body care, face care, and oral care categories with strong price-led positioning in Indian mass retail.
• Dabur India: Indian FMCG major with extensive personal care portfolio including face care, body care, hair care, and skin health. Competes with NIVEA India across multiple categories leveraging deep Indian retail distribution.
• Garnier India (L'Oréal): Global mass-market skincare brand under L'Oréal India. Directly competes with NIVEA India in face care, body care, and sun protection, with comparable ingredient-led marketing and price positioning.
• Emami Limited: Indian personal care and FMCG company with brands spanning skin care, hair care, and men's grooming. Directly competes with NIVEA India in body lotions, face creams, and men's grooming segments.

Emerging players

• Minimalist: India-based D2C skincare brand focused on active-ingredient formulations (Niacinamide, Vitamin C, Retinol). Emerging direct competitor to NIVEA India's Luminous Even Glow and treatment skincare range, particularly among younger digitally-engaged Indian consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NIVEA_INDIA
• YouTubeyoutube.com/@niveaindia
• Facebookfacebook.com/NIVEA.in
• LinkedInlinkedin.com/company/nivea-india
• Instagraminstagram.com/niveaindia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NIVEA INDIA