Motor Tarrega Trucks 360 Sl.

What Motor Tarrega Trucks 360 Sl. does

Motor Tàrrega Trucks 360 S.L.U. is a family-owned automotive group headquartered in Tàrrega (Lleida), Catalonia, Spain, operating since the early 1970s as an official Renault Trucks dealer and authorized service partner for over 50 years. The group is structured as 8 wholly-owned subsidiaries — Motor Tàrrega Trucks (core Renault Trucks dealership and service), Pirineu (regional Pyrenees dealer), Motor Tàrrega Rent (short- and long-term industrial vehicle rental), Agrotec Solsona (New Holland agricultural machinery), Construtec Solsona (Komatsu construction machinery), Auto Bomba (forklift logistics), Virkar (direct-seeding equipment), Motor Tàrrega Urban Services (multi-brand urban vehicle workshop in L'Hospitalet de Llobregat), and Truck Solutions Parts (multi-brand spare-parts distribution). The group employs 300–400 people across 8 dedicated branches and approximately 14 total delegations in Catalonia and reports €100M in annual group billing, ~1,000 vehicles sold per year, >200,000 workshop hours delivered annually, and 40 mobile workshop vehicles operating 24/365.

The revenue model is multi-stream and largely asset-light relative to OEM manufacturing: (i) one-time vehicle sales (new and used) across Renault Trucks, New Holland, Komatsu, Corvus, Aebi Schmidt, Nissan, Škoda, Suzuki, and Toyota; (ii) recurring maintenance and repair contracts generated per repair order through AENOR-certified workshops; (iii) subscription-style short- and long-term rental via Motor Tàrrega Rent; (iv) transactional spare-parts sales with 20,000+ references and a 24-hour availability guarantee; and (v) subscription-based digital fleet management via the Optifleet platform and the Reference Predict predictive-maintenance program for Renault Trucks Selection certified used vehicles. Pricing is quote-based for vehicles and services, with published promotional tiers such as Renault Trafic leasing from €595/month and Reference Predict maintenance from €40/month, plus 0%-interest repair financing over 3–12 months.

The underlying technical platform is a multi-brand industrial-vehicle service and distribution backbone rather than a software platform: AENOR ISO 9001 and IQNet-certified quality management systems across all branches, AENOR-certified digital tachograph technical centers at all 8 locations (certificates dated 2017–2025), the Optifleet telematics and fleet-management OEM product (Mission and Charge modules), the in-house Reference Predict predictive-maintenance service tied to Renault Trucks Selection, and Renault Trucks E-Tech electric-vehicle sales plus charging-infrastructure advisory for fleet electrification. Distribution is direct via the 8-branch dealer network plus 14 delegations across Catalonia, with the group serving enterprise and government fleet customers in logistics, construction, construction-materials distribution, food/cold chain, airport operations, municipal services, and environmental services.

Name

Motor Tarrega Trucks 360 Sl.

Legal name

MOTOR TÀRREGA TRUCKS 360, S.L.U.

Website

https://motortarrega.com

Company type

Private

Founded year

1970

Operating status

Operating

Short description

Motor Tàrrega Trucks 360 S.L.U. is a family-owned automotive group in Catalonia, Spain, serving as the official Renault Trucks dealer for 50+ years through 8 subsidiaries and 14 locations, distributing, servicing, and renting industrial, agricultural, and construction vehicles.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Dealership & After-Sales Services

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

Keywords

• Commercial vehicle dealership
• Truck repair services
• Industrial vehicle rental
• Agricultural machinery dealer
• Construction equipment distribution

Headquarters

HQ city

Lleida

HQ country

Spain

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales (New and Used): Sale of new and used industrial vehicles, agricultural machinery, and construction equipment through authorized dealer networks for brands including Renault Trucks, New Holland, Komatsu, Corvus, Aebi Schmidt, Nissan, Skoda, Suzuki, and Toyota.
2. Maintenance and Repair Services: Workshop services for vehicle maintenance, repair, diagnostics, bodywork, painting, cold equipment, semitrailer repair, and pre-ITV inspection. Includes tachograph certification and calibration services. Revenue generated per repair order.
3. Vehicle Rental: Short and long-term rental of industrial vehicles through Motor Tàrrega Rent. Own rental fleet with vehicles of all dimensions.
4. Spare Parts Distribution: Sale of original and multi-brand spare parts and accessories. Urgent parts service with 24-hour availability guarantee.
5. Fleet Management and Consulting: Digital fleet management services through Optifleet platform, electromobility advisory, and transition consulting for sustainable fleet transformation.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Motor Tàrrega Trucks 360 is the core operating subsidiary of Grupo Motor Tàrrega, acting as an official Renault Trucks dealer and authorized service center. It distributes new and used industrial vehicles, rents commercial vehicles through its own fleet, and delivers after-sales maintenance, repair, bodywork, tachograph management, and 24h/365 roadside assistance through 8 workshops across Catalonia.

Product overview

Motor Tàrrega Trucks 360 S.L.U. is a family-owned automotive group headquartered in Tàrrega, Catalonia, Spain, operating since the 1970s. The group comprises 8 companies serving the industrial vehicle, agricultural, construction, and logistics sectors. The core product is Motor Tàrrega Trucks, an official Renault Trucks dealer and authorized service provider operating 8 workshops across Catalonia. The portfolio spans vehicle sales (new and used), short- and long-term rental (Motor Tàrrega Rent), multi-brand after-sales service and spare parts (Truck Solutions Parts), and specialized divisions for agricultural machinery (Agrotec Solsona / New Holland), construction machinery (Construtec Solsona / Komatsu), forklift logistics (Auto Bomba), direct seeding (Virkar), urban fleet services (Motor Tàrrega Urban Services), and Pyrenees regional vehicle sales (Pirineu). The group also offers the Renault Trucks E-Tech electric vehicle range and comprehensive workshop services under a 360° service model.

Differentiator

Problem solved

Functional benefit

Brands

• Motor Tàrrega Trucks: Official Renault Trucks dealer; distribution, repair and rental of industrial vehicles
• Motor Tàrrega Rent
• Motor Tàrrega Urban Services
• Agrotec Solsona
• Construtec Solsona
• Truck Solution Parts
• Reference Predict

Products and services

• Motor Tàrrega Trucks (Industrial Vehicle Dealership & Service) Official Renault Trucks dealer offering new and used industrial vehicle sales, full mechanical workshop services, bodywork and paint, refrigeration equipment, semitrailer repair, tachograph management, fleet management, and 24/7 roadside assistance. Targeted at enterprise fleet operators, logistics companies, and transport businesses across Catalonia.
• Motor Tàrrega Rent (Industrial Vehicle Rental) Short- and long-term rental service for trucks and vans of all dimensions, with own rental fleet. Targeted at enterprises needing temporary fleet capacity without capital investment.
• Motor Tàrrega Pirineu (Regional Multi-Brand Dealership) Multi-brand vehicle dealership and repair center for the Pyrenees region (Lleida). Official dealer for Renault Trucks, New Holland, Komatsu, Corvus, Aebi Schmidt, Škoda, Nissan, Suzuki, and Toyota. In 2024 incorporated Pirineo Automoción for new vehicle sales and used car purchases.
• Agrotec Solsona (Agricultural Machinery Dealership) Agricultural machinery dealership operated by the Motor Tàrrega group, authorized for the New Holland brand. Covers the Solsona region of Lleida province and serves farm operations and agricultural contractors.
• Construtec Solsona (Construction Machinery Dealer) Official Komatsu dealer for construction machinery, providing new and used construction equipment sales, rental, and workshop/repair services. Brands distributed include Komatsu and Corvus UTV vehicles. Covers Lleida province with locations in Lleida city and La Seu d'Urgell.
• Auto Bomba (Forklift Logistics & Storage Solutions) Forklift logistics and storage solutions. Provides forklift sales and service as part of the Motor Tàrrega group's diversification into material handling equipment. Targets warehouse and distribution center operators.
• Virkar (Direct Seeding Machinery) Direct seeding machinery brand distributed by the Motor Tàrrega group, serving agricultural customers with specialized seeding equipment for direct drilling and conservation agriculture practices.
• Motor Tàrrega Urban Services (Urban Vehicle Maintenance & Fleet Projects) Specialized urban vehicle maintenance and repair services for light, medium, and heavy industrial vehicles, car transporters, buses, trailers, and boxes. Develops custom fleet management projects for emergency services, fire brigades, airports, security vehicles, and urban cleaning fleets. Located in Barcelona with proximity service capability.
• Truck Solutions Parts (Multi-Brand Spare Parts Distribution) Multi-brand spare parts distribution service for commercial vehicles. Offers a wide range of replacement parts across brands as part of the Motor Tàrrega group's after-sales support network, with urgent parts service and 24-hour availability from the moment of fault diagnosis.
• Renault Trucks E-Tech Electric Vehicle Range Electric and hybrid vehicle range within the Renault Trucks portfolio sold and serviced by Motor Tàrrega. Includes the E-Tech D14 (14t), E-Tech D16/D19/D26 (16-26t), and E-Tech D Wide for distribution. Accompanied by advisory, maintenance, and charging infrastructure services for electromobility transition.
• Taller 360 (Workshop Services & Reference Predict Maintenance) Comprehensive workshop services including mechanics, electricity, electronics, bodywork, paint, refrigeration equipment, semitrailer repair, AENOR-certified digital tachograph management, fleet management via Optifleet, Pre-ITV inspection preparation, interior cleaning, and 24h/365 roadside assistance. Includes Reference Predict predictive maintenance subscription from €40/month for certified used trucks.

Quantifiable outcome

• Nearly 1,000 vehicles sold annually across the group
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• Aebi Schmidt IbéricacoreStrategic or Co-development PartnerStrategic alliance between Motor Tàrrega and Aebi Schmidt Ibérica to expand the offering of special vehicles. Aebi Schmidt is a leading manufacturer of vehicles for municipal and airport services including sweepers, salt spreaders, and winter maintenance equipment. The partnership broadens Motor Tàrrega's addressable market in the urban and airport vehicle segment.
• Distriplac (Grupo Saint-Gobain)flagshipGTM or Marketing PartnerDistriplac, part of Saint-Gobain Group, operates 60 distribution centers across Spain and Portugal with a fleet of 200+ vehicles. Motor Tàrrega has delivered multiple Renault Trucks E-Tech 100% electric trucks for sustainable construction materials distribution in Barcelona, Madrid, and Valencia — including the first private electric truck with crane operating in Valencia. This is described as a flagship collaborative partnership demonstrating electromobility viability in the construction sector.
• Logística y Transportes LDRcoreGTM or Marketing PartnerLDR is a logistics operator that operates electric trucks delivered by Motor Tàrrega for Distriplac distribution. LDR introduced the first electric boom truck (camión eléctrico pluma) in the Madrid Community region in partnership with Motor Tàrrega and Distriplac.
• Renault TrucksflagshipChannel Partner/ Reseller/ DistributorMotor Tàrrega has been an official Renault Trucks service partner for over 50 years, serving as authorized dealer and service center across Catalonia. The company is the dealer with the most electric vehicles distributed in its territory and was named Best Renault Trucks Dealer in Spain in 2023. The partnership covers new vehicle sales, spare parts, maintenance, and electromobility solutions (E-Tech range).
• New Holland AgriculturecoreChannel Partner/ Reseller/ DistributorMotor Tàrrega serves as authorized New Holland dealer for agricultural machinery through its Agrotec Solsona subsidiary, covering the Lleida region.
• KomatsucoreChannel Partner/ Reseller/ DistributorConstrutec Solsona serves as official Komatsu distributor for construction machinery, covering Lleida and La Seu d'Urgell territories.
• Corvus (UTV Vehicles)minorChannel Partner/ Reseller/ DistributorCorvus UTV (electric terrain vehicles) distributed through Construtec Solsona and Motor Tàrrega Pirineu as authorized dealer.
• Aebi SchmidtminorChannel Partner/ Reseller/ DistributorAebi Schmidt equipment distributed through Motor Tàrrega Pirineu for winter maintenance and municipal services vehicles.
• NissanminorChannel Partner/ Reseller/ DistributorNissan passenger and light commercial vehicles sold through Motor Tàrrega Pirineu, incorporated in 2024 along with Pirineo Automoción.
• ŠkodaminorChannel Partner/ Reseller/ DistributorŠkoda passenger vehicles sold through Motor Tàrrega Pirineu, incorporated in 2024 along with Pirineo Automoción.
• SuzukiminorChannel Partner/ Reseller/ DistributorSuzuki vehicles sold through Motor Tàrrega Pirineu.
• ToyotaminorChannel Partner/ Reseller/ DistributorToyota vehicles sold through Motor Tàrrega Pirineu.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Bergé y Cía: Established Spanish automotive distribution and logistics conglomerate with broader mobility exposure (multiple OEM franchises, port terminals, used vehicles). Larger and more diversified than Motor Tàrrega but operates an overlapping multi-brand dealer and after-sales model.
• Grupo Stellantis España: Mass-market OEM group with broad commercial vehicle presence (Citroën, Peugeot, Fiat Professional, Opel) in Spain. Competes with Motor Tàrrega on light commercial vehicles and recently added Nissan/Škoda/Suzuki/Toyota franchises through Pirineo Automoción.

Direct peers

• DAF Trucks España: Dutch heavy-truck OEM with Spanish dealer network (XF, CF, and upcoming XD electric models). Competes with Motor Tàrrega in long-haul and distribution segments and offers its own dealer-led service and electromobility roadmap.
• Iveco España: European commercial vehicle OEM with full dealer network in Spain covering light, medium, and heavy trucks (including the Iveco S-Way and Daily Electric). Competes directly with Motor Tàrrega for fleet customers across all weight segments and increasingly in EV.
• MAN Truck & Bus España: German heavy-truck OEM with dealer/service footprint in Spain including the MAN eTGE and eTruck electric range. Competes head-to-head with Motor Tàrrega's Renault Trucks offering on TCO, electromobility, and after-sales service quality.
• Scania Hispania: Direct OEM competitor to Renault Trucks in the Spanish heavy truck market, operating a dealer and service network with comparable sales, rental, and after-sales offerings. Most direct head-to-head competitor for fleet customers in the same Catalonia and broader Spain territory.
• Mercedes-Benz Trucks España: Premium heavy-truck OEM with Spanish dealer network offering the Actros, Arocs, and eActros electric range. Direct competitor on enterprise fleet sales and after-sales service across Spain, with overlapping electromobility strategy.
• Volvo Trucks España: Premium heavy-truck OEM competing with Renault Trucks in Spain, with a parallel authorized dealer/service network offering sales, maintenance, and electromobility solutions (Volvo FH Electric, FL Electric). Direct overlap with Motor Tàrrega on truck customers and EV transition mandates.

Regional players

• Grupo Auto-Sueco (Volkswagen Group): Iberian multi-brand automotive dealer group representing Volkswagen Group brands including commercial vehicles. Comparable in dealer network scale, multi-brand portfolio, and after-sales structure, primarily operating in Portugal but a regional benchmark for Iberian dealer consolidation.
• Ascendum (Iberia): Iberian equipment dealer representing premium construction, agricultural, and material handling brands (Komatsu, Volvo CE, Manitou). Comparable in agricultural/construction machinery distribution to Motor Tàrrega's Construtec Solsona and Agrotec Solsona subsidiaries, with broader Iberian reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motor Tarrega Trucks 360 Sl.