Nirvana Brands
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Nirvana Brands firmographics
Firmographics- Name
- Nirvana Brands
- Legal name
- Nirvana Brands
- Website
- https://nirvanabrands.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Nirvana Brands industry classification
Industry- Product category
- Luxury Fragrances
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)
Keywords
Where Nirvana Brands is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Nirvana Brands business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Luxury Fragrance Sales: Revenue generated from selling owned and licensed luxury fragrances to consumers through direct-to-consumer channels including e-commerce and retail locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Limited Edition Fragrance - RS No.9 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Nirvana Brands product offering
Product offeringCore offering
Nirvana Brands is a fragrance company that owns, builds, and distributes luxury perfumes globally through licensing partnerships with iconic entertainment and fashion brands. Its portfolio includes Subversive Scents by The Rolling Stones (including the RS No.9 limited-edition debut fragrance), the SJP Parfum Collection and Lovely/Lovely Noir by Sarah Jessica Parker, Drakkar Noir by Guy Laroche, and Laura Ashley Parfum. Products are sold direct-to-consumer via the company's own e-commerce storefront and physical retail in London and Tokyo.
Product overview
Nirvana Brands is a dynamic fragrance company that owns, builds, and distributes luxury fragrances globally, partnering with iconic licensed brands. The company manages a portfolio of licensed fragrance brands including Subversive Scents by The Rolling Stones (featuring RS No.9 fine fragrance), the SJP Parfum Collection and Lovely fragrances by Sarah Jessica Parker, Drakkar Noir by Guy Laroche, and Laura Ashley Parfum. These products are distributed globally through retail and e-commerce channels.
Differentiator
Problem solved
Functional benefit
Brands
- The Rolling Stones Fragrance Collection: Subversive scents by The Rolling Stones, including RS No.9 fine fragrance launched in 2024.
- Sarah Jessica Parker Fragrance Collection
- Drakkar Noir by Guy Laroche
- Laura Ashley Parfum
Products and services
- Subversive Scents by The Rolling Stones A fragrance collection under the Rolling Stones brand featuring subversive scent profiles, developed and distributed globally by Nirvana Brands for consumers seeking branded luxury fragrances.
- RS No.9 Fine Fragrance by The Rolling Stones The Rolling Stones debut fine fragrance featuring notes of bergamot, leather, oud, bourbon, musk, and patchouli, evoking London's Soho in 1962; limited to 999 numbered bottles and sold for $99.99 to consumers globally.
- Lovely by Sarah Jessica Parker A luxury fragrance collection created in partnership with actress Sarah Jessica Parker and distributed globally by Nirvana Brands to consumers seeking celebrity-affiliated perfumes.
- SJP Parfum Collection A premium fragrance collection under the Sarah Jessica Parker brand, managed and distributed globally by Nirvana Brands for luxury fragrance consumers.
- Lovely Noir by Sarah Jessica Parker A fragrance variant in the Sarah Jessica Parker collection, distributed globally by Nirvana Brands to consumers seeking celebrity-affiliated perfumes.
- Drakkar Noir by Guy Laroche A heritage luxury fragrance brand under the Guy Laroche label, owned, built, and distributed globally by Nirvana Brands for premium fragrance consumers.
- Laura Ashley Parfum A luxury fragrance collection under the Laura Ashley brand, owned, built, and distributed globally by Nirvana Brands for consumers seeking heritage British lifestyle fragrances.
Companies that use Nirvana Brands
Customer profileSegments1 record
Ideal customer profiles1 record
Nirvana Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nirvana Brands partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- BravadocoreBravado, The Rolling Stones' official merchandise and licensing company, partnered with Nirvana Brands to develop and launch the RS No.9 fine fragrance. Bravado provides brand licensing expertise and distribution infrastructure for Rolling Stones merchandise globally.
- The Rolling StonescoreNirvana Brands partnered with The Rolling Stones to develop RS No.9, a fine fragrance evoking London's Soho in 1962. The fragrance features notes of bourbon, leather, musk, patchouli, and oud. The partnership includes plans for additional products in the pipeline.
- The Rolling StonescoreLaunched RS No.9 debut fine fragrance, designed by perfumer Catherine Selig, featuring bergamot, leather, and Oud notes. Limited to 999 numbered bottles priced at $99.99, available for pre-order online and in stores in London and Tokyo.
- Sarah Jessica ParkercoreLicensing partnership with actress Sarah Jessica Parker to develop the SJP Parfum Collection, including Lovely and Lovely Noir fragrance lines.
- Guy LarochecoreLicensed partnership to distribute Drakkar Noir fragrance, a heritage luxury scent brand under the Guy Laroche fashion house.
- Laura AshleycoreLicensing partnership to develop and distribute Laura Ashley Parfum collection, leveraging the established British fashion and lifestyle brand identity.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Nirvana Brands competitors and assessment
Company assessmentDirect peers
- Inter Parfums: Public fragrance company that licenses and distributes perfumes under brands like Coach, Jimmy Choo, Montblanc, and Boucheron. Most directly comparable business model to Nirvana's licensed brand portfolio strategy.
- Puig: Spanish fragrance and fashion house that licenses and owns brands like Charlotte Tilbury, Paco Rabanne, Jean Paul Gaultier. Highly comparable celebrity/designer fragrance licensing model with global DTC and retail distribution.
- Parlux Fragrances: Fragrance company that develops and licenses celebrity and designer fragrances (e.g., Paris Hilton, Jay-Z's Gold Jay Z). Direct comparable in the licensed celebrity fragrance model.
Broad incumbents
- L'Oréal Luxe: Luxury division of L'Oréal, the world's largest beauty company, with fragrance brands including Lancôme, YSL, Giorgio Armani. Operates at vastly greater scale across the same luxury fragrance category.
- Elizabeth Arden: Heritage fragrance and skincare brand now owned by Revlon, with a celebrity fragrance licensing legacy. Comparable in product category and celebrity-fragrance heritage, though much larger and more diversified.
- Coty Inc. Global beauty conglomerate with massive fragrance portfolio including licensed brands (Gucci, Hugo Boss, Calvin Klein). Operates at much larger scale but in the same celebrity/luxury fragrance licensing space.
- Revlon: Iconic mass beauty company with fragrance portfolio including celebrity fragrances (e.g., Elizabeth Taylor's White Diamonds). Operates as a broad incumbent across multiple beauty categories.
Others
- Givaudan: World's largest fragrance and flavor manufacturer (not a brand owner). Comparable as a supplier/partner ecosystem player in the fragrance value chain rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Nirvana Brands social profiles
Digital presenceNirvana Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nirvana Brands leadership team
Management profileNumber of profiles
Nirvana Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nirvana Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nirvana Brands
What does Nirvana Brands do?
Nirvana Brands is a fragrance company that owns, builds, and distributes luxury perfumes globally through licensing partnerships with iconic entertainment and fashion brands. Its portfolio includes Subversive Scents by The Rolling Stones (including the RS No.9 limited-edition debut fragrance), the SJP Parfum Collection and Lovely/Lovely Noir by Sarah Jessica Parker, Drakkar Noir by Guy Laroche, and Laura Ashley Parfum. Products are sold direct-to-consumer via the company's own e-commerce storefront and physical retail in London and Tokyo.
Is Nirvana Brands a public or private company?
Nirvana Brands is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nirvana Brands founded?
Nirvana Brands was founded in 2020. It employs 11 to 50 people.
Where is Nirvana Brands based?
Nirvana Brands is headquartered in London, United Kingdom, in the Europe region.
How does Nirvana Brands make money?
One revenue line is on record: luxury Fragrance Sales.
Who are Nirvana Brands's main competitors?
Direct peers on record are Inter Parfums, Puig and Parlux Fragrances. Broad incumbents are L'Oréal Luxe, Elizabeth Arden, Coty Inc. and Revlon. Givaudan is listed as an others.
Does Nirvana Brands have an API?
No public API is recorded for Nirvana Brands.
What industry is Nirvana Brands in?
Nirvana Brands's product category is Luxury Fragrances. Its primary akta.pro industry code is CRABADAA, Fine Fragrance (Women’s/Men’s/Unisex). Its SIC code is 2844.